Wednesday, June 13
Apartment All Stars Present: Turn Up the Power
Is your power turned all the way up? Everyone needs an extra boost to conquer their toughest challenges from time to time, so turn the dial up to 11 with insight into sales and marketing trends and ideas happening in the industry today. Prepare to walk away with strategies you can implement to turn up the power on your own efforts. (WED-A01)
Amenities: The Misunderstood Revenue Driver
Companies often make significant investments in community amenities, but amenity-rich units can often sit on the market or bring in less return than expected. Properties often miss the mark by determining an amenity’s market value based on investment cost. These can result in prices that repel prospects. Learn how to assess the true value-add that amenities and amenity renovations offer to price units right each time. (WED-B02)
Thursday, June 14
Undercover Resident: The Genesis of a Community's Reputation
Surveys indicate that 76 percent of residents say that onsite staff do not communicate, seem disorganized, are uncaring and have very little integrity concerning maintenance. If residents and staff are at the heart of a property’s reputation, what are we doing wrong to receive such poor scores? Learn what happens when staff goes “undercover” at hundreds of apartment communities to hear directly from residents and prospects. Based on the findings, a new property management structure will be presented—one designed for maximum NOI by focusing on “people satisfaction.” (THU-A03)
Open Space Series - Leasing
Open Space Series
Don’t just listen to the conversation, join the conversation! New this year, the Open Space Series is a peer-to-peer learning experience where you can engage in creative conversations with attendees who are passionate about the same issues and topics as you. Expert facilitators will support one-hour, small groups and explore the following topics:
Marketing | Thursday, June 14, 8:45 a.m. – 9:45 a.m.
Leasing | Thursday, June 14, 10 a.m. – 11 a.m.
Technology | Thursday, June 14, 11:15 a.m. – 12:15 p.m.
Management/Leadership | Friday, June 15, 9 a.m. – 10 a.m.
Affordable Housing | Friday, June15, 12:45 p.m. – 1:45 p.m.
Disaster/Crisis/Emergency Preparedness | Friday, June 15, 2 p.m. – 3 p.m.
Stay Calm & Demand Funnel On: Strategies that Drive Conversions
More leads mean more leases, right? Unfortunately, no. Demand generation isn’t about buying the most leads— it’s about converting those leads that are the most qualified. When communities aren't converting, the vacancy exposure often causes operators to first look at pricing. But is that the true conversion problem? Challenge the status quo of lead management strategies highlighting how data-focused demand generation will plug any leaks in the lead funnel and optimize opportunity for leasing agents to convert. (THU-B02)
Once Upon a Time...Selling through Storytelling
Once upon a time, a rental housing professional attended a class on how to tell stories to customers. They learned that they can become a great storyteller and increase their leasing success. They discovered why stories are far more memorable (and effective) than a typical sales presentation and how to craft the perfect blend of logic and emotion to persuade their prospects to lease. When they went back to their company and shared their knowledge, they all leased happily ever after! (THU-C02)
Friday, June 15
The Lost Lead Epidemic: What is the Cause?
Nearly 40 percent of all calls that are placed to leasing offices go unanswered Teams are so busy handling resident requests that lead management is forced to the wayside. As a result, millions of leads are lost every year and that is costing apartment operators in terms of both occupancy and revenue. Hear how leads are lost, how to stop the leaks, what technologies are available to better manage and convert leads and what operators can do before they’re able to implement the software to improve lead management. (FRI-A05)