|| Communication Is Key in Lease-Ups
Lease-ups on new apartment construction is a very different challenge than filling units at established multifamily housing communities. There are more parties involved, more people must be kept informed, and that communication loop can get a bit fractured at times. And, of course, leasing and marketing staffers have to basically sell a "work in progress" to prospective residents while keeping those who have already moved in happy and content. One person with extensive experience in this regard is Kimberly Hurd, Senior Director of Residential Services at Milhaus Management.
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Use Price-Changing Tools to Market Apts
| How to Attract Residents Online and Offline|
To be successful in the leasing industry, you have to unite both your online and offline efforts. With regards to online marketing, some of the must-haves to get noticed include a regularly updated website and an aggressive social media presence. In terms of offline marketing, advertising at local events and supporting area causes definitively increases exposure. On a site level, Signazon marketing associate Katherine Halek writes that your apartment community's main sign must be readable from the road within less than 10 seconds.
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More apartment managers are using price-changing tools as a source of revenue management and as part of their community's marketing because it gives a sense of urgency. These dynamic pricing strategies are similar to the ones used by airlines for decades and Amazon.com more recently in that they are dictated by software algorithms that track supply and demand and then tweak asking rents accordingly. The result is if a handful of apartments are scooped up by new residents over the course of a busy weekend, the monthly rental rate for similar units in the same community could increase as early as Monday.
The Four Keys to Authentic Marketing
Integrity expert Dr. David Gruder offers four tips on how to market to a general public that is getting smarter and making stronger and more insightful demands. Tip one, avoid the tendency to tout excessive consumerism. That is the 1950s version of the American Dream, and it's becoming quickly outdated. Other tips include check and re-check all facts that are presented in your marketing, promise integrity, and recognize that most people vote first and foremost with their wallets.
Marketing to Walkers
More and more Millennials are desiring to live in "urban villages" -- walkable neighborhoods that feature housing within walking distance of public transportation and lifestyle amenities. Apartment communities in these villages can gain a marketing advantage by leveraging their Walk Score on their website. It is a good idea for any community with a Walk Score of 70 or higher to prominently feature that score on their website.
The Marketing Specialist will be responsible for the Company’s overall marketing and brand promotion. You will also oversee the Company’s online reputation via multiple online communities, such as Facebook, Twitter, Instagram, Pinterest and blogs.
Student Housing Leasing/Marketing Manager
We are looking for a highly motivated, high achieving industry specialist with hands-on experience of YARDI. Must have excellent inter-personal and communication skills and a proven track record of effectively marketing and leasing apartments to students in the Athens, GA market. The ability to operate in a fast paced environment is essential. Excellent time and people management skills are mandatory.
As a Leasing Consultant at Pinnacle you will play an important role with the onsite management team. Our Leasing Consultants look forward to working with an exceptionally skilled and highly trained team, geared to support your efforts to be successful. Our Leasing Consultants are people who make a big impact in many small ways - a friendly smile, a welcoming handshake, a genuine interest in the people walking through the property office door.
This position supervises the overall operations of the communities in his/her portfolio with a clear understanding of each community's economic and physical requirements. Keys to success include excellent communication and organizational skills, the ability to effectively manage employees to achieve results, and strong leadership and interpersonal skills.
Just 34 days until the 2014 NAA Education Conference & Exposition kicks off! Join us at the biggest event in the industry, featuring Michael J. Fox, Barbara Corcoran, Alex Sheen and the NAA Exposition. Register by June 6 and save $150!
||The National Apartment Association (NAA) is America's leading advocate for quality rental housing. NAA's mission is to serve the interests of multifamily housing owners, managers, developers and suppliers and maintain a high level of professionalism in the multifamily housing industry to better serve the rental housing needs of the public.
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