“Check In” to the 2013 Apartment Revenue Management Conference | National Apartment Association

“Check In” to the 2013 Apartment Revenue Management Conference



The Turnberry Isle Miami Resort, host hotel of the 2013 ARM Conference®

Make sure your website is optimized for high direct sale conversions.  Register your property on Google Local Pages. Be vigilant of ratings and reviews, and ask brand ambassador customers to share their great experiences online. Sound familiar? Of course it does, but consider that these suggestions are in fact a state of the industry 2013 forecast for revenue and asset management strategies in the world of … hotel real estate.

What’s more, “The New Reality in Hotel Revenue Management” checklist sheds some intriguing light on what might be next for apartment asset, revenue, and pricing managers, analysts, and executives. In the hotel space, Google is beginning to factor price into search engine results; meta-search engines are discounting taxes and fees to promote transaction volume; and (ahem) promotions are beginning to have some play in a marketplace that has long been governed by best available rate. 

Innovation comes from all directions. Mary Herrold, Vice President of Marketing and Business Development at JVM Realty Corporation and Gina Johnson, Director of Marketing, Pacific Living Properties have graciously agreed to come to ARM to share their perspectives on the intersection of revenue management and marketing and why the two disciplines can be profitably integrated into an over-arching approach to customers.

Now picture yourself considering all of these tangents, corollaries, and business intelligence similarities amidst the setting of one of Travel + Leisure’s “World’s Best Resorts” -- a 300-acre Mediterranean-style oasis situated in the Beautiful City of Aventura in North Miami. It’s the Turnberry Isle Miami, the host hotel of the 2013 Apartment Revenue Management Conference on September 22-25.  The property is also a Forbes Four Star resort featuring two championship golf courses redesigned by Raymond Floyd, Chef Michael Mina’s award winning Bourbon Steak Restaurant, a three-story Spa and Fitness Center, three relaxing pools, and 40,000 square feet of meeting facilities. 

Once again we’ll bring together the leading minds in multifamily asset and revenue management to explore new strategies and tactics, share best practices, investigate case study applications, and push the boundaries of apartment revenue generation, pricing software, ancillary income, cost-savings analyses, CRM systems, and even secret shopping. Make your plans now and lock in at the 2013 ARM Conference rate of only $187 per night until August 26 or when sold out. After that, it’s… well, you know how revenue management works, don’t you?