MEETINGS & EVENTS

2017 Conference Schedule

Whatever your apartment housing role, our conference sessions are designed to help you learn and grow! Explore the full schedule below, or use the filters to narrow it down by session type or conference day. To see the track in which the session belongs, simply expand it using the "+" symbol. Don't forget to check our great General Session speakers and panel discussion!

All session handouts are available for download below within each corresponding session.
 

Monday, February 13

2:00PM
6:00PM
Exhibitor Move-in
Riverside Center
2:00PM
6:00PM
Exhibitor Registration Open
Grand Foyer Registration

Tuesday, February 14

9:00AM
2:45PM
Exhibitor Move-in
Riverside Center
9:00AM
6:00PM
Attendee/Exhibitor Registration Open
Grand Foyer Registration
9:00AM
1:30PM
Executive Roundtable
Columbus G
12:00PM
1:30PM
Millennial Engagement - Contemporary Leadership
Grand Ballroom
Opening General Session Luncheon
Johnny "Cupcakes" Earle, Apparel Designer and Entrepreneur

There is no one that understands the mindsets of the millennial workforce better than Johnny Cupcakes. In this dynamic presentation, he will inspire leaders to create a culture of “brand obsessives,” team members who will shout about the company values and engage with the brand on a deep level, resulting in loyal teams and bowled-over customers.

Johnny has been named Americas #1 Young Entrepreneur by BusinessWeek, one of the top innovative people in Massachusetts by The Boston Globe, recognized four consecutive years on the INC 500/5000 list of fastest growing independent companies in America, and has been featured on MTV, NPR, Forbes, The Wall Street Journal, and as a case study in several branding and business books.

Speakers

Name: 
Johnny “Cupcakes” Earle
Job Title: 
Apparel Designer & Entrepreneur
1:45PM
2:45PM
Make Your Community Thrive with Facebook Live
Grand Ballroom F

Marketing

Social media is ever-evolving, and with Facebook’s addition of Facebook Live, streaming video has become the next “new” innovation that you can leverage for your community. Join social media and video experts for this exploration of Facebook Live best practices including staging, legal and engagement, as well as four distinct ways to use this tool to help your community thrive. Be ready to brainstorm and share via Facebook Live because we want to hear from you, too!

Speakers

Name: 
Beth Doty
Job Title: 
National Sales Director
Company: 
Capture the Market
Name: 
Maria Filippone
Job Title: 
Director of Marketing
Company: 
Peak Campus
Name: 
Jodi Mott
Job Title: 
Digital Marketing Strategist
Company: 
Pinnacle
Name: 
Kelly Quattlebaum (moderator)
Job Title: 
Director of Marketing
Company: 
CallMaX, an MRI Software Company
  • SPONSORS

RESOURCES

Download Presentation Slides
1:45PM
2:45PM
Join the W-EHO Radio Show: We’re Student Housing, We’re Different!
Columbus I

Legal Issues

Join us as a member of the No.1-rated W-EHO fair housing radio show “live studio” audience as “The Fair Housing Lady,” Nadeen Green, and her studio guest, Alex Jackiw, a nationally-recognized real estate executive, discuss hot legal topics ranging from companion animals to marijuana to accessibility issues to transgender roommate matching. Join in as a ‘caller’ and ask those questions you’ve always wanted to know or always thought were just too taboo!

Speakers

Name: 
Nadeen Green
Job Title: 
Senior Counsel
Company: 
For Rent Media Solutions
Name: 
Alexandra Jackiw
Job Title: 
President
Company: 
Milhaus Management, LLC
Name: 
Craig Meddin (moderator)
Job Title: 
CEO
Company: 
The Postal Solutions Companies
  • SPONSORS

RESOURCES

Download Presentation Slides
1:45PM
2:45PM
Designing the Student Housing Community of the Future, Today
Columbus A

Industry Trends

What does it take to win with student residents across college and university communities nationwide: an understanding of design elements embraced by student housing communities across the nation proven to increase occupancy. Shifting trends in students’ living habits influence community design—better grasp which trends translate into new amenities, services and more to create a winning property that meets and exceeds residents’ demands.

