MEETINGS & EVENTS

Conference Schedule

Thursday, June 14

10:00AM
11:00AM
Marketing to Gen Z: Engaging a Hyper-Connected, Distracted Audience
Technology

Just when we’ve finally wrapped our heads around marketing to Millennials, Generation Z comes along, taking digital and mobile to another level. Described as the most hyper-connected, distracted generation in recorded history, marketers are now challenged to find new ways to engage this unique audience. Is the answer Snapchat marketing? Is email dead? Forget email—is Facebook dead? What are the channels and strategies needed to reach and engage a generation that consumes information at a rate not yet witnessed in the modern era?  (THU-B10) 

Speakers

Name: 
Faith Aids
Job Title: 
Director of Marketing
Company: 
RedPeak
Name: 
Allison Beauchesne
Job Title: 
Area Marketing Manager
Company: 
UDR
Name: 
Eric Clark
Job Title: 
VP of Marketing and Strategic Development
Company: 
Bainbridge Companies
Name: 
John Thornton
Job Title: 
Senior Director, Performance Marketing
Company: 
RentPath (Moderator)
  • SPONSORS

11:15AM
12:15PM
Open Space Series - Technology
Technology

Open Space Series

Don’t just listen to the conversation, join the conversation! New this year, the Open Space Series is a peer-to-peer learning experience where you can engage in creative conversations with attendees who are passionate about the same issues and topics as you. Expert facilitators will support one-hour, small groups and explore the following topics:

Marketing | Thursday, June 14, 8:45 a.m. – 9:45 a.m.

Leasing | Thursday, June 14, 10 a.m. – 11 a.m.

Technology | Thursday, June 14, 11:15 a.m. – 12:15 p.m.

Management/Leadership | Friday, June 15, 9 a.m. – 10 a.m.

Affordable Housing | Friday, June15, 12:45 p.m. – 1:45 p.m.

Disaster/Crisis/Emergency Preparedness | Friday, June 15, 2 p.m. – 3 p.m.

11:15AM
12:15AM
Technology is Changing the World, Don't Get Left Behind
Technology

 Technology is changing the world and it’s certainly changing real estate. You've read about big picture tech trends like artificial intelligence, smart home technology, blockchains and big data. How do they impact how you conduct your business within real estate? The straight answer? In almost every way. Find out how trends outside the industry change consumer behavior and affect operations within it. Review some of the major technology trends of which you may be unaware that are impacting real estate and how to embrace them to increase revenue, decrease expenses and drive up NOI. (THU-C10) 

Speakers

Name: 
Constance Freedman
Job Title: 
Founder and Managing Partner
Company: 
Moderne Ventures
Name: 
Jennifer Staciokas
Job Title: 
SVP of Marketing and Training
Company: 
Pinnacle
  • SPONSORS

Friday, June 15

9:00AM
10:00AM
Smart Homes for Smart People
Technology

 Smart home technology may soon be at the center of the amenity arms race. As centralized management and control becomes more commonplace, apartment owners and operators are beginning to take the next step and implementing smart home devices throughout their communities. How have they made it possible and what do you need to put into place to begin? Hear the answers to these questions and much more, including how to select the right smart home technology, how to garner a tangible ROI and how to control the new universe of security concerns. (FRI-A04) 

Speakers

Name: 
Tommy Deserti
Job Title: 
Head of Real Estate Partnerships
Company: 
Nest Labs
Name: 
Jeffrey Kok
Job Title: 
CIO
Company: 
Mill Creek Residential Trust
Name: 
Taylor Wiederkehr
Job Title: 
Software Implementation Analyst
Company: 
Alliance Residential Company
Name: 
Chase Harrington
Job Title: 
President and Chief Operating Officer
Company: 
Entrata (Moderator)
  • SPONSORS

2:00PM
2:30PM
Speed Round: Finding Higher Ground in the Senior Tsunami
Technology

Baby Boomers are now the fastest growing renter segment in the nation, outpacing even Millennials. But while there’s an entire sector dedicated to senior housing, the aging population expands beyond this one category into all types of apartments. How do mixed demographic properties create conducive environments for seniors who wish to age in place? Technology. From smart refrigerators that order food to remote monitoring devices and companion robots, smart technology is a low barrier way to bring senior care to any environment and expand the resident experience. (FRI-C06) 

Speakers

Name: 
Tim Haddon
Job Title: 
Director of Strategic Business Services
Company: 
PK Management
Name: 
Russ Webb
Job Title: 
VP
Company: 
Georgia Apartment Association
Name: 
Michael Rudy
Job Title: 
Editor in Chief
Company: 
Multihousing Pro Magazine (Moderator)
  • SPONSORS

Event Sponsors