Super Bowl, Super Sad | National Apartment Association

Super Bowl, Super Sad

The wound is still fresh, the pain still very real. I put on a brave face at work but I often find myself in bed at night, staring up at the ceiling and thinking, “What if?”

Such is the life of a Baltimore Ravens football fan.

For those of you who don’t follow professional football, nearly two weeks ago the Ravens lost the AFC Championship to the New England Patriots. It—along with the news of Ali and Roberto’s post-Bachelorette split—was the definition of heartbreaking.

Down by just three points, the Ravens were in a position to win. Then, in a 60-second period of time that will most definitely be responsible for the heart attack I have at 30, Baltimore’s Lee Evans dropped what would have been a game-winning touchdown and kicker Billy Cundiff missed a field goal that my 9-year-old cousin, Kayla, could have made.

And with that, Justin Bieber’s older brother (Tom Brady) and his heinous team won the game, 23-20.

While Patriots’ fans were out celebrating, I was driving home in an enraged stupor. When I finally shed my tears at a Shell gas station a few minutes later, I couldn’t help but think, “We could have gone to the SUPER BOWL.”

As time has passed, I’ve begun the slow and steady process to recovery. No longer am I questioning how I would mark my timesheet (bereavement, sick or holiday?) if I took a weekday trip to Billy Cundiff’s home to express to him my feelings of rage. No longer am I pretending I’m in one of those really, really long dreams, like the series finale of “Newhart.” No longer am I asking for a Florida-style “recount.”

But it still hurts. For every sports fan out there who doesn’t root for the Patriots or Giants, this time of year just hurts. Fortunately, there’s a way to ease the pain. Or at least make some money.

Indianapolis-based management firm Buckingham Companies will be serving the needs of nearly 200 short-term out-of-towners this weekend when they descend upon Indianapolis for the Super Bowl. The majority of the fans will be housed at The Avenue—a brand-new, 146-unit downtown student housing community that was just delivered in December. Buckingham’s local team, the Colts, may have had the worst record in the NFL this year, but I wouldn’t feel too sorry for them. They’re leasing 83 of these four-bedroom apartment homes for $350 per night.

Buckingham is also expected to rent approximately 30 other apartment homes of various sizes at its other downtown and outlying area communities for the Super Bowl, most likely through NFL-affiliated group Fan Experience.

The property management team—who began gearing up for these short stays months before NFL training camps opened late last summer—is also leasing the parking lot of one of their other communities to NFL sponsor Anheuser-Busch for game-day celebrations.

And while only one city each year gets to capitalize on the Super Bowl crowd, apartment management companies can explore short-term housing opportunities for other local events.

I, on the other hand, will be exploring opportunities to erase Jan. 22nd from my memory.

For information on arranging short-term stays for major events, check out the article, “Buckingham’s ‘Super’ Opportunity,” in the February issue of units, which mails Feb. 8.