Apartmentalize 2021 Schedule
(Subject to change)
All sessions and activities will take place in McCormick Place West. General Sessions will take place in Wintrust Arena.
Wednesday, September 01
Using Post-Pandemic Metrics To Optimize Sales Conversions
Measuring sales conversion is changing in our post-pandemic leasing environment. We used to measure performance based on two main metrics: Lead to tour and tour to lease. As the definition of a tour is expanding, the in-person tour metric is still important, but how do remote or self-guided tours affect conversion? How will new metrics improve sales performance? Learn how to deploy a CRM as well as about new metrics on touring and how to use this data for sales conversion optimization.
No Place Like Home
More than one-third of U.S. households are renters, the highest share in nearly 40 years. With all of the advantages of renting an apartment, why do the majority still prefer the so-called “American Dream” of buying a house? In this interactive session, learn why so many housing consumers want to buy a house, and how to address these issues through your policies, amenities, building design, marketing strategies and more. Leave with strategies to keep your current residents longer and turn potential buyers into renters.
What’s Next for Apartment Touring?
A recent rental housing study found that 88% of respondents say their company has offered self-guided tours for less than a year. What was once a platform considered with many precautionary factors became an overnight necessity due to COVID-19. Once the virus is under control, will the apartment touring process resume as normal? It’s not likely. This session discusses the next phase of apartment touring, which must strike the balance of remote technology and personal connection, as well as how operators can stay ahead of the competition.