MEETINGS & EVENTS

Conference Schedule

Monday, June 11

1:30PM
5:00PM
NAAEI CAPS Course (Ticketed Event)

Tuesday, June 12

9:00AM
5:30PM
Committee Meetings
9:00AM
5:00PM
NAAEI CAPS Course (Ticketed Event)
11:00AM
5:00PM
NAA Attendee Registration Open
6:00PM
7:30PM
NAA Board of Directors Reception (Invitation Only)

Wednesday, June 13

8:00AM
9:30AM
Committee Meetings
8:00AM
5:30PM
NAA Attendee Registration Open
9:00AM
5:00PM
NAAEI CAPS Course (Ticketed Event)
9:45AM
10:45AM
Region Meetings
10:00AM
5:30PM
NAAEI Leadership Experience (Ticketed Event)
11:00AM
4:00PM
Supplier Success Course (Ticketed Event)
11:00AM
12:30PM
Board of Directors/Assembly of Delegates
12:30PM
1:30PM
Stronger Than the Storm: Property Management and Natural Disasters

Emergency Preparedness

Natural disasters often lead to drastic challenges and changes for a variety of industries, and rental housing certainly is no exception. Because property managers have to quickly react to a number of factors in these situations, will you know what to do at your community if a natural disaster strikes? Learn more about relocation, credit and rental patterns and other important considerations in the wake of a natural disaster. (WED-A02) 

Speakers

Name: 
Amer Tadmori
Job Title: 
Manager, Housing Analytics
Company: 
TransUnion
Name: 
Tim Reardon
Job Title: 
Director of Revenue Management
Company: 
Bridge Property Management
Name: 
Tracie Yoder
Job Title: 
SVP
Company: 
U.S. Residential
  • SPONSORS

12:30PM
3:00PM
Leadership Lyceum (Ticketed Event)
12:30PM
1:30PM
Do More, Be More: Bringing Corporate Social Responsibility Home
Industry Trends

Of all the adjectives used to describe life in the rental housing, certainly “busy” is one in which all can agree. Day in and day out, heads are down focused on completing daily tasks to keep the company and community operational. That said, data indicate that Millennials are drawn to authentic brands who give back. More than participating in charity events, or gathering donations from residents, learn how companies have ingrained CSR as part of who they are and their company brand, to the benefit of both the organization and the community at-large.  (WED-A04) 

Speakers

Name: 
Corey Gibson
Job Title: 
CFO
Company: 
Middleburg Real Estate Partners
Name: 
Jamie Preski
Job Title: 
Director of Talent Acquisition
Company: 
Equity Residential
Name: 
Pete Regules
Job Title: 
Director of Multifamily Products & Sales
Company: 
Cort
Name: 
Andy Helmer
Job Title: 
CEO
Company: 
Shelters to Shutters (Moderator)
  • SPONSORS

12:30PM
1:30PM
Customer Experience: The (Not So) Secret Sauce from Top Organizations
Leadership

 According to Forbes Insights, “by 2020, customer experience is expected to surpass product and pricing as the key business differentiator.” Are you prepared? Companies like Zappos, Apple and Starbucks are known for exceeding customer expectations while maximizing the bottom line. Their secret sauce? Executives from these and other top performing companies insist it all begins with the people inside the organization, especially leaders. Arm yourself with proven strategies and essential ingredients for success to engage your organization and your customers.​ (WED-A06) 

Speakers

Name: 
Beth Luques
Job Title: 
Director of Organizational Learning and Development
Company: 
Pinnacle
Name: 
Erinn Cassidy
Job Title: 
VP of Human Resources
Company: 
Pinnacle
  • SPONSORS

12:30PM
1:30PM
How to Recruit and Retain Talent in Today’s Competitive Market
Human Resources

Your team is the foundation of your company and your success depends on your team. Learn how to recruit, interview, hire, inspire and effectively retain the best property management professionals.Because of the incredible competition for talent in today’s market conditions, its of the utmost importance to understand how you can keep your best team players and hire effectively for continued success.  (WED-A08) 

Speakers

Name: 
Brad Schwartz
Job Title: 
President
Company: 
MSB Resources, LLC (Moderator)
Name: 
Cindy Clare
Job Title: 
President
Company: 
Kettler Management
Name: 
Dena Calo
Job Title: 
Partner
Company: 
SAUL EWING ARNSTEIN & LEHR LLP
Name: 
Karen Plesh
Job Title: 
VP of Operations
Company: 
Hunt Companies
  • SPONSORS

12:30PM
1:30PM
Please Don’t Go: Long-Term Resident Retention
Marketing

Uncover new ways of viewing the customer experience and why retention is critical to your bottom line. Reputation management, renewal incentives, communication strategies, consistency and timing: All these factors play a part in building consistent renewals, which lowers costs and increases the value of the community. Hear how to develop a renewal strategy that makes residents feel more valued and that leads to higher renewal rates. (WED-A03) 

Speakers

Name: 
Alexandra Jackiw
Job Title: 
President
Company: 
Milhaus Management
Name: 
Anna Geary
Job Title: 
President
Company: 
Show My Property TV
Name: 
Jamie Matusek
Job Title: 
President
Company: 
Catalyst (Moderator)
Name: 
Joseph Batdorf
Job Title: 
President
Company: 
J Turner Research
  • SPONSORS

12:30PM
1:30PM
Apartment All Stars Present: Turn Up the Power
Leasing

Is your power turned all the way up? Everyone needs an extra boost to conquer their toughest challenges from time to time, so turn the dial up to 11 with insight into sales and marketing trends and ideas happening in the industry today. Prepare to walk away with strategies you can implement to turn up the power on your own efforts. ​(WED-A01)

Speakers

Name: 
Kate Good
Job Title: 
Principal, SVP of Development and Operations
Company: 
Hunington Residential (Moderator)
Name: 
Lisa Trosien
Job Title: 
President
Company: 
ApartmentExpert.com
Name: 
Mindy Williams
Job Title: 
Editor, Speaker, Partner
Company: 
Rent & Retain Magazine; Apartment All Stars
Name: 
Toni Blake
Job Title: 
Owner
Company: 
TotallyToni.com
  • SPONSORS

12:30PM
1:30PM
Transforming Your Underperforming Properties
Operations

Optimizing performance is critical when you’re looking at the long-term value of an asset. Your underperforming properties may be losing you millions of dollars annually. Dig into real-life stories of communities that improved their operations with a few simple steps. Discover best practices and tools to measure and boost your community’s performance.​ (WED-A05) 

Speakers

Name: 
Cathy Coupar
Job Title: 
Director of Real Estate
Company: 
Greystar
Name: 
Kevin George
Job Title: 
President and CEO
Company: 
InfoTycoon (Moderator)
Name: 
Nicolle Block
Job Title: 
Regional Manager
Company: 
AMLI
Name: 
Melanie French
Job Title: 
EVP of Operations
Company: 
Cortland Partners
  • SPONSORS

12:30PM
1:30PM
Technology in Maintenance: It's Here, Let's Overcome the Fear
Maintenance

Maintenance for Operations Managers Regional Property/Maintenance Managers

In the world of smartphones and endless apps, technology is available for the onsite and regional maintenance teams to help improve both performance and efficiency. But change isn’t easy and sometimes is even feared. Walk away with tools to implement successful technology solutions, navigate employee challenges and provide a great experience and environment for your residents.​ (WED-A07) 

Speakers

Name: 
Chase Harrington
Job Title: 
President and COO
Company: 
Entrata
Name: 
Dave Denslow
Job Title: 
Managing Director
Company: 
Greystar
Name: 
Jonathan Lane
Job Title: 
Senior Director of Maintenance and Engineering Services
Company: 
Bozzuto Management Company
Name: 
Terry Danner
Job Title: 
CEO
Company: 
SightPlan (Moderator)
  • SPONSORS

