MEETINGS & EVENTS

Apartmentalize 2021 Schedule

 (Subject to change)​

All sessions and activities will take place in McCormick Place West. General Sessions will take place in Wintrust Arena.

Central Time

Tuesday, August 31

12:00PM
12:45PM
There’s an App for That: Time Savers for Military Markets
187
Marketing

Time is money, and nobody has enough of either! The Military Housing Privatization Initiative (MHPI) has had to up the ante to improve the customer experience for current residents and attract and capture new residents. Finding creative methods to connect our unique residents to their new community is a time-consuming undertaking. Learn about a few of the available apps and technology tips and tricks to up your marketing game and provide a better overall leasing and resident experience. Bring your smartphone and get ready to take home some new marketing knowledge.

Speakers

Name: 
Kristin Hood
Job Title: 
Director of Marketing & Leasing
Company: 
WinnCompanies
Name: 
Erin Simser
Job Title: 
Graphic Design & Marketing Specialist
Company: 
WinnCompanies
Name: 
Ashley Gorski-Poole
Job Title: 
National Marketing Manager
Company: 
Lincoln
Name: 
Lynette Hegeman
Job Title: 
National Marketing Director
Company: 
Hunt Military Communities
1:15PM
2:00PM
Your Online Reputation: Trends, Strategy and ROI in Rental Housing
375C
Marketing

Have you ever wondered about the ROI of having a good online reputation? Join a panel of rental housing thought leaders for insight on how resident engagement and online reputation can directly impact your bottom line. Get the latest trends and facts on the ever-changing landscape of online reviews and reputation, and learn what the data says about correlation between online reputation, revenue and overall asset performance. Success stories demonstrate how to implement a well-executed, customer-centric strategy to improve your online reputation, renewal and leasing efforts.

Speakers

Name: 
Joseph Batdorf
Job Title: 
President
Company: 
J Turner Research
Name: 
John Hinckley
Job Title: 
Vice President Real Page
Company: 
Modern Message
Name: 
Kelley Shannon
Job Title: 
SVP, Marketing and Customer Engagement
Company: 
The Bozzuto Group
2:30PM
3:15PM
Tour Type and Demand: Not all Tours Are Created Equal
375C
Marketing

Multiple tour types were offered before the pandemic, but they’re a necessity now. Prospects demand the convenience of instant information in the palm of their hand and the luxury of in-person interaction. Operators responded by offering the options of in-person, virtual, video and self-guided tours to prospects. But these tour type variations are changing the meaning of tour-to-lease metrics. Industry experts discuss how tour type variations have impacted demand as well as the way they measure tour-to-lease conversion.

Speakers

Name: 
Justin Choi
Job Title: 
Director of Marketing
Company: 
Sequoia Equities
Name: 
Jaime Conde
Job Title: 
Vice President of Sales
Company: 
Anyone Home
Name: 
Kyle Johnson
Job Title: 
Marketing and Technology
Company: 
R&V Management
Name: 
Jennifer Carter
Job Title: 
Director of Marketing
Company: 
SmartRent

Wednesday, September 01

9:45AM
10:30AM
Using Post-Pandemic Metrics To Optimize Sales Conversions
375D
Marketing

Measuring sales conversion is changing in our post-pandemic leasing environment. We used to measure performance based on two main metrics: Lead to tour and tour to lease. As the definition of a tour is expanding, the in-person tour metric is still important, but how do remote or self-guided tours affect conversion? How will new metrics improve sales performance? Learn how to deploy a CRM as well as about new metrics on touring and how to use this data for sales conversion optimization.

Speakers

Name: 
Todd Katler
Job Title: 
Founder, CEO
Company: 
Anyone Home
Name: 
Kristin Hupfer
Job Title: 
First Vice President, National Sales
Company: 
Equity Residential
Name: 
Justin Choi
Job Title: 
Director of Marketing
Company: 
Sequoia Equities
2:30PM
3:15PM
No Place Like Home
375A
Marketing

More than one-third of U.S. households are renters, the highest share in nearly 40 years. With all of the advantages of renting an apartment, why do the majority still prefer the so-called “American Dream” of buying a house? In this interactive session, learn why so many housing consumers want to buy a house, and how to address these issues through your policies, amenities, building design, marketing strategies and more. Leave with strategies to keep your current residents longer and turn potential buyers into renters.

Speakers

Name: 
Carla Earhart
Job Title: 
Professor of Residential Property Management
Company: 
Ball State University
3:45PM
4:30PM
What’s Next for Apartment Touring?
375D
Marketing

A recent rental  housing study found that 88% of respondents say their company has offered self-guided tours for less than a year. What was once a platform considered with many precautionary factors became an overnight necessity due to COVID-19. Once the virus is under control, will the apartment touring process resume as normal? It’s not likely. This session discusses the next phase of apartment touring, which must strike the balance of remote technology and personal connection, as well as how operators can stay ahead of the competition.

Speakers

Name: 
Ryan Perez
Job Title: 
Vice President of Marketing
Company: 
CF Real Estate
Name: 
Sarah Greenough
Job Title: 
Chief Marketing Officer, Executive Vice President
Company: 
Princeton Properties

Thursday, September 02

10:00AM
10:45AM
Build the Most Effective Marketing Machine for Today’s Shopper
375D
Marketing

Expectations for marketers are higher than ever. With budgets cut, rental  housing marketers are still expected to generate more traffic, leads, tours and leases. To keep up with slashed spending, you need to build a more streamlined marketing machine—one that captures and converts prospects in the most cost-effective way. This panel explores real-world situations and tools to help you identify the best options for your specific situation. Go beyond the basics of marketing automation to reduce spending and improve the effectiveness of your overall marketing efforts.

Speakers

Name: 
Mike Whaling
Job Title: 
Founder and President
Company: 
30 Lines
Name: 
Nikki Crosby
Job Title: 
Director of Marketing and Professional Development
Company: 
Garrett Residential
Name: 
KrisAnn Baker Kizer
Job Title: 
National Director of Leasing and Marketing
Company: 
Pierce Education Properties
Name: 
April Royal
Job Title: 
Regional Vice President
Company: 
Capstone
11:30AM
12:15PM
The Magic of Marketing Math: Numbers + Storytelling = Superpowers
375C
Marketing

Leasing and marketing in the rental  housing industry requires an infinite amount of creativity. What happens when you’re expected to be a creative creature and mathematician? You become a rental  housing rockstar! Learn how to leverage math to get your desired leasing outcomes and which data and calculations are most likely to help you make a robust difference in your onsite performance. From increased closing ratios to matching your online ad budgets with the seasonality of your business, math is a critical component to your success.

Speakers

Name: 
Kristi Fickert
Job Title: 
SVP of Enterprise Growth
Company: 
Realync
Name: 
Claire Collins
Job Title: 
Senior Vice President of Marketing and Education
Company: 
Princeton Properties
Name: 
Jasmine Toney-Minor
Job Title: 
Marketing Strategist
Company: 
Embrey Management Services