MEETINGS & EVENTS

Thursday, June 14

7:00AM
6:15PM
NAA Attendee Registration Open
8:00AM
9:00AM
NAA Newcomer Breakfast (Ticketed Event)
8:45AM
9:45AM
Cybersecurity for IRO's: How to Protect from Data Theft
Independent Rental Owners

 Cybersecurity is a major headache for those who don’t feel confident with the technologies and jargon involved. Learn simple steps you can take today to immediately improve your data security. Spot the ways you can be hacked, the types of data you need to protect and what you can do to prevent it from happening to you. (THU-A10) 

Speakers

Name: 
Marc O Cleirigh
Job Title: 
General Manager
Company: 
Erin Meadows L.P.
  • SPONSORS

RESOURCES

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8:45AM
9:45AM
Undercover Resident: The Genesis of a Community's Reputation
Leasing

Surveys indicate that 76 percent of residents say that onsite staff do not communicate, seem disorganized, are uncaring and have very little integrity concerning maintenance. If residents and staff are at the heart of a property’s reputation, what are we doing wrong to receive such poor scores? Learn what happens when staff goes “undercover” at hundreds of apartment communities to hear directly from residents and prospects. Based on the findings, a new property management structure will be presented—one designed for maximum NOI by focusing on “people satisfaction.” (THU-A03) 

Speakers

Name: 
Christopher Beckwith-Taylor
Job Title: 
VP of Marketing
Company: 
The Franklin Johnston Group
Name: 
Joya Pavesi
Job Title: 
VP of Marketing & Strategy
Company: 
Rivergate KW Residential
Name: 
Jackie Ratzlaff
Job Title: 
Vice President, Growth Initiatives
Company: 
Apartment Life, Inc./CARES
Name: 
Pat Patterson
Job Title: 
Director of Multifamily
Company: 
PetScreening.com (Moderator)
  • SPONSORS

RESOURCES

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8:45AM
9:45AM
Being Awesome: Self, Creativity, Community

What does it mean to be awesome? These days, it doesn’t just mean awe-inspiring, and the idea resonates with us, but we don’t necessarily want to stoke fires of awe in everyone we meet. Explore the origins and importance of being awesome and develop strategies for being more awesome, more often. Being awesome is a matter of cultivating our individuality in a way that creates and sustains community. Awesome people are able to be themselves without alienating others or pressuring them to conform, and they are creative community builders whose generosity, social curiosity and cooperativeness make them inspiring leaders, team players and unfailing friends.

Riggle received his Ph.D. in philosophy from New York University and BA in philosophy from UC Berkeley. He is currently an Assistant Professor in the Department of Philosophy at the University of San Diego.

Speakers

Name: 
Nick Riggle
Job Title: 
Author and Philosopher
8:45AM
9:45AM
Tribes, Transparency and Truth: Remember Where You Came From
Leadership

After entering corporate and executive-level positions, it’s easy to find ourselves insulated from the reality our onsite teams face simply because of our titles. You blink and recognize you are high tech but low (or no) touch. It's easy to lose sight of where we came from and ultimately, lose the connection with our onsite teams—our “Tribe.” Hear about the importance of your Tribe, how to practice Transparent Leadership and owning Truth as a leadership attribute. (THU-A05) 

Speakers

Name: 
Kimberly Hurd
Job Title: 
Senior Vice President of Operations
Company: 
Sundance Property Management, LLC
Name: 
Melissa Joy
Job Title: 
Vice President
Company: 
Village Green
  • SPONSORS

RESOURCES

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8:45AM
9:45AM
Practical Data for Maintenance Teams and How to Use It
Maintenance

Business intelligence has been the hot topic for the past few years, but it has focused primarily on the revenue side. Explore how to use technology to analyze operational or practical business intelligence to improve efficiency and performance. A wealth of operational data related to work orders, inspections and preventative maintenance programs is collected and stored in mobile maintenance tools and property management systems. Secure tactics on how operators can turn this data into actionable results. (THU-A07) 

Maintenance for Operations Managers Regional Property/Maintenance Managers 

 

Speakers

Name: 
Tasha Krawiec
Job Title: 
VP of Property Operations
Company: 
BH Management Services
Name: 
Raymond van Beveren
Job Title: 
SVP of Construction and Facilities Services
Company: 
Pinnacle Property Management Services
Name: 
Nyla Westlake
Job Title: 
Managing Director, Asset Management- National
Company: 
Trammell Crow Residential
Name: 
Terry Danner
Job Title: 
CEO
Company: 
SightPlan (Moderator)
  • SPONSORS

