MEETINGS & EVENTS

Apartmentalize 2021 Schedule

 (Subject to change)​

Wednesday, June 16

8:00AM
6:00PM
Attendee and Exhibitor Registration Open
11:00AM
3:00PM
Supplier Success Course (Ticketed Event)
12:00PM
12:45PM
You're Only as Valuable as Your Data: Ensuring Asset Value
Executive

We have new priorities in 2021. As the housing industry has navigated its way through maintaining housing operations and supporting residents through financial hardships, it also has to actively monitor asset value. With many housing providers facing eviction moratoria, holding off on rent increases and waiving fees, they are focusing on increasing asset value to recoup losses by investing in technologies that strengthen their data’s integrity. This session dives into how housing providers maintain data integrity with open APIs and true data integration within their PropTech platforms.

Speakers

Name: 
Brent Steiner
Job Title: 
Founder & CEO
Company: 
Engrain
Name: 
Joe Coleman
Job Title: 
Chief Operating Officer
Company: 
Decron Properties
Name: 
Crystal Martin
Job Title: 
Director of Operations
Company: 
Leon Capital Group
12:00PM
12:45PM
When Is Your Pricing Problem Not the Problem?
Operations

Revenue management is famously known for being part of the “Four Ps of Marketing”—Price! During a recession when competitors ramp up their concessions, the easiest solution to a performance issue often is to decrease the price. In this follow-up session to the 2019 panel, participants are challenged to ask the question, “Could my perceived pricing problem be another problem altogether?” We review the 4 (7) Ps of Marketing and discuss a 20-point checklist that should be reviewed to effectively address performance and operational issues.

Speakers

Name: 
Trachelle Spencer
Job Title: 
Managing Director, RevX
Company: 
D2 Demand Solutions
Name: 
Alicia Reed
Job Title: 
VP Residential Property Management
Company: 
Seldin Company
Name: 
Liz Farr
Job Title: 
Director of Revenue Management & Marketing
Company: 
18 Capital Group
12:00PM
12:45PM
There’s an App for That: Time Savers for Military Markets
Marketing

Time is money, and nobody has enough of either! The Military Housing Privatization Initiative (MHPI) has had to up the ante to improve the customer experience for current residents and attract and capture new residents. Finding creative methods to connect our unique residents to their new community is a time-consuming undertaking. Learn about a few of the available apps and technology tips and tricks to up your marketing game and provide a better overall leasing and resident experience. Bring your smartphone and get ready to take home some new marketing knowledge.

Speakers

Name: 
Kristin Hood
Job Title: 
Director of Marketing & Leasing
Company: 
WinnCompanies
Name: 
Erin Simser
Job Title: 
Graphic Design & Marketing Specialist
Company: 
WinnCompanies
Name: 
Ashley Gorski-Poole
Job Title: 
National Marketing Manager
Company: 
Lincoln
Name: 
Lynette Hegeman
Job Title: 
National Marketing Director
Company: 
Hunt Military Communities
12:00PM
12:45PM
Supplier Skills: Shawshank Effects—Friendships First, then the Order

Have you ever thought that you are becoming too aggressive of a salesperson? Consider changing your focus from “getting” to “giving”—put others’ interests first and continually add value to their lives, which ultimately leads to unexpected returns. Remember how Andy Dufresne in “The Shawshank Redemption” spent each week building a strong relationship with different people? Join a panel discussion of some of the industry’s most impactful leaders to learn about the art of building sincere relationships with future clients.

Speakers

Name: 
Steve Sorkin
Job Title: 
Chief Sales Officer
Company: 
RestoreCore
Name: 
Margette Hepfner
Job Title: 
Chief Operating Officer, Residential Management
Company: 
Lincoln Properties
Name: 
Kirk Downey
Job Title: 
Chief Operating Officer
Company: 
Liberty Rent
Name: 
Mindy Price
Job Title: 
Vice President of Sales
Company: 
J Turner Research
12:00PM
12:45PM
Star Search: Navigating the Next Frontier in Building Top Talent
Independent Rental Owners

Are you responsible for developing stars in your organization but need more ways to help them shine? Do you constantly search for more efficient ways to educate and develop your talent but feel like you come up empty-handed? There is a fundamental change happening and it’s affecting how we develop and retain our staff. Future star talent is looking for more substance than just a place to work; they want a place to connect and lead. Let us shed some light on maximizing your most important asset—human capital.