1:45PM
2:45PM
The 2020s: Can Apartments Meet the Demand?
Industry Trends

With the number of renters in the U.S. at an all-time high, an additional 4.6 million apartment homes will be needed by 2030 just to keep up with demand. The main drivers are an aging population, immigration and younger generations delaying marriage and children. Apartment demand is also forecast at the state level, and for 50 metropolitan areas. How will these findings affect the way you do business during the next decade (and beyond), and what unique opportunities and challenges do they present for the industry?​ (WED-B04)

Speakers

Name: 
Mark Obrinsky
Job Title: 
SVP of Research and Chief Economist
Company: 
National Multifamily Housing Council
Name: 
Norman Miller
Job Title: 
Ernest Hahn Chair and Professor of Real Estate Finance
Company: 
University of San Diego
Name: 
Paige Mueller
Job Title: 
CEO
Company: 
Whitegate Real Estate Advisors
Name: 
Paula Munger
Job Title: 
Director, Industry Research and Analysis
Company: 
National Apartment Association (Moderator)
  • SPONSORS

1:45PM
2:45PM
Maintenance Staffing: Strategies to Resolve Our Industry’s Pain Point
Maintenance

Property managers all over the country say that staffing their maintenance positions is one of their biggest pain points. And without maintenance staff, customer service and operations suffer while repair costs spiral. Like Mike Rowe, star of “Dirty Jobs” says, “We need more people engaged in skilled trades!” Leave with strategies for finding and “growing your own” maintenance employees as well as implementable solutions for recruitment, training and retention. (WED-B06) 

Speakers

Name: 
Kimberly Hurd
Job Title: 
Vice President of Operations
Company: 
Intrepid Capital Investments, LLC
Name: 
Mary Gwyn
Job Title: 
Chief Innovator
Company: 
Apartment Dynamics (Moderator)
Name: 
Pattie Woods
Job Title: 
Vice President, Training and Development
Company: 
Fogelman Properties
  • SPONSORS

1:45PM
2:45PM
It's an INSIDE Job: Time for an Organizational EKG
Executive

You place value on physical assets, capital assets and employee assets in terms of head count, salary and turnover. But do you place the same emphasis on your company’s emotional assets? Take a strategic look at the value that exists in the soft side of your organization. How does what you sell to the team demonstrate who you are? Does your external brand message match your internal? Can you identify and articulate your value propositions? Are they aligned with your leadership legacy?  (WED-B01) 

Speakers

Name: 
Gus Remppies
Job Title: 
Partner
Company: 
Cornerstone Realty Advisors
Name: 
Lori Snider
Job Title: 
Head of Learning and Experience
Company: 
RedPeak
Name: 
Steve Wunch
Job Title: 
Senior Director of Training & Education
Company: 
Echelon Property Group
  • SPONSORS

1:45PM
2:45PM
Fundamentals of Investing & Financial Concepts
Independent Rental Owners

Want to learn the basics strategies for acquisition and disposition?  Dive into analysis for evaluating property values, understanding Gross Rent Multipliers (GRM), Cap Rates (CAP) and what they mean. And let’s not forget Internal Rates of Return (IRR), cash flow analysis, and Annual Property Operating Data (APODS). Boil down the CPM and CCIM analytics to property evaluation and learn how to separate different alternatives and strategies for successful acquisitions.  (WED-B08) 

Speakers

Name: 
Chuck Sheldon
Job Title: 
President / Qualifying Broker
Company: 
T and C Management, LLC
  • SPONSORS

1:45PM
2:45PM
Rituals, Routines and Rewards that Recharge Your Life!
Leadership

 Hear successful strategies for resetting your focus, establishing routines and recharging your mindset that lead to a more balanced and fulfilling life. There’s no denying that the endless barrage of emails, pings and push notifications have us challenged as we respond to shifting priorities and society’s expectations. Take a deep breath, clear your mind and relax as you examine the mental blocks that hold us back from living our best life. (WED-B03) 

Speakers

Name: 
Debbie Phillips
Job Title: 
President
Company: 
The Quadrillion
Name: 
Jennifer Staciokas
Job Title: 
Senior Vice President, Marketing and Training
Company: 
Pinnacle
Name: 
Mark Hurley
Job Title: 
President
Company: 
Highland Commercial Properties, Inc. (Moderator)
Name: 
Virginia Love
Job Title: 
Vice President, Training and Marketing
Company: 
Waterton Residential
  • SPONSORS

1:45PM
2:45PM
Creating Real Brand Value Propositions: Not Just Another Marketing Gimmick
Marketing

Less gimmick, more value please! We’ve seen the “One Month Free” banner or yard sign. While this gimmick or promotion is still used to get a prospect in the door or secure a lease, it does not create value; in fact, it diminishes it. Take a journey into the world of creating value propositions and a positioning statement for your brand or community. Learn from real case studies and leave with tools to create compelling value propositions along with best practices to get buy-in from your onsite teams.  (WED-B05) 

Speakers

Name: 
Jessica Sutherland
Job Title: 
Director of Marketing
Company: 
Ginkgo Residential
Name: 
Kate Irving Jarrell
Job Title: 
Director of Marketing
Company: 
Northwood Ravin
Name: 
Rebecca Rosario-Bueno
Job Title: 
President
Company: 
Full House Marketing, Inc.
Name: 
Stephanie Loyd
Job Title: 
Marketing Specialist
Company: 
Blue Ridge Companies (Moderator)
  • SPONSORS

1:45PM
2:45PM
Unlocking Savings through Waste and Recycling Management
Return on Energy

Learn ways apartment management companies' reduce waste and encourage recycling at the property level. Hear real case studies and take-away strategies to create a successful waste management program that is sustainable, reduces community waste and saves money.​ (WED-B07) 

Speakers

Name: 
Christie Eash
Job Title: 
Senior Vice President
Company: 
AMLI Residential (Moderator)
Name: 
Craig Haglund
Job Title: 
Program Manager, CRE & Multifamily
Company: 
ENERGY STAR Commercial & Industrial Branch - EPA
Name: 
Erin Hatcher
Job Title: 
Vice President, Sustainability
Company: 
AMLI Residential
Name: 
Peter Zadoretzky
Job Title: 
Director of Sustainability
Company: 
Bozzuto Management Company
  • SPONSORS

1:45PM
2:45PM
Amenities: The Misunderstood Revenue Driver
Leasing

Companies often make significant investments in community amenities, but amenity-rich units can often sit on the market or bring in less return than expected. Properties often miss the mark by determining an amenity’s market value based on investment cost. These can result in prices that repel prospects. Learn how to assess the true value-add that amenities and amenity renovations offer to price units right each time.  (WED-B02) 

Speakers

Name: 
Evan Hoffman
Job Title: 
SVP of Revenue and Marketing
Company: 
AIMCO
Name: 
Rich Hughes
Job Title: 
SVP of Data Science
Company: 
RealPage, Inc.
  • SPONSORS

3:00PM
4:15PM
Living Room Learning Education Session
4:30PM
5:30PM
The Power of Purpose

Mildenhall believes that we all have the opportunity to make a significant impact on the world today, and he compels individuals to dig deep into their own experiences and explore new ways of looking at what’s possible. He’ll discuss how a brand can become a beacon of hope and shine a light of optimism and happiness by taking a social stand and defying stereotypes. Leave feeling encouraged and energized to find your passion and purpose in what you do and to not shy away from challenges.

