Customer Service: Keeping Them Happy

It’s generally easy to spot a community that is ripe for repositioning. The appearance might be lackluster or severely outdated. A cosmetic makeover might seem like all it would take to make it more appealing to prospective residents.

American Communities, a small and growing Dallas/Fort Worth-based apartment management company, doesn’t jump in with a paintbrush in one hand and a hammer in the other. It is thriving today through its ability to reposition communities’
management and customer service functions. That’s its value-add play strategy.

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