Planting a Flag Near Non-Flagship Colleges | National Apartment Association

Planting a Flag Near Non-Flagship Colleges


An Essential Resource for Student Housing Owners & Managers • January 2014

Planting a Flag Near Non-Flagship Colleges
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More and more young people are shifting their enrollment preferences from flagship universities to smaller colleges they believe offer greater value. Developers and operators of student housing need to take note of this trend and consider investing in these second- and third-tier markets. However, managing such assets can be a challenge. One industry professional who has experience in this niche is Brandon Hammond, Vice President of Management Services at Raleigh-based Kenney Realty Services.

A Community to Meet Medical Students' Unique Needs

Corvias Campus Living has partnered with the Alabama College of Osteopathic Medicine (ACOM) to design Summerfield Square, a student housing community that caters to medical students. The company continually discussed ACOM's student population with the college as it was forming its inaugural class of medical students. One particular feature that was important to ACOM's medical community was the size and privacy of each apartment. Residents have the benefit of a private master bath, a washer and dryer, a fully-equipped kitchen, and a built-in desk with a study nook in each apartment. Such careful consideration for the medical students' unique housing needs has paid off.

2014 Student Housing Conference Mobile App

Reaching Today's Digital Savvy Renter  

For off-campus housing communities, it is imperative to understand how student residents search for apartments, what they look for in a community, and what factors influence them to stay. polled more than 1,000 college students in order to help you better understand the online search expectations of today's student renter. Kim Cory, Director of Student Media at For Rent Media Solutions, discusses the results.


Offering Gender-Neutral Student Housing

The University of Minnesota will offer gender-neutral housing at its Twin Cities campus beginning in the fall of 2015. Up to several dozen students will be able to live in campus apartments with any roommate, regardless of their sex or what gender they identify with. In adopting this new policy, the university will join other public schools in the state along with a growing number of campuses nationwide in attempting to better accommodate transgender students. Non-transgender students will not be excluded from this arrangement, but all participants would have to opt in.

Student Housing Goes Upmarket

Although occupancy rates for private off-campus student housing are stable, new developments are offering students more choices and fancier amenities, leaving some smaller owners struggling to compete. Until recently, student housing had been widely considered a recession-resilient investment because students go to school during good and bad economies. But rising supply is increasing distress, Real Capital Analytics warns, with 34 properties in the foreclosure process or under ownership of the lender as of early December.

Orange Is the New Black Mark for R.I. Apt. Owners

In Rhode Island, Providence officials are in the midst of one of the city's episodic crackdowns on student misbehavior off-campus, enforcing a newly tweaked law dubbed the "orange sticker ordinance." Modeled after similar ordinances in other markets, the ordinance seeks to embarrass apartment owners and residents by authorizing the posting of garish orange public notices at troublesome addresses. At least a half-dozen rental homes have been stickered in a campaign that started this past fall.

2014 NAA Student Housing Conference

Featured Jobs

Property Manager-Off Campus Student Housing
Capstone Real Estate Investments
Under the general supervision of the Regional Property Manager, the Property Manager’s primary responsibility is for the management of a student housing apartment community. This person is focused on the financial performance of each community, ensuring that it is properly staffed and managed to provide an optimal return to the investors. This person also has specific training and experience to oversee multiple managers and provide guidance on operating and financial issues to those managers.

Community Manager
The Collier Companies
The Collier Companies is seeking an experienced Student-Housing Community Manager to join its team in Gainesville, FL!
The ideal candidate will have at least 2 years of management experience, the ability to multi-task and prioritize in a fast-paced environment and exceptional customer service skills with a quick problem solving approach.

Leasing Manager-Off Campus Student Housing
Capstone Real Estate Investments
Under the supervision of the Property Manager, the Leasing Consultant’s primary responsibility includes interfacing with prospective residents at the community, handling day-to-day issues with current residents, and coordinating the renewals of existing leases. In this position, Leasing Consultants are the community’s most important personnel as they can determine how well a community does in a very competitive marketplace. Specific training for leasing consultants centers on Fair Housing, closing techniques, and overcoming objections.


Seth Mattison Wants You To See You At The 2014 NAA Student Housing Conference

Seth Mattison Wants You To See You At The 2014 NAA Student Housing ConferenceSeth Mattison wants to personally invite you to the 2014 NAA Student Housing Conference! Join NAA at noon on Wednesday, March 5 for Seth's session on how to effectively work with different generations. Will he see you in Vegas?


NAA logo The National Apartment Association (NAA) is America's leading advocate for quality rental housing. NAA's mission is to serve the interests of multifamily housing owners, managers, developers and suppliers and maintain a high level of professionalism in the multifamily housing industry to better serve the rental housing needs of the public.

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