RESOURCES

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8:45AM
9:45AM
Supplier Skills: How to Leverage Relationships while Maintaining the Proper Sales Etiquette
Supplier Skills

How important are first impressions, mutual respect, teamwork, leveraging relationships and understanding the culture of the rental housing industry? Discover how to impress with your manners and likability as well as how good etiquette is vital to building and maintaining relationships. Walk away with an understanding of the cultural backgrounds and the culture of the rental housing industry and, most importantly, how to earn respect. (THU-A09) 

Speakers

Name: 
Nathan Burnett
Job Title: 
President
Company: 
Watchtower Security
Name: 
Jeanette Cox
Job Title: 
Executive Vice President
Company: 
Oddo Development
Name: 
Charles Stroud
Job Title: 
Vice President, Business Development
Company: 
Appliance Warehouse of America Inc
Name: 
Kirk Downey
Job Title: 
COO
Company: 
Liberty Rent Guarantee (Moderator)
  • SPONSORS

RESOURCES

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8:45AM
9:45AM
Sales and Marketing to Get Past Ghosting
Marketing

Marketing is on point. The leasing team is star-studded. Traffic is rolling in... but you never hear from the customer again. There are times when we are certain a lease will be signed and then the customer drops off the face of the Earth. This trend, known as “ghosting,” halts all prospecting momentum. Have ghosts become our No. 1 enemy? Learn how to develop marketing channels that are designed to prevent the customer from disappearing so that we stay relevant during their apartment search. (THU-A02) 

Speakers

Name: 
Kate Good
Job Title: 
Principal, SVP of Development and Operations
Company: 
Hunington Residential
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RESOURCES

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8:45AM
9:45AM
Question Everything! Multifamily Disruptors Needed
Industry Trends

Strategic agility is now the name of the game. Organizations must be willing to step away from tradition, embrace new ideas and think beyond the box. From technology to marketing to resident loyalty, staying ahead of the curve is vital to competing for long-term residents. Examine how three companies have reinvented themselves by questioning traditional business models and translated their successes to our industry. It’s time to shake things up! (THU-A04) 

Speakers

Name: 
Dana Pate
Job Title: 
Director of Marketing
Company: 
Matrix Residential - Pollack Shores Real Estate Group
Name: 
Lia Nichole Smith
Job Title: 
Vice President of Education and Performance
Company: 
SatisFacts and ApartmentRatings
Name: 
Greg Toomey
Job Title: 
Regional Vice President
Company: 
Updater
Name: 
Russ Webb
Job Title: 
Vice President
Company: 
Georgia Apartment Association (Moderator)

RESOURCES

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8:45AM
9:45AM
Open Space Series - Marketing
Marketing

Open Space Series

Don’t just listen to the conversation, join the conversation! New this year, the Open Space Series is a peer-to-peer learning experience where you can engage in creative conversations with attendees who are passionate about the same issues and topics as you. Expert facilitators will support one-hour, small groups and explore the following topics:

Marketing | Thursday, June 14, 8:45 a.m. – 9:45 a.m.

Leasing | Thursday, June 14, 10 a.m. – 11 a.m.

Technology | Thursday, June 14, 11:15 a.m. – 12:15 p.m.

Management/Leadership | Friday, June 15, 9 a.m. – 10 a.m.

Affordable Housing | Friday, June 15, 12:45 p.m. – 1:45 p.m.

Disaster/Crisis/Emergency Preparedness | Friday, June 15, 2 p.m. – 3 p.m.

8:45AM
9:45AM
Partnering with Your Community to End Veteran Homelessness
Affordable Housing

Since 2010, veteran homelessness has declined 47 percent. Increasingly, the primary obstacle to local efforts is access to housing. It’s critical to identify property owners and managers willing to work with homeless veterans using housing subsidies and the support of community stakeholders. Local apartment associations are developing innovative approaches alongside stakeholders working to end veteran homelessness. Hear specific examples from cities such as Austin, Texas, and Colorado Springs, Colorado, as well as national partners from the U.S. Department of Veterans Affairs and the National League of Cities. (THU-A06) 

