2014 NAA Annual Report
NAA’s annual report features a summary of each year’s highlights.
Click the arrows to see our year in review.
Pictured: NAA recognizes its Past Chairmen of the Board during the 2014 NAA Education Conference & Exposition in June in Denver.
NAA enjoyed another outstanding year in 2014. We invite you to enjoy this digital recap of our highlights.
Brad Williams, CAPS, CPM
Lincoln Management Company
2014 NAA Chairman of the Board
Douglas S. Culkin, CAE
President and CEO
National Apartment Association
Highlighting NAA’s strong performance in 2014 were continued growth and increased participation as we celebrated our 75th Anniversary. Membership increased to 7.6 million apartment homes with nearly 170 state and local apartment associations. NAA’s conferences and NAA Click & Lease grew in popularity.
By continuing to deliver first-class products and services, professionals in the apartment industry were able to grow and succeed.
Pictured: 2014 NAA Community of the YearEdward Rose & Sons’ The Enclave, Richmond, Va.
2014 was a year of celebration as NAA’s standard logo was augmented with “75 & Rising Together”, the theme of which was carried throughout the year, highlighted in all publications, conferences, website and social media postings and collateral.
Nowhere was it more evident than the 2014 NAA Education Conference & Exposition in Denver where 28 past Chairs were honored on stage, a special video highlighting the evolution of the apartment industry over the past 75 years was shown and conference attendees celebrated in the spirit of “We’re Family. Multifamily.”
Cranes dominated the skylines in many key markets as new multifamily housing developments were delivered. Unprecedented demand created opportunities nationwide for investors and management companies.
New apartment stock among the top 100 metros totaled 246,272 units. Occupancy rates for the year were at a healthy 95.3, up 30 bps annually. And rent growth saw a robust increase by approximately 4.6 percent, buoyed by a particularly strong Q4. The forecast for 2015 is 260,000 units.
Overall transaction volume for 2014 topped the record levels set in 2007.
Meanwhile, the country’s homeownership rate fell to a 20-year low of 63.9 percent.
Source: MPF Research, a division of RealPage; U.S. Commerce Dept
NAA continued in 2014 with its work to help members operate in climates favorable to our business. At the federal level, NAA/NMHC helped protect the multifamily industry in housing finance reform, worked to extend expired tax provisions and advocated for extending terrorism insurance, among other critical issues.
At the state and local level, NAA’s affiliated associations provided expertise on updating the Uniform Landlord Tenant Act and they educated important energy-focused organizations about the apartment industry’s needs and challenges related to energy efficiency, among other accomplishments.
The NAA Political Action Committee (NAAPAC) finished strong in 2014 by raising $558,547—a significant increase of 31 percent from 2013. Eighty-seven affiliates met their fair share goal, a record for NAA. Thank you to our members who contributed to NAAPAC and supported the multifamily industry in 2014!
View the list of 2014 NAAPAC contributors.
Meetings and expositions enjoyed excellent growth in both attendance and quality, enabling members and supplier partners to connect with industry peers and gain greater and deeper knowledge about timely apartment management issues.
The industry’s biggest event of the year—the 2014 NAA Education Conference & Exposition—was held in Denver, drawing a record of more than 8,000 attendees and 417 exhibitors. A rousing success, it featured more than 50 breakout sessions, welcomed General Session speaker Michael J. Fox and included an outdoor Opening Party with the theme Festivals of Colorado in Denver’s Performing Arts area.
The conference lineup also included the 2014 NAA Student Housing Conference & Exposition, 2014 NAA Capitol Conference, the 2014 NAA Assembly of Delegates and the 2014 Maximize Conference--co-produced with Joshua Tree Conference Group.
View the photos on NAA’s Flickr
At the end of 2014, NAA membership stood at an all-time high of more than 67,000 members, representing over 7.6 million apartment homes.
Our organizational structure is divided into 10 regions. Learn more about NAA's governance structure.
NAA’s total number of local and state affiliates totaled nearly 170, as of Dec 31, 2014, spread across 10 regions.
Pictured: NAA's Regional Map
In conjunction with the NAAEI NOW campaign, NAAEI retained a marketing firm to conduct research to help build a new careers website to attract recent college graduates, veterans and career-changers to the residential property management (RPM) industry.
RPMcareers.org launched with integral parts of the site including a career ambassador program aimed at connecting job seekers with current RPM employees with similar backgrounds, industry comparisons and a career quiz geared to help site visitors align their skills and education with relevant RPM careers and a robust career center with open jobs to which applicants can apply.
Participation grew and coverage expanded to highlight the year for NAA Click & Lease, formerly the National Lease Program. The rebranded NAA Click & Lease was launched in 2014.
The Lease is now available in 46 states and the District of Columbia and the NAA Click & Lease Student Housing Lease is now available in 24 states.
For the year, 82,400,000 clicks (or lease pages) were used through NAA Click & Lease, setting a single-year record for volume.
NAA expanded its media and public relations efforts in 2014, with national radio, TV and print coverage in outlets including The Wall Street Journal, Chicago Tribune, The Washington Post, Yahoo! Finance, Newsday, The Huffington Post and Bloomberg Business.
At the end of the year, NAA filmed segments for three additional episodes of Lifetime Television’s Designing Spaces, (pictured) a home improvement program where NAA was first featured last winter. The additional segments aired with a focus on Baby Boomer, student and military housing. Each was filmed at member properties. Watch the new Designing Spaces video.
NAA’s Staff Writer and Manager of Public Relations, Lauren Boston, developed a public relations toolkit to help NAA's affiliates raise their local profiles through media coverage, content generation and social media. She was was a contributing author to PR News’ new Media Relations Guidebook, Vol. 2.
NAA and industry partner NMHC’s multimedia “Apartments. We Live Here.” campaign won the American Society of Association Executives’ (ASAE) Gold Circle Award of Excellence, the highest honor and “Best in Show” award in recognition for the top association marketing and communications program across all categories. The campaign—the centerpiece of which is the www.WeAreApartments.orgwebsite—was selected from nearly 200 applicants around the world.
NAA’s units Magazine, published monthly as a member benefit, was awarded five Hermes Creative Awards from the Association of Marketing and Communication Professionals.
NAA’s Staff Writer, Lauren Boston, received Honorable Mention for her blogs on APTly Spoken, as well as four awards for her writing in units Magazine: the Platinum Award for “Hoarding,” the Gold Award for “Homes Fit For Heroes,” and Honorable Mention for “A Few of our Favorite Things” and “Gun Shy.”
NAA’s Gillian Ginter, Senior Manager of Design and Production, earned three American Inhouse Design Awards from Graphic Design USA, a news magazine for graphic designers and other creative professionals.
Ginter received a Certificate of Excellence for her design work on Business Benefits at NAA—a membership marketing booklet; the NAA 360° logo—representing NAA’s new year-round sponsorship program; and What Drives You? NAA Capitol Conference—a direct mail postcard to boost registration for the 2014 NAA Capitol Conference.
With a keen focus on promoting energy efficiency in apartment communities, NAA embarked on its R.O.E. Program—Return on Energy.
Through the support of a generous grant from Yardi Systems, NAA delivered best practices, data, profiles, training and educational materials on to its members through units magazine, the NAA Education Institute, the NAA website and NAA conferences.
Pictured: units reporting on an energy-efficient property