MEETINGS & EVENTS

Apartmentalize 2021 Schedule

 (Subject to change)​

All sessions and activities will take place in McCormick Place West. General Sessions will take place in Wintrust Arena.

Central Time

Tuesday, August 31

2:30PM
3:15PM
Talk Data to Me: Pet Research To Improve NOI
184
Research

The PropTech revolution has made it easier for apartment community operators to make data-driven decisions to improve most onsite processes, including managing pets. But what do apartment residents feel about animals living in their community? By charging pet fees and pet rent, we know pet owners provide more revenue than a non-pet owner, but does this always translate into better NOI or ROI? This session features new research data on what’s most important to pet- and non-pet-owning residents, providing the best housing experience for all residents.

Speakers

Name: 
John Bradford
Job Title: 
Founder & CEO
Company: 
PetScreening
Name: 
Angie Lombardi
Job Title: 
VP of Marketing
Company: 
Franklin Johnston Group
Name: 
Jamin Harkness
Job Title: 
Executive Vice President
Company: 
The Management Group, LLC
Name: 
Peter Cowan
Job Title: 
Director of Ancillary Revenue
Company: 
Bridge Property Management

Wednesday, September 01

12:15PM
12:45PM
What’s Next? Renter Needs and Industry Opportunities After the Pandemic
F1/F2, Booth 2255
Research

COVID-19 turned the world upside down in 2020, fundamentally changing what renters want and how the industry operates. The rise of social distancing, remote work and unemployment led many to re-evaluate where they live. Leasing, meanwhile, became a virtual business with new challenges. We break down the data on how renter behavior actually changed and evaluate what worked and what didn’t during the pivot. We also ask “what’s next?” and explore the permanence of these shifts, acknowledging which are temporary and which require adaptation for years to come.

Speakers

Name: 
Igor Popov
Job Title: 
Chief Economist
Company: 
Apartment List
Name: 
Kristen Miller
Job Title: 
Assistant Vice President, Marketing
Company: 
Equity Residential
2:30PM
3:15PM
Gen Z & Apartments: In it for the Long Haul?
187
Research

A Google search of Gen Z yields 885 million results in half a second. While there is no shortage of literature on this generation born between 1997 and 2012, a recent NAA report sheds light on how they feel about rental housing. Learn the probability and timelines for them renting, living with family and buying a home. Do they plan to live in cities or suburbs, and will their jobs factor into which region they choose? The generation known for being connected tells us what their value drivers are when it comes to where to live in a post-pandemic world.

Speakers

Name: 
Paula Munger
Job Title: 
AVP, Industry Research & Analysis
Company: 
National Apartment Association
Name: 
Lia Nichole Smith
Job Title: 
VP of Education and Performance
Company: 
ApartmentRatings and SatisFacts
Name: 
Dan Oltersdorf
Job Title: 
Chief Learning Officer
Company: 
Campus Advantage