Speakers

Name: 
Jonathan Mildenhall
Job Title: 
Former Chief Marketing Officer of Airbnb & an AdAge Top 10 Influential Marketer
5:30PM
6:30PM
Conference Welcome Reception
6:30PM
8:30PM
NAA Executive Forum Reception (Invitation Only)

Thursday, June 14

7:00AM
6:00PM
NAA Attendee Registration Open
8:00AM
9:00AM
NAA Newcomer Breakfast (Ticketed Event)
8:45AM
9:45AM
Question Everything! Multifamily Disruptors Needed
Industry Trends

 Strategic agility is now the name of the game. Organizations must be willing to step away from tradition, embrace new ideas and think beyond the box. From technology to marketing to resident loyalty, staying ahead of the curve is vital to competing for long-term residents. Examine how three companies have reinvented themselves by questioning traditional business models and translated their successes to our industry. It’s time to shake things up! (THU-A04) 

Speakers

Name: 
Dana Pate
Job Title: 
Director of Marketing
Company: 
Matrix Residential - Pollack Shores Real Estate Group
Name: 
Lia Nichole Smith
Job Title: 
Vice President of Education and Performance
Company: 
SatisFacts and ApartmentRatings
Name: 
Greg Toomey
Job Title: 
Regional Vice President
Company: 
Updater
Name: 
Russ Webb
Job Title: 
Vice President
Company: 
Georgia Apartment Association (Moderator)
8:45AM
9:45AM
Partnering with Your Community to End Veteran Homelessness
Affordable Housing

Since 2010, veteran homelessness has declined 47 percent. Increasingly, the primary obstacle to local efforts is access to housing. It’s critical to identify property owners and managers willing to work with homeless veterans using housing subsidies and the support of community stakeholders. Local apartment associations are developing innovative approaches alongside stakeholders working to end veteran homelessness. Hear specific examples from cities such as Austin, Texas, and Colorado Springs, Colorado, as well as national partners from the U.S. Department of Veterans Affairs and the National League of Cities. (THU-A06) 

Speakers

Name: 
Stephanie Adams
Job Title: 
Director of Membership Services
Company: 
Apartment Association of Southern Colorado
Name: 
Paul Cauduro
Job Title: 
Director of Government Relations
Company: 
Apartment Association of Austin
Name: 
Anthony Love
Job Title: 
Senior Advisor and Director of Community Engagement
Company: 
VHA Homeless Programs, U.S. Department of Veterans Affairs Central Office
Name: 
Elisha Harig-Blaine
Job Title: 
Manager (Veterans and Special Needs)
Company: 
National League of Cities (Moderator)
  • SPONSORS

8:45AM
9:45AM
Being Awesome: Self, Creativity, Community

What does it mean to be awesome? These days, it doesn’t just mean awe-inspiring, and the idea resonates with us, but we don’t necessarily want to stoke fires of awe in everyone we meet. Explore the origins and importance of being awesome and develop strategies for being more awesome, more often. Being awesome is a matter of cultivating our individuality in a way that creates and sustains community. Awesome people are able to be themselves without alienating others or pressuring them to conform, and they are creative community builders whose generosity, social curiosity and cooperativeness make them inspiring leaders, team players and unfailing friends.

Riggle received his Ph.D. in philosophy from New York University and BA in philosophy from UC Berkeley. He is currently an Assistant Professor in the Department of Philosophy at the University of San Diego.

Speakers

Name: 
Nick Riggle
Job Title: 
Author and Philosopher
8:45AM
9:45AM
The Challenge of Authentically Connecting in a Digitally-Driven World
Operations

 Communication is arguably one of the most important pillars of success in all organizations. Companies must establish an effective means to communicate, from the CEO to the porter. This maintains  brand integrity, protects the resident experience and mitigates negative PR. Organizations have tried myriad approaches, yet gaps remain as prevalent as ever. Take away best practices as well as discuss current obstacles and how to work around them. (THU-A08) 

Speakers

Name: 
Tiffanie Byrd
Job Title: 
Regional Manager
Company: 
UDR
Name: 
Ryan Perez
Job Title: 
Vice President of Marketing
Company: 
CF Real Estate
Name: 
Allison Walentowicz
Job Title: 
Director of Marketing
Company: 
Independence Realty Trust Inc (IRT)
Name: 
Misty Skedgell
Job Title: 
Strategic Communications and Corporate Responsibility Executive
Company: 
RentPath (Moderator)
  • SPONSORS

8:45AM
9:45AM
Cybersecurity for IRO's: How to Protect from Data Theft
Independent Rental Owners

 Cybersecurity is a major headache for those who don’t feel confident with the technologies and jargon involved. Learn simple steps you can take today to immediately improve your data security. Spot the ways you can be hacked, the types of data you need to protect and what you can do to prevent it from happening to you. (THU-A10) 

Speakers

Name: 
Marc O Cleirigh
Job Title: 
General Manager
Company: 
Erin Meadows L.P.
  • SPONSORS

8:45AM
9:45AM
Undercover Resident: The Genesis of a Community's Reputation
Leasing

Surveys indicate that 76 percent of residents say that onsite staff do not communicate, seem disorganized, are uncaring and have very little integrity concerning maintenance. If residents and staff are at the heart of a property’s reputation, what are we doing wrong to receive such poor scores? Learn what happens when staff goes “undercover” at hundreds of apartment communities to hear directly from residents and prospects. Based on the findings, a new property management structure will be presented—one designed for maximum NOI by focusing on “people satisfaction.” (THU-A03) 

Speakers

Name: 
Christopher Beckwith-Taylor
Job Title: 
VP of Marketing
Company: 
The Franklin Johnston Group
Name: 
Joya Pavesi
Job Title: 
VP of Marketing & Strategy
Company: 
Rivergate KW Residential
Name: 
Jackie Ratzlaff
Job Title: 
Vice President, Growth Initiatives
Company: 
Apartment Life, Inc./CARES
Name: 
Pat Patterson
Job Title: 
Business Development Executive
Company: 
CoStar Group (Moderator)
  • SPONSORS

8:45AM
9:45AM
Tribes, Transparency and Truth: Remember Where You Came From
Leadership

 After entering corporate and executive-level positions, it’s easy to find ourselves insulated from the reality our onsite teams face simply because of our titles. You blink and recognize you are high tech but low (or no) touch. It's easy to lose sight of where we came from and ultimately, lose the connection with our onsite teams—our “Tribe.” Hear about the importance of your Tribe, how to practice Transparent Leadership and owning Truth as a leadership attribute. (THU-A05) 

Speakers

Name: 
Kimberly Hurd
Job Title: 
VP of Operations
Company: 
Intrepid Capital Investments, LLC
Name: 
Melissa Joy
Job Title: 
VP
Company: 
Village Green
  • SPONSORS

8:45AM
9:45AM
Practical Data for Maintenance Teams and How to Use It
Maintenance

Business intelligence has been the hot topic for the past few years, but it has focused primarily on the revenue side. Explore how to use technology to analyze operational or practical business intelligence to improve efficiency and performance. A wealth of operational data related to work orders, inspections and preventative maintenance programs is collected and stored in mobile maintenance tools and property management systems. Secure tactics on how operators can turn this data into actionable results. (THU-A07) 

Maintenance for Operations Managers Regional Property/Maintenance Managers 

 

Speakers

Name: 
Tasha Krawiec
Job Title: 
VP of Property Operations
Company: 
BH Management Services
Name: 
Raymond van Beveren
Job Title: 
SVP of Construction and Facilities Services
Company: 
Pinnacle Property Management Services
Name: 
Nyla Westlake
Job Title: 
Managing Director, Asset Management- National
Company: 
Trammell Crow Residential
Name: 
Terry Danner
Job Title: 
CEO
Company: 
SightPlan (Moderator)
  • SPONSORS

8:45AM
9:45AM
Supplier Skills: How to Leverage Relationships while Maintaining the Proper Sales Etiquette
Supplier Skills

How important are first impressions, mutual respect, teamwork, leveraging relationships and understanding the culture of the rental housing industry? Discover how to impress with your manners and likability as well as how good etiquette is vital to building and maintaining relationships. Walk away with an understanding of the cultural backgrounds and the culture of the rental housing industry and, most importantly, how to earn respect. (THU-A09) 

Speakers

Name: 
Nathan Burnett
Job Title: 
President
Company: 
Watchtower Security
Name: 
Jeanette Cox
Job Title: 
Executive Vice President
Company: 
Oddo Development
Name: 
Charles Stroud
Job Title: 
Vice President, Business Development
Company: 
Appliance Warehouse of America Inc
Name: 
Kirk Downey
Job Title: 
Managing Partner
Company: 
Abacode (Moderator)
  • SPONSORS