Speakers

Name: 
Faith Hawkins, AIA, LEED AP
Job Title: 
Principal
Company: 
Marks Thomas Architects
Name: 
Sanj Kakar
Job Title: 
Senior Vice President, Acquisitions
Company: 
Reliant Group
Name: 
Laurie Lyons
Job Title: 
Partner
Company: 
Cardinal Group
Name: 
Chris Moreno (moderator)
Job Title: 
Vice President of Multifamily Partnerships
Company: 
Luxer One

RESOURCES

Download Presentation Slides
1:45PM
2:45PM
Return on Energy: Utility Management That Works
Columbus E

Operations

The third-largest expense for a student housing asset is utilities, and understanding how to best control this spend is critical to successfully managing your property. Industry experts will offer an overview of the most common utility strategies in use today—as well as their benefits and drawbacks—including placing utilities in the name of the property or student, billing for actual usage versus allowances, and who in the organization should be managing these efforts.

Speakers

Name: 
Nicole Beach
Job Title: 
Director of Training & Systems
Company: 
The Scion Group LLC
Name: 
Kevin Howe
Job Title: 
CPM, Vice President - Operations
Company: 
Landmark Properties, Inc.
Name: 
Eddie Moreno
Job Title: 
Vice President - Operations
Company: 
Cardinal Group Management
Name: 
Colin Heller (moderator)
Job Title: 
Chief Operating Officer & Co-Founder
Company: 
SimpleBills Corporation
  • SPONSORS

RESOURCES

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3:00PM
4:00PM
Answering the 3:00 a.m. Call: Emergency Management for the Modern Era
Columbus E

Operations

It’s 3:00 a.m., and you get the call: There is an emergency at your community. Are you ready to handle it? In student housing, emergencies can run the gamut from a power outage to a gas leak or, in the worst-case scenarios, a fire or shooting. The one thing they do have in common is that they occur when least expected. Our panel of law enforcement experts underscores the value of emergency preparation and illustrates the importance of active shooter trainings. Also up for consideration is the very real threat hackers pose to the industry.

Speakers

Name: 
Ryan Byrd
Job Title: 
Chief Information Officer
Company: 
Entrata
Name: 
Sam Davis
Job Title: 
Training Director
Company: 
Priority One Security
Name: 
Miles Orth
Job Title: 
Executive Vice President & Chief Operating Officer
Company: 
Campus Apartments
Name: 
Jerry Wojenski
Job Title: 
Executive Vice President & Chief Operating Officer
Company: 
NDG Student Living
  • SPONSORS

RESOURCES

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3:00PM
4:00PM
The Future of Digital Design: Integrating Performance with Lasting Emotional Connections
Columbus I

Technology

To stay current with today’s growing smartphone generations, mobile-first website builds are becoming essential to performance. The future of website design caters to a student’s endlessly scrolling (or swiping) thumb, creates a lasting emotional connection with your brand, and feeds users unique visuals that tell your community’s story. Our panel of top multifamily technologists and marketers share website designs that fit the industry’s future users, show an effective blend of engaging visuals and advanced web technologies that successfully connects students to your community, and, most importantly, share performance data on scrolling page architecture websites, a true mobile-first build.

Speakers

Name: 
Maria Filippone
Job Title: 
Director of Marketing
Company: 
Peak Campus
Name: 
Barrie Nichols
Job Title: 
Vice President of Sales & Marketing
Company: 
University Student Living
Name: 
Steven Ozburn
Job Title: 
President
Company: 
LeaseLabs
  • SPONSORS

RESOURCES

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3:00PM
4:00PM
Prevent the Drama, Ask the Momma
Columbus A

Industry Trends

It’s important that your property attracts students, but equally important is the decision made by the parents—the mom in many cases. Four moms of college-age students will fill in the blanks about what they are searching for when deciding on housing for their kids. What do they want to see? What’s most important to them? What effects, if any, do the leasing professional or management company have on the sale? They will share their experiences with student housing and let you know what you need to do to get parents to co-sign leases.

