MEETINGS & EVENTS

Apartmentalize 2021 Schedule

 (Subject to change)​

All sessions and activities will take place in McCormick Place West. General Sessions will take place in Wintrust Arena.

Central Time

Tuesday, August 31

12:00PM
12:45PM
When Is Your Pricing Problem Not the Problem?
375D
Operations

Revenue management is famously known for being part of the “Four Ps of Marketing”—Price! During a recession when competitors ramp up their concessions, the easiest solution to a performance issue often is to decrease the price. In this follow-up session to the 2019 panel, participants are challenged to ask the question, “Could my perceived pricing problem be another problem altogether?” We review the 4 (7) Ps of Marketing and discuss a 20-point checklist that should be reviewed to effectively address performance and operational issues.

Speakers

Name: 
Trachelle Spencer
Job Title: 
Managing Director, RevX
Company: 
D2 Demand Solutions
Name: 
Alicia Reed
Job Title: 
VP Residential Property Management
Company: 
Seldin Company
Name: 
Liz Farr
Job Title: 
Director of Revenue Management & Marketing
Company: 
18 Capital Group
2:30PM
3:15PM
The Contamination Conundrum: Strategies Toward a Zero-Waste Community
375A
Operations

Communities across the United States are introducing ordinances to reduce landfill waste, including required recycling and composting to decrease greenhouse gas emissions and the demand for larger landfills. Apartment communities must implement strategies to comply with these ordinances and avoid fines while institutional investors are demanding improved environmental performance of their assets, including better waste diversion rates. Learn specific strategies to assist with compliance and reduce contamination of community waste streams.

Speakers

Name: 
Chris Laughman
Job Title: 
Vice President, Sustainability
Company: 
Conservice
Name: 
Lexie Goldberg
Job Title: 
Director of Sustainability
Company: 
Greystar Real Estate Partners
Name: 
Richard Bates
Job Title: 
National Account Director, Strategic Accounts
Company: 
Waste Management
Name: 
Peter Chan
Job Title: 
Director of Ancillary Services
Company: 
Fairfield Residential

Wednesday, September 01

9:45AM
10:30AM
Time To Flex: Successful Remote Portfolio Management
375A
Operations

Remote portfolio management is more prominent than ever; therefore, so too is successful remote portfolio management. This session provides insight into what your teams are thinking about remote management and what you should consider with regard to communication and culture. Let’s have some fun with an online game and some “what not to do” stories, all providing ideas to implement right away.

Speakers

Name: 
Daniel Cunningham
Job Title: 
Chief Executive Officer
Company: 
Leonardo247
Name: 
Merrcy Moore
Job Title: 
Executive Portfolio Manager/Analyst
Company: 
FPI Management
Name: 
Ron Cox
Job Title: 
Director of Maintenance & Safety
Company: 
Grubb Properties
Name: 
Catherine Souder
Job Title: 
VP of Property Management
Company: 
CIS Management
2:30PM
3:15PM
AI: More than the Next Big Thing
185
Operations

AI isn’t just a shiny object. The most business-relevant uses for AI blend the processing power of machines with human social and emotional intelligence to augment capabilities. AI technology has been deployed across many industries and companies to enable higher ROI, but macro use of AI in rental  housing has been limited. Learn how employing AI as part of your revenue management strategy goes beyond price optimization to optimization across various dimensions, including prospect and applicant behavior, to further maximize your asset value.

Speakers

Name: 
David Polewchak
Job Title: 
Industry Principal, Asset Optimization
Company: 
Real Page
Name: 
Aaron Maas
Job Title: 
Vice President of Multifamily Operations
Company: 
Origin Investments
Name: 
David Danish
Job Title: 
Senior Vice President
Company: 
LivCor
3:30PM
4:30PM
Open Space--Have Your Residents’ Needs Changed?
Level 3, North Pre-function
Operations

Tired of listening? Join the conversation instead and collaborate on a matter that you feel passionate about at Open Space! Participants will use their passion and interest to explore topics in ways that result in transformative experiences for those who chose this peer-to peer learning event.

Speakers

Name: 
Jeremy Lawson
Job Title: 
Director, Regional Marketing
Company: 
Fogelman Properties
Name: 
Charlotte Pisciotta
Job Title: 
Vice President
Company: 
Full House Marketing
Name: 
Patricia Pawlikiewicz
Job Title: 
Regional Education Manager
Company: 
Mercy Housing
Name: 
Lani Grant
Job Title: 
CEO
Company: 
Monticello Asset Management
3:45PM
4:30PM
Top 20 NOI Strategies To Implement Today
183
Operations

Budgets are tighter than ever. The industry is getting a greater understanding of how to move effectively into business as usual in a new economic landscape. Uncovering new ways to drive profitability, ease the reins on budgets and increase NOI are top of mind. This session takes a quick look at 20 strategies operators of all apartment community sizes can implement today to help improve overall NOI. Everything from technology-focused services to software-driven practices and even team training are addressed.

Speakers

Name: 
Ed Wolff
Job Title: 
Chief Revenue Officer
Company: 
LeaseLock
Name: 
Ian Bingham
Job Title: 
Senior Vice President of Client Services
Company: 
RPM

Thursday, September 02

10:00AM
10:45AM
Waste, Dumpsters and Data Mean Profitability
187
Operations

The escalating cost of waste management negatively impacts your bottom line. The average apartment property wastes thousands of dollars a year on hauling fees for dumpsters that are only 46% full. This means you’re most likely paying full price for a service that hauls half the contracted amount, and that’s just the beginning of cost inefficiencies associated with trash and recycling disposal. Learn how you can gain control and visibility into your waste management program.

Speakers

Name: 
Mary Nitschke
Job Title: 
Vice President, Sustainability
Company: 
Real Page
Name: 
Craig Wittig
Job Title: 
Director of Community Programs
Company: 
The Recycling Partnership
Name: 
Lizza Castro
Job Title: 
Regional VP /Budget Administrator
Company: 
Prime Residential
10:00AM
10:45AM
Finding the Needle in the Haystack: Portfolio Sustainability Strategies
375C
Operations

If you need to reduce operational expenses and environmental impact but maximize your time and budget, where should you look? If you have a portfolio, which property should you focus on to maximize efficiency? This session provides strategies that participants can take back to their portfolios to help get the biggest bang for the buck, including expertise and commentary on techniques, tools and tactics that work whether you have one property or 1,000.

Speakers

Name: 
Chris Laughman
Job Title: 
Senior Account Manager
Company: 
Bright Power
Name: 
Lane Jorgensen
Job Title: 
Vice President, Investment Management
Company: 
MG Properties Group