MEETINGS & EVENTS

Apartmentalize 2021 Schedule

 (Subject to change)​

All sessions and activities will take place in McCormick Place West. General Sessions will take place in Wintrust Arena.

Central Time

Monday, August 30

8:00AM
5:00PM
Exhibitor Move-In
F1/F2
11:00AM
5:00PM
Attendee and Exhibitor Registration Open
Level 1 Transportation Lobby

3:00PM
3:45PM
Board Briefing (Invitation Only)
375A
4:00PM
5:30PM
NAA Board of Directors Meeting
375A
5:30PM
6:30PM
Association Executives Happy Hour (Invitation Only)
6:00PM
7:30PM
NAA Board of Directors Reception (Invitation Only)
VU Rooftop Bar

Tuesday, August 31

8:00AM
3:30PM
NAAHQ Booth
Level 3, West Center Lobby

Stop by the NAA booth and step up to the plate for a chance to win a number of prizes and giveaways! Learn about NAA’s products like NAA Click & Lease and NAA Click & Comply. And member benefits like news and advocacy support, savings and discounts with NAA Member Savings Program, and online credentials and training with Visto.

naahq.org/benefits

8:00AM
12:00PM
Exhibitor Move-In
F1/F2
8:00AM
6:00PM
Attendee and Exhibitor Registration Open
Level 1 Transportation Lobby

8:00AM
11:30AM
Association Executives Meet Up (Invitation Only)
11:30AM
11:50AM
Chair Yoga
Level 3, West Pre-function

Attendees will learn how to incorporate healthy habits such as mindfulness, gentle chair yoga and breathing exercises into their unique schedules.

12:00PM
12:45PM
You're Only as Valuable as Your Data: Ensuring Asset Value
375A
Executive

We have new priorities in 2021. As the housing industry has navigated its way through maintaining housing operations and supporting residents through financial hardships, it also has to actively monitor asset value. With many housing providers facing eviction moratoria, holding off on rent increases and waiving fees, they are focusing on increasing asset value to recoup losses by investing in technologies that strengthen their data’s integrity. This session dives into how housing providers maintain data integrity with open APIs and true data integration within their PropTech platforms.

Speakers

Name: 
Brent Steiner
Job Title: 
Founder & CEO
Company: 
Engrain
Name: 
Joe Coleman
Job Title: 
Chief Operating Officer
Company: 
Decron Properties
Name: 
Crystal Martin
Job Title: 
Director of Operations
Company: 
Leon Capital Group
Name: 
Laurie Lyons
Job Title: 
Vice President Client Services
Company: 
Pegasus Residential
12:00PM
12:45PM
When Is Your Pricing Problem Not the Problem?
375D
Operations

Revenue management is famously known for being part of the “Four Ps of Marketing”—Price! During a recession when competitors ramp up their concessions, the easiest solution to a performance issue often is to decrease the price. In this follow-up session to the 2019 panel, participants are challenged to ask the question, “Could my perceived pricing problem be another problem altogether?” We review the 4 (7) Ps of Marketing and discuss a 20-point checklist that should be reviewed to effectively address performance and operational issues.

Speakers

Name: 
Trachelle Spencer
Job Title: 
Managing Director, RevX
Company: 
D2 Demand Solutions
Name: 
Alicia Reed
Job Title: 
VP Residential Property Management
Company: 
Seldin Company
Name: 
Liz Farr
Job Title: 
Director of Revenue Management & Marketing
Company: 
18 Capital Group
12:00PM
12:45PM
There’s an App for That: Time Savers for Military Markets
187
Marketing

Time is money, and nobody has enough of either! The Military Housing Privatization Initiative (MHPI) has had to up the ante to improve the customer experience for current residents and attract and capture new residents. Finding creative methods to connect our unique residents to their new community is a time-consuming undertaking. Learn about a few of the available apps and technology tips and tricks to up your marketing game and provide a better overall leasing and resident experience. Bring your smartphone and get ready to take home some new marketing knowledge.

Speakers

Name: 
Kristin Hood
Job Title: 
Director of Marketing & Leasing
Company: 
WinnCompanies
Name: 
Erin Simser
Job Title: 
Graphic Design & Marketing Specialist
Company: 
WinnCompanies
Name: 
Ashley Gorski-Poole
Job Title: 
National Marketing Manager
Company: 
Lincoln
Name: 
Lynette Hegeman
Job Title: 
National Marketing Director
Company: 
Hunt Military Communities
12:00PM
12:45PM
Supplier Skills: Shawshank Effects—Friendships First, then the Order
179AB
Professional Development

Have you ever thought that you are becoming too aggressive of a salesperson? Consider changing your focus from “getting” to “giving”—put others’ interests first and continually add value to their lives, which ultimately leads to unexpected returns. Remember how Andy Dufresne in “The Shawshank Redemption” spent each week building a strong relationship with different people? Join a panel discussion of some of the industry’s most impactful leaders to learn about the art of building sincere relationships with future clients.

Speakers

Name: 
Steve Sorkin
Job Title: 
Chief Sales Officer
Company: 
RestoreCore
Name: 
Kirk Downey
Job Title: 
Advisor
Company: 
SightPlan
Name: 
Mindy Price
Job Title: 
Vice President of Sales
Company: 
J Turner Research
Name: 
Lori Krull
Job Title: 
President
Company: 
Weller Management
12:00PM
1:00PM
Student Housing Learning Lab: Leadership Panel - The EVOLUTION of the Student Housing Industry
181ABC
Student Housing

With so much change, innovation to stay afloat, and grit to endure, it's time to assess where we are, and how to proceed. Owners, operators, university leaders, and investment executives gather to discuss the "state of the student union" especially considering all things 2020/21. Join these specific industry leaders that helped unify the industry during the global pandemic.

Speakers

Name: 
Erin Mahone
Job Title: 
National Director of Training & Hospitality
Company: 
Campus Life & Style
Name: 
Miles Orth
Job Title: 
EVP & COO
Company: 
Campus Apartments LLC
Name: 
Charlie Matthews
Job Title: 
Co-Founder & CEO
Company: 
College House
Name: 
Donna Preiss
Job Title: 
President
Company: 
The Preiss Company
Name: 
Chris Richards
Job Title: 
President of Management
Company: 
Core Spaces
12:00PM
12:45PM
Star Search: Navigating the Next Frontier in Building Top Talent
185
Independent Rental Owners

Are you responsible for developing stars in your organization but need more ways to help them shine? Do you constantly search for more efficient ways to educate and develop your talent but feel like you come up empty-handed? There is a fundamental change happening and it’s affecting how we develop and retain our staff. Future star talent is looking for more substance than just a place to work; they want a place to connect and lead. Let us shed some light on maximizing your most important asset—human capital.

Speakers

Name: 
Jessica Eberbach
Job Title: 
Director of Engagement
Company: 
Tricap Residential Group
Name: 
Duy Vu
Job Title: 
Marketing and Sales Training Manager
Company: 
The Associated Management Company
Name: 
Christie Upp
Job Title: 
Director of Training
Company: 
AMP Residential
Name: 
Megan Orser
Job Title: 
CEO & Director of Development
Company: 
Smart Apartment Solutions
12:00PM
12:45PM
Remote Leadership: Turned on, Tuned in, Uninterrupted
375E
Leadership

Now more than ever, employees need leaders who consistently tune in, maintain connection and possess “remote control skills” to effectively lead teams. Virtual team leaders must be able to utilize various forms of technology to remotely communicate and collaborate, recognize achievements and be proactive about staying in contact with dispersed teams. Additionally, they should cultivate trust and motivate employees while maintaining realistic expectations and self-motivation. Discover how to keep teams tuned in from any location.

Speakers

Name: 
Charlotte Pisciotta
Job Title: 
Vice President
Company: 
Full House Marketing
Name: 
Marnie Sauls
Job Title: 
Executive Director of Residential Management
Company: 
The Cordish Companies
Name: 
Rebecca Rosario
Job Title: 
Visionary
Company: 
Full House Marketing
Name: 
Gabrielle Bouknight
Job Title: 
Director of Training and Development
Company: 
HHHunt Apartment Living
12:00PM
1:00PM
Open Space--What Does Your Training Program Look Like These Days?
Level 3, West Pre-function
Professional Development

Tired of listening? Join the conversation instead and collaborate on a matter that you feel passionate about at Open Space! Participants will use their passion and interest to explore topics in ways that result in transformative experiences for those who chose this peer-to peer learning event.

Speakers

Name: 
Steve Wunch
Job Title: 
Senior Director of Business Development
Company: 
Leap
Name: 
Stephanie Puryear Helling
Job Title: 
National Director, Enterprise Accounts
Company: 
LockLease
Name: 
Chris Caramanica
Job Title: 
Director of Facilities
Company: 
WinnResidential
Name: 
Christina Steeg
12:00PM
12:45PM
Meet Gen Z: Understanding the Next Generation of Renters
183
Industry Trends

The oldest members of Gen Z are nearing 25 years old, representing a significant segment of your customer base. This generation has never lived without the internet, social media or mobile devices, so their expectations for apartment search and lifestyle are different. Get to know Gen Z through the data by reviewing shifting search trends, examining touring preferences and discovering five tech must-haves. Learn how to adapt your property marketing strategy and shape your future success as we prepare to welcome a new generation home.

Speakers

Name: 
Garin Hamburger
Job Title: 
Sr. Director, National Property Marketing
Company: 
Cushman & Wakefield
Name: 
Brooke Atsalis
Job Title: 
Marketing and Training Manager
Company: 
The Management Group, LLC
Name: 
Esther Bonardi
Job Title: 
Vice President
Company: 
Yardi
12:00PM
12:45PM
Government Initiatives that Optimize Your Portfolio’s Health and Lifespan
184
Industry Trends

Current and future local and federal initiatives will shape the economic health of property owners/managers across the US. Learn about current legislative options that can impact the health of your business through a nationwide program overview clearly highlighting the most notable ones that are helping property owners/managers today. Pick up recommended actionable steps toward proposing programmatic changes in your community.

Speakers

Name: 
Paraag Sarva
Job Title: 
CEO and Co-Founder
Company: 
Rhino
Name: 
Leslie Henry
Job Title: 
Director of Training and Development
Company: 
Towne Properties
Name: 
James Sirmans
Job Title: 
Business Development Manager
Company: 
Wehner Multifamily LLC
Name: 
Nicole Upano
Job Title: 
Director, Public Policy
Company: 
National Apartment Association
12:00PM
12:45PM
Find, Hire and Keep a High Performing Maintenance Team
375B
Maintenance

Maintenance performance directly impacts lease renewal decisions, but these employees have the highest average annual turnover of all rental  housing positions. With turnover projected to exceed 40% this year, companies are re-evaluating how they find, hire and keep a solid maintenance workforce. Leaders who have decreased maintenance team turnover provide real-life examples and practical tips to re-think where to find maintenance candidates. Learn how to successfully onboard new team members and ensure they’re equipped to be successful in their daily roles.

Speakers

Name: 
Jen Piccotti
Job Title: 
Chief Learning Officer
Company: 
Swift Bunny
Name: 
Justin Dunckel
Job Title: 
President
Company: 
Paragon Properties
Name: 
Caroline Adillon
Job Title: 
President
Company: 
Viking Residential
Name: 
Mark Cukro
Job Title: 
President
Company: 
Plus One, Inc.
12:30PM
3:00PM
Beer Garden
Rooftop Garden

Located in the rooftop garden, it’s the perfect place to take a break from the hustle and bustle of the conference, complete with a Chicago skyline view. Relax, get some fresh air and enjoy a cold one on us.

12:50PM
1:10PM
Guided Meditation
Level 3, West Pre-function

The Health and Wellness Stage features two separate tracks dedicated to fostering attendee wellness physically and mentally. Attendees will learn how to incorporate healthy habits such as mindfulness, gentle chair yoga and breathing exercises into their unique schedules.

