MEETINGS & EVENTS

Wednesday, June 13

12:30PM
1:30PM
Please Don’t Go: Long-Term Resident Retention
Marketing

Uncover new ways of viewing the customer experience and why retention is critical to your bottom line. Reputation management, renewal incentives, communication strategies, consistency and timing: All these factors play a part in building consistent renewals, which lowers costs and increases the value of the community. Hear how to develop a renewal strategy that makes residents feel more valued and that leads to higher renewal rates. (WED-A03) 

Speakers

Name: 
Anna Geary
Job Title: 
President
Company: 
Show My Property TV
Name: 
Alexandra Jackiw
Job Title: 
President
Company: 
Milhaus Management
Name: 
Mindy Price
Job Title: 
Vice President of Sales
Company: 
J Turner Research, LP
Name: 
Lori Valenti-Webb
Job Title: 
Director of Marketing
Company: 
Wood Partners
Name: 
Jamie Matusek
Job Title: 
President
Company: 
Catalyst (Moderator)
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1:45PM
2:45PM
Creating Real Brand Value Propositions: Not Just Another Marketing Gimmick
Marketing

Less gimmick, more value please! We’ve seen the “One Month Free” banner or yard sign. While this gimmick or promotion is still used to get a prospect in the door or secure a lease, it does not create value; in fact, it diminishes it. Take a journey into the world of creating value propositions and a positioning statement for your brand or community. Learn from real case studies and leave with tools to create compelling value propositions along with best practices to get buy-in from your onsite teams.  (WED-B05) 

Speakers

Name: 
Jessica Sutherland
Job Title: 
Director of Marketing & Training
Company: 
5/ten Management
Name: 
Kate Irving Jarrell
Job Title: 
Director of Marketing
Company: 
Northwood Ravin
Name: 
Rebecca Rosario-Bueno
Job Title: 
President
Company: 
Full House Marketing, Inc.
Name: 
Stephanie Loyd
Job Title: 
Marketing Specialist
Company: 
Blue Ridge Companies (Moderator)
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