Speakers

Name: 
Jessica Eberbach
Job Title: 
Director of Engagement
Company: 
Tricap Residential Group
Name: 
Duy Vu
Job Title: 
Marketing and Sales Training Manager
Company: 
Land & Company
Name: 
Christie Upp
Job Title: 
Director of Training
Company: 
AMP Residential
Name: 
Megan Orser
Job Title: 
CEO & Director of Development
Company: 
Smart Apartment Solutions
12:00PM
12:45PM
Remote Leadership: Turned on, Tuned in, Uninterrupted
Leadership

Now more than ever, employees need leaders who consistently tune in, maintain connection and possess “remote control skills” to effectively lead teams. Virtual team leaders must be able to utilize various forms of technology to remotely communicate and collaborate, recognize achievements and be proactive about staying in contact with dispersed teams. Additionally, they should cultivate trust and motivate employees while maintaining realistic expectations and self-motivation. Discover how to keep teams tuned in from any location.

Speakers

Name: 
Charlotte Pisciotta
Job Title: 
Vice President
Company: 
Full House Marketing
Name: 
Marnie Sauls
Job Title: 
Executive Director of Residential Management
Company: 
The Cordish Companies
Name: 
Terry Ragland
Job Title: 
Director of Management Services
Company: 
Blue Ridge Companies
Name: 
Rebecca Rosario
Job Title: 
Visionary
Company: 
Full House Marketing
12:00PM
12:45PM
Meet Gen Z: Understanding the Next Generation of Renters
Industry Trends

The oldest members of Gen Z are nearing 25 years old, representing a significant segment of your customer base. This generation has never lived without the internet, social media or mobile devices, so their expectations for apartment search and lifestyle are different. Get to know Gen Z through the data by reviewing shifting search trends, examining touring preferences and discovering five tech must-haves. Learn how to adapt your property marketing strategy and shape your future success as we prepare to welcome a new generation home.

Speakers

Name: 
Garin Hamburger
Job Title: 
Sr. Director, National Property Marketing
Company: 
Pinnacle
Name: 
Brooke Atsalis
Job Title: 
Marketing and Training Manager
Company: 
The Management Group, LLC
Name: 
Esther Bonardi
Job Title: 
Vice President
Company: 
Yardi
12:00PM
12:45PM
Government Initiatives that Optimize Your Portfolio’s Health and Lifespan
Industry Trends

Current and future local and federal initiatives will shape the economic health of property owners/managers across the US. Learn about current legislative options that can impact the health of your business through a nationwide program overview clearly highlighting the most notable ones that are helping property owners/managers today. Pick up recommended actionable steps toward proposing programmatic changes in your community.

Speakers

Name: 
Paraag Sarva
Job Title: 
CEO and Co-Founder
Company: 
Rhino
Name: 
Steve Lamberti
Job Title: 
Property Manager / VP
Company: 
Highmark
12:00PM
12:45PM
Find, Hire and Keep a High Performing Maintenance Team
Maintenance

Maintenance performance directly impacts lease renewal decisions, but these employees have the highest average annual turnover of all rental  housing positions. With turnover projected to exceed 40% this year, companies are re-evaluating how they find, hire and keep a solid maintenance workforce. Leaders who have decreased maintenance team turnover provide real-life examples and practical tips to re-think where to find maintenance candidates. Learn how to successfully onboard new team members and ensure they’re equipped to be successful in their daily roles.

