MEETINGS & EVENTS

Wednesday, June 13

12:30PM
1:30PM
Please Don’t Go: Long-Term Resident Retention
Marketing

Uncover new ways of viewing the customer experience and why retention is critical to your bottom line. Reputation management, renewal incentives, communication strategies, consistency and timing: All these factors play a part in building consistent renewals, which lowers costs and increases the value of the community. Hear how to develop a renewal strategy that makes residents feel more valued and that leads to higher renewal rates. (WED-A03) 

Speakers

Name: 
Anna Geary
Job Title: 
President
Company: 
Show My Property TV
Name: 
Alexandra Jackiw
Job Title: 
President
Company: 
Milhaus Management
Name: 
Mindy Price
Job Title: 
Vice President of Sales
Company: 
J Turner Research, LP
Name: 
Lori Valenti-Webb
Job Title: 
Director of Marketing
Company: 
Wood Partners
Name: 
Jamie Matusek
Job Title: 
President
Company: 
Catalyst (Moderator)
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1:45PM
2:45PM
Creating Real Brand Value Propositions: Not Just Another Marketing Gimmick
Marketing

Less gimmick, more value please! We’ve seen the “One Month Free” banner or yard sign. While this gimmick or promotion is still used to get a prospect in the door or secure a lease, it does not create value; in fact, it diminishes it. Take a journey into the world of creating value propositions and a positioning statement for your brand or community. Learn from real case studies and leave with tools to create compelling value propositions along with best practices to get buy-in from your onsite teams.  (WED-B05) 

Speakers

Name: 
Jessica Sutherland
Job Title: 
Director of Marketing & Training
Company: 
5/ten Management
Name: 
Kate Irving Jarrell
Job Title: 
Director of Marketing
Company: 
Northwood Ravin
Name: 
Rebecca Rosario-Bueno
Job Title: 
President
Company: 
Full House Marketing, Inc.
Name: 
Stephanie Loyd
Job Title: 
Marketing Specialist
Company: 
Blue Ridge Companies (Moderator)
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Thursday, June 14

8:45AM
9:45AM
Sales and Marketing to Get Past Ghosting
Marketing

Marketing is on point. The leasing team is star-studded. Traffic is rolling in... but you never hear from the customer again. There are times when we are certain a lease will be signed and then the customer drops off the face of the Earth. This trend, known as “ghosting,” halts all prospecting momentum. Have ghosts become our No. 1 enemy? Learn how to develop marketing channels that are designed to prevent the customer from disappearing so that we stay relevant during their apartment search. (THU-A02) 

Speakers

Name: 
Kate Good
Job Title: 
Principal, SVP of Development and Operations
Company: 
Hunington Residential
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8:45AM
9:45AM
Open Space Series - Marketing
Marketing

Open Space Series

Don’t just listen to the conversation, join the conversation! New this year, the Open Space Series is a peer-to-peer learning experience where you can engage in creative conversations with attendees who are passionate about the same issues and topics as you. Expert facilitators will support one-hour, small groups and explore the following topics:

Marketing | Thursday, June 14, 8:45 a.m. – 9:45 a.m.

Leasing | Thursday, June 14, 10 a.m. – 11 a.m.

Technology | Thursday, June 14, 11:15 a.m. – 12:15 p.m.

Management/Leadership | Friday, June 15, 9 a.m. – 10 a.m.

Affordable Housing | Friday, June 15, 12:45 p.m. – 1:45 p.m.

Disaster/Crisis/Emergency Preparedness | Friday, June 15, 2 p.m. – 3 p.m.

10:00AM
11:00AM
Maximizing the ROI of Service-Based Amenities
Marketing

 Across property management, physical amenities (fitness centers, swimming pools, etc.) are integral to resident satisfaction. More recently, service-based amenities have played a larger role and personalized service will ultimately move the needle on resident retention and satisfaction. Explore proven ways to leverage resident surveys and market the results using user-driven data. Measure success via renewal percentage, referral percentage, and other forms of data-driven thinking to maximize ROI. (THU-B04) 

Speakers

Name: 
Michael DeFrang
Job Title: 
Director of Marketing and Revenue Management
Company: 
Banner Property Management
Name: 
Virginia Love
Job Title: 
Vice President, Training and Marketing
Company: 
Waterton Residential
Name: 
Kelley Shannon
Job Title: 
Vice President, Consumer Marketing
Company: 
The Bozzuto Group
Name: 
Ash Bell
Job Title: 
VP & Executive Director
Company: 
Updater (Moderator)
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11:15AM
12:15PM
Improving Marketing Investment through Attribution
Marketing

Maximizing your organization’s marketing and leasing investment requires more than producing creative-looking flyers and banners. Today’s residents are highly complex and so is their path to conversion. Companies should invest in digitally savvy and data-driven leaders who can implement best-in-class marketing, designing the right processes and implementing the right technology to truly uncover what drives revenue. Learn how executive leaders can acquire and manage the right talent to build the new world of rental housing marketing—a world where marketers have the blended technical, analytical and operational skills needed to drive accelerated revenue, not just ROI. (THU-C05) 

Speakers

Name: 
Ryan Perez
Job Title: 
VP of Marketing
Company: 
CF Real Estate
Name: 
Catherine Swaback
Job Title: 
Director of Marketing Strategy
Company: 
Alliance Residential Company
Name: 
Jennifer Anderson
Job Title: 
Director, B2B Marketing
Company: 
RentPath (Moderator)
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Friday, June 15

9:00AM
10:00AM
How Did You Find Us? Tracking Today’s Multi-Touch Renter Journey
Marketing

Today’s savvy resident does not find properties through a single touchpoint. They interface with businesses in multiple ways before acting. Single-source lead attribution only gives you one part of the story, but it’s become critical to know every step taken so you wisely spend your marketing dollars. Examine the importance of multi-touch lead attribution in the digital marketplace and review several models so that every touchpoint is recognized. Learn how accurate attribution should be informing your decisions, influencing your budget and guiding your marketing strategy. (FRI-A02) 

Speakers

Name: 
Holli Beckman
Job Title: 
Vice President of Marketing and Leasing
Company: 
WC Smith
Name: 
Israel Carunungan
Job Title: 
Senior Director, National Marketing
Company: 
Greystar
Name: 
Mia Wentworth
Job Title: 
Director of Marketing
Company: 
Monarch Investment and Management Group
Name: 
Esther Bonardi
Job Title: 
Vice President of Marketing
Company: 
Yardi Systems (Moderator)
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12:45PM
1:45PM
WTH Makes a Solid SEO Strategy? Conquer Your FOMO ASAP!
Marketing

 To be an option for prospective residents in shopping mode, you know that your property needs to be as visible as possible where they’re looking. It’s why search engine optimization (SEO) on your website is so important. Effectively guiding SEO strategy can be challenging when you aren’t immersed in digital marketing. Arm yourself with metrics to audit your current strategy, tactics and questions you can take to your SEO team or provider to make smarter decisions going forward, as well as data you can knowledgeably present to the C-Suite to explain your efforts and address their concerns. (FRI-B09) ​

Speakers

Name: 
Christopher Beckwith-Taylor
Job Title: 
Vice President of Marketing
Company: 
The Franklin Johnston Group
Name: 
Stephanie Gonzalez
Job Title: 
Director of Marketing & Customer Experience
Company: 
Venterra Realty
Name: 
Nicole Roland
Job Title: 
Director of Operations, Marketing Services
Company: 
Village Green
Name: 
Mike Whaling
Job Title: 
President
Company: 
30 Lines (Moderator)
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