Speakers

Name: 
Jeanine McDonough
Job Title: 
Mother
Company: 
Daughter at Mizzou
Name: 
Lisa Trosien
Job Title: 
Owner & President
Company: 
ApartmentExpert.com
Name: 
Renee Trotter
Job Title: 
Mother
Company: 
Son at Alabama
Name: 
Nancy Vickers
Job Title: 
Mother
Company: 
Daughter at Eastern Illinois and Daughter at Drake University
  • SPONSORS

RESOURCES

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3:00PM
4:00PM
Better Living Through Analytics: Creating Lasting First Impressions with Data Insights
Grand Ballroom F

Leasing

An abundance of time and resources are involved in creating leads for our communities, but what now? When combining an information-driven society with increasing apartment supply, there is an even greater need to demonstrate the value proposition to customers. Explore how to create a customized and lasting first impression with leads, prospects, and residents. Using insights derived from analytics, the importance of exceeding expectations and differentiating yourself from your competitors through great customer experiences will all be examined, as well as the tips and tools used to increase the perceived value of communities by creating lasting relationships with customers.

Speakers

Name: 
Irini Boeder
Job Title: 
Assistant Vice President of Marketing
Company: 
Lincoln Property Company
Name: 
Laurie Lyons
Job Title: 
Partner
Company: 
Cardinal Group
Name: 
Nicole Salmieri
Job Title: 
Senior Director of Marketing
Company: 
WinnCompanies
Name: 
Francis Chow (moderator)
Job Title: 
Chief Strategy Officer & Co-Founder
Company: 
Ellis, Partners in Management Solutions & Renter's Voice
  • SPONSORS

RESOURCES

Download Presentation Slides
4:00PM
6:00PM
NAA Exposition Open with Welcome Reception
Riverside Center
  • SPONSORS

4:30PM
5:00PM
Learning Zone: PleaseDontSnore -- Roommate Matching Software
Exposition Floor: Booth #619

Learn about utilizing roommate matching tools to streamline roommate processing and save staff time. Participants will have hands-on experience to see the ease of using this software and learn what differentiates Please Don't Snore from its competitors. 

Speakers

Name: 
George Leventis
Company: 
PleaseDontSnore.com
Name: 
Boyd Yarbrough
Company: 
PleaseDontSnore.com
5:00PM
5:30PM
Learning Zone: Surprising Survey Results: What Does International Generation Z Want?
Exposition Floor

International student market is a burgeoning niche market that no apartment wants to miss. In May 2016, WE Housing carried out a market research and found surprising results of Generation Z's customer behavior and preference. Learn the insights about evolving customer needs including decision-making factors, roommate preference, communication tools, payment and more.

Speakers

Name: 
Alan Gao
Company: 
WE Housing, Inc.
5:30PM
6:00PM
Learning Zone: Keeping Your Campus Beautiful and Sustainable!
Exposition Floor: Booth #109

Student housing residents generate excessive trash. Your staff is stressed by resident complaints and clean-up. Your curb appeal is reduced by insightly bags and bins. It detracts from a healthy studying and living environment, and your management company just required you to practice more green initiatives. How do you deal with it? Learn how to balance the high-demand culture of your residents with successfully implementing programs to promote sustainability on your properties, your portfolio and your brand. 

Speakers

Name: 
Jessica Hernandez
Company: 
Valet Waste

Wednesday, February 15

8:00AM
5:00PM
Attendee/Exhibitor Registration Open
Grand Foyer Registration
8:30AM
11:00AM
2018 Exhibit Sales
Sales Office, Riverside Center
8:30AM
9:00AM
Continental Breakfast
Grand Ballroom Foyer
9:00AM
10:30AM
Cornering the Market with Marketing Authorities
Grand Ballroom
Panel Discussion

What’s in your marketing playbook? Marketing sages from some of student housing’s most successful companies explore tactics for fostering awareness and demand in increasingly competitive markets, such as geo-targeting, customer relationship management and lead nurturing. How do they find, analyze and use marketing effectiveness data at a strategic level? And, what can you learn from the discussion that will work for your team?

