Apartmentalize 2021 Schedule
(Subject to change)
All sessions and activities will take place in McCormick Place West. General Sessions will take place in Wintrust Arena.
Tuesday, August 31
When Is Your Pricing Problem Not the Problem?
Revenue management is famously known for being part of the “Four Ps of Marketing”—Price! During a recession when competitors ramp up their concessions, the easiest solution to a performance issue often is to decrease the price. In this follow-up session to the 2019 panel, participants are challenged to ask the question, “Could my perceived pricing problem be another problem altogether?” We review the 4 (7) Ps of Marketing and discuss a 20-point checklist that should be reviewed to effectively address performance and operational issues.
The Contamination Conundrum: Strategies Toward a Zero-Waste Community
Communities across the United States are introducing ordinances to reduce landfill waste, including required recycling and composting to decrease greenhouse gas emissions and the demand for larger landfills. Apartment communities must implement strategies to comply with these ordinances and avoid fines while institutional investors are demanding improved environmental performance of their assets, including better waste diversion rates. Learn specific strategies to assist with compliance and reduce contamination of community waste streams.
Wednesday, September 01
Time To Flex: Successful Remote Portfolio Management
Remote portfolio management is more prominent than ever; therefore, so too is successful remote portfolio management. This session provides insight into what your teams are thinking about remote management and what you should consider with regard to communication and culture. Let’s have some fun with an online game and some “what not to do” stories, all providing ideas to implement right away.
AI: More than the Next Big Thing
AI isn’t just a shiny object. The most business-relevant uses for AI blend the processing power of machines with human social and emotional intelligence to augment capabilities. AI technology has been deployed across many industries and companies to enable higher ROI, but macro use of AI in rental housing has been limited. Learn how employing AI as part of your revenue management strategy goes beyond price optimization to optimization across various dimensions, including prospect and applicant behavior, to further maximize your asset value.
Open Space--Have Your Residents’ Needs Changed?
Tired of listening? Join the conversation instead and collaborate on a matter that you feel passionate about at Open Space! Participants will use their passion and interest to explore topics in ways that result in transformative experiences for those who chose this peer-to peer learning event.
Top 20 NOI Strategies To Implement Today
Budgets are tighter than ever. The industry is getting a greater understanding of how to move effectively into business as usual in a new economic landscape. Uncovering new ways to drive profitability, ease the reins on budgets and increase NOI are top of mind. This session takes a quick look at 20 strategies operators of all apartment community sizes can implement today to help improve overall NOI. Everything from technology-focused services to software-driven practices and even team training are addressed.
Thursday, September 02
Waste, Dumpsters and Data Mean Profitability
The escalating cost of waste management negatively impacts your bottom line. The average apartment property wastes thousands of dollars a year on hauling fees for dumpsters that are only 46% full. This means you’re most likely paying full price for a service that hauls half the contracted amount, and that’s just the beginning of cost inefficiencies associated with trash and recycling disposal. Learn how you can gain control and visibility into your waste management program.
Finding the Needle in the Haystack: Portfolio Sustainability Strategies
If you need to reduce operational expenses and environmental impact but maximize your time and budget, where should you look? If you have a portfolio, which property should you focus on to maximize efficiency? This session provides strategies that participants can take back to their portfolios to help get the biggest bang for the buck, including expertise and commentary on techniques, tools and tactics that work whether you have one property or 1,000.