Speakers

Name: 
Jen Piccotti
Job Title: 
Chief Learning Officer
Company: 
Swift Bunny
Name: 
Justin Dunckel
Job Title: 
President
Company: 
Paragon Properties
Name: 
Caroline Adillon
Job Title: 
President
Company: 
Viking Residential
Name: 
Mark Cukro
Job Title: 
President
Company: 
Plus One, Inc.
12:00PM
12:45PM
Attention! How to Get it, Keep it and Convert it
Marketing

First impressions are important. And in today’s highly connected, always-on world, your prospects’ attention isn’t free. They expect immediate answers to renting questions and to emotionally connect to brands. Good design should never get in the way of your first objective: Turning interest into quality leads. How do you deliver an online experience across digital channels to make prospects think, “I want to live here,” and earn higher-quality leads? Learn how to balance brand-forward design with data-driven strategies to connect with, engage and convert renters.

Speakers

Name: 
Dutin Lacey
Job Title: 
Director of Brand and Communications
Company: 
Mark-Taylor, Inc.
Name: 
Ben Steward
Job Title: 
VP, Revenue
Company: 
G5
Name: 
Kristin Glascock
Job Title: 
VP, Multifamily Sales
Company: 
G5
1:15PM
2:00PM
Your Online Reputation: Trends, Strategy and ROI in Rental Housing
Marketing

Have you ever wondered about the ROI of having a good online reputation? Join a panel of rental housing thought leaders for insight on how resident engagement and online reputation can directly impact your bottom line. Get the latest trends and facts on the ever-changing landscape of online reviews and reputation, and learn what the data says about correlation between online reputation, revenue and overall asset performance. Success stories demonstrate how to implement a well-executed, customer-centric strategy to improve your online reputation, renewal and leasing efforts.

Speakers

Name: 
Joseph Batdorf
Job Title: 
President
Company: 
J Turner Research
Name: 
John Hinckley
Job Title: 
Vice President Real Page
Company: 
Modern Message
Name: 
Sheri Killingsworth
Job Title: 
VP Marketing & Communications
Company: 
Lincoln Property Company
1:15PM
2:00PM
Twenty Trends Shaping the New Decade
Industry Trends

America has come a long way since only birds "tweeted." As we enter a new decade, expect sweeping advances in everything from lifestyle trends to mechanics. This session explores what "the decade of digital authenticity" means to us and looks at the top 20 trends that will shape the next 10 years. From hyper-automation to multi-experience technology, life as we know it is about to change in a big way. Don't get left behind with old ideas. It’s time to create a roar again in the ’20s.

Speakers

Name: 
Kate Good
Job Title: 
Partner, SVP Multifamily Development and Operations
Company: 
Hunington Residential
1:15PM
2:00PM
The Technology Transformation of the Nation’s Largest Affordable Housing Community
Affordable Housing

In 2020, a massive Brooklyn, New York affordable housing community underwent a technology transformation to ease and streamline its property management and government compliance processes. Once purchased by a real estate investment and management firm, the property launched a strategic initiative to automate property management activities and operate more transparently. Learn how the migration from a legacy property management system enables properties to better manage the growing demand for affordable housing and better serve the community.

Speakers

Name: 
Robb Napolitano
Job Title: 
Chief Information Officer
Company: 
The Brooksville Company
Name: 
Brian Zrimsek
Job Title: 
Industry Principal
Company: 
MRI Software
Name: 
Gregg Haverstick
Job Title: 
Senior Managing Consultant
Company: 
RealFoundations
1:15PM
2:00PM
The Shifting Sands of Apartment Demand
Executive

The large coastal markets, along with southern cities like Atlanta and Dallas-Fort Worth, have been at the epicenter of job and population growth, rental housing construction and steadily appreciating rents. While some areas remain in that paradigm, new trends began emerging even prior to the COVID-19 pandemic. Across the country, new growth centers are appearing. Learn about some of these growing markets, factors contributing to that growth and what industry decision-makers can learn from these areas to apply elsewhere.

