How Facebook Could Change Apartment Search

In January, Facebook launched Graph Search, a natural language social search engine to “help all of us find people, places and things and explore Facebook in a whole new way.” The big deal about Graph Search is that it is different from a standard Web search. Mark Zuckerberg, CEO of Facebook, explained the difference between Web search and Graph Search like this: “Web search is designed to take any open-ended query and give you links that might have answers. Graph Search is designed to take a precise query and give you an answer, rather than links that might provide the answer.”

For example, people might ask Graph Search, “Who are my friends that like National Apartment Association?” and it will return a highly personalized result that lists all of that person’s Facebook friends who in fact “Like” NAA’s Facebook page.

For more, download the full article

Event Highlights

2014-2015 Maintenance Mania®: See What It's All About

2014-2015 Maintenance Mania®: See What It's All About  

Want to know what all the excitement is about? Be one of the fastest apartment maintenance techs in the country and you could qualify to compete at the National Championship Competition held in June...