MEETINGS & EVENTS

2017 Conference Schedule

Whatever your apartment housing role, our conference sessions are designed to help you learn and grow! Explore the full schedule below, or use the filters to narrow it down by session type or conference day. To see the track in which the session belongs, simply expand it using the "+" symbol. 

Wednesday, June 21

1:45PM
2:45PM
The Conversion: Optimized Lead Management Strategies That Deliver
Leasing

Room: B303

Lead scoring has emerged as one of the most data-rich operational practices, changing how communities track, manage and prioritize traffic. By using a third party to score professional leasing interactions and correlate the results with the community’s lead generation and conversion data, teams are more accurately identifying which leads are most likely to convert. This insight not only allows owners and operators to gain tangible, actionable data to quickly optimize performance of a property, but it also offers innovative analytics that can be leveraged to better comprehend three pillars of lead management: Advertising sources, call centers and leasing staff effectiveness. (WED-A05)

Speakers

Name: 
Amy Barricelli
Job Title: 
Director of Residential Marketing
Company: 
The Buccini/Pollin Group
Name: 
Mary Herrold
Job Title: 
Vice President of Marketing & Business Development
Company: 
JVM Realty Corporation
Name: 
Lauren L. Curley (moderator)
Job Title: 
Chief Operating Officer
Company: 
Bonaventure Realty Group
  • SPONSORS

RESOURCES

Download Presentation Slides

Thursday, June 22

8:45AM
9:45AM
The Power of Persuasion: Improving Your Personal Influence
Leasing

Room: B308 - B309

What makes prospects say “Yes?” Although price and location definitely factor into their decision, to consistently perform in a competitive market, today's leasing professionals must master the art of persuasive selling to keep their properties fully occupied. Therefore, it becomes paramount to refine one’s ability to ethically persuade a customer through tried-and-true methods such as reciprocity, rejection-retreat, the consistency principle and more. (THU-A02)

Speakers

Name: 
Lisa Trosien
Job Title: 
President
Company: 
ApartmentExpert.com
  • SPONSORS

RESOURCES

Download Presentation Slides

Friday, June 23

9:00AM
10:00AM
Apartment All-Stars Leasing Spectacular
Leasing

Room: B312 - B314

The Apartment All-Stars return for another unparalleled overview of the best leasing techniques, fresh ideas and innovative strategies to use to remain competitive in the most challenging market conditions. Year after year, the energy, attitude and education leave you motivated to get back to the office and break all leasing records! (FRI-A01)

Speakers

Name: 
Toni Blake
Job Title: 
President
Company: 
TotallyToni.com
Name: 
Jackie Ramstedt, CAM, CAPS, CAS
Job Title: 
Principal, National Speaker, Performance Coach, Chief Motivational Officer
Company: 
Ramstedt Enterprises, Inc.
Name: 
Lisa Trosien
Job Title: 
President
Company: 
ApartmentExpert.com
  • SPONSORS

RESOURCES

Download Presentation Slides
12:45PM
1:45PM
It’s Automatic! Creating Value within the Digital Customer Experience
Leasing

Room: B305

Can the leasing process become a fully digital experience? It’s time to learn from other industries about how technologies create competitive advantage, improve staff performance and the customer experience, and directly impact the bottom line. In addition to showcasing examples of how technology is changing, business is conducted when automation tools are utilized to create customer value. Innovations to be detailed include those that occur across the resident lifecycle, including search, online applications and lease signing, automated rent payments and renewal tools.   (FRI-B09)

 

Speakers

Name: 
Art Lieb, CAPS
Job Title: 
Managing Partner
Company: 
The Gene B. Glick Company
Name: 
Chris LoSapio
Job Title: 
Director of Asset Management
Company: 
Federal Capital Partners
Name: 
Jason Whittington
Job Title: 
Vice President, Business Solutions
Company: 
The Gene B. Glick Company
Name: 
Richard A. Levitan (moderator)
Job Title: 
President
Company: 
Neighborhood Pay Services
  • SPONSORS

RESOURCES

Download Presentation Slides
12:45PM
1:15PM
Lease-Ups Lessons: From Sandbox to Outside the Box (Speed Round - 30 minute session)
Leasing

Room: B407

Leasing up a newly constructed apartment community is like raising a child: By the time they enter adulthood (the community is leased-up), all the things that should have been done differently along the way become clear. Hindsight notwithstanding, discover all the trials and triumphs experienced by industry veterans for three key lease-up components: Construction, onsite and oversight management.  (FRI-B05)

Speakers

Name: 
Todd E. Hignite, NALP, CAM, CAPS
Job Title: 
Vice President
Company: 
Hearth Home Communities, LLC
Name: 
Kimberly Hurd, CAPS, CAM, NALP
Job Title: 
Vice President of Operations
Company: 
Intrepid Capital
Name: 
Leah Brewer, NALP, CAM (moderator)
Job Title: 
The Leasing Queen
Company: 
Full House Marketing, Inc
  • SPONSORS

RESOURCES

Download Presentation Slides
Event Sponsors