MEETINGS & EVENTS

Apartmentalize 2021 Schedule

 (Subject to change)​

All sessions and activities will take place in McCormick Place West. General Sessions will take place in Wintrust Arena.

Central Time

Tuesday, August 31

12:00PM
12:45PM
There’s an App for That: Time Savers for Military Markets
187
Marketing

Time is money, and nobody has enough of either! The Military Housing Privatization Initiative (MHPI) has had to up the ante to improve the customer experience for current residents and attract and capture new residents. Finding creative methods to connect our unique residents to their new community is a time-consuming undertaking. Learn about a few of the available apps and technology tips and tricks to up your marketing game and provide a better overall leasing and resident experience. Bring your smartphone and get ready to take home some new marketing knowledge.

Speakers

Name: 
Kristin Hood
Job Title: 
Director of Marketing & Leasing
Company: 
WinnCompanies
Name: 
Erin Simser
Job Title: 
Graphic Design & Marketing Specialist
Company: 
WinnCompanies
Name: 
Ashley Gorski-Poole
Job Title: 
National Marketing Manager
Company: 
Lincoln
Name: 
Lynette Hegeman
Job Title: 
National Marketing Director
Company: 
Hunt Military Communities
1:15PM
2:00PM
Your Online Reputation: Trends, Strategy and ROI in Rental Housing
375C
Marketing

Have you ever wondered about the ROI of having a good online reputation? Join a panel of rental housing thought leaders for insight on how resident engagement and online reputation can directly impact your bottom line. Get the latest trends and facts on the ever-changing landscape of online reviews and reputation, and learn what the data says about correlation between online reputation, revenue and overall asset performance. Success stories demonstrate how to implement a well-executed, customer-centric strategy to improve your online reputation, renewal and leasing efforts.

Speakers

Name: 
Joseph Batdorf
Job Title: 
President
Company: 
J Turner Research
Name: 
John Hinckley
Job Title: 
Vice President Real Page
Company: 
Modern Message
Name: 
Kelley Shannon
Job Title: 
SVP, Marketing and Customer Engagement
Company: 
The Bozzuto Group
2:30PM
3:15PM
Tour Type and Demand: Not all Tours Are Created Equal
375C
Marketing

Multiple tour types were offered before the pandemic, but they’re a necessity now. Prospects demand the convenience of instant information in the palm of their hand and the luxury of in-person interaction. Operators responded by offering the options of in-person, virtual, video and self-guided tours to prospects. But these tour type variations are changing the meaning of tour-to-lease metrics. Industry experts discuss how tour type variations have impacted demand as well as the way they measure tour-to-lease conversion.

Speakers

Name: 
Justin Choi
Job Title: 
Director of Marketing
Company: 
Sequoia Equities
Name: 
Jaime Conde
Job Title: 
Vice President of Sales
Company: 
Anyone Home
Name: 
Kyle Johnson
Job Title: 
Marketing and Technology
Company: 
R&V Management
Name: 
Jennifer Carter
Job Title: 
Director of Marketing
Company: 
SmartRent