Speakers

Name: 
Kim Cory
Job Title: 
Vice President of Sales and Marketing
Company: 
EdR
Name: 
Rob Dinwiddie
Job Title: 
Vice President of Leasing & Marketing
Company: 
Landmark Properties, Inc.
Name: 
Michael Huereque
Job Title: 
Director of Agency
Company: 
Fifty3
Name: 
Maureen Lannon
Job Title: 
Senior Vice President of Marketing
Company: 
Pierce Education Properties, L.P.
Name: 
Barrie Nichols
Job Title: 
Vice President of Marketing & Leasing
Company: 
University Student Living
Name: 
Laurie Lyons (moderator)
Job Title: 
Partner
Company: 
Cardinal Group Management
10:45AM
11:45AM
One Good Turn Deserves Another: Preparing for the Unexpected!
Columbus A

Operations

With many turns occurring in fewer than 10 business days, it is critical to be absolutely prepared for one of the industry’s largest controllable operational expenses.
All aspects of the apartment turn are up for discussion: Early pre-planning, bid preparation for vendor selection, advanced ordering of turn supplies, carpet and furniture, scheduling for timely resident move-outs reducing holdovers, and staff and vendor scheduling. Also on the slate is a conversation outlining how successful turns affect new move-ins, which in turn directly influence a first-time resident’s decision to renew.

Speakers

Name: 
Joe Guarna
Job Title: 
Vice President of Customer Success
Company: 
HappyCo
Name: 
Amanda Livesay
Job Title: 
Community Manager
Company: 
The Quarters on Campus
Name: 
Jennifer Messina
Job Title: 
Marketing Director
Company: 
San Miguel Management
Name: 
Tana Higginbotham (moderator)
Job Title: 
Senior Vice President
Company: 
Pierce Education Properties
  • SPONSORS

RESOURCES

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10:45AM
11:45AM
Social Media Wins Anyone Can Manage
Columbus I

Marketing

It often seems like there aren’t enough hours in the day: Putting out fires and working to get new leases doesn’t leave your team with much time to post on your property’s social media accounts, despite social media being the hub of modern student life. Solve this dilemma by creating minimal content with maximum impact, in addition to leveraging your residents and their posts. Leave this session armed with compelling, ready-to-use content ideas, strategies for connecting with students on the platforms they prefer, and metrics that will help you align social efforts with leasing objectives.

Speakers

Name: 
John Hinckley
Job Title: 
CEO
Company: 
Modern Message
Name: 
Maureen Lannon
Job Title: 
Senior Vice President of Marketing
Company: 
Pierce Education Properties
Name: 
Jasmine Brooks
Job Title: 
Sales Support Specialist
Company: 
EdR Collegiate Housing
Name: 
Mike Whaling (moderator)
Job Title: 
President
Company: 
30 Lines
  • SPONSORS

RESOURCES

Download Presentation Slides
10:45AM
11:45AM
Seeking Professional Help: Leasing Success Stories for Markets of All Sizes
Grand Ballroom F

Leasing

Do you have a community in need of a re-brand? How about a value-add asset that you need to stabilize? What about that core asset that seems to be falling short of maximum return? No need to reinvent the wheel to hurdle these challenges—just listen to the professionals reveal their strategies and tactics for achieving leasing and financial success with assets in their own portfolios across markets of all sizes.

Speakers

Name: 
Adam Byrley
Job Title: 
Executive Vice President of Property Management
Company: 
The Preiss Company
Name: 
Colin Cronin
Job Title: 
Vice President & Co-Owner
Company: 
DTN Management
Name: 
Samuel Mtunga
Job Title: 
Principal
Company: 
XFD Real Estate Partners
Name: 
John Rutherford (moderator)
Job Title: 
Industry Insider & Consultant
Company: 
904 Consulting
  • SPONSORS

RESOURCES

Download Presentation Slides
10:45AM
11:45AM
Cutting-Edge Management: Sharp Tips vs. Dull Tools
Columbus E

Leadership

The importance of innovation and efficiency in student housing can never be understated: With students as clients, you have to know how to satisfy this tech-savvy next generation of leaders, as well as their parents, while at the same time meeting the needs of a workforce comprising mostly students. To guarantee success, you need to look forward, not back, by adjusting your outlook from “hoping for the best” to managing leading indicators in operations, sales and customer service.

