Supplier Wire - March 2013 | National Apartment Association

Supplier Wire - March 2013

Welcome to the NAA Supplier Wire - March 2013

We hope your first quarter performance has exceeded your expectations. We have many exciting programs and services for you to consider in connecting with the NAA member buying power.

NAA Members indicate they have significant buying power in cabinets, flooring, lighting, marketing services, payment processing, software, paints and wall covers, energy efficiencies, pest control and much more! We know the NAA programs can help us make connections with–and for–you!


  1. Exhibiting Success & ROI is a Click Away
  2. Free Webinar March 28: Secrets of the Aisles: How to Execute More Effective In-Booth Interactions at the NAA Education Conference
  3. New Digital Bi-Monthly Newsletter for the Student Housing Community
  4. NAA Green Conference – New - Table Tops Available
  5. NAA Opening Party Sponsorships
  6. New Promotional Opportunities for June
  7. NAA Life is good Play it Forward Program
  8. NAA Education Conference Attendees List Available
  9. Free Appointment Tool for NAA Exhibitors
  10. New NAA National Supplier Council Members

Also, did you see the NAA Suppliers do the Harlem Shake?

1. Exhibiting Success & ROI is a Click Away

The NAA Online Exhibitor Resource Center is a value-added service for you and your staff. You can access the latest and best thinking and find direct answers to your most pressing exhibiting challenges.

Free, on-demand, 24/7 exhibiting knowledge resource. With a strategically timed series of:

  • Live and re-playable webcasts,
  • Topical “how-to” articles,
  • “Ask the Tradeshow Expert” email program

You’ll expand your exhibiting know-how and improve your company’s exhibiting performance and ROI.

Visit now. Bookmark the link and please forward the link to everyone on your exhibit booth team

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2. Free Webinar March 28: Secrets of the Aisles: How to Execute More Effective In-Booth Interactions at the NAA Education Conference

Date: Thursday, March 28, 2013   Time: 2 p.m to 2:45 p.m. ET

Learn How to Create an Integrated Plan for Marketing Your Exhibit!   Review the proven-effective eight-step planning process successful exhibitors use to identify and attract enough of the right attendees to their exhibit. View now.

Register today!

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3. New Digital Bi-Monthly Newsletter for the Student Housing Community

We have announced a new digital e-newsletter with content to the operations of off-campus student housing. Don’t delay; the first issue is in May. Don’t lose out on this new digital advertisement opportunity; it’s first-come, first-served. Please contact Liz Barrett.

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4. NAA Green Conference

The 2013 NAA Green Conference is intended to bring together industry professionals to network and share insight on strategies that can help to improve their energy efficiencythrough environmentally friendly steps and policies.

For multifamily onsite professionals, the conference provides real-case, best-case practices from communities that have discovered powerful ROI through the steps that they have taken, including saving money on energy and satisfying their environmental-conscious resident base.

For suppliers, the event creates opportunities to share with industry professionals the ways that their products and services can affordably enable such practices to occur, as well as them sharing the strategies that they see in their clients’ efforts.

Become a NAA Green Conference sponsor and reach out to our attendees and maximize your visibility at the conference.

The opportunities listed are designed to fit a variety of budgets.  Make your selection today and stand out as a leading supporter of the NAA Green Conference.

NEW! Table Top Displays at the NAA Green Conference
Qty: Only six left!
Investment: $2,500.

Each 8' x 6' space includes one (1) 6' table, two (2) side chairs, onsite signage and one (1) full conference badge. In addition to the table top each company will also receive general sponsor recognition and the pre and post show attendee list. Spaces are going fast so please confirm your participation soon!

Other Available Sponsorships:

Networking Reception - $7,500
Hotel Room Key Cards - $7,500
Hotel Room Drop - $5,000
Coffee Breaks - $3,500
Free Standing Banner - $3,500
Education Breakout Session - $2,500 (View the list of the breakout sessions.)