Speakers

Name: 
Jordan Brooks
Job Title: 
Market Analyst
Company: 
ALN Apartment Data, Inc
Name: 
Mike Clow
Job Title: 
Executive Director of Real Estate Operations
Company: 
Greystar
Name: 
Melanie Trapnell
Job Title: 
Senior Vice President of Operations
Company: 
Gables Residential
Name: 
Margette Hepfner
Job Title: 
Chief Operating Officer, Residential Management
Company: 
Lincoln Properties
1:15PM
2:00PM
Supplier Skills
1:15PM
2:00PM
Self-Guided Tours: The Good, the Bad, the Not So Ugly
Technology

As the rental real estate industry evolves and innovates, everyone from small property management companies to large nationwide operators benefits from implementing cost-effective and efficient tech innovations. Learn how three different operators applied self-guided tour (SGT) technology at state, regional and national levels. Explore what preconceived notions operators had when approaching self-guided tour technology, how they deployed and have adapted deployment, as well as the benefits and challenges of implementing SGT at their communities.

Speakers

Name: 
Andre Sanchez
Job Title: 
Chief Operating Officer
Company: 
Rently
Name: 
Garin Hamburger
Job Title: 
Sr. Director, National Property Marketing
Company: 
Pinnacle
Name: 
Heidi Turner
Job Title: 
Principal
Company: 
Blanton Turner
Name: 
Bevan White
Job Title: 
Vice President of Marketing
Company: 
Pegasus Residential
1:15PM
2:00PM
Keep It Personal: Leasing Strategies for the Digital Age
Marketing

When COVID-19 hit, our industry was well-positioned to transition to virtual tours, but a big question remained: How do we create personalized touchpoints for prospects without face-to-face interaction? And how do we apply these lessons to further operational efficiency? Join us for a discussion on how to evaluate and adapt virtual and self-guided tours beyond the pandemic, new technologies to consider, and the importance of enhancing your social media presence as a leasing strategy when prospects aren’t visiting the community in person.

Speakers

Name: 
Julia Watson
Job Title: 
Senior Vice President of Property Management
Company: 
The Bainbridge Companies
Name: 
Liv Gabrielsen
Job Title: 
VP of Marketing
Company: 
The Bainbridge Companies
Name: 
Jordan Easley
Company: 
Realync
1:15PM
2:00PM
How the 2020–2021 National Defense Authorization Act Revolutionizes Our Industry
Industry Trends

The FY2020–21 National Defense Authorization Act (NDAA) outlines revolutionary change for the privatized military housing portfolio. It includes a resident bill of rights, a universal lease across all project owners and military services, a formal dispute resolution process, a seven-year home maintenance history and other operationally focused requirements. Learn how this legislation has or will change privatized military property operations, how to engage all stakeholders and how to meet these challenges with thoughtful and innovative solutions.

Speakers

Name: 
Douglas Jones
Job Title: 
Chief Operating Officer
Company: 
WinnResidential Military Housing Services
Name: 
Philip Rizzo
Job Title: 
Senior Vice President, Chief Operating Officer
Company: 
Lincoln
Name: 
Karen Plesh
Job Title: 
Vice President, Operations
Company: 
Hunt
Name: 
Starla Wilson
Job Title: 
Vice President
Company: 
Balfour Beatty Communities
1:15PM
2:00PM
Director of Maintenance Roundtable
Maintenance

Details matter in overseeing maintenance at an apartment community. What are the chlorine levels in the pool? Which size wrench is used on the toilet bolt? These questions require specific answers. What about the detail required to oversee maintenance on multiple sites in different cities or even states? Join experts in the field of apartment maintenance in a discussion that answers these questions while addressing managing change from afar, how to update technology, procurement and more!

Speakers

Name: 
Chad Moulin
Job Title: 
Sr. Director of Facilities
Company: 
GK Management
Name: 
Paul Rhodes
Job Title: 
Director of Maintenance Operations
Company: 
The Life Properties
Name: 
Douglas Woolley
Job Title: 
Director / Maintenance Services
Company: 
Carroll
1:15PM
2:00PM
Ancillary Income: It’s Not a Game of Hide-and-Seek
Independent Rental Owners

Do you want to maximize your bottom line and increase your property value? Has the pandemic put your income growth aspirations in hiding? For many operators, the challenge and opportunity to seek out ancillary income is optimizing that number and making sure you’re not leaving any money on the table. If you are ready to talk numbers and how you can add income even during trying times, this session is for you!