Speakers

Name: 
Steve Matre, CPM
Job Title: 
Director of Education & Human Resources
Company: 
Banner Property Management
Name: 
Patty Morgan-Seager
Job Title: 
Owner & President
Company: 
Seager Marketing
  • SPONSORS

RESOURCES

Download Presentation Slides
11:45AM
2:45PM
NAA Exposition Open with Lunch
Riverside Center
12:15PM
12:45PM
Learning Zone: Smartphone Apps that Offer Wicked-Cool Amenities to Students
Exposition Floor: Booth #207

Learn about exciting technologies that are being provided to residents through a mobile platform. Smartphone Apps are incorporating everything from payments and pet-sitting to packages, and the trend is to offer more technology based amenities to residents. What should you evaluate when considering an App for your residents?

Speakers

Name: 
Tim Litchfield
Company: 
Communiqué
12:45PM
1:15PM
Learning Zone: Virtual Reality: Pushing Visual Content to New Heights
Exposition Floor: Booth #111

Is it worth the investment or is it a fad? Virtual Reality (VR) is not new, but it's about to be more mainstream and an effective way to deliver visual content. VR allows your renter a unique experience in a way that other visual content cannot. Almost three-quarters of Millennials have already adopted VR, with Gen X is right behind them. It's predicted that by 2018, 171 million people will regularly access VR content. Learn why pushing visual content to new heights with VR is worth the investment as well as best tips to get started!

Speakers

Name: 
Beth Doty
Company: 
Capture the Market
1:15PM
1:45PM
Learning Zone: Preparing Your Community for the Internet of Things (IoT) Revolution
Exposition Floor: Booth #827

The Internet of Things (IoT) is revolutionizing how humans and technology interact with an army of connected devices working to simplify daily tasks and provide automated features and convenience to adopting consumers. Some predict that the billions of IoT objects being deployed worldwide will outnumber computers by nearly 4:1 within the next five years. Property owners and managers can learn how to prepare their communities for this new wave of property technology and how to exploit IoT technology to provide new amenities to students which provide communities with cost savings, operational efficiencies and improved resident satisfaction. 

Speakers

Name: 
John Baloga
Company: 
Airwave Networks
Name: 
Scott Buehrle
Company: 
Airwave Networks
Name: 
Bill Rinard
Company: 
Airwave Networks
1:45PM
2:15PM
Learning Zone: Don't Let Your Building Technology be Obsolete Before It's Begun
Exposition Floor: Booth #805

Too often, technology planning and low-voltage wiring are overlooked or poorly done in the planning process or handled by multiple vendors with no clear accountability for quality control. Hear some real-life examples of what happens when there is a lack of planned engineering and how to avoid costly pitfalls. 

Speakers

Name: 
Patrick Bailey
Company: 
ICS Advanced Technologies
Name: 
Jason Van Dyke
Company: 
ICS Advanced Technologies
2:15PM
2:45PM
Learning Zone: How Are Students Searching for Apartments? Survey Says…!
Exposition Floor: Booth #317

In our, "How Do Students Search for Apartments?" survey, we will uncover answers into modern search habits of today's college students, evoke discussion in the types of resources they are using, base decisions on new, objective information from our survey respondents, and discuss the results with you in a fun, engaging environment. From their preferred timelines in regards to moving and their social media platforms of choice to top-searched amenities and how they like to view properties, this survey delves deep into the modern college student's apartment search experience. Join us to learn how to better market to student renters!

Speakers

Name: 
Diana Paz
Company: 
ForRent.com
Name: 
Tanya Puckett
Company: 
ForRent.com
2:45PM
6:00PM
Exhibitor Move-out
Riverside Center
2:45PM
3:45PM
2018 Exhibit Sales
Sales Office, Riverside Center
3:00PM
4:00PM
From Applicant to Resident: Optimizing the Leasing Experience
Grand Ballroom F

Technology

For many apartment communities, it takes more time and information to fill out an application for an $800 per month unit than it does for a credit card with a $50,000 limit. A recent study of more than 20,000 leases uncovered trends and strategies for best improving the leasing experience for both property managers and their residents. Understand the factors of leasing that contribute to or detract from a prospect’s decision to complete an application and renew, as well as learn new techniques to engage your residents throughout the entire leasing process.