Speakers

Name: 
Stephanie Adams
Job Title: 
Director of Membership Services
Company: 
Apartment Association of Southern Colorado
Name: 
Paul Cauduro
Job Title: 
Director of Government Relations
Company: 
Apartment Association of Austin
Name: 
Anthony Love
Job Title: 
Senior Advisor and Director of Community Engagement
Company: 
VHA Homeless Programs, U.S. Department of Veterans Affairs Central Office
Name: 
Elisha Harig-Blaine
Job Title: 
Manager (Veterans and Special Needs)
Company: 
National League of Cities (Moderator)
  • SPONSORS

RESOURCES

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8:45AM
9:45AM
The Challenge of Authentically Connecting in a Digitally-Driven World
Operations

 Communication is arguably one of the most important pillars of success in all organizations. Companies must establish an effective means to communicate, from the CEO to the porter. This maintains  brand integrity, protects the resident experience and mitigates negative PR. Organizations have tried myriad approaches, yet gaps remain as prevalent as ever. Take away best practices as well as discuss current obstacles and how to work around them. (THU-A08) 

Speakers

Name: 
Tiffanie Byrd
Job Title: 
Regional Manager
Company: 
UDR
Name: 
Ryan Perez
Job Title: 
Vice President of Marketing
Company: 
CF Real Estate
Name: 
Allison Walentowicz
Job Title: 
Director of Marketing
Company: 
Independence Realty Trust Inc (IRT)
Name: 
Misty Skedgell
Job Title: 
Strategic Communications and Corporate Responsibility Executive
Company: 
RentPath (Moderator)
  • SPONSORS

RESOURCES

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10:00AM
11:00AM
Marketing to Gen Z: Engaging a Hyper-Connected, Distracted Audience
Technology

Just when we’ve finally wrapped our heads around marketing to Millennials, Generation Z comes along, taking digital and mobile to another level. Described as the most hyper-connected, distracted generation in recorded history, marketers are now challenged to find new ways to engage this unique audience. Is the answer Snapchat marketing? Is email dead? Forget email—is Facebook dead? What are the channels and strategies needed to reach and engage a generation that consumes information at a rate not yet witnessed in the modern era?  (THU-B10) 

Speakers

Name: 
Faith Aids
Job Title: 
Director of Marketing
Company: 
RedPeak
Name: 
Allison Beauchesne
Job Title: 
Area Marketing Manager
Company: 
UDR
Name: 
Eric Clark
Job Title: 
VP of Marketing and Strategic Development
Company: 
Bainbridge Companies
Name: 
John Thornton
Job Title: 
Senior Director, Performance Marketing
Company: 
RentPath (Moderator)
  • SPONSORS

RESOURCES

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10:00AM
11:00AM
The Age of AI: Business Intelligence Today and Tomorrow
Industry Trends

 Savvy business intelligence tools combine real-time operational, financial and ancillary services information. These deliver analytics to provide foresight, improve business decisions and increase your competitive edge. But how do you know you’re capturing the right measures to guide your decisions? Someday soon, your software could be making those decisions for you. As Artificial Intelligence (AI) reaches the rental housing industry, how will it impact business intelligence technologies and practices? (THU-B03) 

Speakers

Name: 
Michael Barry
Job Title: 
Vice President, Data Analytics
Company: 
Bozzuto Management Company
Name: 
Tim Reardon
Job Title: 
Chief Operating Officer
Company: 
Bridge Property Management
Name: 
Dawn Wise
Job Title: 
National Financial Analyst
Company: 
Berkshire Communities
Name: 
Dharmendra (Dhar) Sawh
Job Title: 
Industry Principal, Yardi Elevate
Company: 
Yardi Systems Inc (Moderator)
  • SPONSORS

RESOURCES

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10:00AM
11:00AM
Open Space Series - Leasing
Leasing

Open Space Series

Don’t just listen to the conversation, join the conversation! New this year, the Open Space Series is a peer-to-peer learning experience where you can engage in creative conversations with attendees who are passionate about the same issues and topics as you. Expert facilitators will support one-hour, small groups and explore the following topics:

Marketing | Thursday, June 14, 8:45 a.m. – 9:45 a.m.

Leasing | Thursday, June 14, 10 a.m. – 11 a.m.

Technology | Thursday, June 14, 11:15 a.m. – 12:15 p.m.

Management/Leadership | Friday, June 15, 9 a.m. – 10 a.m.

Affordable Housing | Friday, June15, 12:45 p.m. – 1:45 p.m.

Disaster/Crisis/Emergency Preparedness | Friday, June 15, 2 p.m. – 3 p.m.