1:00PM
1:50PM
Student Housing Learning Lab: "Study Break"
181ABC
Student Housing

You and your team of five tablemates put your student housing, real estate and collegiate pop culture knowledge to the test. Bring your colleagues to show of your company’s skills or make some new industry connections as you show off your own. Join our Quizmaster for a “pub quiz” style trivia challenge to determine who the real knowledge leaders are!

Speakers

Name: 
Jonathan Bove
Job Title: 
EVP, Client & Acquisitions Services
Company: 
Landmark Properties
1:15PM
2:00PM
Your Online Reputation: Trends, Strategy and ROI in Rental Housing
375C
Marketing

Have you ever wondered about the ROI of having a good online reputation? Join a panel of rental housing thought leaders for insight on how resident engagement and online reputation can directly impact your bottom line. Get the latest trends and facts on the ever-changing landscape of online reviews and reputation, and learn what the data says about correlation between online reputation, revenue and overall asset performance. Success stories demonstrate how to implement a well-executed, customer-centric strategy to improve your online reputation, renewal and leasing efforts.

Speakers

Name: 
Joseph Batdorf
Job Title: 
President
Company: 
J Turner Research
Name: 
John Hinckley
Job Title: 
Vice President Real Page
Company: 
Modern Message
Name: 
Kelley Shannon
Job Title: 
SVP, Marketing and Customer Engagement
Company: 
The Bozzuto Group
1:15PM
2:00PM
Twenty Trends Shaping the New Decade
375E
Industry Trends

America has come a long way since only birds "tweeted." As we enter a new decade, expect sweeping advances in everything from lifestyle trends to mechanics. This session explores what "the decade of digital authenticity" means to us and looks at the top 20 trends that will shape the next 10 years. From hyper-automation to multi-experience technology, life as we know it is about to change in a big way. Don't get left behind with old ideas. It’s time to create a roar again in the ’20s.

Speakers

Name: 
Kate Good
Job Title: 
Partner, SVP Multifamily Development and Operations
Company: 
Hunington Residential
1:15PM
2:00PM
The Technology Transformation of the Nation’s Largest Affordable Housing Community
375B
Affordable Housing

In 2020, a massive Brooklyn, New York affordable housing community underwent a technology transformation to ease and streamline its property management and government compliance processes. Once purchased by a real estate investment and management firm, the property launched a strategic initiative to automate property management activities and operate more transparently. Learn how the migration from a legacy property management system enables properties to better manage the growing demand for affordable housing and better serve the community.

Speakers

Name: 
Robb Napolitano
Job Title: 
Chief Information Officer
Company: 
The Brooksville Company
Name: 
Brian Zrimsek
Job Title: 
Industry Principal
Company: 
MRI Software
Name: 
Kevin Vertrees
Job Title: 
Lead Managing Consultant
Company: 
RealFoundations
1:15PM
2:00PM
The Shifting Sands of Apartment Demand
375A
Executive

The large coastal markets, along with southern cities like Atlanta and Dallas-Fort Worth, have been at the epicenter of job and population growth, rental housing construction and steadily appreciating rents. While some areas remain in that paradigm, new trends began emerging even prior to the COVID-19 pandemic. Across the country, new growth centers are appearing. Learn about some of these growing markets, factors contributing to that growth and what industry decision-makers can learn from these areas to apply elsewhere.

Speakers

Name: 
Jordan Brooks
Job Title: 
Market Analyst
Company: 
ALN Apartment Data, Inc
Name: 
Mike Clow
Job Title: 
Executive Director of Real Estate Operations
Company: 
Greystar
Name: 
Melanie Trapnell
Job Title: 
Senior Vice President of Operations
Company: 
Gables Residential
1:15PM
2:00PM
Supplier Skills: Get a Grip on Your Business
183
Leadership

Don’t let your business run you! Do you want to see your business consistently run better and grow faster? At the conclusion of this complimentary workshop, you will walk away with a set of simple, practical tools that you and your leadership team will use immediately to focus on priorities, get clear on issues, and gain traction together as a healthier leadership team.

Speakers

Name: 
Beth Fahey
Job Title: 
Certified EOS Implementer
Company: 
Traction Process Associates
1:15PM
2:00PM
Self-Guided Tours: The Good, the Bad, the Not So Ugly
375D
Technology

As the rental real estate industry evolves and innovates, everyone from small property management companies to large nationwide operators benefits from implementing cost-effective and efficient tech innovations. Learn how three different operators applied self-guided tour (SGT) technology at state, regional and national levels. Explore what preconceived notions operators had when approaching self-guided tour technology, how they deployed and have adapted deployment, as well as the benefits and challenges of implementing SGT at their communities.

Speakers

Name: 
Andre Sanchez
Job Title: 
Chief Operating Officer
Company: 
Rently
Name: 
Garin Hamburger
Job Title: 
Sr. Director, National Property Marketing
Company: 
Cushman & Wakefield
Name: 
Heidi Turner
Job Title: 
Principal
Company: 
Blanton Turner
Name: 
Bevan White
Job Title: 
Director of Marketing
Company: 
RAM Partners, LLC
1:15PM
2:00PM
How the 2020–2021 National Defense Authorization Act Revolutionizes Our Industry
184
Industry Trends

The FY2020–21 National Defense Authorization Act (NDAA) outlines revolutionary change for the privatized military housing portfolio. It includes a resident bill of rights, a universal lease across all project owners and military services, a formal dispute resolution process, a seven-year home maintenance history and other operationally focused requirements. Learn how this legislation has or will change privatized military property operations, how to engage all stakeholders and how to meet these challenges with thoughtful and innovative solutions.

Speakers

Name: 
Douglas Jones
Job Title: 
Chief Operating Officer
Company: 
WinnResidential Military Housing Services
Name: 
Philip Rizzo
Job Title: 
Senior Vice President, Chief Operating Officer
Company: 
Lincoln
Name: 
Karen Plesh
Job Title: 
Vice President, Operations
Company: 
Hunt
Name: 
Starla Wilson
Job Title: 
Vice President
Company: 
Balfour Beatty Communities
1:15PM
2:00PM
Emerging Issues: Inflation and Its Effect on the Industry
179AB
Leasing

Prices for all types of goods and services are on the rise after a year of business shutdowns, capacity limitations, COVID-19 restrictions and a brutal recession. How will it affect the industry and how much sleep should you be losing over it? If you want to learn more about this important measure of any economy, join NAA’s AVP of Research, Paula Munger as she discusses price trends, their impact on the economy and the industry, and what we can expect for the remainder of another very strange year with industry experts, Jeff Adler of Yardi Matrix and Jay Parsons of RealPage.

Speakers

Name: 
Paula Munger
Job Title: 
AVP, Industry Research & Analysis
Company: 
National Apartment Association
Name: 
Jeffrey W. Adler
Job Title: 
Vice President, Matrix
Company: 
Yardi Systems
Name: 
Jay Parsons
Job Title: 
Vice President II
Company: 
RealPage Inc.
1:15PM
2:00PM
Director of Maintenance Roundtable
185
Maintenance

Details matter in overseeing maintenance at an apartment community. What are the chlorine levels in the pool? Which size wrench is used on the toilet bolt? These questions require specific answers. What about the detail required to oversee maintenance on multiple sites in different cities or even states? Join experts in the field of apartment maintenance in a discussion that answers these questions while addressing managing change from afar, how to update technology, procurement and more!

Speakers

Name: 
Chad Moulin
Job Title: 
Sr. Director of Facilities
Company: 
GK Management
Name: 
Paul Rhodes
Job Title: 
Director of Maintenance Operations
Company: 
The Life Properties
Name: 
Chris Caramanica
Job Title: 
Director of Facilities
Company: 
WinnResidential
1:15PM
2:00PM
Ancillary Income: It’s Not a Game of Hide-and-Seek
187
Independent Rental Owners

Do you want to maximize your bottom line and increase your property value? Has the pandemic put your income growth aspirations in hiding? For many operators, the challenge and opportunity to seek out ancillary income is optimizing that number and making sure you’re not leaving any money on the table. If you are ready to talk numbers and how you can add income even during trying times, this session is for you!

Speakers

Name: 
Dawn Ford
Job Title: 
Business Owner Solutions Strategist, Broker
Company: 
Smart Apartment Solutions and Smart Moves
Name: 
Victoria Cowart
Job Title: 
Director of Education and Outreach
Company: 
Petscreening
Name: 
Rick Ellis
Job Title: 
Broker and Owner
Company: 
ELLIS HomeSource Property Management, AMO
Name: 
Jacklyn Arnest
Job Title: 
Senior Director Marketing
Company: 
DTN Management
1:30PM
2:30PM
Open Space--How are You Integrating Data with Your Clients to Prove Your Value?
Level 3, North Pre-function
Technology

Tired of listening? Join the conversation instead and collaborate on a matter that you feel passionate about at Open Space! Participants will use their passion and interest to explore topics in ways that result in transformative experiences for those who chose this peer-to peer learning event.

Speakers

Name: 
Stephanie Puryear Helling
Job Title: 
National Director, Enterprise Accounts
Company: 
LeaseLock
Name: 
Steve Wunch
Job Title: 
Sr. Director of Business Development
Company: 
Leap
Name: 
Charlotte E. Pisciotta
Job Title: 
Vice President
Company: 
Full House Marketing
Name: 
Christina Steeg
2:00PM
3:00PM
Student Housing Learning Lab: EVOLUTION
181ABC
Student Housing

Evolution of:

  • People
  • Workplace
  • Marketing
  • Operations
  • Customer Experience

 

Explore how the dynamics of student housing are evolving through five 10-minute talks from five industry presenters. 

Speakers

Name: 
Peter Lynch
Job Title: 
Chief People Officer
Company: 
Cardinal Group
Name: 
Jennifer Hill
Job Title: 
Chief People Officer & General Counsel
Company: 
PeakMade RE
Name: 
Rob Dinwiddie
Job Title: 
Executive Vice President, Marketing & Management Services
Company: 
Landmark Properties, Inc.
Name: 
Jennifer Cassidy
Job Title: 
SVP of Student Housing Operations
Company: 
Cardinal Group
Name: 
Erin Mahone
Job Title: 
National Director of Training & Hospitality
Company: 
Campus Life and Style
2:05PM
2:25PM
Chair Yoga
Level 3, West Pre-function

The Health and Wellness Stage features two separate tracks dedicated to fostering attendee wellness physically and mentally. Attendees will learn how to incorporate healthy habits such as mindfulness, gentle chair yoga and breathing exercises into their unique schedules.

2:30PM
3:15PM
Training: From Front of the Room to High-Powered Zoom
183
Industry Trends

Virtual training is here to stay, so let’s engage our online learner and foster interaction and education! Traditional teaching methods may not translate to effective virtual learning. For best impact and results, change your curriculum’s design, presentation style and visual effects. Make it easy for learners to engage virtually and next to impossible to hide behind a keyboard or leave the room. Be it Google, Teams, Zoom or other hosting tools, make learning fun and beneficial on both sides of the screen.

Speakers

Name: 
Rebecca Rosario
Job Title: 
Visionary
Company: 
Full House Marketing
Name: 
Pattie Woods
Job Title: 
VP Training and Development
Company: 
Fogleman Properties
Name: 
Leah Brewer
Job Title: 
The Leasing Queen
Company: 
Full House Marketing, Inc.
2:30PM
3:15PM
Tour Type and Demand: Not all Tours Are Created Equal
375C
Marketing

Multiple tour types were offered before the pandemic, but they’re a necessity now. Prospects demand the convenience of instant information in the palm of their hand and the luxury of in-person interaction. Operators responded by offering the options of in-person, virtual, video and self-guided tours to prospects. But these tour type variations are changing the meaning of tour-to-lease metrics. Industry experts discuss how tour type variations have impacted demand as well as the way they measure tour-to-lease conversion.

