MEETINGS & EVENTS

Apartmentalize 2021 Schedule

 (Subject to change)​

All sessions and activities will take place in McCormick Place West. General Sessions will take place in Wintrust Arena.

Central Time

Tuesday, August 31

12:00PM
12:45PM
You're Only as Valuable as Your Data: Ensuring Asset Value
375A
Executive

We have new priorities in 2021. As the housing industry has navigated its way through maintaining housing operations and supporting residents through financial hardships, it also has to actively monitor asset value. With many housing providers facing eviction moratoria, holding off on rent increases and waiving fees, they are focusing on increasing asset value to recoup losses by investing in technologies that strengthen their data’s integrity. This session dives into how housing providers maintain data integrity with open APIs and true data integration within their PropTech platforms.

Speakers

Name: 
Brent Steiner
Job Title: 
Founder & CEO
Company: 
Engrain
Name: 
Joe Coleman
Job Title: 
Chief Operating Officer
Company: 
Decron Properties
Name: 
Crystal Martin
Job Title: 
Director of Operations
Company: 
Leon Capital Group
Name: 
Laurie Lyons
Job Title: 
Vice President Client Services
Company: 
Pegasus Residential
1:15PM
2:00PM
The Shifting Sands of Apartment Demand
375A
Executive

The large coastal markets, along with southern cities like Atlanta and Dallas-Fort Worth, have been at the epicenter of job and population growth, rental housing construction and steadily appreciating rents. While some areas remain in that paradigm, new trends began emerging even prior to the COVID-19 pandemic. Across the country, new growth centers are appearing. Learn about some of these growing markets, factors contributing to that growth and what industry decision-makers can learn from these areas to apply elsewhere.

Speakers

Name: 
Jordan Brooks
Job Title: 
Market Analyst
Company: 
ALN Apartment Data, Inc
Name: 
Mike Clow
Job Title: 
Executive Director of Real Estate Operations
Company: 
Greystar
Name: 
Melanie Trapnell
Job Title: 
Senior Vice President of Operations
Company: 
Gables Residential
2:30PM
3:15PM
Best Practices for Managing Your Renovations
375D
Executive

Value-added strategies have been relatively successful for the rental housing housing market; however, there are many opportunities to improve profitability. The methods and tools being used for renovations continue to heavily leverage spreadsheets and don’t take advantage of the help that supplier and onsite staff can provide. New methods and technology tools allow renovators to better manage their financials and process. Explore what leading companies are doing to advance their renovation processes.

Speakers

Name: 
Ken Murai
Job Title: 
Founder and CEO
Company: 
Facilgo, Inc.
Name: 
John Tetreau
Job Title: 
Director of Construction
Company: 
Multifamily Commercial Construction
Name: 
John Kirchmann
Job Title: 
EVP-CFO
Company: 
IRET
Name: 
Kory Davis
Job Title: 
Senior Director of National Accounts
Company: 
Lowe's Pro MSH
5:15PM
5:45PM
Conquer the Silo Effect: Ensuring Collaboration and Communication Stay Sharp
F1/F2, Booth 2255
Executive

As property management industries become more complex, companies create silos, including marketing, training, human resources, revenue management, operations support and more. Each has an important function, but does this specialization hinder collaboration, creativity and success? Nearly 90% of executives blame lack of communication and collaboration for team and project failures. The “Silo Effect”—lack of communication between teams—is real.  Join us to learn how to identify the recipe for collaboration and communication success.

Speakers

Name: 
Steve Matre
Job Title: 
VP - Training, Marketing & Strategic Support
Company: 
Mandel Group
Name: 
Valerie Fertitta
Job Title: 
Managing Director
Company: 
Greystar

Thursday, September 02

11:30AM
12:15PM
New and Emerging Risks: Are You Prepared?
183
Executive

Are you prepared for any new or emerging risk? No one could have anticipated the pandemic and what it meant to your operations. However, you can take what you learned and ensure you are ready for anything new that comes your way. This session analyzes possible gaps in your existing processes, reviews new and emerging risks that have the potential to negatively impact your businesses and explores old risks that are new again. Walk away with a plan to fill in the gaps and be prepared!

Speakers

Name: 
Suellen McFarling
Job Title: 
Chief Operating Officer
Company: 
Leonardo247
Name: 
Tracy Bowers
Job Title: 
Executive Managing Director, Property Management
Company: 
RangeWater Real Estate
Name: 
Jason Whittington
Job Title: 
Vice President - Business Solutions
Company: 
Gene B. Glick Company
Name: 
Julie Brawn-Whitesides
Job Title: 
Executive Vice President
Company: 
ConAm Management Corporation