10:00AM
11:00AM
Negligence No More: Protect Yourself from Damaging Lawsuits
Operations

 Many property managers and owners are taken by surprise when slapped with a negligence lawsuit. The financial (and reputational) consequences are often damaging and irreversible. Discover preventative measures you must take to ensure you have substantial protections to effectively defend yourself from unreasonable lawsuits and even prevent them altogether. Hear real-life case studies regarding what steps companies have actively taken to defend themselves against claims of negligence, while maintaining operational excellence across their property portfolio. (THU-B05) 

Speakers

Name: 
Jaren Bradley
Job Title: 
SVP of Operations
Company: 
Apartment Management Consultants LLC (AMC)
Name: 
Shelly Gil
Job Title: 
Multifamily Regional Manager
Company: 
Tarragon Property Services
Name: 
Susan Levy
Job Title: 
Partner
Company: 
Levy Pruett Cullen
Name: 
Alex Cuenca
Job Title: 
Operations Analyst
Company: 
Maxus Properties, Inc. (Moderator)
  • SPONSORS

RESOURCES

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10:00AM
11:00AM
Maintenance Time and Money: Getting More Juice from the Squeeze
Maintenance

Every type of business emphasizes budget adherence to meet financial goals. At the apartment community, maintenance spend is a major budget component and misses can wreak havoc on onsite NOI. At the same time, teams are always under pressure to do more with less. Developing and executing a budget plan is a process that needs to include the entire staff, allowing expectations to be both set and met. Learn how to understand budgets and effectively create short and medium-term plans that everyone can support. (THU-B07) 

Maintenance for Supervisors

 

Speakers

Name: 
Jonathan Lane
Job Title: 
Senior Director of Maintenance and Engineering Services
Company: 
Bozzuto Management Company
Name: 
Paul Rhodes
Job Title: 
National Maintenance and Safety Instructor
Company: 
NAA Education Institute
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RESOURCES

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10:00AM
11:00AM
Supplier Skills: Body Language Confidential
Supplier Skills

 Secrets are hiding in plain sight, and tactics for discerning the hidden meaning in body language can help apartment professionals get to “Yes!” more. Laugh, learn and win prizes in this gameshow-style event. The grand prize: Walk away with the skill set required to read body language, get people to to buy-in to your ideas, understand the hidden message in a handshake and strategies for lie detection. (THU-B09) 

Speakers

Name: 
Traci Brown
Job Title: 
Body Language Expert & Keynote Speaker
Company: 
Traci Brown, Inc
  • SPONSORS

10:00AM
11:00AM
Stay Calm & Demand Funnel On: Strategies that Drive Conversions
Leasing

More leads mean more leases, right? Unfortunately, no. Demand generation isn’t about buying the most leads— it’s about converting those leads that are the most qualified. When communities aren't converting, the vacancy exposure often causes operators to first look at pricing. But is that the true conversion problem? Challenge the status quo of lead management strategies highlighting how data-focused demand generation will plug any leaks in the lead funnel and optimize opportunity for leasing agents to convert.  (THU-B02)

Speakers

Name: 
Merrcy Moore
Job Title: 
Portfolio Manager/Analyst
Company: 
FPI Management
Name: 
Sherry Reed
Job Title: 
Senior Vice President, WA & ID
Company: 
Coast Property Management
Name: 
Samantha Skrobot
Job Title: 
Director of Marketing
Company: 
LivCor - Asset Management
Name: 
Dustin Schwarz
Job Title: 
Director, Intelligent Lead Management
Company: 
RealPage (Moderator)
  • SPONSORS

RESOURCES

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10:00AM
11:00AM
Thriving in the Age of Distraction

For the first time in history, we live in a world without any barriers to connection or communication, which has fundamentally altered the way people work, engage, communicate and relate to one another. The same technology both simplifies processes and compromises our focus and makes it even more difficult to reach increasingly distracted customers. We are asked to process four times the information that Americans dealt with in 1986, but with less space and time to actually think. Advertisements, alerts, emails, constant notifications—no wonder the average American struggles to make it three minutes without being interrupted!

Steinhorst will discuss the great challenges we face in a constantly-connected world, revealing: How did we get here? How deep does this distraction issue go? And where do we go from here?

