Friday, June 15
How Did You Find Us? Tracking Today’s Multi-Touch Renter Journey
Today’s savvy resident does not find properties through a single touchpoint. They interface with businesses in multiple ways before acting. Single-source lead attribution only gives you one part of the story, but it’s become critical to know every step taken so you wisely spend your marketing dollars. Examine the importance of multi-touch lead attribution in the digital marketplace and review several models so that every touchpoint is recognized. Learn how accurate attribution should be informing your decisions, influencing your budget and guiding your marketing strategy. (FRI-A02)
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WTH Makes a Solid SEO Strategy? Conquer Your FOMO ASAP!
To be an option for prospective residents in shopping mode, you know that your property needs to be as visible as possible where they’re looking. It’s why search engine optimization (SEO) on your website is so important. Effectively guiding SEO strategy can be challenging when you aren’t immersed in digital marketing. Arm yourself with metrics to audit your current strategy, tactics and questions you can take to your SEO team or provider to make smarter decisions going forward, as well as data you can knowledgeably present to the C-Suite to explain your efforts and address their concerns. (FRI-B09)