Speakers

Name: 
Julie Bonnin
Job Title: 
Chief Operating Officer
Company: 
Asset Campus
Name: 
Ketkeo Orsak
Job Title: 
Learning and Development Business Partner
Company: 
Aspen Heights
Name: 
Chase Harrington (moderator)
Job Title: 
Chief Operating Officer
Company: 
Entrata
  • SPONSORS

RESOURCES

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3:00PM
4:00PM
Parents Just Do Understand: High Value Services in Student Housing
Columbus I

Operations

Beautiful computer labs that look like they were designed at the Apple engineering lab, modern finishes that put mansions to shame and faster-than-fast Internet connections get all the attention, but sometimes it’s those seemingly mundane options offered to students that generate longest-lasting good for their futures. From services that build credit history and protect identities to basic financial education classes, many student housing operators have discovered ways to add value for students that only their parents might understand.

Speakers

Name: 
Greg Ebbert
Job Title: 
Senior Director of Advantage Solutions
Company: 
Greystar
Name: 
Alex O’Brien
Job Title: 
President
Company: 
Cardinal Group Management
Name: 
Erik Brue (moderator)
Job Title: 
Vice President
Company: 
Experian RentBureau
  • SPONSORS

RESOURCES

Download Presentation Slides
3:00PM
4:00PM
The International Student Journey: More Than Just Heads on Beds
Columbus E

Industry Trends

The international student market continues to flourish and to provide superior service to this student segment, one first needs to understand their journey. Expect an extensive look at the first steps these students take to attend college in the U.S., the excursion from home to school, the impact of their resident experience and the factors that determine whether they remain in the country or return home. Factors up for examination include the effects of foreign social media and online word of mouth, the move-in experience, positive staff interactions, the language barrier and the ongoing living experience.

Speakers

Name: 
Ryan Hand
Job Title: 
Vice President of Business Development
Company: 
Peak Campus
Name: 
Sabrina Hunt
Job Title: 
Property Manager
Company: 
Peak Campus
Name: 
Joshua Melching
Job Title: 
International Resident Director
Company: 
Asset Campus Housing
Name: 
Katie Tang
Job Title: 
Master of Accounting Science Student
Company: 
University of Illinois at Urbana-Champaign
  • SPONSORS

3:00PM
4:00PM
Big Ideas for Not-So-Big Markets
Columbus A

Marketing

Tier two and tier three markets can sometimes go unexamined when it comes to big ideas but not this session! Expert panelists will discuss 10 unique marketing and leasing themes for these markets and offer insider knowledge on how to be successful, as well as present fresh statistics from a housing survey of university officials, students and parents in smaller markets. Even better? The panelists will present several new and trending ideas on each of the 10 themes designed to drive traffic and close leases.

Speakers

Name: 
Jamie Matusek
Job Title: 
Vice President
Company: 
Catalyst
Name: 
Margaret Osborn
Job Title: 
President
Company: 
WhiteHot Marketing
Name: 
Emily Austin (moderator)
Job Title: 
National Marketing & Leasing Director
Company: 
Grand Campus Living
  • SPONSORS

RESOURCES

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4:00PM
4:15PM
Cocktail & Refreshment Break
Grand Ballroom Foyer
4:15PM
5:30PM
The 5-Second Rule: Achieve Breakthrough Performance in Your Career & Life
Grand Ballroom
Mel Robbins, Human Behavior & Motivation Specialist

You are meant to do extraordinary things in your career and life, and the 5-Second Rule will help you achieve it. Mel Robbins demystifies the latest social science research to explain why and how you screw yourself over everyday. She outlines how to identify mistakes you’re making and how to create lasting behavioral change. You will also discover one radical idea that will forever alter how you approach life. Audiences will be deeply inspired, empowered and equipped to tackle their professional and personal dreams.

Mel is a powerful motivational speaker who is trusted by global brands to design and deliver multi-media, interactive keynotes that inspire change, challenge thinking and accelerate personal and business growth. Her TEDx Talk on “How to Stop Screwing Yourself Over” has over 3 million views, and her book on the brain and productivity, “Stop Saying You’re Fine,” is a business bestseller that has been translated into four languages.

Speakers

Name: 
Mel Robbins
Job Title: 
Human Behavior & Motivation Specialist
5:30PM
Conference Concludes
All
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