Speakers

Name: 
Curt Steinhorst
Job Title: 
Entrepreneur & Founder of FocusWise
10:00AM
11:00AM
Maximizing the ROI of Service-Based Amenities
Marketing

 Across property management, physical amenities (fitness centers, swimming pools, etc.) are integral to resident satisfaction. More recently, service-based amenities have played a larger role and personalized service will ultimately move the needle on resident retention and satisfaction. Explore proven ways to leverage resident surveys and market the results using user-driven data. Measure success via renewal percentage, referral percentage, and other forms of data-driven thinking to maximize ROI. (THU-B04) 

Speakers

Name: 
Michael DeFrang
Job Title: 
Director of Marketing and Revenue Management
Company: 
Banner Property Management
Name: 
Virginia Love
Job Title: 
Vice President, Training and Marketing
Company: 
Waterton Residential
Name: 
Kelley Shannon
Job Title: 
Vice President, Consumer Marketing
Company: 
The Bozzuto Group
Name: 
Ash Bell
Job Title: 
VP & Executive Director
Company: 
Updater (Moderator)
  • SPONSORS

RESOURCES

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10:00AM
11:00AM
Reigniting Passion, Purpose and Pride for Working in Affordable Housing
Affordable Housing

The complexities and restrictions of affordable housing make finding the right employees a daunting task. Once the team is in place, make it a priority to keep them motivated, focused and engaged. Valuable team members can easily be lost to burn out and, too often, customer care and leasing skills taking a back seat to re-certifications, inspections and audits. Learn low-cost, real-world strategies designed to maintain the enthusiasm and energy level that both residents and employees deserve. (THU-B06) 

Speakers

Name: 
Angela Lindsey
Job Title: 
VP, Property Management
Company: 
National CORE
Name: 
Angel Rogers
Job Title: 
Training Consultant
Company: 
STAR Training
  • SPONSORS

RESOURCES

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10:00AM
11:00AM
Creating a Culture that Engages and Retains Millennials
Leadership

Their work habits and values are different. They care more about work-life balance than money. And they are entering the workforce at record rates. Uncover the employee engagement drivers that are unique to Millennials and discover how to develop an environment that engages and retains them.  (THU-B08) 

Speakers

Name: 
Andre O'Brien
Job Title: 
Dale Carnegie Trainer
Company: 
Dale Carnegie of Georgia
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RESOURCES

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11:15AM
12:15PM
Revenue Management: Two Heads are Better than One
Operations

 How do you effectively utilize the expertise of onsite management and the revenue manager? Hear how each side’s unique perspective contributes to the best decision-making possible to react appropriately in softening market conditions. The revenue manager’s recommendations are best served when combined with the onsite team’s market intelligence. Learn how to utilize this knowledge to identify and respond to market slowdowns, such as those currently being reported in many major markets. (THU-C08) 

Speakers

Name: 
Ian Mattingly
Job Title: 
President
Company: 
LumaCorp Inc.
Name: 
Tim Reardon
Job Title: 
Chief Operating Officer
Company: 
Bridge Property Management
Name: 
Sarah Turner
Job Title: 
Regional Manager
Company: 
Olympus Property
  • SPONSORS

RESOURCES

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11:15AM
12:15PM
Technology is Changing the World, Don't Get Left Behind
Technology

Technology is changing the world and it’s certainly changing real estate. You've read about big picture tech trends like artificial intelligence, smart home technology, blockchains and big data. How do they impact how you conduct your business within real estate? The straight answer? In almost every way. Find out how trends outside the industry change consumer behavior and affect operations within it. Review some of the major technology trends of which you may be unaware that are impacting real estate and how to embrace them to increase revenue, decrease expenses and drive up NOI. (THU-C10) 

Speakers

Name: 
Lindsay Hyde
Job Title: 
Sr. Director, Multifamily
Company: 
Moderne Ventures
Name: 
Jennifer Staciokas
Job Title: 
SVP of Marketing and Training
Company: 
Pinnacle
  • SPONSORS

RESOURCES

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11:15AM
12:15PM
A Masterpiece in the Making
Leadership

The best way to grow and retain your top talent is to know your employees better than they know themselves, then use that information to shape their ideal career path in ways beneficial to both of you. Explore the art of job sculpting and how servant leadership shapes a world-class culture for your team that promotes employee engagement and tenure. Learn innovative methods to use your uniqueness to fill blank canvases with employee’s best and brightest contributions to create a true masterpiece. (THU-C03) 