Speakers

Name: 
Dawn Ford
Job Title: 
Business Owner Solutions Strategist, Broker
Company: 
Smart Apartment Solutions and Smart Moves
Name: 
Victoria Cowart
Job Title: 
COO
Company: 
AdaLease Property Management
Name: 
Rick Ellis
Job Title: 
Broker and Owner
Company: 
ELLIS HomeSource Property Management, AMO
Name: 
Jacklyn Arnest
Job Title: 
Senior Director Marketing
Company: 
DTN Management
1:30PM
2:30PM
Open Space Sessions
2:30PM
3:15PM
Training: From Front of the Room to High-Powered Zoom
Industry Trends

Virtual training is here to stay, so let’s engage our online learner and foster interaction and education! Traditional teaching methods may not translate to effective virtual learning. For best impact and results, change your curriculum’s design, presentation style and visual effects. Make it easy for learners to engage virtually and next to impossible to hide behind a keyboard or leave the room. Be it Google, Teams, Zoom or other hosting tools, make learning fun and beneficial on both sides of the screen.

Speakers

Name: 
Rebecca Rosario
Job Title: 
Visionary
Company: 
Full House Marketing
Name: 
Pattie Woods
Job Title: 
VP Training and Development
Company: 
Fogleman Properties
Name: 
Leah Brewer
Job Title: 
The Leasing Queen
Company: 
Full House Marketing, Inc.
2:30PM
3:15PM
Tour Type and Demand: Not all Tours Are Created Equal
Marketing

Multiple tour types were offered before the pandemic, but they’re a necessity now. Prospects demand the convenience of instant information in the palm of their hand and the luxury of in-person interaction. Operators responded by offering the options of in-person, virtual, video and self-guided tours to prospects. But these tour type variations are changing the meaning of tour-to-lease metrics. Industry experts discuss how tour type variations have impacted demand as well as the way they measure tour-to-lease conversion.

Speakers

Name: 
Justin Choi
Job Title: 
Director of Marketing
Company: 
Sequoia Equities
Name: 
Kristin Hupfer
Job Title: 
First Vice President, National Sales
Company: 
Equity Residential
Name: 
Gina Bechtold-Yoo
Job Title: 
VP of Marketing
Company: 
MAXX Properties
Name: 
Brandie Thomas
Job Title: 
Director of Marketing
Company: 
Demmon Partners
2:30PM
3:15PM
The Contamination Conundrum: Strategies Toward a Zero-Waste Community
Operations

Communities across the United States are introducing ordinances to reduce landfill waste, including required recycling and composting to decrease greenhouse gas emissions and the demand for larger landfills. Apartment communities must implement strategies to comply with these ordinances and avoid fines while institutional investors are demanding improved environmental performance of their assets, including better waste diversion rates. Learn specific strategies to assist with compliance and reduce contamination of community waste streams.

Speakers

Name: 
Chris Laughman
Job Title: 
Senior Account Manager
Company: 
Bright Power
Name: 
Lexie Goldberg
Job Title: 
Director of Sustainability
Company: 
Greystar Real Estate Partners
Name: 
Richard Bates
Job Title: 
National Account Director, Strategic Accounts
Company: 
Waste Management
2:30PM
3:15PM
Talk Data to Me: Pet Research To Improve NOI
Research

The PropTech revolution has made it easier for apartment community operators to make data-driven decisions to improve most onsite processes, including managing pets. But what do apartment residents feel about animals living in their community? By charging pet fees and pet rent, we know pet owners provide more revenue than a non-pet owner, but does this always translate into better NOI or ROI? This session features new research data on what’s most important to pet- and non-pet-owning residents, providing the best housing experience for all residents.

