Exhibitor Resource Center

Times are changing fast. Exhibiting costs are rising. Attendee behaviors are shifting. Executive management is pressing you for tradeshow cost justification and ROI. And, if you’re like most, you haven’t received a single hour of formal exhibiting education, and don’t have a lot of time to seek it out. 

 The Exhibitor Resource Center is you and your entire staff’s FREE, on-demand, 24/7 exhibiting knowledge resource to give you answers to your most pressing exhibiting challenges, expand your exhibiting know-how, and improve your company’s exhibiting performance and ROI.  Three easy ways to find the information, answers, and solutions you need to keep up and stay ahead:

For additional educational resources, be sure to visit the 2018 Apartmentalize Exhibitor Resource Center!

1. Re-playable Exhibitor Webinars:

How to Make Your Inline Booth Stand Out From the Crowd

Attendees have over choice about where to spend their time and are very selective about which booths they visit… Is YOUR booth a worthy destination? What are the key factors that determine whether an attendee notices a booth and stops to enter, or just passes right by? What can you do to deliver a higher quality attendee experience and increase dwell time in your booth? These important questions and many more have been answered in this all new exhibitor webinar presented by tradeshow expert Jefferson Davis of Competitive Edge. 

Increasing Brand Awareness & Driving Qualified Booth Traffic: How to Use Integrated Marketing to Attract Enough of the Right Attendees to Your NAA/SHC Exhibit

View the “Increasing Brand Awareness & Driving Qualified Booth Traffic: How to Use Integrated Marketing to Attract Enough of the Right Attendees to Your NAA/SHC Exhibit” webinar replay to hear tradeshow marketing expert, Jefferson Davis of Competitive Edge, share a proven effective pre-show marketing planning process successful exhibitors use to identify and attract enough of the right attendees to their exhibit.  Topics include: how tradeshow attendee behaviors have changed, integrating multiple marketing media for maximum response, developing content that engages your target audience, building Ideal Visitor Lists, a sample marketing program for small, medium/large exhibitors, and much more!

2. "How-to” Exhibiting Article Series:

Quick-read, informative and loaded with useful information and practical knowledge. Our exhibiting success article series address the critical topics important to your success as an exhibitor today.  Just click the topic below and start reading. Be sure to forward to your entire exhibiting team.

3. “Ask the Tradeshow Expert” Q&A:

NAA has made special arrangements with Jefferson Davis, America’s leading expert on trade show success. You can submit questions on any exhibiting topic. Mr. Davis will respond personally within 48 hours. Submit your question now!

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