'Appeal To Our Vanity' and Other Ways to Attract Gen Y

Here is a candid discussion with Gen Y industry professionals about what attracts Millennials to apartment living—and what drives them away.

Four apartment management professionals in their 20s, who also lived in rental property, delivered frank commentary during a session in July at RealPage’s 2013 Users Conference.

They shared a rare perspective, having also recently lived in today’s high-end student housing communities. They explained how some student housing characteristics are affecting today’s market-rate properties.

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Event Highlights

'One Industry. One Voice.' Join Us for the 2015 NAA Capitol Conference

2015 NAA Capitol Conference Video  

This one-minute video promotes the apartment industry’s national advocacy event on March 17-18. Under the theme “One Industry. One Voice,” the video encourages people to be informed, get involved and...