Multifamily Marketing Gets Emotional

The annual AIM Conference, set for April 29-May 1 in Huntington Beach, Calif., will deliver an in-depth look at relevant marketing trends that could be applied to the apartment industry.

Social media. Ratings and reviews. Smartphones. SEO. The arenas commanding attention from apartment marketers and technologists continue to expand, as do the tools, products and services offering solutions to find, engage, convert and retain resident customers.

According to Joshua Tree Conference Group President and Apartment Internet Marketing Executive Producer Steve Lefkovits, the ability to make emotional impressions on our audience of prospective renters will redefine and revolutionize apartment marketing during the next several years. Ultimately, it won’t be how you can sell to a prospect, but how you can make them swoon.

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