Nix Millennials at Your Own Risk | National Apartment Association

Nix Millennials at Your Own Risk


An Essential Resource for Student Housing Owners & Managers • March 2014

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Obviously, student housing developers and operators have to appeal to Millennials, a demographic often misunderstood and even mischaracterized. Adjectives generally assigned to today's college generation include "spoiled," "lazy," "entitled," and "disaffected." Jessica Nix, Vice President of Marketing for Peak Campus Management, LLC, moderated an executive panel discussion at the recent National Apartment Association Student Housing Conference that gave a lot more respect to this demo.

Bridging the Gap for International Students

Language barriers aren't the only challenge student housing providers face when working with international students. Student Housing providers recently shared ideas on how to appeal to and make international students feel at home at an UNSESSION at the 2014 NAA Student Housing Conference & Exposition. Among the tips given to student housing providers were to "partner with every on-campus international association and club you can find" and to "consider hiring student employees who speak another language."

2014 NAA EduConf

Simple Strategies to Minimize Your Legal Risk  

Owners and operators were offered several basic strategies to help them and their staffers create a safer community and protect against future lawsuits at the 2014 NAA Student Housing Conference & Exposition. The tips ranged from creating a uniform incident report to use across all communities and holding regular maintenance checks with an eye for items that can cause a person to trip. These suggestions are just some of the "little things" that can be easy to forget about.

Life Fitness/March14

Prospect Leads Change With the Seasons

Recent research shows that peak leasing seasons in individual markets can start as early as April and continue into September or November. This challenges the conventional wisdom that June to August are the primary leasing months in the industry.

Colleges Expand Housing Options Via Public-Private Partnerships

The Economic Stimulus Act of 2009 made it possible for public colleges to partner with private developers to keep up with demand for upscale dormitories without taking on more debt. New Jersey's Montclair State University was one of the first to take advantage, building The Heights apartment community in partnership with Provident Resources Group, a Georgia-based nonprofit that financed the $211 million project. Among the more ambitious projects underway is The College of New Jersey's (TCNJ's) Campus Town, a 12-acre mini village being built in partnership with the PRC Group.

Older Student Housing Struggles to Keep Up

Some swanky, sleek, high-rise apartments just steps from the University of Arizona (UA) are nearing completion and should be ready for the fall semester, bringing to a close a three-year period of building purpose-driven student housing. The additions have already been hitting owners of older local apartment communities in and around Tucson. In response, many are shifting focus and angling for nontraditional students, foreign exchange students, and even small families to fill their three- and four-bedroom units.


Featured Jobs

Community Assistants
LPC Grand Campus Living

Dallas, Texas
LPC Grand Campus Living Community Assistants work together with the Business Manager to ensure that the community operations run smoothly. They are responsible for monitoring leases, rent collections, rent deposits, move-in and move-out paperwork, coordinating with vendors and much more. This position is designed as a career path to the position of Business Manager.

Leasing and Marketing Manager
Campus Evolution Villages

Hazelton, Penn.
The Leasing and Marketing Manager’s primary function is to directly manage all marketing and leasing efforts for Campus Evolution Villages. The overall goal is to achieve a high rate of occupancy though attracting students that meet CEV credit standards. The Leasing and Marketing Manager will also assist the General Manager and other professional staff with the day to day operations.

Student Housing Property Manager
The Lodges of Colorado Springs

Colorado Springs, Colo.
Areas of responsibility include fiscal oversight, program development and assessment, professional development, enforcement of rules and regulations, reporting, facility maintenance, assignments, leasing plan development and implementation, rent collection, delinquency oversight and office management.

Maintenance Technician
Capstone Properties

Tucson, Ariz.
Capstone Properties, LLC holds the Maintenance Technician responsible for assisting the Maintenance Supervisor for the physical condition of the asset and the surrounding areas. Job Responsibilities include preventative maintenance, performing routine inspections and identifying areas that may become an issue, completing maintenance requests assigned by Supervisor accurately and responding to resident issues dealing with apartment repairs.

2014 IES Participants Call  
It's a win-win when your Company participates in the 2014 NAA Survey of Income & Expenses in Rental Apartment Communities. No other single source of apartment industry specific economic analysis can provide as valuable, accurate financial and benchmarking information. Participate this spring and receive a free copy of the results.
NAA logo   The National Apartment Association (NAA) is America's leading advocate for quality rental housing. NAA's mission is to serve the interests of multifamily housing owners, managers, developers and suppliers and maintain a high level of professionalism in the multifamily housing industry to better serve the rental housing needs of the public.

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