MEETINGS & EVENTS

Apartmentalize 2021 Schedule

 (Subject to change)​

Wednesday, June 16

4:45PM
5:15PM
Redefining 9 - 5: The Growing Demand for Flexibility in the Workplace
Industry Trends

Workplace flexibility is one of the most sought-after employee benefits. Offering flexibility in the rental  housing industry is challenging for employees working on the front lines. Each property has limited staff in place and with the need to be physically present, it’s difficult to meet resident needs and expectations with minimal staff. How do you make the most with less? And how can a company optimally operate with some staff unable to work regular hours?

Speakers

Name: 
Stephanie Anderson
Job Title: 
Industry Operations Manager
Company: 
National Apartment Association
4:45PM
5:15PM
Conquer the Silo Effect: Ensuring Collaboration and Communication Stay Sharp
Executive

As property management industries become more complex, companies create silos, including marketing, training, human resources, revenue management, operations support and more. Each has an important function, but does this specialization hinder collaboration, creativity and success? Nearly 90% of executives blame lack of communication and collaboration for team and project failures. The “Silo Effect”—lack of communication between teams—is real.  Join us to learn how to identify the recipe for collaboration and communication success.

Speakers

Name: 
Steve Matre
Job Title: 
VP - Training, Marketing & Strategic Support
Company: 
Mandel Group
Name: 
Valerie Fertitta
Job Title: 
Managing Director
Company: 
Greystar
5:30PM
6:00PM
The Utility Management Fight: Vital Strategies in Pandemic Times
Legal/Fair Housing

Utility management is the second-highest expense for most management companies. If you don’t know how to effectively and legally manage utilities, it can cost even more. COVID-19 put a huge strain on everyone, including the rental  housing industry. Let us help you understand what effective utility management looks like and regulation changes you should be aware of to help you avoid costly mistakes.

Speakers

Name: 
Marc Treitler
Job Title: 
Partner
Company: 
General Counsel with Conservice
Name: 
John Barger
Job Title: 
VP of Real Estate Services
Company: 
Fogelman Properties
5:30PM
6:00PM
Stop Communicating and Start Connecting
Leadership

Did you know that 205.6 billion emails are sent each day? One third of those emails are never opened, yet employees’ top complaint is lack of communication. How can this be? If we communicate so much, how can we fall so short? It’s because we failing to really connect, it’s time for a reboot when it comes to connecting rather than communicating. This lively session provides actual takeaways to move into a connection mode and start making a difference today!

Speakers

Name: 
Kimberly Hurd
Job Title: 
Sr Vice President of Operations
Company: 
Sundance Property Management, LLC
Name: 
Christopher Mott
Job Title: 
CEO and Owner
Company: 
Mottivation, LLC

Thursday, June 17

10:45AM
11:15AM
Passionate People with Purpose: Realigning Your Drive for Performance
Leadership

The definition of “passion” is a very strong, intense emotion, a compelling enthusiasm or desire for something. Passion is ambition that is materialized into action to put as much heart, mind, body and soul into something as possible. How do you keep your own passion alive in the workplace, ignite it in others around you, and use it elevate yourself professionally and personally? A simple, six-step process is the key!

Speakers

Name: 
Jacqueline (Jackie) Ramstedt
Job Title: 
Principal, National Speaker, Performance Coach, CMO Chief Motivational Officer
Company: 
Ramstedt Enterprises, Inc.
10:45AM
11:15AM
Delivering ROI from Employee Rewards and Recognition
Human Resources

Join Philip Altschuler, SVP of HR & Training for Gables Residential, as he discusses his journey to develop an employee recognition program that’s delivered a positive ROI during three consecutive years. This program has become more impactful during COVID-19, connecting distanced employees through recognition. Learn how Gables Residential overcame challenges implementing the program in a company with traditional recognition practices, created a social currency appealing to all associates and established a culture of recognition that continually ranks as a top perk.

Speakers

Name: 
Philip Altschuler
Job Title: 
SVP of HR & Training
Company: 
Gables Residential
11:30AM
12:00PM
How To Define Your Market To Help Drive Business Success
Independent Rental Owners

Looking to find out if you are targeting the right parts of your current market? Not sure what market to expand into next? One of your biggest challenges as suppliers is where to find markets and communities that can afford and need your product and/or services. We review how to define a rental  housing market to ensure you are expanding into one with a high gross profitability potential through analyzing market cycles. We dive further through analyzing which market parts have the highest increased gross profitability for communities/client.

Speakers

Name: 
Robert Durham
Job Title: 
Partner
Company: 
Trimark Advisors, Inc
11:30AM
12:00PM
Grumble... Mumble... Stumble: Conquering Training's Toughest Challenges
Career Development

Employees say the opportunity to learn new things is their biggest motivator. Why then is it so difficult to garner enthusiasm for training? When employees “grumble” before training (lack of learning motivation), “mumble” while in session (lack of learning engagement), and “stumble” when attempting to apply new skills (lack of learning effectiveness), it’s obvious something isn’t working. Traditional corporate training models have their drawbacks, but this session demonstrates how to create a successful learning culture and gain effective buy-in from every level of the organization.

Speakers

Name: 
Lia Nichole Smith
Job Title: 
VP of Education and Performance
Company: 
ApartmentRatings and SatisFacts
Name: 
Kristina O'Hara
Job Title: 
Director of Talent Development
Company: 
MAA
Name: 
Kavita Garg
Job Title: 
VP of Human Resources
Company: 
ZRS Management
12:15PM
12:45PM
What’s Next? Renter Needs and Industry Opportunities After the Pandemic
Research

COVID-19 turned the world upside down in 2020, fundamentally changing what renters want and how the industry operates. The rise of social distancing, remote work and unemployment led many to re-evaluate where they live. Leasing, meanwhile, became a virtual business with new challenges. We break down the data on how renter behavior actually changed and evaluate what worked and what didn’t during the pivot. We also ask “what’s next?” and explore the permanence of these shifts, acknowledging which are temporary and which require adaptation for years to come.

Speakers

Name: 
Igor Popov
Job Title: 
Chief Economist
Company: 
Apartment List
Name: 
Kristen Miller
Job Title: 
Assistant Vice President, Marketing
Company: 
Equity Residential
12:15PM
12:45PM
Creative Collection Solutions in Affordable Housing
Affordable Housing

COVID-19 has led to financial distress for countless renters and resulted in legislation that forced our industry to adapt and embrace innovative solutions in all operations, including collections. Join us in a case study format to discuss actual, effective collection strategies that complied with local, state and federal regulations and maximized collections. Find out what worked and what did not work from real housing providers’ experiences and explore how to use this information in your operations. To achieve a properties’ financial goals, your property team must analyze and be creative with collections.

Speakers

Name: 
Tami Fossum
Job Title: 
Executive Director
Company: 
GEM Management, LLC
Name: 
Deidre Wilson
Job Title: 
Regional Manager
Company: 
Blue Ridge Companies