Make the Most Out of the 2012 NAA Education Conference & Exposition by Planning Ahead

NBC News’ Tom Brokaw and soccer legend Mia Hamm are just two of the speakers that will make the 2012 NAA Education Conference and Exposition one to remember. The conference kicks off next week in Boston. If you’re planning to attend the conference, I encourage you to take advantage of the resources available to you.

For first-timers, you’ll find tips for making the most of the conference, such as planning ahead, showing up early to popular sessions and looking for opportunities to network with others. Even if you’re a conference veteran, I encourage you to visit the conference attendees’ page of the NAA website. You can find information about our mobile app and recommendations for using social media to get the most out of the conference.

You don’t have to attend the conference to benefit from it. If you’re on Twitter, make sure you’re following @NAAEI and @NAAEduConf. Our staff will post regularly about any last-minute changes to the conference schedule, as well as interesting insights gleaned from conference sessions. We’re encouraging conference attendees to do the same.

While you have three days of education sessions to choose from, below is just a sampling of some of the topics to be covered. All of these sessions will be videotaped and available to order from NAAEI. You can order the complete set of video and audio recordings of conference sessions here.

    •  “America’s Rental Housing — Meeting Challenges, Building on Opportunities” (Thursday, June 28): Professor Eric Belsky of Harvard University will highlight some key findings from the Joint Center for Housing Studies at Harvard University report, American’s Rental Housing – Meeting Challenges, Building on Opportunities.
    • “Analyzing and Optimizing Your Online Marketing Strategies” (Friday, June 29): Panelists will share their experience as leading social media coordinators and marketing professionals to illustrate how to effectively install and utilize the online marketing world.
    •  “Trends in Resident Technology & Communication Preferences – What Do Residents Want?” (Friday, June 29): This session will compare the findings of a nationwide survey of market rate residents and student housing residents' communication and technology habits, preferences and demands.
    • “The Fair Housing Five Discuss What’s Up for 2012” (Saturday, June 30): Join knowledgeable and respected fair housing attorneys who specialize in the multifamily housing industry as they provide the most up-to-date information on multiple, recurring issues to be aware of, as well as new and emerging areas for concern.

This is just a small taste of some of the education session topics to be covered at the conference. If you’re attending the conference, I encourage you to take a look at the complete program by clicking here. Identify a couple of sessions that interest you in each time period. If you show up for a session that is already full or in which the information just isn’t clicking for you, then leave and check out another session on your list. You also might want to talk to others about the sessions they plan to attend.

I hope you make the most of the three days. Any conference of this size can be a bit overwhelming at first. I encourage you to remain flexible in your schedule and in the sessions you attend, as well as be open to meeting and talking with others

Pace yourself, and take a break when you need to do so. Above all, have fun. Ours is an industry full of people who are enthusiastic about their jobs and who relish meeting and sharing their knowledge with others.