MEETINGS & EVENTS

Apartmentalize 2021 Schedule

 (Subject to change)​

All sessions and activities will take place in McCormick Place West. General Sessions will take place in Wintrust Arena.

Central Time

Tuesday, August 31

12:00PM
1:00PM
Student Housing Learning Lab: Leadership Panel - The EVOLUTION of the Student Housing Industry
181ABC
Student Housing

With so much change, innovation to stay afloat, and grit to endure, it's time to assess where we are, and how to proceed. Owners, operators, university leaders, and investment executives gather to discuss the "state of the student union" especially considering all things 2020/21. Join these specific industry leaders that helped unify the industry during the global pandemic.

Speakers

Name: 
Erin Mahone
Job Title: 
National Director of Training & Hospitality
Company: 
Campus Life & Style
Name: 
Miles Orth
Job Title: 
EVP & COO
Company: 
Campus Apartments LLC
Name: 
Charlie Matthews
Job Title: 
Co-Founder & CEO
Company: 
College House
Name: 
Donna Preiss
Job Title: 
President
Company: 
The Preiss Company
Name: 
Chris Richards
Job Title: 
President of Management
Company: 
Core Spaces
1:00PM
1:50PM
Student Housing Learning Lab: "Study Break"
181ABC
Student Housing

You and your team of five tablemates put your student housing, real estate and collegiate pop culture knowledge to the test. Bring your colleagues to show of your company’s skills or make some new industry connections as you show off your own. Join our Quizmaster for a “pub quiz” style trivia challenge to determine who the real knowledge leaders are!

Speakers

Name: 
Jonathan Bove
Job Title: 
EVP, Client & Acquisitions Services
Company: 
Landmark Properties
2:00PM
3:00PM
Student Housing Learning Lab: EVOLUTION
181ABC
Student Housing

Evolution of:

  • People
  • Workplace
  • Marketing
  • Operations
  • Customer Experience

 

Explore how the dynamics of student housing are evolving through five 10-minute talks from five industry presenters. 

Speakers

Name: 
Peter Lynch
Job Title: 
Chief People Officer
Company: 
Cardinal Group
Name: 
Jennifer Hill
Job Title: 
Chief People Officer & General Counsel
Company: 
PeakMade RE
Name: 
Rob Dinwiddie
Job Title: 
Executive Vice President, Marketing & Management Services
Company: 
Landmark Properties, Inc.
Name: 
Jennifer Cassidy
Job Title: 
SVP of Student Housing Operations
Company: 
Cardinal Group
Name: 
Erin Mahone
Job Title: 
National Director of Training & Hospitality
Company: 
Campus Life and Style

Wednesday, September 01

9:45AM
10:30AM
What Residents Want, What They REALLY, REALLY Want
181ABC
Student Housing

Put down the playbook and pick up the pen. Research and consumer insight is more critical than ever. This session offers best practices for collecting valuable research and resident feedback, formulating decisions based on findings and putting that data into actionable and measurable tactics. Say goodbye to guessing which amenities or finish package yield the highest revenue, or how to spend your precious marketing dollars. Whether you specialize in student or rental  housing, value-add or new development, don’t miss this discussion!

Speakers

Name: 
Heather Sizemore
Job Title: 
Senior Vice President, Student Housing Division
Company: 
CF Real Estate Services
Name: 
Matthew Cummings
Job Title: 
Account Manager
Company: 
Bigeye Creative Agency
2:30PM
3:15PM
Disruptor-19: The Evolution of Sales Strategies in Student Housing
181ABC
Student Housing

Industry leasing and marketing executives gather to discuss the ultimate disruptor for student housing sales and marketing: COVID-19. With campuses closing, the industry pivoted swiftly to market and sell their properties virtually, fast forwarding the implementation of new strategies and emerging technology. This panel discusses lessons learned and how much of our “new normal” is here to stay.

Speakers

Name: 
Jessica Nix
Job Title: 
Senior Vice President of Marketing and Leasing
Company: 
Campus Life & Style
Name: 
Ashly Poyer
Job Title: 
Vice President of Sales
Company: 
Peak Campus
Name: 
Ashlei Elise
Job Title: 
Director of Leasing and Marketing
Company: 
Varsity Campus
3:45PM
4:30PM
How Universities’ COVID-19 Decisions Impact the Student Housing Industry
181ABC
Student Housing

We just wrapped up the first academic year since COVID-19 changed the way universities do business. Join us for a discussion on fall 2021 pre-leasing and how it compares to prior years, rent growth in a post-COVID world, new development of purpose-built student housing, how universities have handled the pandemic from operational and housing perspectives and future plans for the industry. We also explore some key questions shaping the student housing investment environment in coming years, as student life returns to normalcy.

Speakers

Name: 
Jeffrey Adler
Job Title: 
Vice President, Matrix
Company: 
Yardi Systems
Name: 
Chris Nebenzahl
Job Title: 
Editorial Director
Company: 
Yardi Matrix

Thursday, September 02

10:00AM
10:45AM
Student Housing Short Term Rentals: Vacancy Loss Solution + NOI
181ABC
Student Housing

Student housing assets have to lease-up every year. This is true whether an asset achieved 100% occupancy last year, two new properties open next door this year or you are operating during a global pandemic. Short term rentals can help reduce the overall leasing target, solve vacancy loss, provide an amenity to residents in the form of guest suites and provide a new source of NOI. We will explore revenue share from the viewpoint of a professional manager, exploring corporate leasing and in-house short-term rentals with case studies and the pros and cons of each approach.

Speakers

Name: 
Mickey Kropf
Job Title: 
Founder & CEO
Company: 
Vector Travel
Name: 
Wesley Deese
Job Title: 
Owner
Company: 
Providential Student Housing
Name: 
Nick Drummond
Job Title: 
Regional Vice President
Company: 
Landmark Properties
11:30AM
12:15PM
Add Real Value: Remodeling Your Off-Campus Student Property
181ABC
Student Housing

Deciding to invest in remodeling your asset is never easy, but this session guides you through a real-life case study, providing knowledge stemming from missteps (both literal and metaphorical) and offering tips and tricks to make your project successful. Covering pricing, vendor selection, contract execution, design elements, marketing and resident communication, this session takes you on a one-of-a-kind journey through the back-office door into rooms where decisions were made and lessons learned, leading a group of seasoned professionals to become renovation experts.

Speakers

Name: 
Jennifer Messina
Job Title: 
VP of Marketing
Company: 
San Miguel Management
Name: 
Michael Watson
Job Title: 
Principal of San Miguel Management
Company: 
San Miguel Management
Name: 
Amanda Livesay
Job Title: 
Portfolio Supervisor
Company: 
The Quarters On Campus
Name: 
John Lester
Job Title: 
CEO
Company: 
LCG Inc.