MEETINGS & EVENTS

Apartmentalize 2021 Schedule

 (Subject to change)​

All sessions and activities will take place in McCormick Place West. General Sessions will take place in Wintrust Arena.

Central Time

Tuesday, August 31

5:15PM
5:45PM
Redefining 9 - 5: The Growing Demand for Flexibility in the Workplace
F1/F2, Booth 2269
Industry Trends

Workplace flexibility is one of the most sought-after employee benefits. Offering flexibility in the rental  housing industry is challenging for employees working on the front lines. Each property has limited staff in place and with the need to be physically present, it’s difficult to meet resident needs and expectations with minimal staff. How do you make the most with less? And how can a company optimally operate with some staff unable to work regular hours?

Speakers

Name: 
Stephanie Anderson
Job Title: 
Senior Director of Content Strategy
Company: 
Grace Hill
5:15PM
5:45PM
Conquer the Silo Effect: Ensuring Collaboration and Communication Stay Sharp
F1/F2, Booth 2255
Executive

As property management industries become more complex, companies create silos, including marketing, training, human resources, revenue management, operations support and more. Each has an important function, but does this specialization hinder collaboration, creativity and success? Nearly 90% of executives blame lack of communication and collaboration for team and project failures. The “Silo Effect”—lack of communication between teams—is real.  Join us to learn how to identify the recipe for collaboration and communication success.

Speakers

Name: 
Steve Matre
Job Title: 
VP - Training, Marketing & Strategic Support
Company: 
Mandel Group
Name: 
Valerie Fertitta
Job Title: 
Managing Director
Company: 
Greystar
6:00PM
6:30PM
Stop Communicating and Start Connecting
F1/F2, Booth 2255
Leadership

Did you know that 205.6 billion emails are sent each day? One third of those emails are never opened, yet employees’ top complaint is lack of communication. How can this be? If we communicate so much, how can we fall so short? It’s because we failing to really connect, it’s time for a reboot when it comes to connecting rather than communicating. This lively session provides actual takeaways to move into a connection mode and start making a difference today!

Speakers

Name: 
Kimberly Hurd
Job Title: 
Sr Vice President of Operations
Company: 
Sundance Property Management, LLC
Name: 
Marci French
Job Title: 
VP of Operations
Company: 
HRG Management Services

Wednesday, September 01

10:45AM
11:15AM
Delivering ROI from Employee Rewards and Recognition
F1/F2, Booth 2255
Human Resources

Join Philip Altschuler, SVP of HR & Training for Gables Residential, as he discusses his journey to develop an employee recognition program that’s delivered a positive ROI during three consecutive years. This program has become more impactful during COVID-19, connecting distanced employees through recognition. Learn how Gables Residential overcame challenges implementing the program in a company with traditional recognition practices, created a social currency appealing to all associates and established a culture of recognition that continually ranks as a top perk.

Speakers

Name: 
Philip Altschuler
Job Title: 
SVP of HR & Training
Company: 
Gables Residential
11:30AM
12:00PM
How To Define Your Market To Help Drive Business Success
F1/F2, Booth 2269
Independent Rental Owners

Ever wonder how to pick the right markets or sub-markets and the right property to buy within them? How about how to read your true comp micro market, overall market, and everything in between in order to know what mindset you should have as an owner? In this session, we are going to learn what key performance indicators show signs of a strengthening or softening market and how they interact with each other. We are also going to cover how to use data to define your market to help you drive business success with everything from acquisitions, managing, to selling apartment communities. 

Speakers

Name: 
Robert Durham
Job Title: 
Partner
Company: 
Trimark Advisors, Inc
11:30AM
12:00PM
Grumble... Mumble... Stumble: Conquering Training's Toughest Challenges
F1/F2, Booth 2255
Career Development

Employees say the opportunity to learn new things is their biggest motivator. Why then is it so difficult to garner enthusiasm for training? When employees “grumble” before training (lack of learning motivation), “mumble” while in session (lack of learning engagement), and “stumble” when attempting to apply new skills (lack of learning effectiveness), it’s obvious something isn’t working. Traditional corporate training models have their drawbacks, but this session demonstrates how to create a successful learning culture and gain effective buy-in from every level of the organization.

Speakers

Name: 
Lia Nichole Smith
Job Title: 
VP of Education and Performance
Company: 
ApartmentRatings and SatisFacts
Name: 
Kristina O'Hara
Job Title: 
Director of Talent Development
Company: 
MAA
Name: 
Kavita Garg
Job Title: 
VP of Human Resources
Company: 
ZRS Management
12:15PM
12:45PM
What’s Next? Renter Needs and Industry Opportunities After the Pandemic
F1/F2, Booth 2255
Research

COVID-19 turned the world upside down in 2020, fundamentally changing what renters want and how the industry operates. The rise of social distancing, remote work and unemployment led many to re-evaluate where they live. Leasing, meanwhile, became a virtual business with new challenges. We break down the data on how renter behavior actually changed and evaluate what worked and what didn’t during the pivot. We also ask “what’s next?” and explore the permanence of these shifts, acknowledging which are temporary and which require adaptation for years to come.

Speakers

Name: 
Igor Popov
Job Title: 
Chief Economist
Company: 
Apartment List
Name: 
Kristen Miller
Job Title: 
Assistant Vice President, Marketing
Company: 
Equity Residential
12:15PM
12:45PM
Creative Collection Solutions in Affordable Housing
F1/F2, Booth 2269
Affordable Housing

COVID-19 has led to financial distress for countless renters and resulted in legislation that forced our industry to adapt and embrace innovative solutions in all operations, including collections. Join us in a case study format to discuss actual, effective collection strategies that complied with local, state and federal regulations and maximized collections. Find out what worked and what did not work from real housing providers’ experiences and explore how to use this information in your operations. To achieve a properties’ financial goals, your property team must analyze and be creative with collections.

Speakers

Name: 
Tami Fossum
Job Title: 
Executive Director
Company: 
GEM Management, LLC
Name: 
Deidre Wilson
Job Title: 
Regional Manager
Company: 
Blue Ridge Companies