Apartmentalize 2021 Schedule

Revenue management is famously known for being part of the “Four Ps of Marketing”—Price! During a recession when competitors ramp up their concessions, the easiest solution to a performance issue often is to decrease the price. In this follow-up session to the 2019 panel, participants are challenged to ask the question, “Could my perceived pricing problem be another problem altogether?” We review the 4 (7) Ps of Marketing and discuss a 20-point checklist that should be reviewed to effectively address performance and operational issues.

Have you ever thought that you are becoming too aggressive of a salesperson? Consider changing your focus from “getting” to “giving”—put others’ interests first and continually add value to their lives, which ultimately leads to unexpected returns. Remember how Andy Dufresne in “The Shawshank Redemption” spent each week building a strong relationship with different people? Join a panel discussion of some of the industry’s most impactful leaders to learn about the art of building sincere relationships with future clients.

Now more than ever, employees need leaders who consistently tune in, maintain connection and possess “remote control skills” to effectively lead teams. Virtual team leaders must be able to utilize various forms of technology to remotely communicate and collaborate, recognize achievements and be proactive about staying in contact with dispersed teams. Additionally, they should cultivate trust and motivate employees while maintaining realistic expectations and self-motivation. Discover how to keep teams tuned in from any location.

Current and future local and federal initiatives will shape the economic health of property owners/managers across the US. Learn about current legislative options that can impact the health of your business through a nationwide program overview clearly highlighting the most notable ones that are helping property owners/managers today. Pick up recommended actionable steps toward proposing programmatic changes in your community.

First impressions are important. And in today’s highly connected, always-on world, your prospects’ attention isn’t free. They expect immediate answers to renting questions and to emotionally connect to brands. Good design should never get in the way of your first objective: Turning interest into quality leads. How do you deliver an online experience across digital channels to make prospects think, “I want to live here,” and earn higher-quality leads? Learn how to balance brand-forward design with data-driven strategies to connect with, engage and convert renters.

America has come a long way since only birds "tweeted." As we enter a new decade, expect sweeping advances in everything from lifestyle trends to mechanics. This session explores what "the decade of digital authenticity" means to us and looks at the top 20 trends that will shape the next 10 years. From hyper-automation to multi-experience technology, life as we know it is about to change in a big way. Don't get left behind with old ideas. It’s time to create a roar again in the ’20s.

The large coastal markets, along with southern cities like Atlanta and Dallas-Fort Worth, have been at the epicenter of job and population growth, rental housing construction and steadily appreciating rents. While some areas remain in that paradigm, new trends began emerging even prior to the COVID-19 pandemic. Across the country, new growth centers are appearing. Learn about some of these growing markets, factors contributing to that growth and what industry decision-makers can learn from these areas to apply elsewhere.

As the rental real estate industry evolves and innovates, everyone from small property management companies to large nationwide operators benefits from implementing cost-effective and efficient tech innovations. Learn how three different operators applied self-guided tour (SGT) technology at state, regional and national levels. Explore what preconceived notions operators had when approaching self-guided tour technology, how they deployed and have adapted deployment, as well as the benefits and challenges of implementing SGT at their communities.

The FY2020–21 National Defense Authorization Act (NDAA) outlines revolutionary change for the privatized military housing portfolio. It includes a resident bill of rights, a universal lease across all project owners and military services, a formal dispute resolution process, a seven-year home maintenance history and other operationally focused requirements. Learn how this legislation has or will change privatized military property operations, how to engage all stakeholders and how to meet these challenges with thoughtful and innovative solutions.

Do you want to maximize your bottom line and increase your property value? Has the pandemic put your income growth aspirations in hiding? For many operators, the challenge and opportunity to seek out ancillary income is optimizing that number and making sure you’re not leaving any money on the table. If you are ready to talk numbers and how you can add income even during trying times, this session is for you!

Virtual training is here to stay, so let’s engage our online learner and foster interaction and education! Traditional teaching methods may not translate to effective virtual learning. For best impact and results, change your curriculum’s design, presentation style and visual effects. Make it easy for learners to engage virtually and next to impossible to hide behind a keyboard or leave the room. Be it Google, Teams, Zoom or other hosting tools, make learning fun and beneficial on both sides of the screen.

Communities across the United States are introducing ordinances to reduce landfill waste, including required recycling and composting to decrease greenhouse gas emissions and the demand for larger landfills. Apartment communities must implement strategies to comply with these ordinances and avoid fines while institutional investors are demanding improved environmental performance of their assets, including better waste diversion rates. Learn specific strategies to assist with compliance and reduce contamination of community waste streams.

The rental  housing industry has long agreed that it needs to become more diverse and inclusionary, but many organizations seek answers on how to take action regarding this important initiative. What are the first steps? How do we effect change in our current organization? How do we include definable measures in recruiting policies to help an organization become more diverse? A panel discussion comprised of impactful industry leaders explains how your company can embrace diversity and inclusion.

Rental housing has witnessed a tremendous technology increase in recent years; however, almost all of this technology still ends up being a cost burden and needs to be managed. Gain a better understanding of what Artificial Intelligence (AI) is and how it’s being used to reduce costs, increase bandwidth and create the future—autonomous communities. Operators who are currently doing this share their insight.

Modern debt collections include new technology, rules and consumer dispute trends. Smart collections agencies and rental operators deploy multi-channel contact technologies and labor-saving integrations. New FDCPA, FCRA and payment plan rules are covered by freshened internal documentation and operations, while tracking trends in consumer complaints and CFPB enforcement optimizes rental management compliance and increases recovery. A leading agency and an in-house collections leader discuss the new environment and provide valuable take-home best practices.

Workplace flexibility is one of the most sought-after employee benefits. Offering flexibility in the rental  housing industry is challenging for employees working on the front lines. Each property has limited staff in place and with the need to be physically present, it’s difficult to meet resident needs and expectations with minimal staff. How do you make the most with less? And how can a company optimally operate with some staff unable to work regular hours?

Utility management is the second-highest expense for most management companies. If you don’t know how to effectively and legally manage utilities, it can cost even more. COVID-19 put a huge strain on everyone, including the rental  housing industry. Let us help you understand what effective utility management looks like and regulation changes you should be aware of to help you avoid costly mistakes.