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5. NAA Opening Party Sponsorships

On Thursday, June 20, the NAA Gaslamp Quarter Block Party will take over two full city blocks, which will be filled with food and beverage, live music, and interactive entertainment—just for NAA attendees!

Congrats to Apartment Guide, Appliance Warehouse of America, Inc., BELFOR, CORT, Ellipse Communications, HD Supply, NWP Services Corporation, Time Warner, ResidentCheck, Riverstone Residential Group, Sherwin-Williams and Wilmar for taking the lead and securing their Opening Party sponsorships.

View more NAA Opening Party Sponsorship details.

Thursday Keynote Sponsorship and NAA Sponsorships
Your company brand can join the stage with Sir Richard Branson. Explore the sponsorship that provides an opportunity for a company to introduce and showcase themselves with a true business innovator.

View the 2013 NAA Education Sponsors to date below and join the leaders.

Contact Margaret Core to explore your options.

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6. New Promotional Opportunities for June

Looking for something different? We have new a la carte branding inventory for your consideration. We can put a program together to fit your budget.

Let us discuss the promotional opportunities that work for your business objectives.

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7. NAA Life is Good Play It Forward Fundraiser

For the June conference, in conjunction with the Saturday Award Celebration Breakfast, Bert Jacobs, co-founder of Life is good, NAA is hosting a fundraiser for the Playmakers Foundation. Take a look at the video announcementand discuss how your company could get involved in the program.

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8. NAA Education Conference Attendees List Available

The 2013 NAA Education Conference & Exposition Attendee List will be available starting four weeks prior to the conference, May 27. The attendee list will consist of hundreds of multifamily industry professional registered to attend the entire conference. Attendees will automatically be opted in to receive correspondence from a third-party, and will have the option to opt-out. The number of names will depend on how many people select this option, and when the list is purchased.

National Suppliers Council (NSC) members, who are exhibiting, can request to receive the attendee list for FREE once pre and post show. Non-NSC exhibitors have the opportunity to purchase the list.

Make sure to have your exhibitor contact, fill out the appropriate forms posted on the Exhibitor Marketplace under Market Your Booth. The list will contain attendee’s name, company, address and email addresses. Non- NSC, NAA Member Exhibitor - 40 cents per name Non-NAA Member Exhibitor - 80 cents per name 

Please visit the NAA website for more information about joining the National Suppliers Council.

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9. Free Appointment Tool for NAA Exhibitors

To aid in establishing pre-qualified appointments for NAA exhibitors, we have a new free tool for exhibitors and attendees to view the attendee list online and reach out for appointments. The valuable tool will be online in April.

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10. NAA National Suppliers Council Welcomes New Members 

We welcome the eight new NAA NSC members:

  • Apartment Gift Solutions by Can You Imagine
  • Associated Materials, Inc.
  • Dickson Furniture Manufactures
  • Evolutions Insurance Brokers,
  • Invisible Waste Services
  • Notivus
  • Playworld Systems, Inc.
  • Waste Management, Inc.



About the National Suppliers Council
NAA National Suppliers Council is a group of 190 (and growing) suppliers to the multifamily housing industry that invest in a premium NAA membership. See the NAA NSC Council membership list.

For $1,700 annually, NSC member benefits include monthly units Magazine directory, access to the NAA membership list for mailers, exhibit space selection priority, Council meetings and more.

The National Suppliers Council and the additional education all support best practices to maximize partnerships with apartment owners, apartment management companies and apartment association members.

View more about NAA NSC Suppliers Council membership.

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2013 NAA Education Conference & Exposition Sponsors



Contact Us

Margaret Core, AVP of Strategic Sales Initiatives  703/797-0654 

Heather Teplitz, CEM, Senior Manager, Exhibits & Sponsorship  703/797-0671 

Kimberly Sigman, Sales & Marketing Coordinator  703/797-0637 

Liz Barrett, Advertising National Account Manager 301/215-6710 x 114

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