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On seatguru.com, travelers select the best seat for an upcoming flight based on seat advice from thousands of fellow travelers. What they might not realize is that they’re also sharing their seat preferences with revenue managers, enabling the airline industry to gather demographic data and segment their market based on customer choice and customization. If 80 percent of customers indicate a preference for row 11, for example, those seat prices can be increased. It’s about micro supply meeting micro demand—and in the apartment industry, that means finding the right price point for amenities.
Such was the theme of the session “Matching Amenities: Micro Supply to Micro Demand,” at the 2012 Apartment Revenue Management (ARM) Conference in October.
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