Speakers

Name: 
Justin Choi
Job Title: 
Director of Marketing
Company: 
Sequoia Equities
Name: 
Jaime Conde
Job Title: 
Vice President of Sales
Company: 
Anyone Home
Name: 
Kyle Johnson
Job Title: 
Marketing and Technology
Company: 
R&V Management
Name: 
Jennifer Carter
Job Title: 
Director of Marketing
Company: 
SmartRent
2:30PM
3:15PM
The Contamination Conundrum: Strategies Toward a Zero-Waste Community
375A
Operations

Communities across the United States are introducing ordinances to reduce landfill waste, including required recycling and composting to decrease greenhouse gas emissions and the demand for larger landfills. Apartment communities must implement strategies to comply with these ordinances and avoid fines while institutional investors are demanding improved environmental performance of their assets, including better waste diversion rates. Learn specific strategies to assist with compliance and reduce contamination of community waste streams.

Speakers

Name: 
Chris Laughman
Job Title: 
Vice President, Sustainability
Company: 
Conservice
Name: 
Lexie Goldberg
Job Title: 
Director of Sustainability
Company: 
Greystar Real Estate Partners
Name: 
Richard Bates
Job Title: 
National Account Director, Strategic Accounts
Company: 
Waste Management
Name: 
Peter Chan
Job Title: 
Director of Ancillary Services
Company: 
Fairfield Residential
2:30PM
3:15PM
Talk Data to Me: Pet Research To Improve NOI
184
Research

The PropTech revolution has made it easier for apartment community operators to make data-driven decisions to improve most onsite processes, including managing pets. But what do apartment residents feel about animals living in their community? By charging pet fees and pet rent, we know pet owners provide more revenue than a non-pet owner, but does this always translate into better NOI or ROI? This session features new research data on what’s most important to pet- and non-pet-owning residents, providing the best housing experience for all residents.

Speakers

Name: 
John Bradford
Job Title: 
Founder & CEO
Company: 
PetScreening
Name: 
Angie Lombardi
Job Title: 
VP of Marketing
Company: 
Franklin Johnston Group
Name: 
Jamin Harkness
Job Title: 
Executive Vice President
Company: 
The Management Group, LLC
Name: 
Peter Cowan
Job Title: 
Director of Ancillary Revenue
Company: 
Bridge Property Management
2:30PM
3:15PM
Supplier Skills: Rental Housing Diversity and Inclusion—Taking. Action. Now!
179AB
Leadership

The rental  housing industry has long agreed that it needs to become more diverse and inclusionary, but many organizations seek answers on how to take action regarding this important initiative. What are the first steps? How do we effect change in our current organization? How do we include definable measures in recruiting policies to help an organization become more diverse? A panel discussion comprised of impactful industry leaders explains how your company can embrace diversity and inclusion.

Speakers

Name: 
Alex Jackiw
Job Title: 
Chief Operating Officer
Company: 
Hayes Gibson
Name: 
Shay Dugan
Job Title: 
Executive Vice President
Company: 
TM Associates Management, Inc
Name: 
Tina Sy
Job Title: 
Head of People
Company: 
Zumper, Inc
2:30PM
3:15PM
Next-Level Secret Shopping and the Benefits of Being Nosy
185
Leasing

To find the right home for a prospect, associates have to ask detailed questions—things like: “What time do you like the sun to come through your windows?” and “Will you need a second bedroom for an office, guestroom or man cave?” Associates often fail to dig deep with prospects, who are more willing to share information than many believe. This session unveils research gathered from secret shopping trips and prospect surveys, demonstrating how associates need to improve their questioning skills and outlining the information prospects are comfortable sharing.

Speakers

Name: 
Karen Gladney
Job Title: 
Principal
Company: 
Power Pro Leasing
Name: 
Topher Olsen
Job Title: 
Vice President of Learning and Development
Company: 
Roscoe Property Management
Name: 
Tricia Erickson
Job Title: 
Regional Marketing Director
Company: 
Lincoln Property
2:30PM
3:15PM
Is Artificial Intelligence Changing Rental Housing Management?
375E
Technology

Rental housing has witnessed a tremendous technology increase in recent years; however, almost all of this technology still ends up being a cost burden and needs to be managed. Gain a better understanding of what Artificial Intelligence (AI) is and how it’s being used to reduce costs, increase bandwidth and create the future—autonomous communities. Operators who are currently doing this share their insight.

Speakers

Name: 
Minna Song
Job Title: 
Founder & CEO
Company: 
MeetElise
Name: 
Jason Kessler
Job Title: 
COO
Company: 
Edward Rose & Sons
Name: 
Kristin Hupfer
Job Title: 
First Vice President, National Sales
Company: 
Equity Residential
Name: 
Becca Schaffrey
Job Title: 
SVP of Corporate Services
Company: 
Bell Partners
2:30PM
3:15PM
Diversity in Leadership: Not So "Suite"
375B
Human Resources

Women hold far more leadership positions in our industry than ever before; however, there is still a lack of representation when it comes to people of color. What obstacles exist to increasing diversity in leadership positions and how do we remove them? This session features a candid discussion on how we can recruit, develop and support minorities for leadership positions.

Speakers

Name: 
Susan Sherfield
Job Title: 
VP Education & Employee Development
Company: 
Mercy Housing
Name: 
Stephanie Williams
Job Title: 
President & Operating Partner
Company: 
Bozzuto Management Company
Name: 
Matthew Smith
Job Title: 
President and CEO
Company: 
The Liberty Group
2:30PM
3:15PM
Debt Collections: Increasing Recovery, Controlling Compliance in a Bumpy Environment
187
Legal/Fair Housing

Modern debt collections include new technology, rules and consumer dispute trends. Smart collections agencies and rental operators deploy multi-channel contact technologies and labor-saving integrations. New FDCPA, FCRA and payment plan rules are covered by freshened internal documentation and operations, while tracking trends in consumer complaints and CFPB enforcement optimizes rental management compliance and increases recovery. A leading agency and an in-house collections leader discuss the new environment and provide valuable take-home best practices.

Speakers

Name: 
Jay Harris
Job Title: 
Vice President
Company: 
Fair Collections& Outsourcing
2:30PM
3:15PM
Best Practices for Managing Your Renovations
375D
Executive

Value-added strategies have been relatively successful for the rental housing housing market; however, there are many opportunities to improve profitability. The methods and tools being used for renovations continue to heavily leverage spreadsheets and don’t take advantage of the help that supplier and onsite staff can provide. New methods and technology tools allow renovators to better manage their financials and process. Explore what leading companies are doing to advance their renovation processes.

Speakers

Name: 
Ken Murai
Job Title: 
Founder and CEO
Company: 
Facilgo, Inc.
Name: 
John Tetreau
Job Title: 
Director of Construction
Company: 
Multifamily Commercial Construction
Name: 
John Kirchmann
Job Title: 
EVP-CFO
Company: 
IRET
Name: 
Kory Davis
Job Title: 
Senior Director of National Accounts
Company: 
Lowe's Pro MSH
3:30PM
4:45PM
General Session: Erik Weihenmayer
Wintrust Arena

The “No Barriers Life”

Through Erik’s groundbreaking adventures around the world, he has explored and defined what it means to live a “No Barriers Life,” describing it as a map we build to navigate and to pursue a life that matters. Central to this journey is a mindset to continually challenge ourselves to grow and evolve – in Erik’s words, to “climb” while others “camp.” Erik describes the key components for shattering barriers and pioneering possibilities, which start with a powerful “Vision” to guide us and a “Reach into the darkness.” By relentlessly innovating new systems and approaches along the way, we “Pioneer” our way to solutions. As a blind adventurer who has climbed Mt. Everest and kayaked the Grand Canyon, Erik understands better than most that barriers are real, not merely perceived, and that obstacles encountered can either stop us in our tracks, or we can figure out a way to harness them and propel ourselves to new places that we would never experience. Erik calls this “Alchemy,” the process of turning lead into gold. “With an alchemist,” he says, “you can throw them in the midst of a fierce competitive environment, strip away their resources, throw roadblocks in front of them, and they'll still find a way to win – not despite adversity, but because of it.” This journey cannot happen alone. By building a great “Rope Team” that shares our vision we become stronger. The gifts we earn along our journey represent our personal “Summits,” but it is only when we share these gifts with others that we “Elevate” our communities as well as ourselves. 

5:00PM
6:30PM
NAA Exposition with Welcome Reception
F1/F2

New for 2021, the exposition will be open on Tuesday! The Welcome Reception will be held in the NAA Exposition for additional time to meet and see participating companies.

5:15PM
5:45PM
Redefining 9 - 5: The Growing Demand for Flexibility in the Workplace
F1/F2, Booth 2269
Industry Trends

Workplace flexibility is one of the most sought-after employee benefits. Offering flexibility in the rental  housing industry is challenging for employees working on the front lines. Each property has limited staff in place and with the need to be physically present, it’s difficult to meet resident needs and expectations with minimal staff. How do you make the most with less? And how can a company optimally operate with some staff unable to work regular hours?

Speakers

Name: 
Stephanie Anderson
Job Title: 
Senior Director of Content Strategy
Company: 
Grace Hill
5:15PM
5:45PM
Conquer the Silo Effect: Ensuring Collaboration and Communication Stay Sharp
F1/F2, Booth 2255
Executive

As property management industries become more complex, companies create silos, including marketing, training, human resources, revenue management, operations support and more. Each has an important function, but does this specialization hinder collaboration, creativity and success? Nearly 90% of executives blame lack of communication and collaboration for team and project failures. The “Silo Effect”—lack of communication between teams—is real.  Join us to learn how to identify the recipe for collaboration and communication success.

Speakers

Name: 
Steve Matre
Job Title: 
VP - Training, Marketing & Strategic Support
Company: 
Mandel Group
Name: 
Valerie Fertitta
Job Title: 
Managing Director
Company: 
Greystar
6:00PM
6:30PM
Stop Communicating and Start Connecting
F1/F2, Booth 2255
Leadership

Did you know that 205.6 billion emails are sent each day? One third of those emails are never opened, yet employees’ top complaint is lack of communication. How can this be? If we communicate so much, how can we fall so short? It’s because we failing to really connect, it’s time for a reboot when it comes to connecting rather than communicating. This lively session provides actual takeaways to move into a connection mode and start making a difference today!

Speakers

Name: 
Kimberly Hurd
Job Title: 
Sr Vice President of Operations
Company: 
Sundance Property Management, LLC
Name: 
Marci French
Job Title: 
VP of Operations
Company: 
HRG Management Services

Wednesday, September 01

8:00AM
5:00PM
Novi User Training (Invitation Only)
8:00AM
4:30PM
NAAHQ Booth
Level 3, West Center Lobby

Stop by the NAA booth and step up to the plate for a chance to win a number of prizes and giveaways! Learn about NAA’s products like NAA Click & Lease and NAA Click & Comply. And member benefits like news and advocacy support, savings and discounts with NAA Member Savings Program, and online credentials and training with Visto.

naahq.org/benefits

8:00AM
5:00PM
Attendee and Exhibitor Registration Open
Level 1 Transportation Lobby

8:15AM
9:30AM
General Session: Diana Nyad & Lisa Bodell
Wintrust Arena

At the age of 64, in her fifth and final attempt, Diana Nyad successfully fulfilled her lifelong dream of completing the 110-mile swim from Cuba to Florida on September 2, 2013. Upon completing her grueling 53-hour journey, a breathless Nyad told the world, "I have three messages. One is we should never ever give up. Two is you are never too old to chase your dreams. And three is it looks like a solitary sport, but it takes a team."