8:45AM
9:45AM
Sales and Marketing to Get Past Ghosting
Marketing

Marketing is on point. The leasing team is star-studded. Traffic is rolling in... but you never hear from the customer again. There are times when we are certain a lease will be signed and then the customer drops off the face of the Earth. This trend, known as “ghosting,” halts all prospecting momentum. Have ghosts become our No. 1 enemy? Learn how to develop marketing channels that are designed to prevent the customer from disappearing so that we stay relevant during their apartment search. (THU-A02) 

Speakers

Name: 
Kate Good
Job Title: 
Principal, SVP of Development and Operations
Company: 
Hunington Residential
  • SPONSORS

10:00AM
11:00AM
Maximizing the ROI of Service-Based Amenities
Marketing

 Across property management, physical amenities (fitness centers, swimming pools, etc.) are integral to resident satisfaction. More recently, service-based amenities have played a larger role and personalized service will ultimately move the needle on resident retention and satisfaction. Explore proven ways to leverage resident surveys and market the results using user-driven data. Measure success via renewal percentage, referral percentage, and other forms of data-driven thinking to maximize ROI. (THU-B04) 

Speakers

Name: 
Michael DeFrang
Job Title: 
Director of Marketing and Revenue Management
Company: 
Banner Property Management
Name: 
Virginia Love
Job Title: 
Vice President, Training and Marketing
Company: 
Waterton Residential
Name: 
Jennifer Staciokas
Job Title: 
Senior Vice President, Marketing and Training
Company: 
Pinnacle
Name: 
Ash Bell
Job Title: 
VP & Executive Director
Company: 
Updater (Moderator)
  • SPONSORS

10:00AM
11:00AM
Reigniting Passion, Purpose and Pride for Working in Affordable Housing
Affordable Housing

The complexities and restrictions of affordable housing make finding the right employees a daunting task. Once the team is in place, make it a priority to keep them motivated, focused and engaged. Valuable team members can easily be lost to burn out and, too often, customer care and leasing skills taking a back seat to re-certifications, inspections and audits. Learn low-cost, real-world strategies designed to maintain the enthusiasm and energy level that both residents and employees deserve. (THU-B06) 

Speakers

Name: 
Angela Lindsey
Job Title: 
VP, Property Management
Company: 
National CORE
Name: 
Angel Rogers
Job Title: 
Training Consultant
Company: 
STAR Training
  • SPONSORS

10:00AM
11:00AM
Creating a Culture that Engages and Retains Millennials
Leadership

 Their work habits and values are different. They care more about work-life balance than money. And they are entering the workforce at record rates. Uncover the employee engagement drivers that are unique to Millennials and discover how to develop an environment that engages and retains them.  (THU-B08) 

Speakers

Name: 
Andre O'Brien
Job Title: 
Dale Carnegie Trainer
Company: 
Dale Carnegie of Georgia
  • SPONSORS

10:00AM
11:00AM
Marketing to Gen Z: Engaging a Hyper-Connected, Distracted Audience
Technology

Just when we’ve finally wrapped our heads around marketing to Millennials, Generation Z comes along, taking digital and mobile to another level. Described as the most hyper-connected, distracted generation in recorded history, marketers are now challenged to find new ways to engage this unique audience. Is the answer Snapchat marketing? Is email dead? Forget email—is Facebook dead? What are the channels and strategies needed to reach and engage a generation that consumes information at a rate not yet witnessed in the modern era?  (THU-B10) 

Speakers

Name: 
Faith Aids
Job Title: 
Director of Marketing
Company: 
RedPeak
Name: 
Allison Beauchesne
Job Title: 
Area Marketing Manager
Company: 
UDR
Name: 
Eric Clark
Job Title: 
VP of Marketing and Strategic Development
Company: 
Bainbridge Companies
Name: 
John Thornton
Job Title: 
Senior Director, Performance Marketing
Company: 
RentPath (Moderator)
  • SPONSORS

10:00AM
11:00AM
The Age of AI: Business Intelligence Today and Tomorrow
Industry Trends

 Savvy business intelligence tools combine real-time operational, financial and ancillary services information. These deliver analytics to provide foresight, improve business decisions and increase your competitive edge. But how do you know you’re capturing the right measures to guide your decisions? Someday soon, your software could be making those decisions for you. As Artificial Intelligence (AI) reaches the rental housing industry, how will it impact business intelligence technologies and practices? (THU-B03) 

Speakers

Name: 
Michael Barry
Job Title: 
Vice President, Data Analytics
Company: 
Bozzuto Management Company
Name: 
Tim Reardon
Job Title: 
Chief Operating Officer
Company: 
Bridge Property Management
Name: 
Dawn Wise
Job Title: 
National Financial Analyst
Company: 
Berkshire Communities
Name: 
Dharmendra (Dhar) Sawh
Job Title: 
Industry Principal, Yardi Elevate
Company: 
Yardi Systems Inc (Moderator)
  • SPONSORS

10:00AM
11:00AM
Negligence No More: Protect Yourself from Damaging Lawsuits
Operations

 Many property managers and owners are taken by surprise when slapped with a negligence lawsuit. The financial (and reputational) consequences are often damaging and irreversible. Discover preventative measures you must take to ensure you have substantial protections to effectively defend yourself from unreasonable lawsuits and even prevent them altogether. Hear real-life case studies regarding what steps companies have actively taken to defend themselves against claims of negligence, while maintaining operational excellence across their property portfolio. (THU-B05) 

Speakers

Name: 
Jaren Bradley
Job Title: 
SVP of Operations
Company: 
Apartment Management Consultants LLC (AMC)
Name: 
Shelly Gil
Job Title: 
Multifamily Regional Manager
Company: 
Tarragon Property Services
Name: 
Susan Levy
Job Title: 
Partner
Company: 
Levy & Pruett
Name: 
Alex Cuenca
Job Title: 
Operations Analyst
Company: 
Maxus Properties, Inc. (Moderator)
  • SPONSORS

10:00AM
11:00AM
Thriving in the Age of Distraction

For the first time in history, we live in a world without any barriers to connection or communication, which has fundamentally altered the way people work, engage, communicate and relate to one another. The same technology both simplifies processes and compromises our focus and makes it even more difficult to reach increasingly distracted customers. We are asked to process four times the information that Americans dealt with in 1986, but with less space and time to actually think. Advertisements, alerts, emails, constant notifications—no wonder the average American struggles to make it three minutes without being interrupted!

Steinhorst will discuss the great challenges we face in a constantly-connected world, revealing: How did we get here? How deep does this distraction issue go? And where do we go from here?

