MEETINGS & EVENTS

Apartmentalize 2021 Schedule

 (Subject to change)​

All sessions and activities will take place in McCormick Place West. General Sessions will take place in Wintrust Arena.

Central Time

Thursday, September 02

10:00AM
10:45AM
Build the Most Effective Marketing Machine for Today’s Shopper
375D
Marketing

Expectations for marketers are higher than ever. With budgets cut, rental  housing marketers are still expected to generate more traffic, leads, tours and leases. To keep up with slashed spending, you need to build a more streamlined marketing machine—one that captures and converts prospects in the most cost-effective way. This panel explores real-world situations and tools to help you identify the best options for your specific situation. Go beyond the basics of marketing automation to reduce spending and improve the effectiveness of your overall marketing efforts.

Speakers

Name: 
Mike Whaling
Job Title: 
Founder and President
Company: 
30 Lines
Name: 
Nikki Crosby
Job Title: 
Director of Marketing and Professional Development
Company: 
Garrett Residential
Name: 
KrisAnn Baker Kizer
Job Title: 
National Director of Leasing and Marketing
Company: 
Pierce Education Properties
Name: 
April Royal
Job Title: 
Regional Vice President
Company: 
Capstone
11:30AM
12:15PM
The Magic of Marketing Math: Numbers + Storytelling = Superpowers
375C
Marketing

Leasing and marketing in the rental  housing industry requires an infinite amount of creativity. What happens when you’re expected to be a creative creature and mathematician? You become a rental  housing rockstar! Learn how to leverage math to get your desired leasing outcomes and which data and calculations are most likely to help you make a robust difference in your onsite performance. From increased closing ratios to matching your online ad budgets with the seasonality of your business, math is a critical component to your success.

Speakers

Name: 
Kristi Fickert
Job Title: 
SVP of Enterprise Growth
Company: 
Realync
Name: 
Claire Collins
Job Title: 
Senior Vice President of Marketing and Education
Company: 
Princeton Properties
Name: 
Jasmine Toney-Minor
Job Title: 
Marketing Strategist
Company: 
Embrey Management Services