Competing in Saturated Markets | National Apartment Association

Competing in Saturated Markets


An Essential Resource for Student Housing Owners & Managers • November 2013

Competing in Saturated Markets
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More and more student housing markets are becoming saturated, putting pressure on community owners and managers to compete. A positive and motivated operations team becomes a must, and reliance on young employees to get good, clear feedback on what today's student residents want and need is critical. Jennifer Clince, COO of the Collier Cos., discusses how to gain a competitive edge in tight markets.
Four Interior Upgrade Ideas for Today's Student Resident
Many of today's student residents expect their next off-campus apartment to look like it was just featured on HGTV. Ultimately, they crave to create functional, designer living spaces. So, what are some renovation ideas that will create value, retention, and attraction to your off-campus community? Kim Cory, Director of Student Media at For Rent Media Solutions, offers four recommendations for impactful interior enhancements to meet and exceed today's student resident expectations.
Laundry Tops List of Desired Off-Campus Amenities
Looking to cater to today's off-campus student housing demographic? Roomy, high-tech apartments with individual bathrooms score highest with students, according to What Millennials Want: Resident Preferences in Student Housing Design and Amenities, a survey of 7,095 college students conducted by J Turner Research. Survey results indicate that today's students are no longer interested in a road trip home to do the laundry -- 79 percent of respondents say an in-unit washer/dryer is their top apartment amenity.

Mac-Gray-Sidebar Sept.13
Student Housing Proximity Matters
A new Ball State University (BSU) study has determined that college students are willing to pay a bit more to live within a mile of campus even if far cheaper options are just a few miles away. The BSU report took a sample of 97 student-housing communities across a half-dozen college markets and found that students prefer to live within one mile of their campus. That proximity indeed means higher housing costs, with students willing to pay an average 16 percent premium for such rental units. Proximity is important to many students who want to enjoy the university experience and do so within walking distance. The study uncovered several other important facts about student housing for the surveyed areas.

New Apartment Rating Program Created for S.C. Students
The University of South Carolina's (USC's) Student Government is working to create a forum where students can help others by having a say about their experiences with off-campus housing by completing a special survey. Students liken it to the popular website "Rate My Professor," only it is for apartments. With a crop of new student apartments planned for downtown Columbia, S.C., and many already in existence close to campus, the opportunity to rate on-site management is seen as a way to empower student residents and give them a say in influencing their living conditions.

Marketing Effort Targets Non-Traditional Demographics
The two newest student housing communities around the University of Central Florida (UCF) -- The Plaza on University and The Retreat -- are attempting to appeal to some non-traditional campus demographics. Both are developing rental units for graduate students, students with families, and visiting professors. Their developers consulted with UCF's Off-Campus Student Services to determine who was being underserved. The Retreat, which offers residents individual cottages that are furnished and with utilities included, has proven to be attractive to students with families because of the house-like living spaces offered. By contrast, The Plaza on University is geared more towards single graduate students eager for "a quiet place to live."

2014 Student Housing Conference
Featured Jobs
Lead Service Supervisor
Grand Campus Living
TX – Austin
The primary role of the Service Supervisor is to oversee the maintenance program for the community and preserve the value of the asset. The Service Supervisor maintains the integrity of the community at all times to provide a safe working environment.The Service Supervisor is a customer centered individual who possesses the organizational and leadership skills necessary to run an efficient maintenance team.

Student Housing Community Manager
SkyWay International
IN – West Lafayette
Experienced Property Manager for Student Housing portfolio. MUST have a proven track record of success in the management of properties specializing in this market. We are looking for a highly motivated, high achieving industry specialist with hands-on experience of YARDI. Must have strong marketing and leasing bias coupled with strong Financial and budgeting skills. The ability to operate in a fast paced environment is essential. Excellent time and people management skills are mandatory.

Leasing Manager
NY – Amherst
Full time position available at a student apartment community serving State University of New York at Buffalo students. Excellent communication skills are a must. Prior multi-family or student housing experience preferred.

Maintenance Supervisor
GA – Columbus
Our Student Housing Apartment community located in Columbus, GA has an opening for a Maintenance Supervisor. Minimum 2 years related experience as a Maintenance Supervisor, Groundsperson, or a combination thereof is required. CFC and CPO Certification required but may send for this training if all other qualifications are met.
NAA logo The National Apartment Association (NAA) is America's leading advocate for quality rental housing. NAA's mission is to serve the interests of multifamily housing owners, managers, developers and suppliers and maintain a high level of professionalism in the multifamily housing industry to better serve the rental housing needs of the public.

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