MEETINGS & EVENTS

2017 Conference Schedule

Whatever your apartment housing role, our conference sessions are designed to help you learn and grow! Explore the full schedule below, or use the filters to narrow it down by session type or conference day. To see the track in which the session belongs, simply expand it using the "+" symbol. 

Wednesday, June 21

1:45PM
2:45PM
Fast Fixes for Slow Markets
Marketing

Room: B406

From a slowing economy to explosive new construction, the time for top sales and marketing tactics for maintaining visibility and competitiveness has arrived. It's been a few years since most markets experienced declining demand and rents, so it’s time to brush up on the premier strategies for controlling concessions, outperforming price benchmarks and netting the lion’s share of traffic and leases. (WED-A01)

Speakers

Name: 
Kate Good
Job Title: 
Partner, Senior Vice President of Development & Operations
Company: 
Hunington Residential, Inc. & Apartment All-Stars
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Thursday, June 22

8:45AM
9:45AM
Marketing Maneuvers: Data in the Driver’s Seat
Marketing

Room: B407

Smart marketing requires good data and an ability to look beyond generic strategies. For example, lead attribution and cost-per-lease can leverage additional, accessible business intelligence to refine methods and target the right type of leads while gaining efficiencies and cutting costs. Identify, understand and fix site problems to maximize revenue by bringing together a complete picture of spend and returns, revenue management and intelligence insights. (THU-A05)

Speakers

Name: 
Diana Norbury
Job Title: 
Vice President of Multifamily Operations
Company: 
Pillar Properties
Name: 
Candace Weaver
Job Title: 
Director of Marketing
Company: 
Bell Partners Inc.
Name: 
Dharmendra Sawh (moderator)
Job Title: 
Industry Principal, Revenue Management
Company: 
Yardi
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10:00AM
11:00AM
Apartment e-Commerce: Traditional Methods for Online Leasing
Marketing

Room: B406

Applying tried-and-true sales and customer service techniques to the virtual leasing arena—website, email, social and more—generates greater synergy between online and offline marketing and allows for a consistent message that methodically moves prospective residents through the apartment shopping process. Get armed with best practices for getting both virtual and real-world sales offices converting leads and achieve smarter, more effective ways to communicate with residents at every stage of their apartment search. (THU-B04)

Speakers

Name: 
Chris Beckwith
Job Title: 
Vice President of Marketing
Company: 
The Franklin Johnston Group
Name: 
Eric Clark
Job Title: 
Director of Marketing
Company: 
Greystar
Name: 
Madeline Coite, NALP
Job Title: 
Content Manager
Company: 
WC Smith
Name: 
Mike Whaling (moderator)
Job Title: 
President
Company: 
30 Lines
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11:15AM
12:15PM
On Your Best Behavior: User Behavior Testing and Optimized Website Conversion
Marketing

Room: B304

Web traffic conversions depend on a great user experience, which itself depends on access to and an understanding of actual user behavior. Go well beyond Google Analytics into new technologies for knowing exactly what prospective customers do on websites and what to do about it. From heat mapping to mouse clicks and time analytics, learn from insightful web visit recordings and firsthand examples from leading apartment management companies to discover how to optimize websites for both improving customer experience and driving more leads and leases. (THU-C08)

Speakers

Name: 
Alex McGhee
Job Title: 
Digital Marketing Manager
Company: 
Pinnacle
Name: 
Kelley Shannon
Job Title: 
Vice President, Consumer Marketing
Company: 
The Bozzuto Group
Name: 
Tudor Manole (moderator)
Job Title: 
Project Manager, Development
Company: 
Yardi Systems
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Friday, June 23

9:00AM
10:00AM
The New Apartment Marketing: From Cost Center to Revenue Producer
Marketing

Room: B406

With operations and asset management in the driver’s seat, most apartment firms have traditionally viewed marketing as a cost center, a necessary expense to make communities look appealing and to increase traffic. That said, today’s advanced apartment professionals are transforming marketing into a revenue-producing machine through cutting-edge technology that delivers real, measurable revenue. (FRI-A04)

Speakers

Name: 
Ryan Perez
Job Title: 
Vice President of Marketing
Company: 
CF Real Estate Services
Name: 
Morgan Porter
Job Title: 
Digital Marketing Director - Growth Hacker
Company: 
LMC
Name: 
Nicole Salmieri
Job Title: 
Vice President of Marketing, WinnResidential
Company: 
WinnCompanies
Name: 
Jennifer Anderson (moderator)
Job Title: 
Director of B2B Marketing
Company: 
The RentPath Network
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9:00AM
10:00AM
Prospects and Online Reviews: May the Force Be with You
Marketing

Room: B407

Recent, leading-edge research seeks to understand how prospective residents navigate the online apartment search, what information influences them and how you can leverage that insight. Because research consistently indicates that a significant number of prospects turn to ratings and reviews at the beginning of their apartment search, understanding the mechanics of how these websites function as well as best practices for using them is critical to guide a prospective resident to your community, and, ultimately, drive lease-ups. (FRI-A05)

Speakers

Name: 
Kathy Hernandez
Job Title: 
Director of Strategic Marketing
Company: 
Camden Property Trust
Name: 
Ian Mattingly, CPM
Job Title: 
President
Company: 
LumaCorp Inc.
Name: 
Jackie Rhone, CPM, CAPS
Job Title: 
Executive Director of Real Estate, AMO
Company: 
Greystar
Name: 
Joseph Batdorf (moderator)
Job Title: 
President
Company: 
J Turner Research
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12:45PM
1:45PM
Military Housing Marketing Roundtable: “Heads Together” Solution Seeking
Marketing

Room: B303

As the Military Housing Privatization Initiative (MHPI) adapts to reductions in the Basic Allowance for Housing (BAH) and diminishing numbers of uniformed service members, private providers increasingly must compete against housing options outside the military gates. The customer has changed: What was once a military family with a bias towards on-base housing now can be a single or married resident and range in occupation from active-duty to non-affiliated civilians. Share information, strategies and solutions with peers during facilitated group discussions to ensure marketing campaigns adapt and evolve to keep MHPI projects profitable.  (FRI-B08)

Speakers

Name: 
Cindy Gersch
Job Title: 
Vice President Corporate Communications
Company: 
Hunt Military Communities
Name: 
Ashley Gorski Poole
Job Title: 
National Marketing Manager
Company: 
Lincoln Military Housing
Name: 
Kristin Miller
Job Title: 
Portfolio Marketing & Leasing Manager
Company: 
WinnResidential Military Housing Services
Name: 
Kirstin Rich (moderator)
Job Title: 
Senior Vice President
Company: 
WinnResidential Military Housing Services
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