Campus Connections: How to Avoid Snags During Turn Season

 

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An Essential Resource for Student Housing Owners & Managers • May 2014

Interview Image   Sizing Up Turn Season
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There are many different ideas and strategies regarding how to handle student housing turns. But even the best plans can hit a few snags. It's how you and your staff respond to those bumps in the road that can make all the difference between a smooth turn season and a not-so-smooth one. One expert in this area is Heather Sizemore, National Director of Residence Life for Campus Apartments, who recently sat down with us to discuss turn season.

Execs Dish on Today's Student Housing Trends

Today's student housing residents are certainly entitled, but they are also your paying customers. To cater to them, owners and managers are adding such amenities as coffee bars, golf simulators, bowling alleys, and even lazy rivers. The risk in some areas is "over-amenitizing." Industry executives convened for a session at the recent NAA Student Housing Conference & Exposition to discuss this and other pressing issues that the student housing industry will be facing in the months to come.

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Five Tips to Make Student Renters Your Best Marketing Tool  

Millennials are more inclined to serve as your brand advocate than any previous generation. The challenge is in using your student housing residents to your best advantage. According to Social Chorus' recent white paper, "Millennials as Brand Advocates," 95 percent of Generation Yers list friends as their most credible source of product information while only 6 percent consider online advertising to be credible. This means your most important marketing tool may not be your Facebook page or Twitter account, but your residents themselves. Here are five tips to build your strategy for making residents your best advocates.

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Dealing With Off-Campus Overcrowding

Boston Mayor Martin Walsh has announced that the city will levy $300 daily fines on scofflaw apartment owners, increase the number of inspections, and demand that colleges citywide disclose the addresses of undergraduate students living off campus. The three measures are designed to safeguard the health and safety of thousands of university students. This follows on the heels of a recent Boston Globe investigation, which found that illegally overcrowded apartments riddle Beantown's various college neighborhoods. More and more students are seeking off-campus apartments because local universities admit more students than they can house.


New Apartment Rules Help WCU Students Walk This Way

The addition of three student apartment communities near Western Carolina University has heightened concern over increased traffic. In response, Jackson County's planning board has approved rules that would require developers of any new future apartments to build sidewalks. Doing so will hopefully reduce commuter traffic to and from campus by encouraging more students to walk or bike. The concern is that hundreds of student-residents are having to walk on narrow, two-lane roads with scarce shoulders near the university. Without sidewalks, students are more apt to drive to and from campus, causing traffic issues.


Private Student Housing Booms in the Big Ten

A recent Marquette Advisors report shows that residence halls throughout the Big Ten are at about 97 percent occupied. Not surprisingly, housing staffers at the University of Minnesota, the University of Wisconsin, and the University of Michigan say private student housing is exploding near their campuses. Many new developments are luxury apartments being leased by the bed. These communities are certainly aimed at a more affluent student or parent population, with rents ranging from $800 to $1,400 a month.

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Don't Miss Michael J. Fox in Denver at the 2014 NAA Education Conference & Exposition  
Come join more than 7,000 of your colleagues at the 2014 NAA Education Conference & Exposition June 18-21 in Denver and hear the remarkable and inspirational story of Michael J. Fox, who will address NAA on Thursday June 19 as the Thursday Keynote Speaker. Click here to Register before June 6 and save up to $150!
NAA logo   The National Apartment Association (NAA) is America's leading advocate for quality rental housing. NAA's mission is to serve the interests of multifamily housing owners, managers, developers and suppliers and maintain a high level of professionalism in the multifamily housing industry to better serve the rental housing needs of the public.

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