NAA Marketing Buzz: The Time to Innovate is Now | National Apartment Association

NAA Marketing Buzz: The Time to Innovate is Now


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November 2013

The Time to Innovate Is Now
The time is definitely now for the apartment industry to innovate. One area the sector can improve on is amenities. With so many communities out there for prospective residents to choose from, too often the same amenities are being offered over and over again. The questions to ask are: "What new amenities could really make residents' lives better and easier?" and "What new and exciting amenity could make them really excited to live here as opposed to elsewhere?" Jamie Gorski, Senior Vice President of Corporate Marketing for The Bozzuto Group, recently sat down with Marketing Buzz to discuss how multifamily can emerge as a source of new and cutting-edge ideas and industry practices.

Increase ROI With Low-Hanging Marketing Fruit  
What if you could increase the effectiveness of your marketing campaigns just by tweaking your current efforts? It makes the most sense to make small changes to your existing marketing strategy that will deliver growth – going after the low-hanging fruit. Planning and executing a new marketing channel takes time, money, and effort, but before you go that route, make sure you’ve optimized your existing marketing strategy first.


Improving the Apt. Pricing Discussion
Technology is designed to make lives easier and improve business processes, so why in the consumer-facing reality of leasing apartments can technology become more of a hindrance than an advantage? "Technology, like revenue management, creates both physical and emotional barriers," said Business Observations Principal Kris Wegener on the "Secret Shopping & Pricing Discussions Gone Wrong" panel presentation at the 2013 Apartment Revenue Management Conference.

Apartment Business Centers Mix Business and Pleasure
Mobile technology has prompted a rethinking of apartment business centers. They used to be windowless rooms that were isolated from the rest of the community and dedicated to high-speed Internet connections and printing and faxing documents. However, more new apartment business centers are being designed as bright and comfortable workspaces for multitasking — working online, meeting with business associates, and so forth. Some are even becoming social centers where residents gather to network or socialize.

SF Apartment Community Floats Like a Butterfly
Appealing to nature lovers, one apartment community now under construction in San Francisco intends to offer butterflies a protected space. The 81-unit 38 Dolores apartment community is already touting a protected butterfly habitat as "a living representation of the sustainable lifecycle" at the core of its philosophy.

Featured Jobs
Marketing Executive
Rent Recovery Solutions
TX - Dallas
Atlanta based Company seeks entry level business to business sales professional for the Dallas/Ft. Worth market, selling our service to the multi-family industry. Be part of the best team in our industry

Leasing Consultant
Lincoln Property Company
NV – Las Vegas
As a Leasing Consultant at Pinnacle you will play an important role with the onsite management team. Our Leasing Consultants look forward to working with an exceptionally skilled and highly trained team, geared to support your efforts to be successful. Our Leasing Consultants create a positive and lasting influence on visitors, prospects and residents, and understand the importance of first impressions.

Regional Property Manager
1st Lake Properties
As our Regional Property Manager, you will be responsible for overseeing a portfolio of conventional apartment communities and a portfolio of commercial properties, and will have overall management responsibility for performance and operations of those properties and personnel in your portfolio.

Leasing Manager
Lincoln Property Company
CO – Aurora
LPC Leasing Managers play a key part in the on-site team. They are responsible for the same functions as a Leasing Professional, in addition to leading and managing daily tasks and supervision of the Leasing Team. The Leasing Managers will coordinate with the Leasing Professionals to assist in reporting, lease paperwork, and moving in new residents. In the absence of the Business Manager he/she may assist in management responsibilities. The Leasing Manager will track the progress of all leasing team members through an on-going follow through system.
Apartment Guide Nov13

2014 Education Conference & Exposition Video   Reach New Heights With NAA in the Mile High City
Register today for the 2014 NAA Education Conference & Exposition and save up to $375. Don’t miss what will be the biggest and best event in the industry, with more than 6,600 multifamily housing professionals expected to attend.
NAA logo The National Apartment Association (NAA) is America's leading advocate for quality rental housing. NAA's mission is to serve the interests of multifamily housing owners, managers, developers and suppliers and maintain a high level of professionalism in the multifamily housing industry to better serve the rental housing needs of the public.

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A Career with Growth & Opportunity

Career Growth and Opportunity  

Learn about the perks and benefits of working in residential property management and some of the reasons the industry provides career growth, stability and endless opportunities.