Learn How to Maximize Your Assets | National Apartment Association

Learn How to Maximize Your Assets

Word is out about the apartment industry’s newest conference. The 2014 Maximize: Multifamily Asset Management Conference is coming Oct. 13-15 to the Omni Amelia Island Plantation Resort in Florida.

But what is Maximize? It’s innovation in operations. It’s sustainable design and development. It’s revenue management and systems benchmarking. It’s about extracting total value and return from multifamily real estate assets and portfolios.

Maximize is a hybrid event that builds on the success of two former events: the NAA Green Conference and the Apartment Revenue Management Conference. And it’s not an unlikely marriage.

On the revenue management side, broad adoption (of what “new techniques or technical tools) within the apartment industry has pushed our systems beyond merely rates and pricing. Even intermediately sophisticated users are capturing data and trend analyses on everything from amenities to unit design to rehabs, renewals, seasonal forecasting, exposure, lease duration, expiration management and more.

In just a handful of years, expanded interest in big data and business intelligence  has fed the appetite and application of predictive analytics to asset management.

It’s no surprise that a parallel expansion in apartment green building disciplines—with their deep foundation in benchmarking and building performance analysis—has created the current delta where a conference dedicated to all things asset management makes obvious sense. 

Already our utility experts, risk analysts, and pricing managers are finding themselves at adjacent desks with identical interest in underwriting the long-term value creation and short-term revenue optimization for apartment communities and portfolios. Maximize provides exclusive industry forum where the connections, strategies, best practices and tactical innovations emerge to make those real returns on real properties happen. 

If you’re interested in greater value creation and revenue optimization of multifamily real estate, the 2014 Maximize: Multifamily Asset Management Conference was created for you. Visit the Maximize website for full conference info and discounted registration through June 30. #MAMConf14