You are here

NAAEI NOW: Today's Investment, Tomorrow's Workforce


$7.5 Million Funded Three Major Initiatives

Apartment Career Awareness & Recruitment

New RPM Careers Website

  • In an effort to expand the industry by raising its profile and better educating and recruiting new talent, we have built this new apartment career e-hub to serve as an online meeting place that links apartment companies and job seekers, offers training and career tools, acts as a springboard for outreach and awareness campaigns, and links students to Residential Property Management programs at colleges and universities. 
  • We have launched and are expanding a social media and digital advertising campaign to drive qualified traffic to the site.


Nationwide Public Relations and Recruitment Campaign

  • We are targeting college students, transitioning military, adult learners, and career changers through a national  campaign highlighting the strength of the apartment industry, and the opportunities and benefits of a career within it.
  • An awareness program for HR professionals is being conducted, alerting them to the pipelines of talent being created through NAAEI programs.


Leadership and Career Training Programs

  • NAAEI has developed a new industry-customized leadership training programs built in partnership with renowned leadership development firm, Dale Carnegie. 
  • Online education opportunities, including web-based learning, simulations and virtual classrooms have been implemented to accelerate preparation for and advancement in apartment careers.
  • We rolled out workforce training and job placement programs for career seekers interested in apartment maintenance and leasing training programs, and developing a system to place those who complete those programs in temp-to-hire positions.

More Information


We hope you will join us by investing in this vital campaign to strengthen our industry, and it’s most important assets … our people.  For more information please contact Maureen Lambe, CAE.