Apartmentalize 2021 Schedule
(Subject to change)
All sessions and activities will take place in McCormick Place West. General Sessions will take place in Wintrust Arena.
Tuesday, August 31
There’s an App for That: Time Savers for Military Markets
Time is money, and nobody has enough of either! The Military Housing Privatization Initiative (MHPI) has had to up the ante to improve the customer experience for current residents and attract and capture new residents. Finding creative methods to connect our unique residents to their new community is a time-consuming undertaking. Learn about a few of the available apps and technology tips and tricks to up your marketing game and provide a better overall leasing and resident experience. Bring your smartphone and get ready to take home some new marketing knowledge.
Your Online Reputation: Trends, Strategy and ROI in Rental Housing
Have you ever wondered about the ROI of having a good online reputation? Join a panel of rental housing thought leaders for insight on how resident engagement and online reputation can directly impact your bottom line. Get the latest trends and facts on the ever-changing landscape of online reviews and reputation, and learn what the data says about correlation between online reputation, revenue and overall asset performance. Success stories demonstrate how to implement a well-executed, customer-centric strategy to improve your online reputation, renewal and leasing efforts.
Tour Type and Demand: Not all Tours Are Created Equal
Multiple tour types were offered before the pandemic, but they’re a necessity now. Prospects demand the convenience of instant information in the palm of their hand and the luxury of in-person interaction. Operators responded by offering the options of in-person, virtual, video and self-guided tours to prospects. But these tour type variations are changing the meaning of tour-to-lease metrics. Industry experts discuss how tour type variations have impacted demand as well as the way they measure tour-to-lease conversion.
Wednesday, September 01
Using Post-Pandemic Metrics To Optimize Sales Conversions
Measuring sales conversion is changing in our post-pandemic leasing environment. We used to measure performance based on two main metrics: Lead to tour and tour to lease. As the definition of a tour is expanding, the in-person tour metric is still important, but how do remote or self-guided tours affect conversion? How will new metrics improve sales performance? Learn how to deploy a CRM as well as about new metrics on touring and how to use this data for sales conversion optimization.
No Place Like Home
More than one-third of U.S. households are renters, the highest share in nearly 40 years. With all of the advantages of renting an apartment, why do the majority still prefer the so-called “American Dream” of buying a house? In this interactive session, learn why so many housing consumers want to buy a house, and how to address these issues through your policies, amenities, building design, marketing strategies and more. Leave with strategies to keep your current residents longer and turn potential buyers into renters.
What’s Next for Apartment Touring?
A recent rental housing study found that 88% of respondents say their company has offered self-guided tours for less than a year. What was once a platform considered with many precautionary factors became an overnight necessity due to COVID-19. Once the virus is under control, will the apartment touring process resume as normal? It’s not likely. This session discusses the next phase of apartment touring, which must strike the balance of remote technology and personal connection, as well as how operators can stay ahead of the competition.
Thursday, September 02
Build the Most Effective Marketing Machine for Today’s Shopper
Expectations for marketers are higher than ever. With budgets cut, rental housing marketers are still expected to generate more traffic, leads, tours and leases. To keep up with slashed spending, you need to build a more streamlined marketing machine—one that captures and converts prospects in the most cost-effective way. This panel explores real-world situations and tools to help you identify the best options for your specific situation. Go beyond the basics of marketing automation to reduce spending and improve the effectiveness of your overall marketing efforts.
The Magic of Marketing Math: Numbers + Storytelling = Superpowers
Leasing and marketing in the rental housing industry requires an infinite amount of creativity. What happens when you’re expected to be a creative creature and mathematician? You become a rental housing rockstar! Learn how to leverage math to get your desired leasing outcomes and which data and calculations are most likely to help you make a robust difference in your onsite performance. From increased closing ratios to matching your online ad budgets with the seasonality of your business, math is a critical component to your success.