Speakers

Name: 
Curt Steinhorst
Job Title: 
Entrepreneur & Founder of FocusWise
10:00AM
11:00AM
Maintenance Time and Money: Getting More Juice from the Squeeze
Maintenance

Every type of business emphasizes budget adherence to meet financial goals. At the apartment community, maintenance spend is a major budget component and misses can wreak havoc on onsite NOI. At the same time, teams are always under pressure to do more with less. Developing and executing a budget plan is a process that needs to include the entire staff, allowing expectations to be both set and met. Learn how to understand budgets and effectively create short and medium-term plans that everyone can support. (THU-B07) 

Maintenance for Supervisors

 

Speakers

Name: 
Jonathan Lane
Job Title: 
Senior Director of Maintenance and Engineering Services
Company: 
Bozzuto Management Company
Name: 
Paul Rhodes
Job Title: 
National Maintenance and Safety Instructor
Company: 
NAA Education Institute
  • SPONSORS

10:00AM
11:00AM
Supplier Skills: Body Language Confidential
Supplier Skills

 Secrets are hiding in plain sight, and tactics for discerning the hidden meaning in body language can help apartment professionals get to “Yes!” more. Laugh, learn and win prizes in this gameshow-style event. The grand prize: Walk away with the skill set required to read body language, get people to to buy-in to your ideas, understand the hidden message in a handshake and strategies for lie detection. (THU-B09) 

Speakers

Name: 
Traci Brown
Job Title: 
Body Language Expert & Keynote Speaker
Company: 
Traci Brown, Inc
  • SPONSORS

10:00AM
11:00AM
Stay Calm & Demand Funnel On: Strategies that Drive Conversions
Leasing

More leads mean more leases, right? Unfortunately, no. Demand generation isn’t about buying the most leads— it’s about converting those leads that are the most qualified. When communities aren't converting, the vacancy exposure often causes operators to first look at pricing. But is that the true conversion problem? Challenge the status quo of lead management strategies highlighting how data-focused demand generation will plug any leaks in the lead funnel and optimize opportunity for leasing agents to convert.  (THU-B02)

Speakers

Name: 
Dustin Schwarz
Job Title: 
Director, Intelligent Lead Management
Company: 
RealPage
Name: 
Merrcy Moore
Job Title: 
Portfolio Manager/Analyst
Company: 
FPI Management
Name: 
Sherry Reed
Job Title: 
Senior Vice President, WA & ID
Company: 
Coast Property Management
Name: 
Virginia Love
Job Title: 
VP of Leasing and Marketing
Company: 
Waterton Residential
  • SPONSORS

11:15AM
12:15AM
Once Upon a Time...Selling through Storytelling
Leasing

Once upon a time, a rental housing professional attended a class on how to tell stories to customers. They learned that they can become a great storyteller and increase their leasing success. They discovered why stories are far more memorable (and effective) than a typical sales presentation and how to craft the perfect blend of logic and emotion to persuade their prospects to lease. When they went back to their company and shared their knowledge, they all leased happily ever after! (THU-C02) 

Speakers

Name: 
Lisa Trosien
Job Title: 
President
Company: 
ApartmentExpert.com
  • SPONSORS

11:15AM
12:15AM
Marketing and Pricing: The Marriage of Old Friends
Industry Trends

Marketing + Pricing = the marriage of old friends. Who knew? Two rental housing concepts that operated in completely different worlds for so long are finally together. Learn what brought them together in the name of “multifamily-mony.” What impact does their marriage have on you, your operations and the next generation of marketing and revenue management best practices. (THU-C04) 

Speakers

Name: 
Daryl Smith
Job Title: 
National Marketing Director
Company: 
Pinnacle
Name: 
Christie Bennett
Job Title: 
Director of Revenue Management
Company: 
Lennar Management Company
  • SPONSORS

11:15AM
12:15AM
Changing the Perception of Affordable Housing
Affordable Housing

 Affordable housing is at its highest demand levels and, as an industry, we must all work together to change its perception. Discuss how deals are getting done in the affordable arena from companies focused on new development, acquisitions, renovations and management. Learn how these companies are changing the perception of affordable housing with investors, legislators, neighborhoods and the industry. Affordable housing takes a village of supporters. Get educated on why it is important to you, the rental housing industry and the broader economy. (THU-C06) 

Speakers

Name: 
Daryl Carter
Job Title: 
Founder, Chairman and CEO
Company: 
Avanath Capital Management, LLC
Name: 
Ken Szymanski
Job Title: 
Executive Director
Company: 
Greater Charlotte Apartment Association
Name: 
Michael Riechman
Job Title: 
Managing Director, Multifamily Investment Management
Company: 
Miller Valentine Group
Name: 
Tami Fossum
Job Title: 
Executive Director
Company: 
GEM Management, LLC
  • SPONSORS

11:15AM
12:15PM
Win as One: The 8 Essential Elements of Human Synergy

What do the world's most successful teams have in common? The ability to upgrade their "teamwork" to Human Synergy! If your goal is to increase performance by inspiring your team to adapt, overcome and win as ONE, learn the Eight Essential Elements of Human Synergy to impart the attitude and mindset that allows groups of ordinary people to accomplish truly extraordinary feats together, especially when the stakes are high, the goals are audacious, and constant change is the only thing your team can count on. Leave with tangible ideas about how to raise your team to the next level against all odds, both personally and professionally. Benincasa will share her most epic and meaningful moments in Adventure Racing to showcase how Human Synergy pushed them farther and faster in pursuit of their goals. 

Speakers

Name: 
Robyn Benincasa
Job Title: 
World Champion Adventure Racer, 2014 CNN Hero, Full Time Firefighter, New York Times Bestselling Author, 3x Guinness World Record Endurance Kayaker
11:15AM
12:15AM
Revenue Management: Two Heads are Better than One
Operations

 How do you effectively utilize the expertise of onsite management and the revenue manager? Hear how each side’s unique perspective contributes to the best decision-making possible to react appropriately in softening market conditions. The revenue manager’s recommendations are best served when combined with the onsite team’s market intelligence. Learn how to utilize this knowledge to identify and respond to market slowdowns, such as those currently being reported in many major markets. (THU-C08) 

Speakers

Name: 
Ian Mattingly
Job Title: 
President
Company: 
LumaCorp Inc.
Name: 
Tim Reardon
Job Title: 
Chief Operating Officer
Company: 
Bridge Property Management
  • SPONSORS

11:15AM
12:15AM
Technology is Changing the World, Don't Get Left Behind
Technology

 Technology is changing the world and it’s certainly changing real estate. You've read about big picture tech trends like artificial intelligence, smart home technology, blockchains and big data. How do they impact how you conduct your business within real estate? The straight answer? In almost every way. Find out how trends outside the industry change consumer behavior and affect operations within it. Review some of the major technology trends of which you may be unaware that are impacting real estate and how to embrace them to increase revenue, decrease expenses and drive up NOI. (THU-C10) 

Speakers

Name: 
Constance Freedman
Job Title: 
Founder and Managing Partner
Company: 
Moderne Ventures
Name: 
Jennifer Staciokas
Job Title: 
SVP of Marketing and Training
Company: 
Pinnacle
  • SPONSORS

11:15AM
12:15AM
A Masterpiece in the Making
Leadership

The best way to grow and retain your top talent is to know your employees better than they know themselves, then use that information to shape their ideal career path in ways beneficial to both of you. Explore the art of job sculpting and how servant leadership shapes a world-class culture for your team that promotes employee engagement and tenure. Learn innovative methods to use your uniqueness to fill blank canvases with employee’s best and brightest contributions to create a true masterpiece. (THU-C03) 

Speakers

Name: 
Stephanie Anderson
Job Title: 
Regional Property Manager
Company: 
Drucker and Falk
Name: 
Jeremy Lawson
Job Title: 
Reputation Manager
Company: 
Fogelman
Name: 
Kimberly O'Keefe
Job Title: 
Operations Manager
Company: 
The Dolben Company
Name: 
Debbie Phillips
Job Title: 
President
Company: 
The Quadrillion (Moderator)
  • SPONSORS

11:15AM
12:15AM
Improving Marketing Investment through Attribution
Marketing

Maximizing your organization’s marketing and leasing investment requires more than producing creative-looking flyers and banners. Today’s residents are highly complex and so is their path to conversion. Companies should invest in digitally savvy and data-driven leaders who can implement best-in-class marketing, designing the right processes and implementing the right technology to truly uncover what drives revenue. Learn how executive leaders can acquire and manage the right talent to build the new world of rental housing marketing—a world where marketers have the blended technical, analytical and operational skills needed to drive accelerated revenue, not just ROI. (THU-C05) 

Speakers

Name: 
Ryan Perez
Job Title: 
VP of Marketing
Company: 
CF Real Estate
Name: 
Catherine Swaback
Job Title: 
Director of Marketing Strategy
Company: 
Alliance Residential Company
Name: 
Jennifer Anderson
Job Title: 
Director, B2B Marketing
Company: 
RentPath (Moderator)
  • SPONSORS

