Apartmentalize 2021 Schedule
(Subject to change)
All sessions and activities will take place in McCormick Place West. General Sessions will take place in Wintrust Arena.
Tuesday, August 31
Talk Data to Me: Pet Research To Improve NOI
The PropTech revolution has made it easier for apartment community operators to make data-driven decisions to improve most onsite processes, including managing pets. But what do apartment residents feel about animals living in their community? By charging pet fees and pet rent, we know pet owners provide more revenue than a non-pet owner, but does this always translate into better NOI or ROI? This session features new research data on what’s most important to pet- and non-pet-owning residents, providing the best housing experience for all residents.
Wednesday, September 01
What’s Next? Renter Needs and Industry Opportunities After the Pandemic
COVID-19 turned the world upside down in 2020, fundamentally changing what renters want and how the industry operates. The rise of social distancing, remote work and unemployment led many to re-evaluate where they live. Leasing, meanwhile, became a virtual business with new challenges. We break down the data on how renter behavior actually changed and evaluate what worked and what didn’t during the pivot. We also ask “what’s next?” and explore the permanence of these shifts, acknowledging which are temporary and which require adaptation for years to come.
Gen Z & Apartments: In it for the Long Haul?
A Google search of Gen Z yields 885 million results in half a second. While there is no shortage of literature on this generation born between 1997 and 2012, a recent NAA report sheds light on how they feel about rental housing. Learn the probability and timelines for them renting, living with family and buying a home. Do they plan to live in cities or suburbs, and will their jobs factor into which region they choose? The generation known for being connected tells us what their value drivers are when it comes to where to live in a post-pandemic world.