Who's the Victim: Cracking the Credit Score Case
The Perfectly Orchestrated Deal
The Loan Debate
Lose the Bullseye
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Building Digital Relationships
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Identity theft incidents are grabbing headlines nationwide at an alarming rate. The recent Target retail store example over the holidays saw pieces of 140 million peoples’ information stolen from point-of-sale credit-card transactions.
Consumers’ anxiety levels are high as they grow concerned that false identities may be created with this stolen information. Having one’s credit report run when applying for an apartment can turn up some unexpected red flags. It also could create excuses and double-talk from residents who may claim that their poor credit scores are a result of false information.
Income-producing investment real estate is truly a prodigious and yet practical path toward wealth generation. Investors seeking to enter the rental real estate market do not need large sums of money; proper knowledge trumps money in real estate. Armed with this realization, independent rental owners (IROs) can study the game and win.
Following is a walk-through of an actual transaction completed this year. While this exact strategy and situation does not work every time, this one deal generated $100,000 in 12 months.
One of the most passionate debates in the real estate industry concerns the risk in buying a property using all cash or purchasing it using leveraging.
Those who leverage their properties boast that the benefit of doing so allows the investor to buy more properties with the same amount of money. Those who pay cash come back against that argument, citing the riskiness associated with wondering aloud whether the risk is worth it, even if it does net more properties.
Viewed through the lens of rental housing operations, Target Corporation’s recent failure to adequately protect sensitive consumer information underscores the fact that although a necessity, the collection of residents’ personal data is now an even greater liability.
Even the seemingly innocent task of making a photocopy of a prospective resident’s driver’s license can put data at risk, potentially leaving apartment owners and management companies liable, facing costly legal bills and settlements.
The ever-increasing use of tablets and smartphones is driving technological changes in property management software. Residents and prospects want to handle their affairs on their own terms—in their homes, offices or cafés
and on their schedules. Staff can accomplish more and senior management can be advised on property performance. Multifamily housing property managers and their software providers recognize that the increasing use of mobile
devices is changing the way people conduct business both as consumers and providers.
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When e-commerce pioneer Terry Jones founded Travelocity.com in 1996, the company was the first of its kind to not only give customers access to airline fare and schedule information, but to also allow them to reserve, book and purchase tickets without the help of a travel agent.
At the time, it was revolutionary. Today, it’s a way of life.
Technology has evolved at a breakneck pace in the nearly 20 years since, and Jones says the businesses that lack an effective online relationship strategy to communicate with their customers are now being left behind.
Jones, former Chairman of the Board for Kayak.com, will be sharing his insights as a Thought Leader at the 2014 NAA Education Conference & Exposition, June 18-21 in Denver.