11:15AM
12:15AM
Navigating through Changes: Insights on Maintenance Leadership, Culture, Teamwork
Maintenance

More than ever, confident maintenance supervisors are a must to work in situations involving authority levels, leadership skills, meeting deadlines and conflict resolution with their teams. The successful supervisor must be able to maintain self-control to lead their people to resolve the challenges of our residents while feeling valued as part of the team. Having a keen understanding of each members’ individual strengths, management of egos and what gets them excited about working with others builds consistency for a high-performance team. With rents skyrocketing, demands for increasing levels of professionalism go way beyond just fixing toilets and painting apartments.  (THU-C07) 

Maintenance for Supervisors

 

Speakers

Name: 
Jacqueline Ramstedt
Job Title: 
Principal, National Speaker, Performance Coach, CMO Chief Motivational Officer
Company: 
Ramstedt Enterprises, Inc.
Name: 
Mark Cukro
Job Title: 
President
Company: 
Plus One Consulting
  • SPONSORS

11:15AM
12:15AM
Supplier Skills: Solution Incubator
Supplier Skills

If there is a universal quality of rental housing professionals, one could argue it’s the constant search for solutions. Join us to learn how to better leverage your peers, clients, associations and tools such as LinkedIn to grow your business. By working as a group, discover how to use the tools to overcome objections, create personal networks, open more doors to decision-makers and succeed in rental housing. Get help in identifying key solutions to address client concerns and to maximize each opportunity.   (THU-C09) 

Speakers

Name: 
Kirk Downey
Job Title: 
Managing Partner
Company: 
Abacode
Name: 
Angi Pusateri
Job Title: 
VP of Sales
Company: 
RentDebt Automated Collections, LLC
Name: 
Mary Walsh
Job Title: 
VP of Enterprise Sales
Company: 
RealPage
Name: 
Jeff Smedley
Job Title: 
Senior Vice President
Company: 
LeaseHawk (Moderator)
  • SPONSORS

12:45PM
2:15PM
Opening General Session
  • SPONSORS

2:15PM
6:15PM
NAA Exposition Grand Opening
7:00PM
10:00PM
NAA Thursday Night Party

Friday, June 15

7:00AM
5:00PM
NAA Attendee Registration Open
9:00AM
10:00AM
Get Residents and Keep Them with Energy Efficiency Engagement
Return on Energy

Explore successful methods to market the energy-efficiency upgrades during the leasing process. Learn results of NAA/Shelton Group 2017 Energy Engagement Study as well as strategies to engage current residents in energy-efficient behaviors. Maximize sustainability and increase resident satisfaction and retention—it’s a win-win. (FRI-A09) 

Speakers

Name: 
Lexie Goldberg
Job Title: 
Senior Associate, Sustainability
Company: 
Greystar
Name: 
Martin Levkus
Job Title: 
Regional Director of Sales
Company: 
Yardi
Name: 
Deborah Cloutier
Job Title: 
Principal and Co-Founder
Company: 
JDM Associates (Moderator)
  • SPONSORS

9:00AM
10:00AM
How Did You Find Us? Tracking Today’s Multi-Touch Renter Journey
Marketing

Today’s savvy resident does not find properties through a single touchpoint. They interface with businesses in multiple ways before acting. Single-source lead attribution only gives you one part of the story, but it’s become critical to know every step taken so you wisely spend your marketing dollars. Examine the importance of multi-touch lead attribution in the digital marketplace and review several models so that every touchpoint is recognized. Learn how accurate attribution should be informing your decisions, influencing your budget and guiding your marketing strategy. (FRI-A02) 

Speakers

Name: 
Holli Beckman
Job Title: 
Vice President of Marketing and Leasing
Company: 
WC Smith
Name: 
Israel Carunungan
Job Title: 
Senior Director, National Marketing
Company: 
Greystar
Name: 
Mia Wentworth
Job Title: 
Marketing Director
Company: 
Monarch Investment & Management Group
Name: 
Esther Bonardi
Job Title: 
Vice President of Marketing
Company: 
Yardi Systems (Moderator)
  • SPONSORS

9:00AM
10:00AM
Unleashing the Potential of People

There’s only one thing that allows a company to sustain success over a long period of time and that’s the quality of people that you have. It’s all about the environment that you create and the people you attract because talent isn’t at the top of the organization – it’s company-wide. Imagine the possibilities when empowering people to think differently, be disruptive, and find new ways to do things. If we can inspire more people to own the future, we’re unleashing the potential of people – the potential to think and create and find the path to greatness.

Speakers

Name: 
Mark King
Job Title: 
President, adidas North America; Innovation Expert
9:00AM
10:00AM
Smart Homes for Smart People
Technology

 Smart home technology may soon be at the center of the amenity arms race. As centralized management and control becomes more commonplace, apartment owners and operators are beginning to take the next step and implementing smart home devices throughout their communities. How have they made it possible and what do you need to put into place to begin? Hear the answers to these questions and much more, including how to select the right smart home technology, how to garner a tangible ROI and how to control the new universe of security concerns. (FRI-A04) 

Speakers

Name: 
Tommy Deserti
Job Title: 
Head of Real Estate Partnerships
Company: 
Nest Labs
Name: 
Jeffrey Kok
Job Title: 
CIO
Company: 
Mill Creek Residential Trust
Name: 
Taylor Wiederkehr
Job Title: 
Software Implementation Analyst
Company: 
Alliance Residential Company
Name: 
Chase Harrington
Job Title: 
President and Chief Operating Officer
Company: 
Entrata (Moderator)
  • SPONSORS

9:00AM
10:00AM
How Successful Independent Rental Owners Deal with Difficult Conflicts
Independent Rental Owners

In today's world, many of us have to deal with stress and conflict on a daily basis, and oftentimes these involve the customers we strive to serve. Managing rental property is not as easy anymore (and arguably never has been) because the laws and responsibilities for property owners and managers get ever more stringent each passing year. Learn how to avoid conflicts, and when and if they do arise, how to recognize, manage and resolve them. Walk away with both legal and psychological perspectives that can prove useful to leverage in property management. (FRI-A06) 

Speakers

Name: 
Lynn Dover
Job Title: 
Managing Partner
Company: 
Kimball, Tirey & St. John LLP
Name: 
Rick Snyder
Job Title: 
President and Owner/Broker
Company: 
R.A. Snyder Properties, Inc.
  • SPONSORS

9:00AM
10:00AM
Key Federal Legislative-Regulatory Issues Impacting Affordable Housing
Affordable Housing

The world of affordable rental housing is not only highly regulated by three federal agencies, but also highly dependent on the ability of Congress to pass timely and sufficient annual funding bills. Discuss key current federal legislative and regulatory issues facing providers of affordable housing participating in HUD, rural housing and Housing Credit programs, and the resulting real-world impacts on communities, management companies and owners. (FRI-A08) 

Speakers

Name: 
Kristina Cook
Job Title: 
Executive Director
Company: 
NAHMA
Name: 
Larry Keys
Job Title: 
Director of Government Affairs
Company: 
NAHMA
  • SPONSORS

9:00AM
10:00AM
You Conquered the Lease Up! Now What?
Industry Trends

In 2017, more than 320,000 new construction apartment units came online across the U.S. The rising demand for apartments has created intense competition between communities, especially in urban infill areas. The new lifestyle-oriented, mixed-use developments can pose a daunting challenge to maintain the satisfaction of the residents, commercial tenants and the lifestyle that both demand. Learn how to define and overcome these challenges, design a plan to help build a strong resident lifestyle and proactively prepare your community to compete against the new product entering the marketplace. (FRI-A03) 

Speakers

Name: 
Jordan Hovanec
Job Title: 
Area Manager
Company: 
Milhaus Management
Name: 
Alexandra Jackiw
Job Title: 
President
Company: 
Milhaus Management
  • SPONSORS

