So, I have this “friend” and she’s on an online dating site.
After pondering which service would best suit her needs, “my friend” remembered reading an article that said it’s OK to feel desperate—you just can’t act like it. So for her, that meant joining something that was free. Paying for a boyfriend just seemed wrong, and something she certainly wasn’t willing to consider until at least the age of 30.
But you get what you pay for. Or don’t pay for.
For every one (seemingly) normal guy on this dating site, there are five who look like they should be in prison, a psychiatric facility, back in high school, or some combination of the three. Or so I’ve heard, according to this, um, friend.
When someone can post things on a website free of charge, there’s no guessing how many people are putting up false information just for kicks. Such is the case with Craigslist. The free site is a great marketing tool for apartment companies that want to target a large amount of prospective residents without shelling out the big bucks, but competing with (and managing) illegitimate listings can be frustrating and time-consuming.
Those days may be numbered, though.
According to numerous multifamily housing experts, Craigslist will likely move to a pay-per-cost model for apartment listings in major U.S. metros within the next year or so, in an effort to reduce illegitimate listings and spamming issues.
Apartment marketers have been expecting a broad move to a pay-per-post model ever since Craigslist began charging $10 for brokered New York City listings in 2006. The pay model helped to reduce invalid listings in high-volume, growth categories such as apartment listings in large urban markets. In other words, people do a lot of crazy stuff for the heck of it…until it’s gonna cost them.
Some marketing experts predict Craigslist will begin charging on a market-to-market basis, starting with those metro areas with the largest volume of apartment listings, or the most spamming problems. Others say Craigslist will adopt a nationwide pay model in the next three years.
Less spam and illegitimate listings—good news! Paying per post—not so good news!
If Craigslist starts charging $10 for listings, how will you respond? If and when this happens in your market, how will you adjust your ad buy? We want to hear from you! Go to NAA’s Facebook page, Community Site or e-mail me at firstname.lastname@example.org.
While you’re busy sending me your thoughts on the topic, I have to go provide my friend with a little moral support. Someone with the username “Iam4You” just sent her a very disturbing message and she’s a little upset.