Speakers

Name: 
John Bradford
Job Title: 
Founder & CEO
Company: 
PetScreening
Name: 
Angie Lombardi
Job Title: 
VP of Marketing
Company: 
Franklin Johnston Group
Name: 
Jamin Harkness
Job Title: 
Executive Vice President
Company: 
The Management Group, LLC
Name: 
Peter Cowan
Job Title: 
Director of Ancillary Revenue
Company: 
Bridge Property Management
2:30PM
3:15PM
Supplier Skills: Rental Housing Diversity and Inclusion—Taking. Action. Now!
Leadership

The rental  housing industry has long agreed that it needs to become more diverse and inclusionary, but many organizations seek answers on how to take action regarding this important initiative. What are the first steps? How do we effect change in our current organization? How do we include definable measures in recruiting policies to help an organization become more diverse? A panel discussion comprised of impactful industry leaders explains how your company can embrace diversity and inclusion.

Speakers

Name: 
Alex Jackiw
Job Title: 
Chief Operating Officer
Company: 
Hayes Gibson
Name: 
Daryl Carter
Job Title: 
Founder, Chairman, CEO
Company: 
Avanath Capital Management, LLC
Name: 
Shay Dugan
Job Title: 
Executive Vice President
Company: 
TM Associates Management, Inc
Name: 
Tina Sy
Job Title: 
Head of People
Company: 
Zumper, Inc
2:30PM
3:15PM
Next-Level Secret Shopping and the Benefits of Being Nosy
Leasing

To find the right home for a prospect, associates have to ask detailed questions—things like: “What time do you like the sun to come through your windows?” and “Will you need a second bedroom for an office, guestroom or man cave?” Associates often fail to dig deep with prospects, who are more willing to share information than many believe. This session unveils research gathered from secret shopping trips and prospect surveys, demonstrating how associates need to improve their questioning skills and outlining the information prospects are comfortable sharing.

Speakers

Name: 
Karen Gladney
Job Title: 
Principal
Company: 
Power Pro Leasing
Name: 
Topher Olsen
Job Title: 
Vice President of Learning and Development
Company: 
Roscoe Property Management
Name: 
Tricia Erickson
Job Title: 
Regional Marketing Director
Company: 
Lincoln Property
2:30PM
3:15PM
Is Artificial Intelligence Changing Rental Housing Management?
Technology

Rental housing has witnessed a tremendous technology increase in recent years; however, almost all of this technology still ends up being a cost burden and needs to be managed. Gain a better understanding of what Artificial Intelligence (AI) is and how it’s being used to reduce costs, increase bandwidth and create the future—autonomous communities. Operators who are currently doing this share their insight.

Speakers

Name: 
Minna Song
Job Title: 
Founder & CEO
Company: 
MeetElise
Name: 
Becca Schaffrey
Job Title: 
SVP of Corporate Services
Company: 
Bell Partners, Inc.
Name: 
Jason Kessler
Job Title: 
COO
Company: 
Edward Rose & Sons
Name: 
Kristin Hupfer
Job Title: 
First Vice President, National Sales
Company: 
Equity Residential
2:30PM
3:15PM
Diversity in Leadership: Not So "Suite"
Human Resources

Women hold far more leadership positions in our industry than ever before; however, there is still a lack of representation when it comes to people of color. What obstacles exist to increasing diversity in leadership positions and how do we remove them? This session features a candid discussion on how we can recruit, develop and support minorities for leadership positions.

Speakers

Name: 
Susan Sherfield
Job Title: 
VP Education & Employee Development
Company: 
Mercy Housing
Name: 
Stephanie Williams
Job Title: 
President & Operating Partner
Company: 
Bozzuto Management Company
Name: 
Matthew Smith
Job Title: 
COO, Executive Vice President
Company: 
The Liberty Group
2:30PM
3:15PM
Debt Collections: Increasing Recovery, Controlling Compliance in a Bumpy Environment
Legal/Fair Housing

Modern debt collections include new technology, rules and consumer dispute trends. Smart collections agencies and rental operators deploy multi-channel contact technologies and labor-saving integrations. New FDCPA, FCRA and payment plan rules are covered by freshened internal documentation and operations, while tracking trends in consumer complaints and CFPB enforcement optimizes rental management compliance and increases recovery. A leading agency and an in-house collections leader discuss the new environment and provide valuable take-home best practices.

