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In a culture obsessed with technology, celebrity and “me time,” today’s youth are often pegged as disconnected, self-indulgent and spoiled. Millennials may be all of these things, but they’re also surprisingly practical, grounded and family-oriented, says Michael Wood, Senior Vice President of Chicago-based TRU, the global leader in youth research and insights.
Wood, who will provide the keynote address “Youth Truths: The Millennial State of Mind,” at the 2013 NAA Student Housing Conference & Exposition, February 27, at ARIA, Las Vegas, says it is critical for housing providers to understand such traits to meet teens’ needs not only when they arrive on campus, but also after they graduate and look for conventional rental housing.
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