Speakers

Name: 
Stephanie Anderson
Job Title: 
Regional Property Manager
Company: 
Drucker and Falk
Name: 
Jeremy Lawson
Job Title: 
Reputation Manager
Company: 
Fogelman
Name: 
Kimberly O'Keefe
Job Title: 
Operations Manager
Company: 
The Dolben Company
Name: 
Debbie Phillips
Job Title: 
President
Company: 
The Quadrillion (Moderator)
  • SPONSORS

RESOURCES

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11:15AM
12:15PM
Win as One: The 8 Essential Elements of Human Synergy

What do the world's most successful teams have in common? The ability to upgrade their "teamwork" to Human Synergy! If your goal is to increase performance by inspiring your team to adapt, overcome and win as ONE, learn the Eight Essential Elements of Human Synergy to impart the attitude and mindset that allows groups of ordinary people to accomplish truly extraordinary feats together, especially when the stakes are high, the goals are audacious, and constant change is the only thing your team can count on. Leave with tangible ideas about how to raise your team to the next level against all odds, both personally and professionally. Benincasa will share her most epic and meaningful moments in Adventure Racing to showcase how Human Synergy pushed them farther and faster in pursuit of their goals. 

Speakers

Name: 
Robyn Benincasa
Job Title: 
World Champion Adventure Racer, 2014 CNN Hero, Full Time Firefighter, New York Times Bestselling Author, 3x Guinness World Record Endurance Kayaker
11:15AM
12:15PM
Improving Marketing Investment through Attribution
Marketing

Maximizing your organization’s marketing and leasing investment requires more than producing creative-looking flyers and banners. Today’s residents are highly complex and so is their path to conversion. Companies should invest in digitally savvy and data-driven leaders who can implement best-in-class marketing, designing the right processes and implementing the right technology to truly uncover what drives revenue. Learn how executive leaders can acquire and manage the right talent to build the new world of rental housing marketing—a world where marketers have the blended technical, analytical and operational skills needed to drive accelerated revenue, not just ROI. (THU-C05) 

Speakers

Name: 
Ryan Perez
Job Title: 
VP of Marketing
Company: 
CF Real Estate
Name: 
Catherine Swaback
Job Title: 
Director of Marketing Strategy
Company: 
Alliance Residential Company
Name: 
Jennifer Anderson
Job Title: 
Director, B2B Marketing
Company: 
RentPath (Moderator)
  • SPONSORS

RESOURCES

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11:15AM
12:15PM
Navigating through Changes: Insights on Maintenance Leadership, Culture, Teamwork
Maintenance

More than ever, confident maintenance supervisors are a must to work in situations involving authority levels, leadership skills, meeting deadlines and conflict resolution with their teams. The successful supervisor must be able to maintain self-control to lead their people to resolve the challenges of our residents while feeling valued as part of the team. Having a keen understanding of each members’ individual strengths, management of egos and what gets them excited about working with others builds consistency for a high-performance team. With rents skyrocketing, demands for increasing levels of professionalism go way beyond just fixing toilets and painting apartments.  (THU-C07) 

Maintenance for Supervisors

 

Speakers

Name: 
Jacqueline Ramstedt
Job Title: 
Principal, National Speaker, Performance Coach, CMO Chief Motivational Officer
Company: 
Ramstedt Enterprises, Inc.
Name: 
Mark Cukro
Job Title: 
President
Company: 
Plus One Consulting
  • SPONSORS

RESOURCES

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11:15AM
12:15PM
Supplier Skills: Solution Incubator
Supplier Skills

If there is a universal quality of rental housing professionals, one could argue it’s the constant search for solutions. Join us to learn how to better leverage your peers, clients, associations and tools such as LinkedIn to grow your business. By working as a group, discover how to use the tools to overcome objections, create personal networks, open more doors to decision-makers and succeed in rental housing. Get help in identifying key solutions to address client concerns and to maximize each opportunity.   (THU-C09) 

Speakers

Name: 
Kirk Downey
Job Title: 
COO
Company: 
Liberty Rent Guarantee
Name: 
Angi Pusateri-Downey
Job Title: 
VP of Sales
Company: 
RentDebt Automated Collections, LLC
Name: 
Mary Walsh
Job Title: 
VP of Enterprise Sales
Company: 
RealPage
Name: 
Jeff Smedley
Job Title: 
Senior Vice President
Company: 
LeaseHawk (Moderator)
  • SPONSORS

RESOURCES

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11:15AM
12:15PM
Once Upon a Time...Selling through Storytelling
Leasing