Speakers

Name: 
Jay Harris
Job Title: 
Vice President
Company: 
Fair Collections& Outsourcing
Name: 
Traci Baumgarten
Job Title: 
Residential Financial Director
Company: 
Equity Residential
2:30PM
3:15PM
Best Practices for Managing Your Renovations
Executive

Value-added strategies have been relatively successful for the rental housing housing market; however, there are many opportunities to improve profitability. The methods and tools being used for renovations continue to heavily leverage spreadsheets and don’t take advantage of the help that supplier and onsite staff can provide. New methods and technology tools allow renovators to better manage their financials and process. Explore what leading companies are doing to advance their renovation processes.

Speakers

Name: 
Ken Murai
Job Title: 
Founder and CEO
Company: 
Facilgo, Inc.
Name: 
John Tetreau
Job Title: 
Director of Construction
Company: 
Multifamily Commercial Construction
Name: 
John Kirchmann
Job Title: 
EVP-CFO
Company: 
IRET
Name: 
Kory Davis
Job Title: 
Senior Director of National Accounts
Company: 
Lowe's Pro MSH
3:30PM
4:30PM
Opening General Session
4:30PM
6:00PM
NAA Exposition with Welcome Reception
4:45PM
5:15PM
Redefining 9 - 5: The Growing Demand for Flexibility in the Workplace
Industry Trends

Workplace flexibility is one of the most sought-after employee benefits. Offering flexibility in the rental  housing industry is challenging for employees working on the front lines. Each property has limited staff in place and with the need to be physically present, it’s difficult to meet resident needs and expectations with minimal staff. How do you make the most with less? And how can a company optimally operate with some staff unable to work regular hours?

Speakers

Name: 
Stephanie Anderson
Job Title: 
Industry Operations Manager
Company: 
National Apartment Association
4:45PM
5:15PM
Conquer the Silo Effect: Ensuring Collaboration and Communication Stay Sharp
Executive

As property management industries become more complex, companies create silos, including marketing, training, human resources, revenue management, operations support and more. Each has an important function, but does this specialization hinder collaboration, creativity and success? Nearly 90% of executives blame lack of communication and collaboration for team and project failures. The “Silo Effect”—lack of communication between teams—is real.  Join us to learn how to identify the recipe for collaboration and communication success.

Speakers

Name: 
Steve Matre
Job Title: 
VP - Training, Marketing & Strategic Support
Company: 
Mandel Group
Name: 
Valerie Fertitta
Job Title: 
Managing Director
Company: 
Greystar
5:30PM
6:00PM
The Utility Management Fight: Vital Strategies in Pandemic Times
Legal/Fair Housing

Utility management is the second-highest expense for most management companies. If you don’t know how to effectively and legally manage utilities, it can cost even more. COVID-19 put a huge strain on everyone, including the rental  housing industry. Let us help you understand what effective utility management looks like and regulation changes you should be aware of to help you avoid costly mistakes.

Speakers

Name: 
Marc Treitler
Job Title: 
Partner
Company: 
General Counsel with Conservice
Name: 
John Barger
Job Title: 
VP of Real Estate Services
Company: 
Fogelman Properties
5:30PM
6:00PM
Stop Communicating and Start Connecting
Leadership

Did you know that 205.6 billion emails are sent each day? One third of those emails are never opened, yet employees’ top complaint is lack of communication. How can this be? If we communicate so much, how can we fall so short? It’s because we failing to really connect, it’s time for a reboot when it comes to connecting rather than communicating. This lively session provides actual takeaways to move into a connection mode and start making a difference today!

Speakers

Name: 
Kimberly Hurd
Job Title: 
Sr Vice President of Operations
Company: 
Sundance Property Management, LLC
Name: 
Christopher Mott
Job Title: 
CEO and Owner
Company: 
Mottivation, LLC