Apartmentalize 2021 Schedule

(Subject to change)

Tuesday, August 31

5:15PM

5:45PM

Redefining 9 - 5: The Growing Demand for Flexibility in the Workplace

Industry Trends

Workplace flexibility is one of the most sought-after employee benefits. Offering flexibility in the rental housing industry is challenging for employees working on the front lines. Each property has limited staff in place and with the need to be physically present, it’s difficult to meet resident needs and expectations with minimal staff. How do you make the most with less? And how can a company optimally operate with some staff unable to work regular hours?

Speakers

Name:

Stephanie Anderson

Job Title:

Senior Director of Content Strategy

Company:

Grace Hill

5:15PM

5:45PM

Conquer the Silo Effect: Ensuring Collaboration and Communication Stay Sharp

Executive

As property management industries become more complex, companies create silos, including marketing, training, human resources, revenue management, operations support and more. Each has an important function, but does this specialization hinder collaboration, creativity and success? Nearly 90% of executives blame lack of communication and collaboration for team and project failures. The “Silo Effect”—lack of communication between teams—is real. Join us to learn how to identify the recipe for collaboration and communication success.

Speakers

Name:

Steve Matre

Job Title:

VP - Training, Marketing & Strategic Support

Company:

Mandel Group

Name:

Valerie Fertitta

Job Title:

Managing Director

Company:

Greystar

6:00PM

6:30PM

The Utility Management Fight: Vital Strategies in Pandemic Times

Legal/Fair Housing

Utility management is the second-highest expense for most management companies. If you don’t know how to effectively and legally manage utilities, it can cost even more. COVID-19 put a huge strain on everyone, including the rental housing industry. Let us help you understand what effective utility management looks like and regulation changes you should be aware of to help you avoid costly mistakes.

Speakers

Name:

Marc Treitler

Job Title:

Partner

Company:

General Counsel with Conservice

Name:

John Barger

Job Title:

VP of Real Estate Services

Company:

Fogelman Properties

6:00PM

6:30PM

Stop Communicating and Start Connecting

Leadership

Did you know that 205.6 billion emails are sent each day? One third of those emails are never opened, yet employees’ top complaint is lack of communication. How can this be? If we communicate so much, how can we fall so short? It’s because we failing to really connect, it’s time for a reboot when it comes to connecting rather than communicating. This lively session provides actual takeaways to move into a connection mode and start making a difference today!

Speakers

Name:

Kimberly Hurd

Job Title:

Sr Vice President of Operations

Company:

Sundance Property Management, LLC

Name:

Marci French

Job Title:

VP of Operations

Company:

HRG Management Services

Wednesday, September 01

10:45AM

11:15AM

Passionate People with Purpose: Realigning Your Drive for Performance

Leadership

The definition of “passion” is a very strong, intense emotion, a compelling enthusiasm or desire for something. Passion is ambition that is materialized into action to put as much heart, mind, body and soul into something as possible. How do you keep your own passion alive in the workplace, ignite it in others around you, and use it elevate yourself professionally and personally? A simple, six-step process is the key!

Speakers

Name:

Jacqueline (Jackie) Ramstedt

Job Title:

Principal, National Speaker, Performance Coach, CMO Chief Motivational Officer

Company:

Ramstedt Enterprises, Inc.

10:45AM

11:15AM

Delivering ROI from Employee Rewards and Recognition

Human Resources

Join Philip Altschuler, SVP of HR & Training for Gables Residential, as he discusses his journey to develop an employee recognition program that’s delivered a positive ROI during three consecutive years. This program has become more impactful during COVID-19, connecting distanced employees through recognition. Learn how Gables Residential overcame challenges implementing the program in a company with traditional recognition practices, created a social currency appealing to all associates and established a culture of recognition that continually ranks as a top perk.

Speakers

Name:

Philip Altschuler

Job Title:

SVP of HR & Training

Company:

Gables Residential

11:30AM

12:00PM

How To Define Your Market To Help Drive Business Success

Independent Rental Owners

Looking to find out if you are targeting the right parts of your current market? Not sure what market to expand into next? One of your biggest challenges as suppliers is where to find markets and communities that can afford and need your product and/or services. We review how to define a rental housing market to ensure you are expanding into one with a high gross profitability potential through analyzing market cycles. We dive further through analyzing which market parts have the highest increased gross profitability for communities/client.

Speakers

Name:

Robert Durham

Job Title:

Partner

Company:

Trimark Advisors, Inc

11:30AM

12:00PM

Grumble... Mumble... Stumble: Conquering Training's Toughest Challenges

Career Development

Employees say the opportunity to learn new things is their biggest motivator. Why then is it so difficult to garner enthusiasm for training? When employees “grumble” before training (lack of learning motivation), “mumble” while in session (lack of learning engagement), and “stumble” when attempting to apply new skills (lack of learning effectiveness), it’s obvious something isn’t working. Traditional corporate training models have their drawbacks, but this session demonstrates how to create a successful learning culture and gain effective buy-in from every level of the organization.

Speakers

Name:

Lia Nichole Smith

Job Title:

VP of Education and Performance

Company:

ApartmentRatings and SatisFacts

Name:

Kristina O'Hara

Job Title:

Director of Talent Development

Company:

MAA

Name:

Kavita Garg

Job Title:

VP of Human Resources

Company:

ZRS Management

12:15PM

12:45PM

What’s Next? Renter Needs and Industry Opportunities After the Pandemic

Research

COVID-19 turned the world upside down in 2020, fundamentally changing what renters want and how the industry operates. The rise of social distancing, remote work and unemployment led many to re-evaluate where they live. Leasing, meanwhile, became a virtual business with new challenges. We break down the data on how renter behavior actually changed and evaluate what worked and what didn’t during the pivot. We also ask “what’s next?” and explore the permanence of these shifts, acknowledging which are temporary and which require adaptation for years to come.

Speakers

Name:

Igor Popov

Job Title:

Chief Economist

Company:

Apartment List

Name:

Kristen Miller

Job Title:

Assistant Vice President, Marketing

Company:

Equity Residential

12:15PM

12:45PM

Creative Collection Solutions in Affordable Housing

Affordable Housing

COVID-19 has led to financial distress for countless renters and resulted in legislation that forced our industry to adapt and embrace innovative solutions in all operations, including collections. Join us in a case study format to discuss actual, effective collection strategies that complied with local, state and federal regulations and maximized collections. Find out what worked and what did not work from real housing providers’ experiences and explore how to use this information in your operations. To achieve a properties’ financial goals, your property team must analyze and be creative with collections.