Apartmentalize 2021 Schedule
(Subject to change)
All sessions and activities will take place in McCormick Place West. General Sessions will take place in Wintrust Arena.
Thursday, September 02
Build the Most Effective Marketing Machine for Today’s Shopper
Expectations for marketers are higher than ever. With budgets cut, rental housing marketers are still expected to generate more traffic, leads, tours and leases. To keep up with slashed spending, you need to build a more streamlined marketing machine—one that captures and converts prospects in the most cost-effective way. This panel explores real-world situations and tools to help you identify the best options for your specific situation. Go beyond the basics of marketing automation to reduce spending and improve the effectiveness of your overall marketing efforts.
The Magic of Marketing Math: Numbers + Storytelling = Superpowers
Leasing and marketing in the rental housing industry requires an infinite amount of creativity. What happens when you’re expected to be a creative creature and mathematician? You become a rental housing rockstar! Learn how to leverage math to get your desired leasing outcomes and which data and calculations are most likely to help you make a robust difference in your onsite performance. From increased closing ratios to matching your online ad budgets with the seasonality of your business, math is a critical component to your success.