Apartment Innovations

A bi-monthly newsletter that delivers the latest trends in technology for today and tomorrow.

Are Bots Better at Delivering Bad News?

By Paul Bergeron | June, 2022 | Updated June, 2022

A new report suggests that for leasing teams, virtual leasing assistants might be a better way to deliver rent renewal increases.As society grows more accustomed to interfacing with artificial intelligence (AI) and chatbots that are potentially driving residents’ decisions to rent an apartment,…

Streamlining the Rental Application Process

By Paul Willis | May, 2022 | Updated May, 2022

By increasing the sophistication of resident screening methods, apartment operators are mitigating risk, providing better experiences for prospects and reducing the strain on hardworking associates.The practice of screening residents has been part of the apartment landscape for decades. But as tech…

AI-Powered Assistants ‘Work Weekends’ to Help Offset Onsite Staffing Challenges

March, 2022 | Updated March, 2022

Progress in virtual leasing assistant technology is helping apartment companies that are struggling to find and train leasing staff. Leading executives speaking at the NMHC Apartment Strategies Conference in January spoke repeatedly about how their companies and onsite teams must do “more with less…

The Way Renters Find Their Next Apartment Has Changed

March, 2022 | Updated March, 2022

Four ways the way prospective residents search for apartments has changed—and what to do about it.  Our modern digital landscape is expansive. Savvy renters are tapping into more online resources than ever to discover and vet new apartment homes. And the pandemic accelerated renters’ shift to…

Build-To-Rent Expands Across U.S.

February, 2022 | Updated February, 2022

The desire to live in single-family homes remains high, and the build-to-rent (BTR) sector is working to meet this need. Across the country, the build-to-rent (BTR)/build-for-rent (BFR) segment of the rental housing industry is booming, and is expected double in size with roughly 14,000 homes…

Cutting Keys

February, 2022 | Updated February, 2022

Mobile-access solutions promise convenience, security and bottom-line benefits. With the world operating more remotely than ever, many people are spending significantly more time at home. But being more present in a home or apartment does not reduce the need for enhanced safety and security. In…

4 Ways Technology Can Keep Onsite Staff Happier During the Great Resignation

February, 2022 | Updated February, 2022

An increase in resignations has created new challenges for rental housing professionals, but there are technologies available that can help alleviate the added burden of doing more with less. The Great Resignation has served up greater responsibility for onsite staff left to manage apartment…

The Post-Covid Evolution of Amenities

January, 2022 | Updated January, 2022

The way the multifamily industry operates during the pandemic continues to evolve, and community amenities are no exception.   From presenting online cooking classes to reconfiguring amenities spaces for social distancing compliance, rental housing and the amenities within the industry are changing…

The Power of Online Videos in Your Apartment Marketing

December, 2021 | Updated December, 2021

Video can be a marketer’s most powerful tool but using it effectively can be tricky. Video is one of the most powerful online rental housing marketing tools at the industry’s disposal today. In fact, according to a survey from Bitable, about 82% of all online traffic is related to video, which is…

Self-Guided Tours: The Good, The Bad and the Not So Ugly

December, 2021 | Updated December, 2021

The use of self-guided tours has exponentially increased, and operators are sharing the different ways they are utilizing them in the modern leasing environment.  A mere two years ago, self-guided tours (SGTs) represented the future of the rental housing industry—but more of the distant future than…