9:00AM
10:00AM
The Lost Lead Epidemic: What is the Cause?
Leasing

Nearly 40 percent of all calls that are placed to leasing offices go unanswered Teams are so busy handling resident requests that lead management is forced to the wayside. As a result, millions of leads are lost every year and that is costing apartment operators in terms of both occupancy and revenue. Hear how leads are lost, how to stop the leaks, what technologies are available to better manage and convert leads and what operators can do before they’re able to implement the software to improve lead management. (FRI-A05) 

Speakers

Name: 
Steve Merchant
Job Title: 
SVP, Marketing & Sales
Company: 
Equity Residential
Name: 
Ashley Pavlovich
Job Title: 
Director of Marketing
Company: 
Bainbridge
Name: 
John Reardon
Job Title: 
Vice President, Marketing
Company: 
Beacon Communities
Name: 
John Thornton
Job Title: 
Senior Director, Performance Marketing
Company: 
RentPath (Moderator)
  • SPONSORS

9:00AM
10:00AM
Navigating Legal Landmines in Utility Billing Programs
Legal/Fair Housing

 The majority of  owners and operators utilize utility billing programs but may be failing to adequately protect themselves from legal exposure and costly litigation. Examine the regulatory complexities and gray areas of utility billing, learn of new and proposed laws and take away tips to create lease language that protects owners and operators while maximizing the recovery of utility costs. (FRI-A07) 

Speakers

Name: 
John Barger
Job Title: 
VP, Real Estate Services
Company: 
Fogelman Management Group
Name: 
Terry Lyden
Job Title: 
Founder and Principal
Company: 
Utility Revenue Services
Name: 
Marc Treitler
Job Title: 
Partner, General Counsel
Company: 
Conservice
  • SPONSORS

10:00AM
2:45PM
NAA Exposition Open (with Lunch)
11:00AM
12:30PM
Maintenance Mania National Championship
12:45PM
1:15PM
Speed Round: Not Your Grandma’s Senior Living: Trends, Innovation and Technology
Industry Trends

 Competition is fierce for the lucrative Boomer housing market. Get an insider’s view of the award-winning designs, amenities and programming fueling today’s best senior living communities. Forward-thinking owners, developers and designers are mining innovations and technology from premium resorts, hotels and condos and turning senior living communities into desirable destinations. Bring paper and pen so you don’t miss the success-driven solutions and knock-your-socks-off strategies to win over the hearts of seniors residents. (FRI-B07) ​

Speakers

Name: 
Russ Garber
Job Title: 
Studio Director/Senior Living Design
Company: 
M+A Architects
Name: 
Suzanne Thomson
Job Title: 
Vice President
Company: 
Justus Companies Inc
  • SPONSORS

12:45PM
1:45PM
Effective Work Partner or Pain in the Asset?
Executive

We interact with many different work partners on a daily basis. Some of these interactions are productive and energizing, while others are frustrating and ineffective. Who are our work partners? What are the consequences of ineffective partnerships? What skills are needed to manage our own behaviors and to influence others when interacting with a work partner?  Learn how to avoid the pain of unmet expectations, miscommunication and broken commitments. (FRI-B08) ​

Speakers

Name: 
Christopher Reed
Job Title: 
SVP of Operations
Company: 
Mercy Housing
Name: 
Susan Sherfield
Job Title: 
Vice President, Training and Employee Development
Company: 
Mercy Housing
  • SPONSORS

12:45PM
1:45PM
MHPI Hiring Solutions: Recruiting and Hiring in Today's Market

Competition is fierce in the ever-changing job market for MHPI employers. One constant has been the incredible skills and knowledge gained by our military members while in service.  Today, employers are beginning to fully recognize this as a resource, capitalizing on the experience and backgrounds of our military to outfit their workforce in the MHPI industry. Gain insights into the current job market and discuss diverse avenues for recruiting and hiring qualified professionals from both the civilian and military-affiliated work force.  (FRI-B10) ​

Military Housing

 

Speakers

Name: 
Latoya Forde
Job Title: 
Manager, Talent Acquisition
Company: 
WinnCompanies
Name: 
Jonathan Nix
Job Title: 
Senior Regional Human Resources Manager
Company: 
Balfour Beatty Companies
Name: 
Nihar Shah
Job Title: 
Partner
Company: 
Mercer Consulting
Name: 
Tom Adams
Job Title: 
Vice President
Company: 
WinnResidential Military Housing Services (Moderator)
  • SPONSORS

12:45PM
1:15PM
Speed Round: How Charitable Action Can Unite Employees, Residents and Your Community
Operations

Giving back and supporting your community is easier than you think if you know how to navigate the process. Learn how you can leverage your contacts within the industry and your local NAA affiliate to create real change in your community.  Not only will you feel great for helping others, you will also build lasting relationships and gain valuable experience along the way. (FRI-B05) 

Speakers

Name: 
Brian Wilhite
Job Title: 
Owner
Company: 
Wilhite Instruction and Motivation
Name: 
David Conde
Job Title: 
Director of Property Management
Company: 
Krueger Development
  • SPONSORS

12:45PM
1:45PM
Deep Dive: Training Your Talent— Technology – Part A
Operations

With continued innovation in rental housing, training is a must, but how? Examine today’s training landscape and the industry’s unique challenges: growing portfolios, geographically dispersed regions, so many job types and a world defined by distraction. In part one, explore the technology of training and challenge assumptions:

  • Classroom? E-Learning? Required? Elective?
  • Micro-learning? Really?
  • Not another webinar!
     

We’ll wrap with rapid-fire idea-sharing of today’s most promising training tools. (FRI-B03)

Speakers

Name: 
Steve Matre
Job Title: 
Director, Education and Human Resources
Company: 
Banner Property Management, LLC
Name: 
Kara Rice
Job Title: 
Owner
Company: 
Experiment Learning & Talent Development
12:45PM
1:15PM
Speed Round: ADA: Comfort Animals Rising
Legal/Fair Housing

 Learn how to assess Fair Housing risk through real world cases, including comfort animals. Walk away knowing how to run a tight compliance ship so you never have to see the inside of a courtroom.  (FRI-B06) ​

Speakers

Name: 
Greg Proctor
Job Title: 
Vice President of Compliance
Company: 
RealPage
Name: 
Martie Lafferty
Job Title: 
Associate Litigator
Company: 
Stein & Vargas, LLP
Name: 
Linda Hoffman
Job Title: 
Publisher
Company: 
Multihousing Pro Magazine
  • SPONSORS

12:45PM
1:45PM
Digital & Social Mega Trends

Shivvy demystifies some of the most complex technological concepts that will radically reshape sectors, industries and ultimately our day-to-day lives. She champions the notion of “tech-for-good” and the role of digital as a catalyst and driver of meaningful value.

Voted one of the “most creative thinkers in tech” and a thought leader “making digital Britain tick,” Jervis is a futurist and video series creator uncovering the groundbreaking advances that need to be on your radar.