Lisa Bodell is a global leader on behavior change, whose skill-building firm has transformed hundreds of thousands of employees from Fortune 500 companies by showing them how to "eliminate the complexity" that holds them back and "get to the work that matters." Her talks offer a roadmap to eradicate the workplace complexity that is killing organizations' ability to be agile, fast and innovative.

9:30AM
2:30PM
NAA Headshot Lounge
186B

Need a professional headshot? You’ve come to the right place. Longtime Apartmentalize photographer Nadia Borowski Scott (alchemymediaworks.net) is taking free headshots. You can find the NAA Headshot Photo Lounge in Room 186B, Level 1 in the West Building of McCormick Place.

9:30AM
4:30PM
NAA Exposition Open (Lunch served 11:00am - 12:30pm)
F1/F2

Grab a complimentary lunch on Wednesday and Thursday on the Exposition Floor while visiting exhibitors, viewing new products and taking in a quick education session!

9:45AM
10:30AM
What Residents Want, What They REALLY, REALLY Want
181ABC
Student Housing

Put down the playbook and pick up the pen. Research and consumer insight is more critical than ever. This session offers best practices for collecting valuable research and resident feedback, formulating decisions based on findings and putting that data into actionable and measurable tactics. Say goodbye to guessing which amenities or finish package yield the highest revenue, or how to spend your precious marketing dollars. Whether you specialize in student or rental  housing, value-add or new development, don’t miss this discussion!

Speakers

Name: 
Heather Sizemore
Job Title: 
Senior Vice President, Student Housing Division
Company: 
CF Real Estate Services
Name: 
Matthew Cummings
Job Title: 
Account Manager
Company: 
Bigeye Creative Agency
9:45AM
10:30AM
Using Post-Pandemic Metrics To Optimize Sales Conversions
375D
Marketing

Measuring sales conversion is changing in our post-pandemic leasing environment. We used to measure performance based on two main metrics: Lead to tour and tour to lease. As the definition of a tour is expanding, the in-person tour metric is still important, but how do remote or self-guided tours affect conversion? How will new metrics improve sales performance? Learn how to deploy a CRM as well as about new metrics on touring and how to use this data for sales conversion optimization.

Speakers

Name: 
Todd Katler
Job Title: 
Founder, CEO
Company: 
Anyone Home
Name: 
Kristin Hupfer
Job Title: 
First Vice President, National Sales
Company: 
Equity Residential
Name: 
Justin Choi
Job Title: 
Director of Marketing
Company: 
Sequoia Equities
9:45AM
10:30AM
Time To Flex: Successful Remote Portfolio Management
375A
Operations

Remote portfolio management is more prominent than ever; therefore, so too is successful remote portfolio management. This session provides insight into what your teams are thinking about remote management and what you should consider with regard to communication and culture. Let’s have some fun with an online game and some “what not to do” stories, all providing ideas to implement right away.

Speakers

Name: 
Daniel Cunningham
Job Title: 
Chief Executive Officer
Company: 
Leonardo247
Name: 
Merrcy Moore
Job Title: 
Executive Portfolio Manager/Analyst
Company: 
FPI Management
Name: 
Ron Cox
Job Title: 
Director of Maintenance & Safety
Company: 
Grubb Properties
Name: 
Catherine Souder
Job Title: 
VP of Property Management
Company: 
CIS Management
9:45AM
10:30AM
The Post-COVID-19 Evolution of Amenities
375B
Industry Trends

From online cooking classes to reconfiguring our amenities spaces for social distancing compliance, everything is evolving. Are you? COVID-19 caused all of us to revaluate our offerings and get more creative. In some cases, it opened up new opportunities that we hadn't even considered. Come learn how industry leaders pivoted fast and kept residents safe and engaged in our new reality.

Speakers

Name: 
Holli Beckman
Job Title: 
Vice President of Marketing & Leasing Operations
Company: 
WC Smith
Name: 
Raymond Van Beveren
Job Title: 
SVP, Construction and Facilities Services
Company: 
Cushman Wakefield
Name: 
Jeannette Cox
Job Title: 
Vice President
Company: 
Oddo Development
9:45AM
10:30AM
Technology to Take On Maintenance and Fair Housing
187
Legal/Fair Housing

The maintenance technician is the onsite team member a resident interacts with the most—either while on community grounds or in an apartment during a repair project. More interactions have the potential to lead to more fair housing complaints. This session brings together operators to discuss technologies that reduce or eliminate fair housing complaints associated with maintenance. They share insight into how technology can prioritize tasks, the importance of real-time service tracking/updates and the benefit of automated and customizable task completion procedures to mitigate fair housing violations.

Speakers

Name: 
Terry Danner
Job Title: 
CEO
Company: 
SightPlan
Name: 
Matt DeGraw
Job Title: 
President
Company: 
Bridge Property Management
9:45AM
10:30AM
Sustainability Trends in Rental Housing
179AB
Industry Trends

Operating properties has the unfortunate side effect of contributing carbon emissions to the environment, thereby contributing to climate change. In addition to unmatched wildfires, hurricanes and flooding in different parts of the country, lenders and insurers are more aware of the risks in certain real estate markets. To limit the negative environmental impact of the built environment, many property managers and building owners are implementing sustainability measures. Learn about what they’ve done and what they plan to do.

Speakers

Name: 
Jesse Miller
Job Title: 
Director of Real Estate
Company: 
Greystar Residential
Name: 
Angela Aeschliman
Job Title: 
CCIM, LEED AP ND
Company: 
The Missner Group, LLC
Name: 
Nicholas Stolatis
Job Title: 
RPA, LEED AP, BD+C and Principal
Company: 
EPN Real Estate Services
Name: 
John Crawford
Job Title: 
Director, Real Estate
Company: 
Greystar
9:45AM
10:45AM
Open Space--Affordable Housing: What New Ideas Are You Trying for Support Programming?
Level 3, North Pre-function
Affordable Housing

Tired of listening? Join the conversation instead and collaborate on a matter that you feel passionate about at Open Space! Participants will use their passion and interest to explore topics in ways that result in transformative experiences for those who chose this peer-to peer learning event.

Speakers

Name: 
Susan Sherfield
Job Title: 
VP Education & Employee Development
Company: 
Mercy Housing
Name: 
Richard George
Job Title: 
NOI Coach
Company: 
Apartmentor
Name: 
Jon Sons
Job Title: 
Director of Training & Marketing Strategies
Company: 
Burlington Capital Properties
Name: 
Patricia Pawlikiewicz
Job Title: 
Regional Education Manager
Company: 
Mercy Housing
9:45AM
10:30AM
No One Here Looks Like Me
375C
Leadership

This session is a panel of minority females who hold executive positions in the property management industry. A property manager serves as moderator, asking the panelists for career advice and answering questions from other NAA members who are looking to advance their careers, yet don’t see leadership that represents their diverse backgrounds. Panelists describe their successes and hurdles as well as share their future goals.

Speakers

Name: 
Marci French
Job Title: 
VP of Operations
Company: 
HRG Management Services
Name: 
Dayana Abreu
Job Title: 
Community Manager
Company: 
Bridge Property Management
Name: 
Monica Frazier
Job Title: 
Executive Property Manager
Company: 
Village Green
Name: 
Dana Hill
Job Title: 
Senior Director of Engagement, Property Management
Company: 
Range Water Real Estate
9:45AM
10:30AM
Maximize Efficiency: Priority Management is Not Time Management
183
Maintenance

Numerous time management strategies and programs exist. When we fail to manage time properly, it leaves us feeling inadequate, stressed and unsuccessful. Why? In reality, time cannot be managed. We cannot store it up, recycle it or save it. There are 24 hours each day, every day. What we can do is manage ourselves. By creating priorities and sticking to them, we can manage activities throughout the day, enabling us to best utilize the time we do have.

Speakers

Name: 
Kory Davis
Job Title: 
Senior Director of National Accounts
Company: 
Lowe's Pro Supply
Name: 
Nichole Curl
Job Title: 
Customer Training Specialist
Company: 
Lowe's Pro Supply
Name: 
Manu Gupta
Job Title: 
Managing Director
Company: 
Indus Management Group
9:45AM
10:30AM
Jack Be Nimble Jack Be Quick: Art of the Pivot
185
Technology

Last year was a blur. Our industry was forced to alter operations to adapt to a constantly evolving standard of safety. Despite a frantic few months, rental housing operators adapted to serve residents and maintain strong operations. This session dissects the art of the pivot, specifically focusing on the use of data to guide decision-making. What metrics did operators use to make decisions? What new KPIs emerged and what lessons were learned that can be applied in future turbulent times?

Speakers

Name: 
Virginia Love
Job Title: 
Industry Principle
Company: 
Entrata
Name: 
Jason Larson
Job Title: 
Chief Operating Officer
Company: 
IDM Companies
Name: 
Alex O'Brien
Job Title: 
Chief Executive Officer
Company: 
Cardinal Group
9:45AM
10:30AM
Everything You Know About Leasing is Wrong
375E
Leasing

“Pandemic Priorities” now guide customer choices, and following the coronavirus societal shift, somatic markers must be considered when working with prospects. Being quarantined with limited access to activities and loved ones, as well as the uncertainty of the economy and jobs, has created a more emotional client, so your values need to align with theirs. Re-learn how to lease apartments by shifting the customer journey to one that recognizes new expectations, preferences and needs in this informative, fast-paced session.

Speakers

Name: 
Lisa Trosien
Job Title: 
President
Company: 
ApartmentExpert.com
9:45AM
10:30AM
Emerging Issues: What to Expect Post-CDC Eviction Order – NAA Legislative & Regulatory Update
184
Legal/Fair Housing

Citing the Delta variant, the U.S. Centers for Disease Control and Prevention (CDC) unexpectedly issued a targeted version of its federal eviction moratorium through October 3, for counties with high levels of community spread of COVID-19. Come to this session to learn NAA’s legislative outlook on important policy issues affecting the rental housing industry and our thoughts on the legal landscape.

Speakers

Name: 
Nicole Upano
Job Title: 
Director, Public Policy
Company: 
National Apartment Association
Name: 
Ayiesha Beverly
Job Title: 
AVP & Counsel, Legal
Company: 
National Apartment Association
9:45AM
10:05AM
Chair Yoga
Level 3, West Pre-function

The Health and Wellness Stage features two separate tracks dedicated to fostering attendee wellness physically and mentally. Attendees will learn how to incorporate healthy habits such as mindfulness, gentle chair yoga and breathing exercises into their unique schedules.

10:20AM
10:40AM
Deep Sleep
Level 3, West Pre-function

The Health and Wellness Stage features two separate tracks dedicated to fostering attendee wellness physically and mentally. Attendees will learn how to incorporate healthy habits such as mindfulness, gentle chair yoga, all day energy,  and breathing exercises into their unique schedules.

10:45AM
11:15AM
Delivering ROI from Employee Rewards and Recognition
F1/F2, Booth 2255
Human Resources

Join Philip Altschuler, SVP of HR & Training for Gables Residential, as he discusses his journey to develop an employee recognition program that’s delivered a positive ROI during three consecutive years. This program has become more impactful during COVID-19, connecting distanced employees through recognition. Learn how Gables Residential overcame challenges implementing the program in a company with traditional recognition practices, created a social currency appealing to all associates and established a culture of recognition that continually ranks as a top perk.

Speakers

Name: 
Philip Altschuler
Job Title: 
SVP of HR & Training
Company: 
Gables Residential
10:50AM
11:10AM
Guided Meditation
Level 3, West Pre-function

The Health and Wellness Stage features two separate tracks dedicated to fostering attendee wellness physically and mentally. Attendees will learn how to incorporate healthy habits such as mindfulness, gentle chair yoga and breathing exercises into their unique schedules.

