Booking curves. In the apartment industry, we often know it as seasonality, or as variable demand creation through marketing and promos. In short, it's the pace at which lease-ups fill available vacancy at any given time. Like apartment communities, hotels and airline flights also key into booking curves to optimize pricing. It's one of the reasons you'll find prices on the increase as a transaction approaches.
Events have booking curves too -- a phenomenon sure to be explored by keynote speaker Greg Cross at the 2013 Apartment Revenue Management Conference (Sept. 23-25, Turnberry Isle Resort, Miami). Now Senior Vice President of Revenue Management for Hyatt Hotels Corporation, Cross was also senior vice president of revenue management at Live Nation Entertainment, where he researched andrecommended ticket prices for rock concert tours and created the functional requirements for a dynamic ticket pricing strategy.
For a real-world look at booking curves in action, register for the 2013 Apartment Revenue Management Conference between now and midnight on Wednesday, Aug. 14 to save $100. At 12:01 a.m. our own booking curve demands premium pricing for the remaining tickets to multifamily's top pricing and asset management event.