Campus Connections: Navigate The Twists of Turn Season | National Apartment Association

Campus Connections: Navigate The Twists of Turn Season


An Essential Resource for Student Housing Owners & Managers • September 2013

How Greystar Navigates The Twists of Turn Season
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Greystar Student Living has been looking to improve and even perfect the turn process with its annual TURN Summit. The event, which draws Greystar student housing managers from all over the country each spring, has evolved over the years to become one of the Texas-based firm's most mission-critical training programs. Jennifer Roden, Director of Student Living for Greystar, recently sat down with Campus Connections to discuss what the summit is, what kind of staff training it provides, and how she believes turn season will evolve in the years to come.

Residents Rank Their Student Housing Preferences  
Large units, plenty of storage, and off-campus housing that is within walking distance to classes all rank high as apartment community preferences among both undergraduate and graduate students. That is according to "What Millennials Want: Resident Preferences in Student Housing Design and Amenities," a national research project conducted for the 2013 Multifamily Executive Student Housing Concept Community by J Turner Research. The study shows that more American college students are preferring to live in well-apportioned, off-campus housing -- a shift away from the Spartan dorm lifestyles of the past.
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Pros and Cons of Forced Triples
Out of 400 college students surveyed by College Prowler in August, 8 percent reported their university used forced triples -- rooms designed for two students that house three -- to combat on-campus housing shortages. To be sure, there are some benefits to living in a forced triple, including room-and-board discounts and higher lottery numbers in the next housing round. On the negative side, students cited space, or lack thereof, as the biggest drawback of forced triples. Now, there are signs the need for such overflow housing may increase in the coming years.

Making Student Housing Safer
The new Cincinnati Safe Student Housing program has launched a website that showcases rental properties that have passed a recent fire inspection by the Cincinnati Fire Department as requested by a building owner, student, or parent. The program is the result of months of collaboration between Fire Department and building officials, victims' families, and local university representatives who began meeting back in March. The hope is that this program will become a national model.

Off-Campus Housing: A Boom Soon to Bust?
Axiometrics Inc. calculates that a record 51,000 new off-campus beds are projected to be delivered in college towns nationwide this year. Developer interest in the sector has been on the rise due to the widely held belief that enrollment was outpacing the ability of budget-constrained schools to build or modernize their on-campus housing. Unfortunately, developers have overshot the mark in numerous markets, with more than a few failing to take into account other construction that was planned. Others were off on their estimates of future enrollments. To be sure, some developers have fared better than others.

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How Technology Can Recruit, Retain, and Serve Today’s Student Resident
Adapting technology trends with web design, online services, social strategies, and mobile have all become the focus over the past several years in student housing. However, it's important never to lose focus on the personal touch. Kim Cory, Director of Student Media at For Rent Media Solutions, writes: "Do you deliver a personal touch through the technology you provide? If not, you may want to re-think your digital strategies as today's student renter really craves it all!"

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The General Manager’s main responsibilities include; the overall daily operations and management of the property, as well as all of the activities within leasing, revenue management, fiscal planning, resident, and community relations.

Save Big: Register Early for the 2014 NAA Student Housing Conference & Exposition
Registration for the 2014 NAA Student Housing Conference & Exposition is now open, and if you register before Jan. 10, you’ll be able to experience three thought-provoking General Sessions and choose from 14 highly relevant Breakout Sessions for $300 less than the onsite registration price. Register Today.
NAA logo The National Apartment Association (NAA) is America's leading advocate for quality rental housing. NAA's mission is to serve the interests of multifamily housing owners, managers, developers and suppliers and maintain a high level of professionalism in the multifamily housing industry to better serve the rental housing needs of the public.

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