11:15AM
12:15PM
Open Space--Post COVID (2024): What Practices/Protocol has your Corporate Leadership Abandoned, Significantly Modified or Initiated?
Level 3, North Pre-function
Leadership

Tired of listening? Join the conversation instead and collaborate on a matter that you feel passionate about at Open Space! Participants will use their passion and interest to explore topics in ways that result in transformative experiences for those who chose this peer-to peer learning event.

Speakers

Name: 
Susan Weston
Job Title: 
President
Company: 
The Susan Weston Company
Name: 
Jeremy Lawson
Job Title: 
Sr. Account Executive, Property
Company: 
SOCI
Name: 
Dee Wilson
Job Title: 
Director of Training and Social Media Marketing
Company: 
Freeman Webb
11:15AM
12:15PM
Escape Room Races
375A

Take part in this engaging, high-energy and fun networking experience. Escape Room Races brings the fun of a physical Escape Room to a table-top experience. Taking place in session rooms, tables will act as a team and each team will be equipped with an Escape Room Box to guide them as they use their wits and smarts to race to utilize clues provided and be the first team to open the final box. Included in all Full Conference Registrations, however capacity is limited and advance registration is required.

11:30AM
12:00PM
How To Define Your Market To Help Drive Business Success
F1/F2, Booth 2269
Independent Rental Owners

Ever wonder how to pick the right markets or sub-markets and the right property to buy within them? How about how to read your true comp micro market, overall market, and everything in between in order to know what mindset you should have as an owner? In this session, we are going to learn what key performance indicators show signs of a strengthening or softening market and how they interact with each other. We are also going to cover how to use data to define your market to help you drive business success with everything from acquisitions, managing, to selling apartment communities. 

Speakers

Name: 
Robert Durham
Job Title: 
Partner
Company: 
Trimark Advisors, Inc
11:30AM
12:00PM
Grumble... Mumble... Stumble: Conquering Training's Toughest Challenges
F1/F2, Booth 2255
Career Development

Employees say the opportunity to learn new things is their biggest motivator. Why then is it so difficult to garner enthusiasm for training? When employees “grumble” before training (lack of learning motivation), “mumble” while in session (lack of learning engagement), and “stumble” when attempting to apply new skills (lack of learning effectiveness), it’s obvious something isn’t working. Traditional corporate training models have their drawbacks, but this session demonstrates how to create a successful learning culture and gain effective buy-in from every level of the organization.

Speakers

Name: 
Lia Nichole Smith
Job Title: 
VP of Education and Performance
Company: 
ApartmentRatings and SatisFacts
Name: 
Kristina O'Hara
Job Title: 
Director of Talent Development
Company: 
MAA
Name: 
Kavita Garg
Job Title: 
VP of Human Resources
Company: 
ZRS Management
11:30AM
11:50AM
2-Minutes to Less Stress
Level 3, West Pre-function

The Health and Wellness Stage features two separate tracks dedicated to fostering attendee wellness physically and mentally. Attendees will learn how to incorporate healthy habits such as mindfulness, gentle chair yoga, all day energy,  and breathing exercises into their unique schedules.

12:15PM
12:45PM
What’s Next? Renter Needs and Industry Opportunities After the Pandemic
F1/F2, Booth 2255
Research

COVID-19 turned the world upside down in 2020, fundamentally changing what renters want and how the industry operates. The rise of social distancing, remote work and unemployment led many to re-evaluate where they live. Leasing, meanwhile, became a virtual business with new challenges. We break down the data on how renter behavior actually changed and evaluate what worked and what didn’t during the pivot. We also ask “what’s next?” and explore the permanence of these shifts, acknowledging which are temporary and which require adaptation for years to come.

Speakers

Name: 
Igor Popov
Job Title: 
Chief Economist
Company: 
Apartment List
Name: 
Kristen Miller
Job Title: 
Assistant Vice President, Marketing
Company: 
Equity Residential
12:15PM
12:45PM
Creative Collection Solutions in Affordable Housing
F1/F2, Booth 2269
Affordable Housing

COVID-19 has led to financial distress for countless renters and resulted in legislation that forced our industry to adapt and embrace innovative solutions in all operations, including collections. Join us in a case study format to discuss actual, effective collection strategies that complied with local, state and federal regulations and maximized collections. Find out what worked and what did not work from real housing providers’ experiences and explore how to use this information in your operations. To achieve a properties’ financial goals, your property team must analyze and be creative with collections.

Speakers

Name: 
Tami Fossum
Job Title: 
Executive Director
Company: 
GEM Management, LLC
Name: 
Deidre Wilson
Job Title: 
Regional Manager
Company: 
Blue Ridge Companies
12:15PM
12:35PM
Chair Yoga
Level 3, West Pre-function

The Health and Wellness Stage features two separate tracks dedicated to fostering attendee wellness physically and mentally. Attendees will learn how to incorporate healthy habits such as mindfulness, gentle chair yoga and breathing exercises into their unique schedules.

12:50PM
1:10PM
All-Day Energy
Level 3, West Pre-function

The Health and Wellness Stage features two separate tracks dedicated to fostering attendee wellness physically and mentally. Attendees will learn how to incorporate healthy habits such as mindfulness, gentle chair yoga, all day energy,  and breathing exercises into their unique schedules.

1:00PM
4:30PM
Beer Garden
Rooftop Garden

Located in the rooftop garden, it’s the perfect place to take a break from the hustle and bustle of the conference, complete with a Chicago skyline view. Relax, get some fresh air and enjoy a cold one on us.

1:15PM
2:15PM
General Session: Game Changer Brian Fanzo
Wintrust Arena

Brian Fanzo is a keynote speaker who inspires, motivates and educates businesses on how to leverage emerging technologies and digital marketing. He has a diverse background working for the Department of Defense in Cybersecurity, then as a Technology Eevangelist at a booming cloud computing startup. He is currently the Founder of iSocialFanz, which has helped launch digital and influencer strategies with the world’s most iconic brands like Dell, EMC, Adobe, IBM, UFC, Applebee’s and SAP. Brian’s #ThinkLikeAFan philosophy has powered first-of-their-kind storytelling campaigns for many Fortune 50 enterprise companies leveraging Periscope, SnapChat and Facebook Live.

1:30PM
1:50PM
Guided Meditation
Level 3, West Pre-function

The Health and Wellness Stage features two separate tracks dedicated to fostering attendee wellness physically and mentally. Attendees will learn how to incorporate healthy habits such as mindfulness, gentle chair yoga and breathing exercises into their unique schedules.

2:00PM
3:00PM
Open Space--How Are You Combining Technology and Human Touch in Your Leasing Process?
Level 3, North Pre-function
Leasing

Tired of listening? Join the conversation instead and collaborate on a matter that you feel passionate about at Open Space! Participants will use their passion and interest to explore topics in ways that result in transformative experiences for those who chose this peer-to peer learning event.

Speakers

Name: 
Jonakan O’Steen
Job Title: 
First Vice President, Organization and Talent Development
Company: 
Equity Residential
Name: 
Susan Weston
Job Title: 
President
Company: 
The Susan Weston Company
Name: 
Richard George
Job Title: 
NOI Coach
Company: 
Apartmentor
Name: 
Chris Caramanica
Job Title: 
Director of Facilities
Company: 
WinnResidential
2:30PM
3:15PM
Women in Leadership: Visioning Workshop for a New 2022 Conference
184
Leadership

NAA is developing a new event in 2022 that will focus on the challenges of women in the multifamily industry in their ascent into leadership, equality in the workplace, and equal compensation. Join our facilitator and industry legend Alex Jackiw to weigh in on what is standing in your way, what resources you may need that are not currently within your grasp, and ideas for uniting to further the cause. Your input will directly shape the creation of this premier event!

Speakers

Name: 
Alex Jackiw
Job Title: 
Chief Operating Officer
Company: 
Hayes Gibson
2:30PM
3:15PM
Virtually Unstoppable: Managing Properties from Anywhere
183
Maintenance

Between ever-changing shelter-in-place rules and fierce competition for PPE, the pandemic has taxed rental housing teams in unpredictable ways. Facing limited apartment home access and serious health risks, operators rewrote procedures and rethought technology. Many turned to resident-led move-in inspections, virtual tours and digital project management to keep communities safe while collecting critical property condition data. Four rental  housing experts explore how they successfully adapted to remote management and discuss why many virtual solutions are here to stay.

Speakers

Name: 
Kaycee Kisling
Job Title: 
Managing Director of Multifamily Investments
Company: 
Mark-Taylor Residential
Name: 
Jaren Bradley
Job Title: 
Senior VP of Operations
Company: 
Apartment Management Consultants
Name: 
Travis Darden
Job Title: 
National Operations Specialist
Company: 
CA Ventures
Name: 
Lisa Domm
Job Title: 
Vice President of Strategic Business Services
Company: 
Preferred Apartment Communities
2:30PM
3:15PM
The Theory of Automation: Every Touchpoint Counts
375C
Industry Trends

The rental housing industry has long been shifting toward online platforms, but 2020 demonstrated the true need for incorporating technology into every touchpoint to best inform, nurture and nudge prospects and residents. After developing your brand, story and customer experience, how can you best share it with prospects and residents? We believe the answer lies in automation while maintaining a human touch. This session’s first-hand advice, demos and open discussions help grow your rental  housing business and take the pressure off you and your team.

Speakers

Name: 
Robert Lee
Job Title: 
Director, Strategic Partnerships
Company: 
Hy.ly Inc.
Name: 
Steve Hallsey
Job Title: 
Managing Director
Company: 
Wood Partners
Name: 
Jamin Harkness
Job Title: 
Executive Vice President
Company: 
The Management Group, LLC
2:30PM
3:15PM
The Future of the Digital Leasing Office
375D
Technology

Do property managers and leasing agents still require a physical office to do their job? The traditional ways of working were disrupted by the pandemic in 2020, and many property managers had to transform the leasing office into a contactless, virtual function. The resulting shift to digital services proved that much of the work associated with the leasing office no longer needs to be done onsite, presenting an opportunity to rethink the future of the leasing office in ways that better serve prospects, residents and onsite staff.

Speakers

Name: 
Matt Putman
Job Title: 
Director of Technology
Company: 
HG Fenton
Name: 
Louise Santana
Job Title: 
SVP, Asset Management and Information Technology
Company: 
Klingbeil Capital Management
Name: 
Brian Zrimsek
Job Title: 
Industry Principal
Company: 
MRI Software
Name: 
David Grill
Job Title: 
Senior Vice President
Company: 
Regency Multifamily
2:30PM
3:15PM
No Place Like Home
375A
Marketing

More than one-third of U.S. households are renters, the highest share in nearly 40 years. With all of the advantages of renting an apartment, why do the majority still prefer the so-called “American Dream” of buying a house? In this interactive session, learn why so many housing consumers want to buy a house, and how to address these issues through your policies, amenities, building design, marketing strategies and more. Leave with strategies to keep your current residents longer and turn potential buyers into renters.

Speakers

Name: 
Carla Earhart
Job Title: 
Professor of Residential Property Management
Company: 
Ball State University
2:30PM
2:50PM
Mindful Eating Secrets
Level 3, West Pre-function

The Health and Wellness Stage features two separate tracks dedicated to fostering attendee wellness physically and mentally. Attendees will learn how to incorporate healthy habits such as mindfulness, gentle chair yoga, all day energy,  and breathing exercises into their unique schedules.

2:30PM
3:15PM
Measuring the ROI (Return on Influence) of Servant Leadership
375B
Leadership

Most think of a leader as being at the top of a pyramid. But in this leadership philosophy, the pyramid is turned upside down, and the leader prioritizes team needs, often resulting in higher performance and more engaged employees. Servant leadership is paramount when building a world-class organization, especially in the apartment industry—a highly relationship-intensive environment. Our actions as leaders set the temperature for our teams and ultimately our residents. Learn how to incorporate this leadership style into your professional life.

