In planning for Maximize: the 2014 Multifamily Asset Management Conference, we recently came across a rather compelling property. Purchased out of auction in September 2012, the 404-unit property just completed an $85 million renovation, and is preparing to implement a web-based customer service portal shared by the other 60 properties in its portfolio.
Since development began on the property in 1971, a master plan balanced with environmental protection of tidal marshes, dunes, and even savannahs on the property has guided a green-minded cap-ex strategy for successive owners—not surprising considering the asset includes 3.5 miles of pristine Atlantic coastline. That’s not to mention the property’s nine restaurants, adult-only infinity pool, 10,000-square-foot family pool and not one but three Audubon International Certified Sanctuary golf courses.
This luxurious property is the Omni Amelia Island Plantation Resort, host property of the Maximize Conference from October 13-15, good for you. The truth is, we couldn’t think of a better location to contemplate the opportunities and challenges of real estate asset management, multifamily or otherwise.
Across 1,350 acres, the resort is a provocative statement of what might be achievable as the disciplines of apartment operations, property management, technology and systems control redefine the role of not just asset managers, but all multifamily executives charged with maximizing income, revenues, and value from real properties.
As a prospective attendee of Maximize, you probably don’t need us to over-emphasize how unit exposure, demand, and booking curves impact pricing and availability at the Omni or any other asset armed with sophisticated pricing systems. To that end, we invite you to secure your reservation today at the special National Apartment Association (NAA) rate of $212/night including resort fee. Please ask for the NAA group rate when making your reservation online or via phone at 800-THE-OMNI (800-843-6664).
One more thing: Amelia Island is also the western-most barrier island on the Atlantic Ocean in the United States and the resort property was once considered by Metropolitan Life Insurance Company for acquisition. So whether sunsets or deal flow is your thing, we think the beauty of the Omni will provide you—and all Maximize attendees—with plenty to talk about. We’re looking forward to seeing you there.