Dancing with the Devil | National Apartment Association

Dancing with the Devil

I am very happy to be a part of the NAA Education Conference this year. It’s going to be a panel not-to-be-missed with industry heavy-hitters like Toni Blake, Victoria Cowart and Lori Snider! Internet Brands and our ApartmentRatings.com review site have made a major commitment to the industry over the past several years. We’ve implemented many game-changing updates that have already taken place (there are more in the works) plus the addition of SatisFacts to our family of brands has been noticed and appreciated by the industry’s thought leaders like Toni and Lori. We now look to the future because review sites have taken on a critical role in managing one’s online reputation and have become a major lead generation source. Besides hearing what Victoria has to share about how she has been able to leverage the site, I look forward to sharing what we, our ApartmentRatings.com and SatisFacts team members, as well as our other clients have learned regarding how to:

  • Improve the resident experience, which is the first step in managing one’s online reputation
  • Manage postings on the review site that had 53 million visitors last year to send a powerful marketing message to potential residents
  • Impact a community’s ratings with proactive efforts
  • Leverage a community’s ApartmentRatings.com position on page one of Google searches to generate qualified traffic
  • Convert immensely interested and informed ApartmentRatings.com visitors into new rentals

So, let the music begin, put on those dancing shoes, and join us for what should be a wonderful panel. I hope what we have to share will be music to your ears.

Join us on Friday, June 21 at 4 p.m. for the "Dancing With the Devil  - Converting Review Site Traffic to Leases through Composition, Diplomacy and Marketing Tactics" education session at the 2013 NAA Education Conference & Exposition, June 19-22, in San Diego!