Speakers

Name: 
Dr. Debbie Phillips
Company: 
The Quadrillion
Name: 
Pattie Woods
Job Title: 
VP Training and Development
Company: 
Fogleman Properties
2:30PM
3:15PM
Insurance Best Practices During COVID—Alternative Risk Programs
179AB
Legal/Fair Housing

Parametric insurance is based on an index of the environmental or physical characteristics of a particular risk. Utilizing data digitalization, computational power and technology allows us to address these new challenges in creative ways. Parametric insurance programs offer the ability to anticipate catastrophic losses before they occur, increasing the ability to fund risk mitigation. Alternative risk focuses on the proactive not the reactive. Parametric insurance analyzes trends allowing a holistic response to each risk.

Speakers

Name: 
Audra Vernier
Job Title: 
Vice President
Company: 
Bozzuto Management Company
Name: 
Alex Kaplan
Job Title: 
Executive Vice President
Company: 
AmWINS Group, Inc.
Name: 
Katie Santerelli
Job Title: 
President
Company: 
Wye River Insurance Company
2:30PM
3:15PM
Gen Z & Apartments: In it for the Long Haul?
187
Research

A Google search of Gen Z yields 885 million results in half a second. While there is no shortage of literature on this generation born between 1997 and 2012, a recent NAA report sheds light on how they feel about rental housing. Learn the probability and timelines for them renting, living with family and buying a home. Do they plan to live in cities or suburbs, and will their jobs factor into which region they choose? The generation known for being connected tells us what their value drivers are when it comes to where to live in a post-pandemic world.

Speakers

Name: 
Paula Munger
Job Title: 
AVP, Industry Research & Analysis
Company: 
National Apartment Association
Name: 
Lia Nichole Smith
Job Title: 
VP of Education and Performance
Company: 
ApartmentRatings and SatisFacts
Name: 
Dan Oltersdorf
Job Title: 
Chief Learning Officer
Company: 
Campus Advantage
2:30PM
3:15PM
From Compliant to Conscious: Awakening a Community of Champions
375E
Human Resources

In nature, biodiversity is "the variety of life and its processes," which can be thought of as the diverse and richness of life that exists on earth. Yet in business, diversity continues to be feared, a threat versus an opportunity. This mindset impedes the ability to move beyond our comfort zones, to become more conscious, curious and compassionate about diversity. The result? A perpetual cycle of compliance-related approaches for managing diversity instead of a conscious effort to understand and embrace the variety of life.

Speakers

Name: 
Steve Wunch
Job Title: 
Founder
Company: 
Wunch Keynotes & Consulting
Name: 
Chiccorra Connor
Job Title: 
President and Founder
Company: 
Occupancy Heroes Incorporated
Name: 
Kristen Magni
Job Title: 
Managing Partner, Advisory Services
Company: 
HyrUP
Name: 
Alycia Anderson
Job Title: 
VP of Sales California /Motivational Speaker
Company: 
Knock, Inc
2:30PM
3:15PM
Disruptor-19: The Evolution of Sales Strategies in Student Housing
181ABC
Student Housing

Industry leasing and marketing executives gather to discuss the ultimate disruptor for student housing sales and marketing: COVID-19. With campuses closing, the industry pivoted swiftly to market and sell their properties virtually, fast forwarding the implementation of new strategies and emerging technology. This panel discusses lessons learned and how much of our “new normal” is here to stay.

Speakers

Name: 
Jessica Nix
Job Title: 
Senior Vice President of Marketing and Leasing
Company: 
Campus Life & Style
Name: 
Ashly Poyer
Job Title: 
Vice President of Sales
Company: 
Peak Campus
Name: 
Ashlei Elise
Job Title: 
Director of Leasing and Marketing
Company: 
Varsity Campus
2:30PM
3:15PM
AI: More than the Next Big Thing
185
Operations

AI isn’t just a shiny object. The most business-relevant uses for AI blend the processing power of machines with human social and emotional intelligence to augment capabilities. AI technology has been deployed across many industries and companies to enable higher ROI, but macro use of AI in rental  housing has been limited. Learn how employing AI as part of your revenue management strategy goes beyond price optimization to optimization across various dimensions, including prospect and applicant behavior, to further maximize your asset value.

Speakers

Name: 
David Polewchak
Job Title: 
Industry Principal, Asset Optimization
Company: 
Real Page
Name: 
Aaron Maas
Job Title: 
Vice President of Multifamily Operations
Company: 
Origin Investments
Name: 
David Danish
Job Title: 
Senior Vice President
Company: 
LivCor
3:20PM
3:40PM
Chair Yoga
Level 3, West Pre-function

The Health and Wellness Stage features two separate tracks dedicated to fostering attendee wellness physically and mentally. Attendees will learn how to incorporate healthy habits such as mindfulness, gentle chair yoga and breathing exercises into their unique schedules.

3:30PM
4:30PM
Open Space--Have Your Residents’ Needs Changed?
Level 3, North Pre-function
Operations

Tired of listening? Join the conversation instead and collaborate on a matter that you feel passionate about at Open Space! Participants will use their passion and interest to explore topics in ways that result in transformative experiences for those who chose this peer-to peer learning event.

Speakers

Name: 
Jeremy Lawson
Job Title: 
Director, Regional Marketing
Company: 
Fogelman Properties
Name: 
Charlotte Pisciotta
Job Title: 
Vice President
Company: 
Full House Marketing
Name: 
Patricia Pawlikiewicz
Job Title: 
Regional Education Manager
Company: 
Mercy Housing
Name: 
Lani Grant
Job Title: 
CEO
Company: 
Monticello Asset Management
3:45PM
4:30PM
Who’s Your Next Hire? Michael or C3PO?
375E
Technology

Will machines put us out of work? Opinions differ, but one thing is for sure: Computer automation has already replaced tens of millions of jobs, and yours could be next. Learn how machine learning, neural networks and natural language processing work, as well as what AI actually is. See how technologies are impacting rental  housing marketing, maintenance and operations. Hear music and see marketing text written by GPT-3, a breakthrough computer program. Learn how to survive and thrive in this brave new world!

Speakers

Name: 
Ellen Thompson
Job Title: 
Founder
Company: 
Results Repeat
Name: 
Lucas Haldeman
Job Title: 
Founder & CEO
Company: 
SmartRent
Name: 
Guntram Weissenberger
Job Title: 
President
Company: 
Westover Companies
3:45PM
4:30PM
What’s Next for Apartment Touring?
375D
Marketing

A recent rental  housing study found that 88% of respondents say their company has offered self-guided tours for less than a year. What was once a platform considered with many precautionary factors became an overnight necessity due to COVID-19. Once the virus is under control, will the apartment touring process resume as normal? It’s not likely. This session discusses the next phase of apartment touring, which must strike the balance of remote technology and personal connection, as well as how operators can stay ahead of the competition.

Speakers

Name: 
Ryan Perez
Job Title: 
Vice President of Marketing
Company: 
CF Real Estate
Name: 
Sarah Greenough
Job Title: 
Chief Marketing Officer, Executive Vice President
Company: 
Princeton Properties
3:45PM
4:30PM
Top 20 NOI Strategies To Implement Today
183
Operations

Budgets are tighter than ever. The industry is getting a greater understanding of how to move effectively into business as usual in a new economic landscape. Uncovering new ways to drive profitability, ease the reins on budgets and increase NOI are top of mind. This session takes a quick look at 20 strategies operators of all apartment community sizes can implement today to help improve overall NOI. Everything from technology-focused services to software-driven practices and even team training are addressed.

Speakers

Name: 
Ed Wolff
Job Title: 
Chief Revenue Officer
Company: 
LeaseLock
Name: 
Ian Bingham
Job Title: 
Senior Vice President of Client Services
Company: 
RPM
3:45PM
4:30PM
Reputation Management Step Change: Embracing and Leveraging Employee-Generated Reviews
187
Career Development

In today’s world, we check online reviews for almost everything, so it’s no surprise that more than 80% of all job-seekers read employee-generated company reviews to learn about potential employers. While these reviews are a new frontier in reputation management, many of the lessons we learn from managing resident reviews apply here too. Understanding and participating in these company review platforms gives you important insight into your employees’ experience and is a valuable recruitment and reputation tool that can take your brand to the next level.

Speakers

Name: 
Jen Piccotti
Job Title: 
Chief Learning Officer
Company: 
Swift Bunny
Name: 
Tracey Urcheck
Job Title: 
Marketing and Training Director
Company: 
Paragon Properties
Name: 
Megan Adams
Job Title: 
Director of Marketing
Company: 
Legend Management Group
3:45PM
4:30PM
Myth Busting: Case Studies Debunking Affordable Housing Online Application Processes
375A
Affordable Housing

About 92% of the U.S. population utilizes smartphones, so it’s no suprise one of the most requested apartment amenities is the ability to conduct business online even though they haven’t been common in the affordable housing arena. Learn from a subject matter expert and a management company about the perceived barriers considered unique to the affordable housing market. Pick up tools and possible solutions, such as low cost/no cost and easily accessible platforms that smash the myths that technology cannot exist in the application processes.

Speakers

Name: 
Dawn Ford
Job Title: 
Business Owner Solutions Strategist, Broker
Company: 
Smart Apartment Solutions and Smart Moves
Name: 
Phyllis Garcia
Job Title: 
Regional Property Manager
Company: 
Ovation
Name: 
Shay Dugan
Job Title: 
Chief Operating Officer
Company: 
TM Associates
Name: 
Christopher Voss
Job Title: 
VP of Affordable and PHA
Company: 
Yardi
3:45PM
4:30PM
How Universities’ COVID-19 Decisions Impact the Student Housing Industry
181ABC
Student Housing

We just wrapped up the first academic year since COVID-19 changed the way universities do business. Join us for a discussion on fall 2021 pre-leasing and how it compares to prior years, rent growth in a post-COVID world, new development of purpose-built student housing, how universities have handled the pandemic from operational and housing perspectives and future plans for the industry. We also explore some key questions shaping the student housing investment environment in coming years, as student life returns to normalcy.

Speakers

Name: 
Jeffrey Adler
Job Title: 
Vice President, Matrix
Company: 
Yardi Systems
Name: 
Chris Nebenzahl
Job Title: 
Editorial Director
Company: 
Yardi Matrix
3:45PM
4:30PM
Emerging Issues: Best Practices for Employee Communication & Engagement in Policy Compliance
184

39 policy changes in one week.  This was the reality during the initial descent of pandemic. While that is not today’s reality, policy changes continue to occur swiftly and regularly. Your staff can become overwhelmed and fail to keep up with important policies & procedures that are designed to protect them, the residents, and the properties. Join us to explore how to eliminate “policy update fatigue” and think through distribution, communication, & engagement tips to ensure 100% policy compliance.

Speakers

Name: 
Daniel Cunningham
Job Title: 
Chief Executive Officer
Company: 
Leonardo247
Name: 
Debbie R. Phillips, PH.D., CPM
Job Title: 
President
Company: 
The Quadrillion
3:45PM
4:30PM
Death in the Workplace: An Executive Response
179AB
Emergency Preparedness

Your manager is shot and killed during the workday onsite. A resident commits suicide in front of your office staff. No matter how well-developed and rehearsed your emergency plan is, if you are the executive, you will be called upon for extraordinary focus, compassion and leadership. There are best practices and guidance to learn. Join two executives for an intimate look at how they led their teams through their own emotions while leading their staffs and responding to residents, the public and the media.

