Apartment Innovations

A bi-monthly newsletter that delivers the latest trends in technology for today and tomorrow.

4 Ways Technology Can Keep Onsite Staff Happier During the Great Resignation

February, 2022 | Updated February, 2022

An increase in resignations has created new challenges for rental housing professionals, but there are technologies available that can help alleviate the added burden of doing more with less. The Great Resignation has served up greater responsibility for onsite staff left to manage apartment…

The Post-Covid Evolution of Amenities

January, 2022 | Updated January, 2022

The way the multifamily industry operates during the pandemic continues to evolve, and community amenities are no exception.   From presenting online cooking classes to reconfiguring amenities spaces for social distancing compliance, rental housing and the amenities within the industry are changing…

The Power of Online Videos in Your Apartment Marketing

December, 2021 | Updated December, 2021

Video can be a marketer’s most powerful tool but using it effectively can be tricky. Video is one of the most powerful online rental housing marketing tools at the industry’s disposal today. In fact, according to a survey from Bitable, about 82% of all online traffic is related to video, which is…

Self-Guided Tours: The Good, The Bad and the Not So Ugly

December, 2021 | Updated December, 2021

The use of self-guided tours has exponentially increased, and operators are sharing the different ways they are utilizing them in the modern leasing environment.  A mere two years ago, self-guided tours (SGTs) represented the future of the rental housing industry—but more of the distant future than…

The Technology Transformation of the Nation’s Largest Affordable Housing Community

December, 2021 | Updated December, 2021

Partnerships and planning power technological transformation at large Brooklyn community. Make no mistake about it: Modernizing the technology and processes used to operate and manage Spring Creek Towers in Brooklyn was a massive undertaking. For starters, the property is the nation’s largest…

Resident Texts: Break on Through to the Other Side

November, 2021 | Updated November, 2021

Here’s why your text messages fail to reach your residents. Historically, a flyer pinned to a board in the lobby was one of the most effective methods for mass communication to residents. Today, although many boards remain, owners and operators have a slew of additional communication tools at their…

Apartment Industry Embraces Automated Leasing

November, 2021 | Updated November, 2021

Virtual leasing assistants bring greater convenience and efficiency to today’s 24/7 prospective resident. The era of automated leasing is upon us. And it may not be an exaggeration to say that the pandemic created 10 years’ worth of apartment industry technology in about 100 days. Smart-home…

AI: More Than the Next Big Thing

November, 2021 | Updated November, 2021

Artificial intelligence is here to stay, but it’s not here to replace people. It’s a tool that blends the processing power of machines with human intelligence to augment capabilities. While it’s already been deployed across many industries to increase ROI, macro use of artificial intelligence (AI)…

Technology Revolutionized Remote Property Management

October, 2021 | Updated October, 2021

While technology was needed immediately to maintain operations during the early stages of the pandemic, it is important to assess whether these solutions are temporary or viable in the long term. Virtual technology was a necessity during the pandemic as operators rewrote their practices and…

AI Driving Leasing Efficiency, Consistency

October, 2021 | Updated October, 2021

Improving customer service and built-in conveniences for leasing teams through integration.  Multifamily housing operators often see the greatest benefits from new innovations when the technology doesn’t need to be managed by onsite teams. As a result, more management companies are turning to…