Speakers

Name: 
Shivvy Jervis
Job Title: 
Multi-award Winning Tech Series Creator & Presenter; Futurist and Former Reuters Journalist; Top 100 Digital Power Player
12:45PM
1:45PM
WTH Makes a Solid SEO Strategy? Conquer Your FOMO ASAP!
Marketing

 To be an option for prospective residents in shopping mode, you know that your property needs to be as visible as possible where they’re looking. It’s why search engine optimization (SEO) on your website is so important. Effectively guiding SEO strategy can be challenging when you aren’t immersed in digital marketing. Arm yourself with metrics to audit your current strategy, tactics and questions you can take to your SEO team or provider to make smarter decisions going forward, as well as data you can knowledgeably present to the C-Suite to explain your efforts and address their concerns. (FRI-B09) ​

Speakers

Name: 
Christopher Beckwith-Taylor
Job Title: 
Vice President of Marketing
Company: 
The Franklin Johnston Group
Name: 
Jad Dersham
Job Title: 
Director of Digital Media
Company: 
RAM Partners, LLC
Name: 
Stephanie Gonzalez
Job Title: 
Director of Marketing & Customer Experience
Company: 
Venterra Realty
Name: 
Mike Whaling
Job Title: 
President
Company: 
30 Lines (Moderator)
  • SPONSORS

2:00PM
2:30PM
Speed Round: Finding Higher Ground in the Senior Tsunami
Technology

Baby Boomers are now the fastest growing renter segment in the nation, outpacing even Millennials. But while there’s an entire sector dedicated to senior housing, the aging population expands beyond this one category into all types of apartments. How do mixed demographic properties create conducive environments for seniors who wish to age in place? Technology. From smart refrigerators that order food to remote monitoring devices and companion robots, smart technology is a low barrier way to bring senior care to any environment and expand the resident experience. (FRI-C06) 

Speakers

Name: 
Tim Haddon
Job Title: 
Director of Strategic Business Services
Company: 
PK Management
Name: 
Russ Webb
Job Title: 
VP
Company: 
Georgia Apartment Association
Name: 
Michael Rudy
Job Title: 
Editor in Chief
Company: 
Multihousing Pro Magazine (Moderator)
  • SPONSORS

2:00PM
3:00PM
Cracking the Client Satisfaction Code
Executive

In the third-party world of property management, it often is challenging to juggle multiple clients’ expectations, management styles and reporting structures. The ultimate goal is client satisfaction, but how do you satisfy 100 percent of your clients 100 percent of the time? Unlock the key to managing your clients while enhancing your relationships and building better partnerships. Gain new strategies to offer customized service while producing desired results.  (FRI-C08) 

Speakers

Name: 
Lisa Taylor
Job Title: 
Senior Managing Director
Company: 
Greystar
Name: 
Lynn Owen
Job Title: 
Chief Operations Officer
Company: 
TruAmerica Multifamily, LLC
Name: 
Marcie Williams
Job Title: 
President
Company: 
RKW Residential
Name: 
Ed Wolff
Job Title: 
President, Leasing Desk Insurance & Screening
Company: 
Real Page, Inc (Moderator)
  • SPONSORS

2:00PM
3:00PM
Navigating the Energy Efficiency Financing Landscape
Return on Energy

Hear the opportunities to fund retrofits during the ownership/control of the asset period (not during sale, purchase or refinancing). Strategies will be presented to identify funding resources, including utility rebates, state and local tax credits, PACE, CSAs/PPAs and engaging current investors. Learn how to create a action plan to secure funding for energy and water retrofits and maximize return on investment. These retrofit projects save money operationally and add value to the properties. (FRI-C10)

Speakers

Name: 
Julia Emerson
Job Title: 
Owner
Company: 
Highland Commercial Properties Inc.
Name: 
Joseph Indvik
Job Title: 
Senior Consultant
Company: 
JDM Associates
Name: 
Philip Payne
Job Title: 
Principal and CEO
Company: 
Ginkgo Residential
Name: 
Cindy Zhu
Job Title: 
Energy Fellow
Company: 
U.S. Department of EnergyꟷBetter Buildings (Moderator)
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2:00PM
2:30PM
Speed Round: Beyond Overload? Change Strategies to Increase Capacity for Lasting Success
Leadership

Feeling the stress of living in a world of "too much?" Overwhelmed with the non-stop distractions, interruptions, job demands and instant response expectations? How did we get here? Why do we do this to ourselves? Here’s the answer: Get a life! Reclaim your life today to find a greater purpose with increased self-awareness by applying everyday practical strategies to get back on track. Discover the blueprint to open up more brain-space to think, time to plan and ability to focus and chart a new course for improved long-term results. (FRI-C05) 

Speakers

Name: 
Rommel Anacan
Job Title: 
President
Company: 
The Relationship Difference
Name: 
Amy Dilisio
Job Title: 
National Speaker and Industry Educator
Company: 
Quintessential Marketing & Training
  • SPONSORS

2:00PM
2:30PM
Speed Round: Bullying in the Workplace
Human Resources

Workplace bullying isolates good employees, destroys company culture and costs you time and money. Interact with experts who will discuss the legal exposure as well as the tolls workplace bullying can take on an organization. Having a clear understanding of how workplace bullying starts and takes place is a good first step in combating this challenge. But it’s only the beginning. Hear this and more ways to end workplace bullying. (FRI-C07) 

Speakers

Name: 
Phillip Neuman
Job Title: 
Attorney at Law
Company: 
Couzens, Lansky, Fealk, Ellis, Roeder & Lazar P.C.
Name: 
Melissa White
Job Title: 
National Training Director/ Owner
Company: 
Balfour Beatty/ Writing our Wrongs
Name: 
Megan Orser
Job Title: 
Director of Professional Development
Company: 
Smart Apartment Solutions (Moderator)
  • SPONSORS

2:00PM
3:00PM
Customer Service Roundtable: Excellence in Serving Those Who Serve

The MHPI program was created to enhance and preserve the quality for life for military members and their families.  As important as improving the quality of the housing itself, customer service provided to residents is a key success factor in the long-term sustainment of the program. As the MHPI program has evolved, so have our customers, expanding beyond military members to waterfall residents. Interact with panelists and peers to hear ideas, best practices and ways to better serve our diverse resident base. (FRI-C09) 

Military Housing

 

Speakers

Name: 
Paula Cook
Job Title: 
Vice President
Company: 
Balfour Beatty Communities
Name: 
Jamie Miller
Job Title: 
Regional Director of Property Management
Company: 
Atlantic Marine Corps Communities LLC
Name: 
Karen Plesh
Job Title: 
Vice President of Operations
Company: 
Hunt Companies
Name: 
Kristin Miller
Job Title: 
Director of Marketing and Leasing
Company: 
WinnResidential Military Housing Services (Moderator)
  • SPONSORS

2:00PM
3:00PM
The Future of Resident Amenities
Industry Trends

Rental housing properties are constantly upgrading and changing their services and amenities in an attempt to satisfy the needs and demands of their residents. Did you know that 88 percent of residents would use pet walking services if it were offered at their community? As the resident demographic changes, so does the spend of disposable income, ultimately affecting your apartment communities’ bottom lines. Learn how you can delight your resident and increase retention while meeting the ever-changing demands. (FRI-C01) 

Speakers

Name: 
Victor Aguilar
Job Title: 
Director of Operations
Company: 
Carbon Thompson Multifamily Management
Name: 
Agathe Blanchon-Ehrsam
Job Title: 
Chief Marketing Officer
Company: 
Vivaldi Group
Name: 
Tasha Krawiec
Job Title: 
Vice President of Property Operations
Company: 
BH Management Services
Name: 
Shawn Handrahan
Job Title: 
President and CEO
Company: 
Valet Living (Moderator)
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3:15PM
4:45PM
General Session: Alex Rodriguez

A 3-time MVP for the NY Yankees and 14-time all-star, Mr. Rodriguez is not only one of the greatest athletes in the world, but also a rental housing champion as the founder of a tremendously successful, fully-integrated real estate investment and development firm, A-Rod Corp.

Speakers

Name: 
Alex Rodriguez
Job Title: 
Founder and CEO of A-Rod Corp, 2009 World Series Champion
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Saturday, June 16

8:30AM
11:00AM
NAA Attendee Registration Open
8:45AM
10:45AM
NAA Awards Breakfast with Guest Speaker: Shabnam Mogharabi

NAA welcomes Shabnam Mogharabi as its Awards Breakfast guest speaker. Ms. Mogharabi has more than 15 years of experience in media and entertainment building startups and organizations with an emphasis on digital content, social platforms, production and news. She currently is CEO of SoulPancake, an inspiring company she co-founded with actor Rainn Wilson that creates daily positive, socially conscious videos about human connection. Previously, Mogharabi was a real estate editor focused on the apartment industry.

Speakers

Name: 
Shabnam Mogharabi
Job Title: 
CEO
Company: 
SoulPancake
Event Sponsors