Speakers

Name: 
Susan Weston
Job Title: 
President
Company: 
The Susan Weston Company
Name: 
Steve Thurber
Job Title: 
Independent Consultant
Name: 
Michael Clark
Job Title: 
Principal
Company: 
Asset Living
3:45PM
4:30PM
Burnout, Bravery & Balance: Lead with Workplace Wellness
375C
Leadership

Workplace wellness programs are not always well executed and quickly lose steam, so it can be hard to quantify their value. Once COVID-19 hit, however, they’ve become crucial. Discover how to successfully lead your essential team to combat burnout, and be brave and well. Learn seven valuable solutions to implement an effective wellness program. You can build a resilient team that includes a whole approach of physical, mental and emotional well-being that keeps your teams adaptable, strong and productive.

Speakers

Name: 
Amy Kosnikowski Dilisio
Job Title: 
National Speaker, Industry Educator & Strategist
Company: 
Quintessential Marketing & Training
Name: 
Valerie Sargent
Job Title: 
President
Company: 
Yvette Poole & Associates
Name: 
Cynthiann King
Job Title: 
Senior Vice President
Company: 
Forty2LLC Property Management Company
3:45PM
4:30PM
Before it Happens to You
375B
Human Resources

It’s easy for each of us to assume we would know how to behave in any situation. However, when that situation involves sexual misconduct in the workplace or at a work-related social event, too many people, both men and women, find themselves frozen in a dilemma of how to react. This session is an open discussion of sexual misconduct to help you prepare for the situation in the event that it happens to you.

Speakers

Name: 
Susan Sherfield
Job Title: 
VP Education & Employee Development
Company: 
Mercy Housing
Name: 
Jennifer McCoy
Job Title: 
Attorney
Company: 
The Law Office of Jennifer McCoy
Name: 
Elizabeth Cox
Job Title: 
HR Business Partner
Company: 
Mercy Housing
4:00PM
4:20PM
Muscle Tension Release
Level 3, West Pre-function

The Health and Wellness Stage features two separate tracks dedicated to fostering attendee wellness physically and mentally. Attendees will learn how to incorporate healthy habits such as mindfulness, gentle chair yoga, all day energy,  and breathing exercises into their unique schedules.

4:45PM
5:45PM
General Session: Second City Custom Show
Wintrust Arena

Second City Works is the B2B arm of the world-renowned comedy and improv theater, Second City. As the training ground of greats like Tina Fey, Stephen Colbert, Bill Murray, Alan Alda, and many more, Second City has influenced the face of entertainment since 1959. But improvisation is about more than just being funny. It’s based on key tenets of communication, trust, authenticity, and collaboration – skills that are also vital for successful organizations. Second City Works will bring the award-winning improv and comedy skills that have brought them success and apply them to your world. Join us for this fun and creative performance customized specifically for NAA and the rental-housing industry.

Thursday, September 02

8:00AM
12:45PM
NAAHQ Booth
Level 3, West Center Lobby

Stop by the NAA booth and step up to the plate for a chance to win a number of prizes and giveaways! Learn about NAA’s products like NAA Click & Lease and NAA Click & Comply. And member benefits like news and advocacy support, savings and discounts with NAA Member Savings Program, and online credentials and training with Visto.

naahq.org/benefits

8:00AM
2:00PM
Attendee and Exhibitor Registration Open
Level 1 Transportation Lobby

8:00AM
12:00PM
8 am – 12 pm – Novi User Training (Invitation Only)
8:30AM
9:30AM
Game Changer: Alton Fitzgerald White
Wintrust Arena

Alton Fitzgerald White, after completing a record-breaking 4,308 performances as King Mufasa in Disney’s The Lion King on Broadway, has now added Author and in-demand Keynote Speaker to his growing list of titles. His book, My Pride: Mastering The Challenge Of Daily Performance, an inspirational biography filled with secrets to fulfillment and joy in work and life was published by Disney Editions and has been nominated for several major national book awards. Other Broadway starring roles include Mister in The Color Purple, Coalhouse Walker Jr. in Ragtime, Ken in Smokey Joe’s Cafe, John in Miss Saigon and The Hawker in The Who’s Tommy.

9:30AM
12:30PM
NAA Headshot Lounge
186B

Need a professional headshot? You’ve come to the right place. Longtime Apartmentalize photographer Nadia Borowski Scott (alchemymediaworks.net) is taking free headshots. You can find the NAA Headshot Photo Lounge in Room 186B, Level 1 in the West Building of McCormick Place.

9:30AM
12:30PM
NAA Exposition Open (Lunch served 11:00am - 12:30pm)
F1/F2

Grab a complimentary lunch on Wednesday and Thursday on the Exposition Floor while visiting exhibitors, viewing new products and taking in a quick education session!

9:40AM
10:00AM
Deep Sleep
Level 3, West Pre-function

The Health and Wellness Stage features two separate tracks dedicated to fostering attendee wellness physically and mentally. Attendees will learn how to incorporate healthy habits such as mindfulness, gentle chair yoga, all day energy,  and breathing exercises into their unique schedules.

10:00AM
10:45AM
“Promote Yourself”: A New Tool for Your Maintenance Tool Bag
184
Maintenance

The next step in maintenance team members’ development? Self promotion! Everyone agrees maintenance professionals are essential to the apartment industry. In fact, as owners considered layoffs and furloughs during COVID-19, maintenance teams were exempt and were the face of their communities! Yet skilled maintenance professionals say they’re not recognized for hard work, expertise or accomplishments. Explore how training maintenance team members to do some self-promotion goes a long way toward career development, resident satisfaction, recruitment and employee retention.

Speakers

Name: 
Chris Caramanica
Job Title: 
Director of Facilities
Company: 
WinnResidential
Name: 
Paul Rhodes
Job Title: 
Director of Maintenance Operations
Company: 
The Life Properties
Name: 
Mary Gwyn
Job Title: 
Chief Innovator
Company: 
Apartment Dynamics
10:00AM
10:45AM
What's After Employee On-boarding? Calculating the ROI of Industry Education
183
Professional Development

Because of record-breaking housing growth, rapid industry evolution and a massive talent demand increase, industry education and the implementation of effective training programs are more important today than ever before. Today’s managers scramble to attract new talent while being tasked with the crucial obligation of properly educating and training new team members. If you’re responsible for enhancing your team’s training platform facilitation or want to learn the ROI of industry training/credentialing to maximize your own career potential, this session provides the answers you need.

Speakers

Name: 
Stephanie Loyd
Job Title: 
National Sales Executive
Company: 
J Turner Research, LP
Name: 
Jesse Miller
Job Title: 
Director of Real Estate
Company: 
Greystar Residential
Name: 
Sloane Cerbana
Job Title: 
Director of Career Development
Company: 
Washington Multi-Family Housing Association
Name: 
Dr. Debbie Phillips
Company: 
The Quadrillion
10:00AM
10:45AM
Waste, Dumpsters and Data Mean Profitability
187
Operations

The escalating cost of waste management negatively impacts your bottom line. The average apartment property wastes thousands of dollars a year on hauling fees for dumpsters that are only 46% full. This means you’re most likely paying full price for a service that hauls half the contracted amount, and that’s just the beginning of cost inefficiencies associated with trash and recycling disposal. Learn how you can gain control and visibility into your waste management program.

Speakers

Name: 
Mary Nitschke
Job Title: 
Vice President, Sustainability
Company: 
Real Page
Name: 
Craig Wittig
Job Title: 
Director of Community Programs
Company: 
The Recycling Partnership
Name: 
Lizza Castro
Job Title: 
Regional VP /Budget Administrator
Company: 
Prime Residential
10:00AM
10:45AM
Student Housing Short Term Rentals: Vacancy Loss Solution + NOI
181ABC
Student Housing

Student housing assets have to lease-up every year. This is true whether an asset achieved 100% occupancy last year, two new properties open next door this year or you are operating during a global pandemic. Short term rentals can help reduce the overall leasing target, solve vacancy loss, provide an amenity to residents in the form of guest suites and provide a new source of NOI. We will explore revenue share from the viewpoint of a professional manager, exploring corporate leasing and in-house short-term rentals with case studies and the pros and cons of each approach.

Speakers

Name: 
Mickey Kropf
Job Title: 
Founder & CEO
Company: 
Vector Travel
Name: 
Wesley Deese
Job Title: 
Owner
Company: 
Providential Student Housing
Name: 
Nick Drummond
Job Title: 
Regional Vice President
Company: 
Landmark Properties
10:00AM
11:00AM
Open Space--Amenities: Which Ones Have You Removed and What Replaced Them?
Level 3, North Pre-function
Industry Trends

Tired of listening? Join the conversation instead and collaborate on a matter that you feel passionate about at Open Space! Participants will use their passion and interest to explore topics in ways that result in transformative experiences for those who chose this peer-to peer learning event.

Speakers

Name: 
Christina Steeg
Job Title: 
SVP of Marketing & Training
Company: 
Simpson Property Group
Name: 
Steve Wunch
Job Title: 
Sr. Director of Business Development
Company: 
LEAP
Name: 
Stephanie Puryear Helling
Job Title: 
Leadership & Change Management Coach/Consultant
Company: 
SPH Services
Name: 
Dee Wilson
Job Title: 
Director of Training and Social Media Marketing
Company: 
Freeman Webb
10:00AM
10:45AM
Finding the Needle in the Haystack: Portfolio Sustainability Strategies
375C
Operations

If you need to reduce operational expenses and environmental impact but maximize your time and budget, where should you look? If you have a portfolio, which property should you focus on to maximize efficiency? This session provides strategies that participants can take back to their portfolios to help get the biggest bang for the buck, including expertise and commentary on techniques, tools and tactics that work whether you have one property or 1,000.

Speakers

Name: 
Chris Laughman
Job Title: 
Senior Account Manager
Company: 
Bright Power
Name: 
Lane Jorgensen
Job Title: 
Vice President, Investment Management
Company: 
MG Properties Group
10:00AM
10:45AM
Developing an Emergency Preparedness Plan to Manage Supply Chain Disruptions
179AB
Emergency Preparedness

Public safety emergencies such as COVID-19 are challenging for everyone in a multitude of ways. In the rental  housing industry, economic pressures can escalate quickly as the impact on supply chain becomes evident. But quick and confident planning, including having an emergency preparedness system with suppliers in place, can ensure fast access to critical supplies. Hear from a senior purchasing manager, a properties executive and a resident services corporate director on how they overcame supply chain challenges by working with supply partners.

Speakers

Name: 
Andy Haynes
Job Title: 
Strategic Growth Director
Company: 
Avendra
Name: 
Jennifer Gaskill
Job Title: 
Senior Purchasing Manager
Company: 
GK Management
Name: 
Wais Khairzada
Job Title: 
Corporate Director, Resident Services
Company: 
Bozzuto
Name: 
David Abbenante
Job Title: 
President
Company: 
HRI Properties
10:00AM
10:45AM
Coaching Already-Burned-Out Teams to Deliver Top-Notch Service
375B
Leadership

Positive ratings and reviews are essential for success. Those stellar ratings and reviews, however, are earned by diligent onsite team members deemed essential workers during a pandemic that forced them to balance facing the public with their own fears about the virus, childcare, job security and more. Rental  housing employee survey data show that site teams’ stress levels are rising, and confidence in their leaders is dropping as the pandemic drags on. Join us for a reality-based assist to motivate burned-out teams to continue delivering stellar service.

Speakers

Name: 
Steve Matre
Job Title: 
VP - Training, Marketing & Strategic Support
Company: 
Mandel Group
10:00AM
10:45AM
Build the Most Effective Marketing Machine for Today’s Shopper
375D
Marketing

Expectations for marketers are higher than ever. With budgets cut, rental  housing marketers are still expected to generate more traffic, leads, tours and leases. To keep up with slashed spending, you need to build a more streamlined marketing machine—one that captures and converts prospects in the most cost-effective way. This panel explores real-world situations and tools to help you identify the best options for your specific situation. Go beyond the basics of marketing automation to reduce spending and improve the effectiveness of your overall marketing efforts.

