MEETINGS & EVENTS

Conference Schedule

Friday, June 15

9:00AM
10:00AM
How Did You Find Us? Tracking Today’s Multi-Touch Renter Journey
Marketing

Today’s savvy resident does not find properties through a single touchpoint. They interface with businesses in multiple ways before acting. Single-source lead attribution only gives you one part of the story, but it’s become critical to know every step taken so you wisely spend your marketing dollars. Examine the importance of multi-touch lead attribution in the digital marketplace and review several models so that every touchpoint is recognized. Learn how accurate attribution should be informing your decisions, influencing your budget and guiding your marketing strategy. (FRI-A02) 

Speakers

Name: 
Holli Beckman
Job Title: 
Vice President of Marketing and Leasing
Company: 
WC Smith
Name: 
Israel Carunungan
Job Title: 
Senior Director, National Marketing
Company: 
Greystar
Name: 
Mia Wentworth
Job Title: 
Marketing Director
Company: 
Monarch Investment & Management Group
Name: 
Esther Bonardi
Job Title: 
Vice President of Marketing
Company: 
Yardi Systems (Moderator)
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12:45PM
1:45PM
WTH Makes a Solid SEO Strategy? Conquer Your FOMO ASAP!
Marketing

 To be an option for prospective residents in shopping mode, you know that your property needs to be as visible as possible where they’re looking. It’s why search engine optimization (SEO) on your website is so important. Effectively guiding SEO strategy can be challenging when you aren’t immersed in digital marketing. Arm yourself with metrics to audit your current strategy, tactics and questions you can take to your SEO team or provider to make smarter decisions going forward, as well as data you can knowledgeably present to the C-Suite to explain your efforts and address their concerns. (FRI-B09) ​

Speakers

Name: 
Christopher Beckwith-Taylor
Job Title: 
Vice President of Marketing
Company: 
The Franklin Johnston Group
Name: 
Jad Dersham
Job Title: 
Director of Digital Media
Company: 
RAM Partners, LLC
Name: 
Stephanie Gonzalez
Job Title: 
Director of Marketing & Customer Experience
Company: 
Venterra Realty
Name: 
Mike Whaling
Job Title: 
President
Company: 
30 Lines (Moderator)
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