Once upon a time, a rental housing professional attended a class on how to tell stories to customers. They learned that they can become a great storyteller and increase their leasing success. They discovered why stories are far more memorable (and effective) than a typical sales presentation and how to craft the perfect blend of logic and emotion to persuade their prospects to lease. When they went back to their company and shared their knowledge, they all leased happily ever after! (THU-C02) 

Speakers

Name: 
Lisa Trosien
Job Title: 
President
Company: 
ApartmentExpert.com and Apartment All Stars
  • SPONSORS

RESOURCES

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11:15AM
12:15PM
Marketing and Pricing: The Marriage of Old Friends
Industry Trends

Marketing + Pricing = the marriage of old friends. Who knew? Two rental housing concepts that operated in completely different worlds for so long are finally together. Learn what brought them together in the name of “multifamily-mony.” What impact does their marriage have on you, your operations and the next generation of marketing and revenue management best practices. (THU-C04) 

Speakers

Name: 
Christie Bennett
Job Title: 
Vice President of Operations
Company: 
Pinnacle Campus Living
Name: 
Daryl Smith
Job Title: 
Chief Marketing Officer
Company: 
Kettler
Name: 
Connie Aldape
Job Title: 
Director of Revenue Management
Company: 
Pinnacle Property Management Services (Moderator)
  • SPONSORS

RESOURCES

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11:15AM
12:15PM
Open Space Series - Technology
Technology

Open Space Series

Don’t just listen to the conversation, join the conversation! New this year, the Open Space Series is a peer-to-peer learning experience where you can engage in creative conversations with attendees who are passionate about the same issues and topics as you. Expert facilitators will support one-hour, small groups and explore the following topics:

Marketing | Thursday, June 14, 8:45 a.m. – 9:45 a.m.

Leasing | Thursday, June 14, 10 a.m. – 11 a.m.

Technology | Thursday, June 14, 11:15 a.m. – 12:15 p.m.

Management/Leadership | Friday, June 15, 9 a.m. – 10 a.m.

Affordable Housing | Friday, June15, 12:45 p.m. – 1:45 p.m.

Disaster/Crisis/Emergency Preparedness | Friday, June 15, 2 p.m. – 3 p.m.

11:15AM
12:15PM
Changing the Perception of Affordable Housing
Affordable Housing

 Affordable housing is at its highest demand levels and, as an industry, we must all work together to change its perception. Discuss how deals are getting done in the affordable arena from companies focused on new development, acquisitions, renovations and management. Learn how these companies are changing the perception of affordable housing with investors, legislators, neighborhoods and the industry. Affordable housing takes a village of supporters. Get educated on why it is important to you, the rental housing industry and the broader economy. (THU-C06) 

Speakers

Name: 
Nicholas Dunlap
Job Title: 
SVP of Property Management
Company: 
Avanath Capital Management, LLC
Name: 
Tami Fossum
Job Title: 
Executive Director
Company: 
GEM Management, LLC
Name: 
Lori Trainer
Job Title: 
Transitions and Acquisitions Specialist
Company: 
Pinnacle
Name: 
Ken Szymanski
Job Title: 
Executive Director
Company: 
Greater Charlotte Apartment Association (Moderator)
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12:45PM
2:15PM
Opening General Session: Mike Rowe

From the Baltimore Opera to QVC shopping channel, Executive Producer and Show Host Mike Rowe has had hundreds of jobs and relished his role as a chronic freelancer. Through his work with the mikeroweWORKS Foundation, traveling as an apprentice on Dirty Jobs, and now on Facebook’s groundbreaking series Returning the Favor, Mr. Rowe has taught us to appreciate people who aren’t afraid of a hard day’s work.

Speakers

Name: 
Mike Rowe
Job Title: 
Executive Producer and Show Host Best known for the hit TV series Dirty Jobs
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2:15PM
6:15PM
NAA Exposition Grand Opening
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Reach Your Audience and Elevate Marketing Results with Prescriptive Analytics

3:45PM
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Stage A - Mobile Doorman
Great Resident Communication Commands Customer Retention

Stage B - The Liberty Group
Apartmentalizing Candidates: Cutting Edge Interview Techniques That Crush

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Short-term Furnished Rentals to Maximize ROI

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How Smart Community Technology Elevates Renting Above Homeownership

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Home Automation for Your Renters at the Touch of an App

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Getting More Out of Your Maintenance Payroll Dollar

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