Speakers

Name: 
Mike Whaling
Job Title: 
Founder and President
Company: 
30 Lines
Name: 
Nikki Crosby
Job Title: 
Director of Marketing and Professional Development
Company: 
Garrett Residential
Name: 
KrisAnn Baker Kizer
Job Title: 
National Director of Leasing and Marketing
Company: 
Pierce Education Properties
Name: 
April Royal
Job Title: 
Regional Vice President
Company: 
Capstone
10:00AM
10:45AM
Apartment All Stars Present: You Pick the Topic!
375E
Industry Trends

The Apartment All Stars are here for your challenges! You, the attendee, choose what we cover in our session by voting on the topic that most appeals to you. When you arrive in the speaking room, you’ll be directed to vote for your choice. Majority wins! Your choices are: “Best of the Best: What's Working Right Now Across the U.S.;” “Leasing, Marketing and Resident Retention in a Post-COVID Economy” or “COVID Shmovid! Fire Me Up with Your Ideas!” Get there early; the All Stars program is always standing room only!

Speakers

Name: 
Lisa Trosien
Job Title: 
President
Company: 
ApartmentExpert.com
Name: 
Kate Good
Job Title: 
Partner, SVP Multifamily Development and Operations
Company: 
Hunington Residential
10:30AM
10:50AM
All-Day Energy
Level 3, West Pre-function

The Health and Wellness Stage features two separate tracks dedicated to fostering attendee wellness physically and mentally. Attendees will learn how to incorporate healthy habits such as mindfulness, gentle chair yoga, all day energy,  and breathing exercises into their unique schedules.

11:30AM
12:15PM
What the Pandemic Taught Us About Maintenance
184
Maintenance

The pandemic not only helped us to realize how important our maintenance team is to our residents;   we also learned how to provide maintenance while keeping residents and staff safe. Periods of crisis often result in innovations that are helpful in that moment and can help restructure how work is being done. During this session, we explore how companies evolved their maintenance processes to succeed and stay safe during the pandemic.

Speakers

Name: 
Brad Chandler
Job Title: 
VP Sales and Client Success
Company: 
Facilgo, Inc.
Name: 
Adam Dudley
Job Title: 
Director of Property Management
Company: 
Panther Residential Management
Name: 
Daniel Kughen
Job Title: 
SVP of Construction and Facilities
Company: 
Steadfast Living
11:30AM
12:15PM
The Magic of Marketing Math: Numbers + Storytelling = Superpowers
375C
Marketing

Leasing and marketing in the rental  housing industry requires an infinite amount of creativity. What happens when you’re expected to be a creative creature and mathematician? You become a rental  housing rockstar! Learn how to leverage math to get your desired leasing outcomes and which data and calculations are most likely to help you make a robust difference in your onsite performance. From increased closing ratios to matching your online ad budgets with the seasonality of your business, math is a critical component to your success.

Speakers

Name: 
Kristi Fickert
Job Title: 
SVP of Enterprise Growth
Company: 
Realync
Name: 
Claire Collins
Job Title: 
Senior Vice President of Marketing and Education
Company: 
Princeton Properties
Name: 
Jasmine Toney-Minor
Job Title: 
Marketing Strategist
Company: 
Embrey Management Services
11:30AM
12:15PM
The COVID-19 Crossroads: Hot Trends, New World, Fresh Perspective
375E
Industry Trends

Our industry evolved fast in the COVID-19 era. Companies were forced to push technology initiatives and virtual offerings to keep employees, prospects and residents safe. Now it’s time to make hard decisions. What worked? What flopped? Which initiatives and ideas were fruitful for productivity, pizzazz, culture and leasing success? Join us to sift through top trends as you crystallize your company’s roadmap for post-pandemic success. We dive into leasing, marketing, resident experience, company culture and more to help form a solid strategy to thrive, not just survive.

Speakers

Name: 
Amy Kosnikowski Dilisio
Job Title: 
National Speaker, Industry Educator & Strategist
Company: 
Quintessential Marketing & Training
Name: 
Steve Matre
Job Title: 
VP - Training, Marketing & Strategic Support
Company: 
Mandel Group
11:30AM
12:15PM
The Changing Landscape in Employee Benefits
187
Human Resources

The pandemic brought significant changes to the benefit packages that help attract and retain talent.  Standard PTO, EAP and fitness center discounts were replaced with meditation, massage and extended leave requests, leading companies to design varied and thoughtful responses. After the initial protocols and regulations, which benefits did employees appreciate and use? Which didn’t work well? Which will survive through 2021? Our panel of HR practitioners explores fundamental changes in how benefits are approached and created. Take home tips to consider for your own teams.

Speakers

Name: 
Alan Walsh
Job Title: 
Vice President of Human Resources
Company: 
Higginbotham HR Services
Name: 
Charlotte Flores
Job Title: 
Vice President - Human Resources
Company: 
BH Management Services, LLC
Name: 
Gina Carter
Job Title: 
Vice President of Portfolio Operations
Company: 
Blue Ridge Companies
Name: 
Peter Lynch
Job Title: 
Chief People Officer
Company: 
Cardinal Group Management
11:30AM
12:15PM
Policies and Practice Changes: Lesson Learned from the Pandemic Experience
375A
Affordable Housing

The COVID-19 pandemic has forced us all to closely examine how many of our processes and policies work with residents, employees and operations in general. This session includes a panel with members from affordable housing, workforce housing and Class A, who discuss what we have taken away from the pandemic experience with respect to what we no longer need to do, what we can do better and what we should now do that we have not done before.

Speakers

Name: 
Todd Whitlow
Job Title: 
Partner/Attorney
Company: 
Brownlee Whitlow & Praet, PLLC
Name: 
Tami Fossum
Job Title: 
Executive Director
Company: 
GEM Management, LLC
Name: 
Claire Michael
Job Title: 
Vice President
Company: 
Lantower
Name: 
Scott Wilkerson
Job Title: 
Chief Investment Officer
Company: 
Ginkgo Residential
11:30AM
12:30PM
Open Space--HR/Benefits/Personnel Policies: How Can We Be More Flexible?
Level 3, North Pre-function
Human Resources

Tired of listening? Join the conversation instead and collaborate on a matter that you feel passionate about at Open Space! Participants will use their passion and interest to explore topics in ways that result in transformative experiences for those who chose this peer-to peer learning event.

Speakers

Name: 
Jonakan O’Steen
Job Title: 
First Vice President, Organization and Talent Development
Company: 
Equity Residential
Name: 
Susan Weston
Job Title: 
President
Company: 
The Susan Weston Company
Name: 
Jon Sons
Job Title: 
Director of Training & Marketing Strategies
Company: 
Burlington Capital Properties
Name: 
Lani Grant
Job Title: 
CEO
Company: 
Monticello Asset Management
11:30AM
12:15PM
New and Emerging Risks: Are You Prepared?
183
Executive

Are you prepared for any new or emerging risk? No one could have anticipated the pandemic and what it meant to your operations. However, you can take what you learned and ensure you are ready for anything new that comes your way. This session analyzes possible gaps in your existing processes, reviews new and emerging risks that have the potential to negatively impact your businesses and explores old risks that are new again. Walk away with a plan to fill in the gaps and be prepared!

Speakers

Name: 
Suellen McFarling
Job Title: 
Chief Operating Officer
Company: 
Leonardo247
Name: 
Tracy Bowers
Job Title: 
Executive Managing Director, Property Management
Company: 
RangeWater Real Estate
Name: 
Jason Whittington
Job Title: 
Vice President - Business Solutions
Company: 
Gene B. Glick Company
Name: 
Julie Brawn-Whitesides
Job Title: 
Executive Vice President
Company: 
ConAm Management Corporation
11:30AM
12:15PM
Flipping the Script: Reviews are Not Just for Prospects
375B
Industry Trends

There is zero doubt that apartment hunters recognize the value of online reviews. But did you know organizations can benefit as well from the power of reviews in terms of recruiting new talent, safeguarding employee loyalty and extending a competitive edge? Session panelists have flipped the script on reviews and transported the phrase “reputation management” to a completely new level. Hear key insight on how reviews have become an integral part of a company’s brand, vision and ultimately success.

Speakers

Name: 
Melissa DeCicco
Job Title: 
Director of Client Performance
Company: 
Satisfacts
Name: 
Suzanne Hopson
Job Title: 
Executive Vice President of Sales & Marketing
Company: 
Tricap Residential
Name: 
Karen Trueman
Job Title: 
Director of Talent Development & Brand Reputation
Company: 
Legend Management Group
11:30AM
12:15PM
Do More with Wireless: Leveraging Rental Wi-Fi
185
Technology

Wireless technology is transforming industries, and more advances are coming to rental  housing. LoRa, Wi-Fi 6, 5G—what does this all mean for you? Dive right in to the early trends to learn about property-wide Wi-Fi and what this means for residents, staff and operators. Walk away feeling ready to parse through potential options to decide on and implement a solution that steps up your community’s technology experience!

Speakers

Name: 
Andrew Beach
Job Title: 
Vice President of Community Technology
Company: 
Mill Creek Residential
Name: 
Felicite Moorman
Job Title: 
Co-founder and CEO
Company: 
STRATIS IoT
11:30AM
12:15PM
Diversity, Equity & Inclusion: Turning Ideas into Action
179AB
Career Development

Implementing successful diversity, equity and inclusion (DEI) programs can be challenging. Take the first steps to understanding and implementing diversity and inclusion programs at your organization. This interactive session brings together two industry DEI experts with a history of implementing successful DEI programs at their organization and two Class of 2020 members of NAA’s Diversity Leadership Program who proposed the top two DEI program ideas within their capstone project to serve as an example of how two ideas can be turned into action.

Speakers

Name: 
Chiccorra Connor
Job Title: 
CEO and Founder
Company: 
Occupancy Heroes Incorporated
Name: 
Kristen A. Magni
Job Title: 
Managing Partner, Advisory Services
Company: 
HyrUP
Name: 
Moneque Horsey
Job Title: 
Director of Make Ready Services
Company: 
Maintenance Heroes
Name: 
Qu’Teaus Lynett Smith
Job Title: 
Community Manager
Company: 
Atlantic Pacific Management
11:30AM
12:15PM
Add Real Value: Remodeling Your Off-Campus Student Property
181ABC
Student Housing

Deciding to invest in remodeling your asset is never easy, but this session guides you through a real-life case study, providing knowledge stemming from missteps (both literal and metaphorical) and offering tips and tricks to make your project successful. Covering pricing, vendor selection, contract execution, design elements, marketing and resident communication, this session takes you on a one-of-a-kind journey through the back-office door into rooms where decisions were made and lessons learned, leading a group of seasoned professionals to become renovation experts.

Speakers

Name: 
Jennifer Messina
Job Title: 
VP of Marketing
Company: 
San Miguel Management
Name: 
Michael Watson
Job Title: 
Principal of San Miguel Management
Company: 
San Miguel Management
Name: 
Amanda Livesay
Job Title: 
Portfolio Supervisor
Company: 
The Quarters On Campus
Name: 
John Lester
Job Title: 
CEO
Company: 
LCG Inc.
12:10PM
12:30PM
2-Minutes to Less Stress
Level 3, West Pre-function

The Health and Wellness Stage features two separate tracks dedicated to fostering attendee wellness physically and mentally. Attendees will learn how to incorporate healthy habits such as mindfulness, gentle chair yoga, all day energy,  and breathing exercises into their unique schedules.

1:00PM
2:30PM
General Session: Viola Davis
Wintrust Arena

Davis is the first black actor to win the triple crown of Tony, Oscar and Emmy awards. She has also, with her husband, founded JuVee, a production company that focuses on giving voice to the voiceless.