Mobile Marketing Tactics to Avoid | National Apartment Association

Mobile Marketing Tactics to Avoid

How to keep up in today’s fast-paced technological world.

Image Credit: iStock/decade3dAs the saying goes, “If you do what you’ve always done, you’ll get what you’ve always gotten.” And in the evolving world of technology, it’s critical to continue adapting to the ever-changing systems and practices in place. Make sure to effectively showcase brands and communities by avoiding these poor mobile-marketing tactics identified by Business2Community:

1. Working in the wrong medium. Toiling away on a desktop may be commonplace for day-to-day work, but think about the mobile world when designing marketing campaigns. Content should not only respond to mobile browsers but also provide the right engagement opportunities for a mobile audience.

2. Ignoring the numbers. Performance metrics provide a wealth of information to help guide future marketing decisions and ideas. Take the time to regularly review the effectiveness of campaigns, and ensure that the numbers reflect the engagement goals that have been set. 

3. Stagnating content. It’s important to remain fresh and current, so plan ahead for any content updates. An editorial calendar can help make the work more manageable and guarantee the delivery of relevant information for users. Also, try to remain engaged in day-to-day conversations, rather than automating all content.

4. Retaining separate creative teams. Having different teams helps streamline the workflow process, but establishing strong connections between multiple marketing channels enhances the cohesion of branding and provides more continuity in messaging.   

Updating plans to reflect a more fluid and deliberate strategy is the first step toward a more successful year in 2015.

 

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