How Facebook Could Change Apartment Search

In January, Facebook launched Graph Search, a natural language social search engine to “help all of us find people, places and things and explore Facebook in a whole new way.” The big deal about Graph Search is that it is different from a standard Web search. Mark Zuckerberg, CEO of Facebook, explained the difference between Web search and Graph Search like this: “Web search is designed to take any open-ended query and give you links that might have answers. Graph Search is designed to take a precise query and give you an answer, rather than links that might provide the answer.”

For example, people might ask Graph Search, “Who are my friends that like National Apartment Association?” and it will return a highly personalized result that lists all of that person’s Facebook friends who in fact “Like” NAA’s Facebook page.

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